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Showing highlights from the selected best promotiona l projects PARAMOUNT PICTURES CANADA PROMOTIONAL PHOTO SAMPLES By Dennis Chin *All photos are taken by me

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Page 1: Paramount Samples

Showing highlights from the selected best promotional projects

PARAMOUNT PICTURES CANADA

PROMOTIONAL PHOTO SAMPLES

By Dennis Chin*All photos are taken by me

Page 2: Paramount Samples

FILMS FEATURED

Page 3: Paramount Samples

HOW TO TRAIN YOUR DRAGON (2010)

• Promoted the film at an elementary school speaking in front of 100 kids• Created a multi-media slideshow, includes images and video clips from the film• Gave away promotional merchandise such as plush toys, pencils, posters• Partnered with Chapters bookstore to host a book reading of the film

Page 4: Paramount Samples

CAPTAIN AMERICA: THE FIRST AVENGER (2011)

• Partnered with nightclub to host superhero theme night to celebrate release of the film (July 2011)

• Merchandise included shield fans, posters, dog tags, buttons and replica shield

• Hosted 2 advanced screenings of the film in one day

Page 5: Paramount Samples

KATY PERRY: PART OF ME (2012)

• Partnered with a Junior High School dance to promote the film, giving away limited edition promo merchandise and screening passes

• Heavy promotions on social media via Facebook, Twitter and Instagram

• Merchandise included hoodies, t-shirts, 3D glasses (3 types), posters and beach balls

• Hosted 2 advanced screenings of the film in one day

Page 6: Paramount Samples

STAR TREK INTO DARKNESS (2013)

• Promoted the film at the 2013 Calgary Comic & Entertainment Expo• Distributed promotional merchandise and held draws to win prizes

and advanced screening passes• Booth and convention mentioned on Paramount USA’s official Star

Trek app

Page 7: Paramount Samples

TEENAGE MUTANT NINJA TURTLES (2014)

• Promoted at Edmonton martial arts school children’s class

• Martial arts demonstration by the kids class• Distributed screening passes, plus promotional

material such as foam fingers, turtle masks and character mini posters

Page 8: Paramount Samples

THE SPONGEBOB MOVIE: SPONGE OUT OF WATER

(2015)

• Partnered with Flirt Cupcakes to promote the film where they madepromotional SpongeBob cupcakes for customers for a month!

Page 9: Paramount Samples

THE SPONGEBOB MOVIE: SPONGE OUT OF WATER

(2015)

Also met the voice of SpongeBob, Tom Kennylater at an event in Calgary!

• Promoted the film at the West Edmonton Mall World Water ParkNew Years Eve Party, by distributing promotional merchandise!

Page 10: Paramount Samples

TERMINATOR GENISYS (2015)

• Held a booth to promote the film at the Eek! Pop Culture Festival (along with Mission: Impossible: Rogue Nation)

• Decorated booth with banners, posters and looping trailers

• Dressed in costume as characters from the film for our booth

Page 11: Paramount Samples

MISSION:IMPOSSIBLE: ROGUE NATION (2015)

• Held a booth to promote the film at the Eek! Pop Culture Festival

• Decorated booth with banners, posters and looping trailers

• Held contest giveaways to win screening passes and premium prizes such as suitcase, Fitbit wristband, and portable charger