parking

MUIC Parking space Marketing Research 2

Introduction

Methodology & Limitation

Main Findings

Summary & Conclusions AppendixesRecommendatio

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PARKING SPACE

• PROBLEM STATEMENT • RESEARCH OBJECTIVES • BACKGROUND

Nowadays there are limited amount of parking space to facilitates students in MUIC, so this research will be conduct to find the potential users of the new

parking space.

Introduction


Main Findings


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PARKING SPACE


1. To observe the usage and attitude on the current parking space

2. To understand the new parking space deciding factors ands services preferred by users

3. Knowing the willingness to pay of students in order to charge the fee effectively

Introduction


Main Findings


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PARKING SPACE


These are the current parking spaces that students parked but some are prohibited!

Parking 1 Parking 2 Parking 3

Football field Pre-College building In front of university

Introduction


Main Findings


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PARKING SPACE


These are the consequences…

Receive fine ticket Wheel lock Damage on car

Introduction


Main Findings


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In order to solve the problem of limited parking space for students, MUIC will provide a new underground parking space in the new building which will be construct and finish in the year 2015.


Main Findings


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• Sampling Design • Research Design • Data Collection

Introduction

• Obtain, Analyze & Report Data

Target: MUIC Students

Sample size: 138 respondents Male: 67

Female: 71


Main Findings


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PARKING SPACE

• Sampling Design • Research Design • Data Collection

Introduction

• Obtain, Analyze & Report Data

Method: Face2Face interview

Use face2face method to gain most relevant and useful information.

Main Findings

Summary & Conclusions Appendixes

PARKING SPACE

• Screening Questions • Main Questions • Demographic Questions

Introduction Methodology & Limitation

Recommendation

100%

S1 Do you drive to MUIC ?Yes No

100%

S2 Do you have any difficulty in using the parking space ?

Yes No

100%

S3 If there is a new parking space with fee charge, would you be interested?

Yes No

-Screening questions are use to screen the respondents whether they are qualified to do the survey or not.-These questions are use to screen the respondents who: 1. Only drive to campus 2. People who had difficulties using the current parking space, 3. People who are interested in the new parking space.- The information from this group of people will be relevant and useful to the research.

Objective 1: Usage and attitude on the current parking space

Main Findings




Recommendation

PARKING SPACE

1-2 Times

3-4 Times

Everyday

Times per week driving to MUIC

0.123188405797101

0.311594202898551

0.565217391304348

5.00%15.00%25.00%

Times per Week driving to MUIC

Main Findings




Recommendation

PARKING SPACE

Parking 1 Parking 2 Parking 3 Football Field In fornt of MUIC

Pre-College0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

Q2 Please rank where you usually park

MaleFemale

- The research shows that both male and female students choose Parking 2 as their first choice.

Male: 28.36% Female: 42.25%- On the other hand, students rarely park at Parking 3

Male : 1.49% Female: 1.41%

Main Findings


PARKING SPACE



Recommendation

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

Very Irritating 0.7761 0.8169

Irritaing 0.1194 0.169

Neutral 0.0597 0.0114

Not irritating 0 0

Not irritaing at all 0.0448 0

Q3_1 Not enough space

T2B (Male) = 4.48% T2B (Female) = 0% B2B (Male) = 89.55% B2B (Female) = 98.59%

Average (Male) = 1.41 Average (Female) = 1.19

Q3 What are the problems that irritate you?

