parkersburg farmers market research-10

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Parkersburg FarmersMarket Research

October 1, 2012

J.C. Rutter, Zach Stanley,

& Jackie Lake


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Parkersburg Farmers MarketResearch

Objective

Methoolo!y & "ata Collection

Stati#tical $naly#i#%Re#ult#

Recoenation#


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Objective:

$ co'rehen#ive #urvey an analy#i#

o( the )arker#bur! *arer# Market, it#'ro#'ective cu#toer#, an it#relevance in the o+nto+n counity.


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Methodology & Data Collection:

Survey# +ere collecte anually onue#ay# an *riay# (ro 11a to2' at the arket an #urrounin!area.

Survey# +ere collecte onlinethrou!h #urveyonkey.co.

Co'ile all anual ata into#urveyonkey.co (or #tati#tical

analy#i#.


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"eo!ra'hic#-

/

2

Gender*eale Male

1

2

3

/

ge

Le## than 1

1452

25/6

/560

6156

7reater than 6

1/

2

2

14

12

nnual !ncome Le## or e8ual to926,000

926,001 5 960,000

960,000 5 96,000

96,001 5 9100,000

9100,001 or !reater

16

3121

13

/

"i#e o$ %ousehold

1 2 /

3 6 or !reater


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:o+ i you ;r#t learn about the *arer#< Market=

$n#+er O'tion#Re#'on#e

)ercent

Re#'on#e

Count>e+#'a'er a%article /6.1 3

elevi#ion 16.4 /

Raio 6.0 12

Our +eb#ite 2.4

Social eia ?i.e. *acebook@ 3.2 10

Anternet #earch 0. 2

*rien%+or o( outh /3. /"rove by an #a+ the arket 2.0

"o not reeber .6 1

A on


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Bhat Cu#toer# are $#kin! (or-

0.0

10.0

20.0

/0.0

30.0

60.0

0.0

0.0

'hat ,roduct .ould you like to see more o$ at the Market/


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Live &u#ic 7a&e#)er(or&er# ?i.e. &a!ician, act#, etc.@Chilren activitie#Cannin! e&on#tration#Cookin! e&on#tration#Conte#t#7arenin! e&on#tration#Other ?'lea#e #'eci(y@

0.0

10.0

20.0

/0.0

30.0

60.0

0.0

'hat activities .ould you like to see o0ered at the Market/


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Recoenation#-

no+in! the eo!ra'hic o( tho#e +hocoe to the arket +ill hel' eDective

averti#in! throu!h the ne+#'a'er ano+nto+n #i!na!e.

:olin! ore u#ic, cookin!, !arenin!,an cannin! eon#tration# +ill liven u'

the arket an create a EbuFFG that 'eo'le+ant to be a 'art o(, thu# eDectiveaverti#in! by +or o( outh.


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Recoenation# ?continue@-

Hrin!in! in ore local venor# +ho #ell 'rouce,chee#e, bake !oo#, an re#taurant venor#+oul !ive 'eo'le a va#t array o( iDerent

'rouct#.

he arket #houl have a 're#ence on the+eeken#. no+in! that venor# have obli!ation#(or other arket# on Saturay ?$then# an Marietta

Market#@ +e #u!!e#t a Sunay 're#ence or ne+venor# (or Saturay# to oDer citiFen# +ho o not+ork o+nto+n the chance to eI'erience the*arer# Market.


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ue#tion# or Coent#=

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