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Create harmony for your city

Smart Card Alliance Transportation Council –Parking Sector Panel

Michael KavurMarch 7, 2007

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Parkeon History

• Largest installed base of multi-space parking meters in the world

• Largest parking smart card program in the United States (New York City)

• Engaged in Fare Collection Systems

• Deployments of both contact (ISO-7816) and contactless (ISO-14443) smart card systems throughout the world

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Smart Cards and Parking - Europe

In Europe, smart cards are an integral part of the financial industry and society (vs. United States)

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Parking Smart Cards –Europe : Moneo-One Case Study

• Combination of French Electronic Purse (Moneo) and Parking Rights dedicated to advanced on-street parking management

• Electronic Money on the card:

• Can be used to pay for multiple value added services-

– Parking

– Newspapers

– Transit

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Moneo can be used for small purchases such as soft drinks, newspapers, parking or subway tickets

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Parking Smart Cards – United States

•Much less developed than Europe

•Parking contact cards in use at some cities, but is not significant outside of New York City

•Developing market for ISO-7816 pre-paid cards

• Several cities interested in utilization of this technology

•Contact cards are least expensive for an environment that has low value payment requirements

•Distribution networks - expensive to operate and run these programs so market keeps it simple

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New York City Case Study – Largest Parking Smart Card Implementation in U.S.

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New York City Parking Card -Operation

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Smart CardInstructions

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Benefits of the New York City Parking Card

•An additional payment means beyond credit cards, bill and coins at the parking machine

•Coinage bottleneck eliminated –

• No need to change bills for coins at places of business

• No citations issued while looking for change or because the coins the customer had were not enough

•But…major reason for success of the New York City Smart Card are due to use by Commercial Operators in the Commercial Zone

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New York City - Commercial Parking Program

•Commercial Zone parking is for day time parking for commercial Vehicles (7AM to 6PM)

•Congestion pricing concept providing for a graduated increase per each hour

•Rates are $2 for 1st hour, $5 for 2nd hour, $9 for 3rd hour, and $12 for the 4th hour

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Why the New York City Parking Card is important to Commercial Parking

•Delivery drivers do not have the cash on hand for paid parking

•Graduated rates ($2, $5, $9, & $12) would require too many coins

•Commercial operators do not want to issue company credit cards for their drivers to pay for parking

•NYC Parking Cards can only be used to pay for parking

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New York City - Parking Card Statistics

•Over 1,000,000 cards have been purchased

•Sales average of 25,000 cards per month

•Major customers are delivery companies• Federal Express, United Parcel Service, etc.

•40% of the revenue in the Commercial Zone is from NYC Parking Cards (20% on Credit Cards)

•Over 50% of the 2600 Multi-Space meters are used in Commercial Zones – all accepting NYC Parking Cards

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New York City Parking Card Distribution Network

•On-Line using a Credit Card

•Purchase in person or via phone from a city store

•Mail in application with a check• Application available by calling the city or web-

site down load

•Card Dispensing Machines at the Staten Island Ferry Terminal

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Other New York City Parking Card Facts

•Purchase price is the face value of the card

•NYC has a detailed web-site on the use of the Parking Card and FAQs (www.nyc.gov)

•The multi-space meters will display the balance value left on the card

•Combined payment is allowed on multi-space meters – if card has a low balance, the remaining payment requirement can be made with coins

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Create harmony for your city

Thank you for your attention