paranoid apptivity don't freak me out by @philipmaloney

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PARANOID APPTIVITY Don’t Freak Me Out! Phil Maloney @philipmaloney

Post on 17-Oct-2014

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We've come a long way since websites started using cookies to track users. As more people rely on their mobile devices as their primary computing device there has been a rise in apps collecting and utilising personal information. Sometimes this data is used without thought for the user experience, and often crosses the "freaky line". This talk is aimed at both designers and developers of mobile apps requiring personal data, and offers some ideas for improving the user experience and respecting user privacy. About Phil Phil is a UX Designer with over twelve years experience designing and building interactive web applications, and more recently, mobile apps. His background in digital mapping, and his passion for good design, has helped him work on some highly complex data visualisation projects. Based in the Cotswolds, the father of three enjoys the outdoor life and is known to bake the odd loaf.

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Page 1: Paranoid apptivity  don't freak me out by @philipmaloney

P A R A N O I D A P P T I V I T YDon’t Freak Me Out!

Phil Maloney @philipmaloney

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AGE OF CONTEXT Mobile, Sensors, Data and the Future of Privacy

!Robert Scoble & Shel Israel, 2013

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FIVE FORCESMobile

Social Media Big Data Sensors

Location-based Services !!

“The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013

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BASIC PRINCIPLE: !

The more we share, the more we receive

Pinpoint MarketingQuantified Self

Health Monitoring Security + Automation

Travel

Shopping Dating

Lifelogging

Entertainment

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“Sometimes you want to go where everybody knows your name”

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“FREAKY LINE”The limit beyond which people just don't like sharing

information with others on the Internet !!

EVERYONE HAS THEIR OWN FREAKY LINE

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CROSSING THE FREAKY LINE• Anticipatory Computing

• Persistent Ambient Sensing

• Free Apps - Ad Networks

• Social Networks

• Tracking apps?

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LOCATION TRACKINGACTIVE

!Foursquare

Google Maps Strava

Facebook !

PASSIVE !

Camera App Siri

Placeme Moves

!

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iOS 7 FREQUENT LOCATIONS

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IT DOESN’T HAVE TO BE THIS WAY…

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Heyday App hey.co

VALUE PROPOSITIONS

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Heyday App hey.co

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Citymapper App citymapper.com

CLEAR LANGUAGE

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IN-APP CONTROL

RoveSpotify

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ANDROID + WINDOWS DO IT DIFFERENTLY…

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BUILD TRUST• Value Propositions

• Easy-to-read language, personality

• Minimise personal data requests (iOS) - Story building

• Provide overrides in-app e.g Location Tracking

• Privacy controls

• Give user control of their data

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Portrait of “Millennials”, Geography of Youth Project geographyofyouth.org

CONSIDER YOUR AUDIENCE

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Thanks! !

@philipmaloney [email protected]

“The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013

http://scobleizer.com

References

https://www.appthority.com/appreport.pdf

Heyday hey.co

Citymapper citymapper.com

Rove roveapp.com

Moves moves-app.com