parking today pie webinar presentation 3 03-10
DESCRIPTION
Find out how the parking industry is using social media to enhance customer service techniques, communicate in real time with their staff and run their business more efficiently.TRANSCRIPT
Effective Social Communications: in the parking industry
Presented by Julia Kinslow
• Overview
• Why should I use social media?
• Top social networking tools
• How can it be useful in the parking industry?
• Tips and tricks to make your ‘social’ life easier
and help grow your network
Today’s Discussion
Overview_____________
Questions to ask yourself before using social communications
Why should I use social media?
What do I talk about?
• Provide updates or “tweet” on items of interest to your network – include links to relevant articles, blog information, current events
• Pose appropriate questions and answer questions from those you follow
• Participate on a regular basis to provide value to those in your network and keep the conversation going
How can it be useful in the parking industry?
• Recruitment
• To build stronger relationships
o Customers
o Staff
o Industry contacts
o Vendors/suppliers
• To provide information/emergency updates
o Customers
o Staff
Useful third-party apps
Any way to make my ‘social’ life easier?
Contacts manager
Cross posting to multiple sites
Mobile accessibility
Tweetdeck
Link shorteners
Copy shortened link into your updates...
Link reporting
To answer one last question on your mind … “Do I need to do it?”
Questions?
Contact information: Julia Kinslow
Phone: 614.395.2181E-mail: [email protected]
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