pardot elevate 2012 -wordpress and pardot: the world’s newest power couple

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Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features - the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing, and advanced content optimization, you will be itching to get back and implement this power couple solution.

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Page 1: Pardot Elevate 2012 -WordPress and Pardot: The World’s Newest Power Couple

The World’s Newest Power Couple Cliff Seal UX Designer & Resident WordPress Nerd

+

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Who’s this guy?

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NERD.

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Open Source vs.

WordPress.com

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So, why WordPress?

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WordPress powers 22% of new active websites, and 14.7% of the “top 1 million”.

WordPress Now Powers 22 Percent Of New Active Websites In The U.S. TechCrunch

WordPress Dark Matter

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54.7% of the 1 million most visited sites

(that run on a CMS) run WordPress.

Usage of content management systems for websites W3Techs WordPress Dark Matter

Joomla!   Drupal  

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Staying Power Community Plugins &

Themes

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Ah, yes. WordPress.

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Tracking Code Forms Dynamic

Content

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Tracking code implemented.

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Relevant Content

Marketing By Stage

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0-9: Greet

10-70: Nurture

71-100: Sell!

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A Quick Note on Caching

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Holy $%!#, WordPress!

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0-9: Greet

10-70: Nurture

71-100: Sell!

Sign up for our emails!

Would you like

our emails?

Register for our

webinar!

Don’t miss out! Buy today!

Get your free whitepaper!

Buy now for only $199.

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[myna uuid="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d" link="http://pardot.com" newwin=true]Default Content[/myna] <a href="http://pardot.com" rel="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d" target="_blank" class="mynaSuggest"> Myna Suggestion (which replaced Default Content) </a>

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The Best Boyfriend

Ever

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@cliffseal