parker pens
TRANSCRIPT
Parker 3-in-1
The Parker 3-in-1 Challenge
WHY?
When do you use a pencil then a pen?
The Sudoku PhenomenonMay 05
Source : National Newspapers
SUDOKU…A NEW PHENOMENON SWEEPING THE NATION
We knew Sudoku would be big…
Scientists have identified Su Doku as a classic meme…It is using our brains to propagate itself across the
world like an infectious diseaseObserver 15th May 2005
This simple game has spawned a complex industry. Plans areafoot to add the game to mobile phones, and a board game &
television show could soon leap onto the bandwagonbbc.co.uk 22nd April 2005
The game has become a phenomenon among those who like towhile away their tea break or commute by exercising their brain
with a puzzleDMail 12th May 2005
But not this big!
05,000
10,00015,00020,00025,00030,00035,00040,00045,00050,00055,00060,00065,00070,00075,00080,00085,00090,000
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Source : Overture (Yahoo /Altavista / Lycos / Wanadoo / msn)
Starcom proposes Sudoku
sponsorship
• Britain is a nation of business commuters: we spend 26 minutes a day commuting (a rise of 20% in the last 10 years).
• Britain is also a nation that loves crosswords and puzzles: on their trains, trams and underground, half of British people do some kind of puzzle every day, 20% of them spend over an hour doing them.
The Sudoku Addiction & The 3-in-1
Pencil PenPDA
Stylus
Newspaper Sudoku Sponsorship
We created the first and only real Sudoku Sponsorship
The Sudoku Addiction & The 3-in-1
Pencil PenPDA
Stylus
The IndependentSudoku Sponsorship
CREATE Sudoku Channel
Every PDA ran Splash Pages & Banners
A Parker Sudoku Channel
Content changed daily to feed the addiction
Outstanding Value
• Banner / Splash page response 3 times average
• Over 180,000 people are sent – at their request – a
Parker Sudoku puzzle every day
• This makes it bigger than CNN on PDAs
• We’d make over £650k per year if they paid a penny a
puzzle a day
• Media owner is rolling it out globally