Main Findings


PARKING SPACE



Recommendation

MaleFemale

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

Very irritating 0.4776 0.493

Iritating 0.3433 0.3239

Neutral 0.1045 0.154929577464789

Not irritating 0.0448 0.0282

Not irritating at all 0.0299 0

Q3_2 Too far from building

T2B (Male) = 7.47% T2B (Female) = 2.82% B2B (Male) = 82.09% B2B (Female) = 81.69%

Average (Male) =1.81 Average (Female) = 1.72

Main Findings


PARKING SPACE



Recommendation


Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female


Irritating 0.2537 0.3662

Neutral 0.26865671641791 0.154929577464789


Not irritating at all 0.0597 0

Q3_3 Spend long time waiting for golf cart

T2B (Male) = 19.4% T2B (Female) = 9.86% B2B (Male) = 53.73% B2B (Female) = 74.65%

Average (Male) = 2.43 Average (Female) = 1.97

Main Findings


PARKING SPACE



Recommendation


MaleFemale

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female


Irritating 0.2388 0.3099

Neutral 0.3284 0.2817


Not irritating at all 0.1493 0.1127

Q3_4 Not enough security

T2B (Male) = 29.86% T2B (Female) =30.99% B2B (Male) = 37.31% B2B (Female) = 40.85% Average (Male) = 2.94 Average (Female) = 2.92

Main Findings


PARKING SPACE



Recommendation


Q4 Do you use any paid transportation from your parking space to the building?

49%51%

Yes No

Male

Female

32

35

36

35

No • 49% of respondents had used paid transportation

• For male 32 respondents say yes while 36 respondents say no

• For woman 35 respondents say yes while 35 respondents say no

Almost 50% of the respondents had to used paid extra transportation.

Main Findings


PARKING SPACE



Recommendation

Q5 How many times you use per week?

Total

Male

Female

64.71%

66.67%

62.86%

19.12%

12.12%

25.71%

16.18%

21.21%

11.43%

1-2 times 3-4 times5 times or more

• 62.86% of respondents used paid transportation 1-2 times

• 19.12% of respondents used 3-4 times

• 16.18% of respondents used 5 times

Main Findings


PARKING SPACE



Recommendation

Q6 Have you ever been blocked by other cars in campus?

34%

66%

Sales

Yes No

Male

Female

31

16

36

55

No Series 3

Almost two third, of the respondents have experience car related problem in university before. Although most problem are occur to men.

Main Findings


PARKING SPACE



Recommendation

Q7 How many times you receive a fine ticket in a trimester?

Total

Male

Female

0.00% 20.00% 40.00% 60.00% 80.00% 100.00%

More than 6 5-6 times 3-4 times1-2 times Never

About 68.84% of the respondents never receive fine ticket.

Main Findings


PARKING SPACE



Recommendation

Main Findings


PARKING SPACE



Q8 Have you ever experience any damage caused by park 1 or park 2 or anywhere in MUIC?

34%

66%

Damages experienced caused by Parking

YesNo

66 % of respondents have not experienced with any damage

Recommendation

Main Findings


PARKING SPACE



Q9 Have you ever park on the side road in front of the University?

64%

36%

Parking On The side road in front of University

YesNo

64% of respondents have parked their car on the side road

Recommendation

Main Findings

Summary & Conclusions AppendixesRecommendat

ion

PARKING SPACE



64%

36%

Parking On The side road in front of University

Yes No

Male

Female

40.00% 45.00% 50.00% 55.00%

46.59%

53.41%

Yes

Yes

Main Findings


PARKING SPACE



Q10 Which types of problem will you concern the most, if you park on the side road in front of the University?

Bad image

Damage

Security

No service provided

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

FemaleMale

Most of Male concern with the damage of their car the most, 21.01%

Recommendation

Main Findings


PARKING SPACE



Bad image

Damage

Security

No service provided

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

FemaleMale

The most important for Female is the security, 25.36%

Recommendation

Main Findings


PARKING SPACE



Q11Will you continue to do so if the current parking space remain the same?

88%

12%

Will you continue to do ?

YesNo

88% of those will continue to park in front of the university if the parking space remain limited.

