©Pariksha Labs Pvt Ltd. All Rights Reserved.

Pariksha Labs Pvt Ltd

World’s Fastest Growing Startup Ecosystem

3100 (2014) Statrups to 11,500 (2020) projected – The Next Web, July 2015

Indian startups raised $3.5 Bi in 1st half of 2015 – More than what was raised in 2014

300 mi internet users is an attractive user base; 15-20 mi transact online

100k startups; 3 mi employees; $500 Bi valuation by 2-25 – Mohan Das Pai

The Stats are impressive. The energy is the same as 1998 when the outsourcing boom for IT/ITES services started.

Preparing Students For IP Industry

Rise Of Product Culture - Since 2008, there is a rise of IP based product companies in

India fuelled by SAAS, mobile apps and growth of smartphones

Rise of ITBS – Startups offering transactional services around Web/Mobile, viz travel

booking, classifieds, restaurant guide, home delivery, mCommerce, home services,

education guide and other database publishing are flourishing (IT Based Startups)

Rise of MEAN Stack - Growth in social networks, big data has given rise to new gen tools

than existing LAMP stack / Client-Server architectures

Rise of Marketing Tech – Large communities on Social Media and Digital/Mobile

consumption creating demand/solutions for marketing, leads, advertising, analytics and

social “intent” listening

IP v/s Service Mind-Set

Forward thinking v/s Existing and/or Legacy Skill-set - IP based companies have to create

new products/brands while service providers have to support, maintain and extend existing

solutions and infrastructre

Problem Solving v/s Project Management – IP based companies look for problem solvers

while service providers have to look at process compliance

Experimentation & Innovation v/s Stability & De-Risk approach - Most IP based

companies encourage employees to experiment, innovate, publish and iterate with user

feedback. Most service providers have elaborate process to control risk and ensure process

& solution stability

Tech LandscapePLATFORMS TECH NEEDS

Cloud Infrastructure AWS, Google, Microsoft, Custom clouds –configuration, deployment, management

Mobile Apps Languages: Objective-C, Java, JS, PhoneGap, Jquery (mobile)Server: MySQL/PHP; MongoDB/Node.js

Web HTML5/CSS ; ResponsiveCrawlers & Search; Semantics

DevOps Testing, Scaling – clusters, loads, performance, responsiveness

Design Usability, UI, Graphics, Logo, Web Page, Apps, Social Media content

Marketing Tech Landscape

Startup RolesJob Description Done by / Tasks

Product Manager Founder, Co-Founder, Great communication + great tech skills; Interest and/or passion in a domain

Developer Solution Architect, Programmer, Tester

UI Usability, Design, Graphics, Content

Marketing Communication, Digital tools, Analytics, Channels, Digital Advertising

DevOps Infra management – cloud, servers

Startup SkillsPLATFORMS Skills Needed

Product Manager Tech, UX/UI, domain, business models

Developer R&DProgrammingTestingProject Management

UI Usability, Design, Graphics

Marketing SEO, ASOSMMDigital MarketingMobile Advertising

DevOps OS configuration; cluster management, security, Protocols

Building IP Oriented Skills

Core CS Skills as Foundation – C/C++; Data Structures; Algorithsm; OS; Database;

Compilers should be core subjects in first two years

IP / Product Courses - Optional courses from 3rd year focus on IP creation;

entrepreneurship; startup; digital marketing; DevOps; Mobile Apps, Cloud etc with labs.

Research v/s Applications Courses – Projects that test research ability v/s product oriented

applications

Marketing Courses – Social media marketing; SEO; ASO and/or digital marketing

fundamentals with labs

DevOps and Cloud courses – Optional courses on cloud configuration and management

with labs

Industry Exposure

Startup Internship – Summer internship program with Startups

Startup / Product Guest Lectures - Industry experts to deliver some lectures ; TiE /

Nasscom partnership

Incubation/Accelerator – Active college incubator program

Startup Hackthon/Component Tech Competition – based on contemporary domains and

theme with judges being from Industry

Wiki/Forum/Group – College sponsored digital forum for ideas, projects and discussions

with participation / moderation from industry experts

Metrics I would Like To See

Read and implemented an advanced research paper – Develops the research and

development competence

Built & Promoted A Website? Could be information only (Wordpress) or transactional –

but functional, using the latest techniques and have experience in promoting it to at least

100 people.

Build & Promote An App – Publish app to store; Promote it to get 100-500 downloads

Marketing Skills – Build a community on Facebook, YouTube, Pinterest or whatever else

but create content and drive engagement with visitors

Cloud Lab – Create, configure and manage cloud instance

Thank you

We are passionate about technology and making it work for you!

Contact Us:-

Pariksha Labs

Email: arvind@parikshalabs.com

Website: www.parikshalabs.com

Landline: +91 0124 - 4235946