Brena Swanson (/authors/130-brena-swanson/articles) February 10, 2015 1:56PM

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Parkside Lending launches new brandComplements launch with new website

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San Francisco-based Parkside Lending, a nationalwholesale and correspondent lender, launched its newcorporate brand, along with a new public website.

The new corporate brand centers on a new tagline:Experience the power of caring.

 "We launched our new brand at an employee conferencebecause it is our employees who have internalized andinstituted the principles that are fundamental to ourbrand. They are the face of Parkside Lending," saidMatthew Ostrander, CEO of Parkside Lending. "From startto finish, the key to our unique approach is caring."

The new website that will help familiarize visitors withParkside Lending, as well as present information aboutpartnering with the organization and opportunities fordoing business together.

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"After launching a new, easy-to-use, intuitive Broker andCorrespondent website last year, we wanted to ensurethat anyone who visited our public website would quicklysee that we are a growing organization with much to offer– and that the basis for every transaction involves agenuine concern for our clients and their customers,"Ostrander added.

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Brena Swanson joined theHousingWire news team inFebruary 2013. Prior to servingHW in the role as Reporter and

Content Specialist, Brena attended EvangelUniversity in Springfield, MO.

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