Recommendation

Objective 2: New parking space deciding factors ands services preferred by users

Main Findings




Recommendation

PARKING SPACE

Main Findings


ion

PARKING SPACEIntroduction Methodology

& Limitation


Q12 Please rates 1-5 in term of convenience for the current parking space? Where 1 = Very convenience and 5 = Not convenience at all

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

5 0.2388 0.1972

4 0.3731 0.3944

3 0.209 0.2958

2 0.1045 0.0704

1 0.0746 0.0423

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

5 0.2388 0.1972

4 0.3731 0.3944

3 0.209 0.2958

2 0.1045 0.0704

1 0.0746 0.0423

Main Findings


ion


& Limitation


T2B : Male 61.19 % Female 59.16%B2B : Male 17.91 % Female 11.27%

Average : Male 3.59 Female 3.63%

Main Findings


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Q13 Do you think there should be more parking space provided?

98%

2%

There should be more parking space provided

YesNo

About 98 % agree that there should beMore parking space available for students

Main Findings


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PARKING SPACE



Q14 Do you think new parking space will reduce traffic while searching parking lots?

46%54%

new parking space will reduce traffic while searching parking lots

YesNo

About 54% agree that It will not reducethe traffic

Main Findings


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PARKING SPACE



Did not notice any traffic when finding parking space

Still too many cars

Depends on time

Parking and traffic do not relate

Increase in number of student

Still not enough space

Students park their car and wait for friends

If there are more space too park, students will bring their car to university

0.00% 50.00% 100.00%

NO

Out of 75 respondents who say “NO”, there are 18 respondents state the reasonMost of respondents of 18 people say that Parking and traffic do not related and It’s depend on time.

Main Findings


PARKING SPACE



Recommendation

Q 15. If MUIC provide an auction for exclusive parking? Will you participate?

46%54%

Exclusive Parking

YesNo

Male

Female

47.76%

43.66%

52.24%

56.34%

yes No

54% of the respondents will not participate for exclusive parking, which represent 8% higher than respondent who are willing to participate

Out of 54% of the number between male and femaleWho will not participate is slightly different, which female is about 4% higher than male

Main Findings


PARKING SPACE



Recommendation

Q 16. Providing exclusive parking would create a conflict?

Yes65%

No35%

Exclusive Parking & Conflicts

Male

Female

61.19%

69.01%

38.81%

30.99%

Chart Title

Yes No

65% of respondents think that exclusive parking would create conflicts

Out of 65% of respondents, more female tend to believe that exclusive parking would create conflicts, since the number shows that there are 69.01% of female and 61.19% of male who say yes.

Main Findings


PARKING SPACE



Recommendation

Q 17. Do you think new parking space would create a gap between students?

30%

70%

Create a gap between students?

Yes No

Not fair

wealth

D. Standard

Price disc

rimination

Gossip

No Comments

21.95%26.83%

4.88% 7.32%2.44%

36.59%

Reasons

Reasons

Majority of respondents don’t think new parking space would create a gap between students, as 70% of them say No Two main reasons are unfair and wealth differentiate.

37% of them did not give any comments.

Main Findings


PARKING SPACE



Recommendation

Q 18 How much do you think MUIC should responsible for any damage cause under the new parking area?

OthersNone

HalfFull Responsible

5.00% 15.00% 25.00% 35.00% 45.00% 55.00%

Others None Half Full Re-sponsible

Male 0.04477611940298

51

0.23880597014925

4

0.34328358208955

2

0.37313432835820

9

Fe-male

0.01408450704225

35

0.12676056338028

2

0.49295774647887

3

0.36619718309859

2

The number shows that most of respondents prefer MUIC to responsible for half and follow by full responsible and non in sequence.

Main Findings


PARKING SPACE



Recommendation

Q19 Do you think parking space for students and faculties should be separated?

Yes51%

No49%

Students and faculties park-ing

Male

Female

56.72%

45.07%

43.28%

54.93%

Yes No

A tiny bit higher number of respondents who say that students and faculties should park separately as 51% of them say and 49% says no.

45.07% of the female and 56.72% of the male say yes.

Main Findings


PARKING SPACE



Recommendation

Q20 Do you think NGV and LPG cars should be allowed to park under the building or not?

Yes67%

No33%

NGV and LPG

Male

Female

68.66%

64.79%

31.34%

35.21%

Yes No

67% of respondents allow NGV and LPG to park

Male have about 4% higher than female outof the respondent who say yes.

Main Findings


PARKING SPACE



Recommendation

76%

24%

Restriction for NGV and LPG

YesNo

Q21If NGV and LPG cars are allowed to park in the new parking building, should there be any restriction?

Male

Female

71.64%

80.28%

20.90%

19.72%

Yes No

From the one who say YES in Q 20,76% of them says there should be a restriction.

Female tend to have higher concerns on NGV and LPG restriction as 80.28% of female say yes, where as male is 71.64%

Main Findings


PARKING SPACE



Recommendation

Q22 Should MUIC allow 24 hours parking?

78%

22%YesNo

Male

Female

67.16%

87.32%

32.84%

12.68%

Yes No

78% of RD have the opinion toward allowance of 24 hour parking

For the one who say yes, female tend to have more desire on 24 hour parking than male.

Main Findings


PARKING SPACE



Recommendation

Q23 from Q22. If there is a time restriction what is the appropriate time?

6AM-8PM

6AM-10PM

6AM-12AM

Other

2.99%

10.45%

13.43%

0.00%

2.82%

7.04%

5.63%

0.00%

Female Male

According to the chart, the most preferable time that male would like MUIC new parking space to open is 6 am. – 12 am.

While female would like MUIC new parking space to open at 6 am. – 10 pm.

Main Findings


PARKING SPACE



Recommendation

Q24 What kind of services would you prefer in the new parking building?

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

Least Important 0.1045 0.1831

Less Important 0.194 0.169

Neutral 0.2836 0.2817

Important 0.2388 0.1972

Most important 0.1791 0.169

Car Care

T2B (Male) = 29.85%B2B (Male) = 41.79%Average (Male) = 3.19

T2B (Female) = 36.62%B2B (Female) = 35.21%Average (Female) = 3

Main Findings


PARKING SPACE



Recommendation

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

Least Important 0.2239 0.0986

Less Important 0.1791 0.1549

Neutral 0.2836 0.2817

Important 0.2388 0.1972


Valet Parking


T2B (Female) = 36.62%B2B (Female) = 25.35%Average (Female) = 3.19

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

Least important 0.0597 0.0597

less important 0.0282 0.1127

Neutral 0.209 0.2254

Important 0.4328 0.338


Express parking



Main Findings


PARKING SPACE



Recommendation

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female



Neutral 0.209 0.2817

Important 0.3582 0.2817


Counting Car System



Main Findings


PARKING SPACE



Recommendation

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female



Neutral 0.3134 0.3099



Free Space Light Indicator



Main Findings


PARKING SPACE



Recommendation

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female



Neutral 0.3134 0.3099



Automatic Door System



Main Findings


PARKING SPACE



Recommendation

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female



Neutral 0.3731 0.3239

Important 0.2239 0.3521


Easy Pass System



Main Findings


PARKING SPACE



Recommendation

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female


less important 0.0149 0

Neutral 0.0299 0.1268

Important 0.3284 0.2113


Securities



Main Findings


PARKING SPACE



Recommendation

Objective 3 : Willingness to Pay

Main Findings


PARKING SPACE



Recommendation

• Q25 Have you been absent to class because there were no parking spaces?

Male

Female

0% 20% 40% 60% 80% 100%

23.88%

29.58%

76.12%

70.42%

No Yes

73%

27%

YesNo

73% of all RD state that they have been absent from class because of no parking space

70.42% female and 76.12% of male RD telling that they have been absent from class because of no parking space

Main Findings


PARKING SPACE



Recommendation

• Q26 How would you rate the university car parking environment?

Male

Female

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Male Female

Very Bad 0.6418 0.3239

Bad 0.1493 0.3221

Neutral 0.1642 0.2254

Good 0.0149 0.0845

Very Good 0.0299 0.0141

T2B (Male) = 19.41% T2B(Female) = 9.86%B2B (Male) = 79.71% B2B(Female) = 64.60%Average (Male) = 1.64 Average (Female) = 2.11

Main Findings


PARKING SPACE



Recommendation

Q27 Which types of transportation services provided at the parking space give you the most satisfaction?

• Rank 1

Female

Male

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

88.06%

88.73%

8.45%

4.48%

2.82%

7.46%

White Bicycle Tram Golf Cart

In general both male and female prefer golf cart over the other types of transportation, which the total is 88.41%

Main Findings


PARKING SPACE



Recommendation

• Q28 What type of payment would you like to pay for your parking fee?

Female

Male

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

15.49%

11.94%

18.31%

28.36%

47.89%

44.78%

18.31%

14.93%

Every types Trimester-base Daily-base Hour-base

44.78% of Male RD and 47.89% of female RD preferred to pay in trimester-base.Both male and female least prefer to pay parking fee by hour-base

Main Findings


PARKING SPACE



Recommendation

Q29 If on an hourly-based, how much are you willing to pay if the parking space is guarantee?

Female

Male

95.78%

83.59%

1.41%

10.45%

1.41%

2.99%

1.41%

1.49%

61-100 41-60 21-40 0-20

Both male and female suggested that the price range of hourly-base should be0 – 20 Baht

Main Findings


PARKING SPACE



Recommendation

From Q29 the bar 0-20 of male and female contain the following price

2%

22%

49%

3%

24%

Total (0-20)

฿0.00 ฿5.00 ฿10.00 ฿15.00 ฿20.00

From the pie chart, the most satisfaction price that both male and female preferred to pay is 10 Baht per hour with the percentages of 49%

Main Findings


PARKING SPACE



Recommendation

Q30 If on a daily-based, how much are you willing to pay if the parking space is guarantee?

Male

Female

52.24%

76.06%

40.30%

21.12%

5.97%

1.41%

0.00%

1.41%

201+ 101-200 51-100 0-50

Both male and female suggested that the price range of daily-base should be 0 – 50 Baht

Main Findings


PARKING SPACE



Recommendation

Q30 If on a daily-based, how much are you willing to pay if the parking space is guarantee?

1% 6%

28%

15%13%

37%

Total (0-50)

฿0.00 ฿10.00 ฿20.00

฿30.00 ฿40.00 ฿50.00 From the pie chart, the most satisfaction price that both male and female are satisfied to pay is 50 Baht per hour with the percentages of 37%

Main Findings


PARKING SPACE



Recommendation

Q31 If on a trimester-based, how much are you willing to pay if the parking space is guarantee?

Female

Male

87.32%

83.58%

11.27%

13.43%

1.41%

0.00%

1.41%

1.49%

9001 and above 6001- 9000 3001 - 6000 0 -3000

Both male and female suggested that the price range should be 0 – 3,000 Baht

Main Findings


PARKING SPACE



Recommendation

Q31 If on a trimester-based, how much are you willing to pay if the parking space is guarantee?

1% 3% 6%8%

2%

25%

1%1%1%24%

8%

14%1% 5%

Total (0-3,000)

฿0 ฿100 ฿200 ฿300 ฿400 ฿500 ฿700

฿880 ฿900 ฿1,000 ฿1,500 ฿2,000 ฿2,500 ฿3,000

From the pie chart, the most satisfaction price that both male and female satisfied to pay is 500 Baht per trimester with the percentages of 25%

And 24% for 1,000 Baht per trimester

Main Findings


PARKING SPACE



Recommendation

• Q32 Which type of payment do you prefer to use? You can choose more than one method.

Female

Male

0.00% 20.00% 40.00% 60.00% 80.00%57.75%

67.16%

53.52%

38.51%

25.35%

17.91%

15.49%

11.94%

2.82%

2.99%

Other ATM Top-up CardCash Oasis

Both male and female choose Oasis system to be the most preferred payment types followed by Cash, Top-up Card, ATM, and other respectively.

Main Findings


PARKING SPACE



Recommendation

D1 Gender

Male49%Female

51%

In our research, most of the RD are Female with the ratio of 51% and male are slightly lesser, which are 49% of all RD.

Main Findings


PARKING SPACE



Recommendation

D3 What year are you in?

Female

Male

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%1.41%

2.99%

15.49%

2.99%

11.27%

11.94%

53.52%

38.81%

18.31%

43.28%

5 4 3 2 1

Of all the research, male RD tends to came from the fifth year the most with the percentages of 43.28%While, female RD tends to came from

fourth year the most with the percentages of 53.52%

Main Findings


PARKING SPACE



Recommendation

D4 What major are you in?

Social Science

Food Science

Bio Medical

SS

EM

Apply Math

Business Economic

THM

Finance

Marketing

IB

0.00%

2.82%

1.41%

1.41%

2.82%

2.82%

4.23%

23.94%

7.04%

28.17%

25.35%

1.49%

0.00%

0.00%

1.49%

2.99%

5.97%

5.97%

13.43%

11.94%

23.88%

32.84%

Male Female

The majority of male RD is International

Business major (IB)

The majority of female RD is Marketing major

Main Findings


PARKING SPACE



Recommendation



& LimitationMain

FindingsRecommendatio

n

Objective1: To observe the usage and attitude on the current parking space.

• Many students have to pay to travel from the parking to the building

• Students tend to risk the damage to park in the unsafely area that are close to the building



& LimitationMain


n

0123

Average of problem students found in the current parking space

Total

• The problem of having not enough space is the most irritated issue

• The students are not quite worry about the security system in the current parking space



& LimitationMain


n

Objective2: To understand the new parking space deciding factors ands services preferred by users• Attitudes in new parking space

Most students want a new parking space due to the inconvenience current parking

Some think that the new parking space would create unfairness in term of wealth among the students



& LimitationMain


n

Objective2: To understand the new parking space deciding factors ands services preferred by users• Deciding factors

Students want the university to responsible for at least half of the damage to their vehicles

Car ca

re

Valet p

arking

Express

parking

Counting Car

Syste

m

Free sp

ace lig

ht indica

tor

Automati

c Door s

ystem

Easy Pass

syste

m

Secu

rities

0

1

2

3

4

5Average of service preferred in new parking

Total



& LimitationMain


n

All of these services have the average above 2.5, meaning they are all considered demanded by the MUIC students



& LimitationMain


n

Objective3: Knowing the willingness to pay of students in order to charge the fee effectively

• Most students prefer to pay by trimester base

• The statistic shows that the price they are willing to pay is around 500-1000 Baht through OASIS method of payment



& LimitationMain


n

During this time when the new parking space is under construction, there should be improve on the current parking space:

• MUIC should encourage students to use the WHITE BICYCLE

• MUIC should provide a time table for golf cart where student can notice

For example, during the peak hour, the golf cart should run more frequent



& LimitationMain


n

During this time when the new parking space is under construction, there should be improve on the current parking space:

• MUIC should provide service buses to pick up students from their dormitory to avoid students drive to the campus

• MUIC should prohibit parking in front of the university



& LimitationMain


n

Recommendation for the new parking space:

• MUIC should responsible for the damage of the student’s vehicle

• Select the top 3 services that students prefer the most, which are

Counting car system Express parking Security system



& LimitationMain


n

Recommendation for the new parking space:

Even though the statistic shows that most people choose to pay in trimester base through OASIS, BUT in reality this would not work!

Daily base is the second choice that students prefer

Willingness to pay of daily base = 50 Baht

parking

Technology

new parking space

male female male female

space t2b male

new underground parking

current parking spaces

female students

average male

b2b male