typefaces owned stat spread

13,968Total number of typefaces owned Total number of typefaces actually liked

233

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PARSONS AAS GRAPHIC DESIGN WORK 2008:VOLUME 2

4 54 5

Where are you from?

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Puerto Rico Sudan

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2731

23

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82

22 PARSONS

United Kingdom

Ireland

Germany

Sweden

Spain

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ItalyUnited States

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stu-dentwork1 7

Number of cups of coffee or tea you drink a day

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NO

TENOTE

FROM THECHAIR

This year, the Graphic Design graduating class has once again produced outstanding work. How is this consistently high level of creativity and execution possible? We have terrific teachers and we’ve worked hard to provide instruction that reflects the ongoing evolution in the industry, but these factors by themselves can’t account for the excellent work that students produce after only two or three semesters of study. The answer has to be our students, themselves.

We know that students choose the best education they can, based on the reputation of the school, the faculty, and the school’s connections to the design industry. But, perhaps the most important factor in the learning process itself is the caliber of the student in the next seat. AAS students come from everywhere —Argentina, California, Alaska, Colorado, France, Korea, Kenya, New York, Texas, and more. And in their previous lives they’ve been everything: ballet dancers, attorneys, writers, engineers, financial analysts, teachers, chefs, stockbrokers, fine artists and most any other profession you can think of. This provides a rich and unique learning environment because our students benefit from each other’s informed opinions and approaches to design problems. They help each other, compete with each other, and never stop until the solution is the best available. We challenge them; they challenge us; and they challenge themselves. From my side of the desk, it’s a thrilling, rewarding, and breathtaking process.

Pamela Trought KleinAssociate Dean of Professional Studies

26 27

1 Cookbook, Cuisine du Maroc, Dimensions: 10 x 10 in; 2 Movie Poster, In Transit, Dimensions: 27 x 40 in.

Where From Israel; Previous Work Experience No 11 Studio; Resource Magazine; Previous College Hadassah College, AAS in Photography; How many typefaces do you own? Maybe 100

2

1

38 39

1 Book, Dylan’s Muses, Dimensions: 6 x 9 in; 2 Fashion Look Books, Dimensions: 5 x 7 in; 3 Logo/Identity, Clothing Line (Hang Tags and Labels)

Where From Mishawaka, Indiana; Previous Work Experience Segal Savad; Sotheby’s; LPL Financial Services; Previous College Ball State University, BS, Marketing major, Journalism minor; How many typefaces do you own? Over 1,500

1

2

3

28 29

Sharon Gamss, continued

3–4 Poster, Program for Lecture Series, Dimensions: 20 x 28 in.

3 4

40 41

Tim Geesman, continued

4 Logo/Identity for Restaurant (Logo, Menu, Folder, Letterhead, Notepad and Envelope); 5 Poster, Dimensions: 15 x 20 in.

4

5

58 59

1 Book Cover, Packrat; 2 Book Cover, The Story is True

Where From Hartford, Connecticut; Previous Work Experience Time Warner; New York Parks Department; Previous College University of New Haven, BA Music; How many hours do you spend in class each week? 20 or so

1 2

30 31

Sharon Gamss, continued

5–6 Poster, Program for Lecture Series, Dimensions: 20 x 28 in.

5 6

68 69

1 Movie poster, Heavy Load, IFC documentary film, Dimensions: 26 x 40 in; 2 Poster, We Collect, exhibit of Vintage Vinyl at Seattle’s Experience Music Project, Dimensions: 15 x 22 in.

Where From Seattle, Washington; Previous Work Experience Universal Music Distribution Group; Eeboo!; CZ Design; Previous College BFA, Cornish College of the Arts; How many typefaces that you own do you actually like? 15

1 2

72 73

5

Ariel Lapidus, continued

5 Silk screen Poster, Octopus; 6 Logo, Three Peas Kitchens

6

K I T C H E N S

70 71

When was the �rst day of your last period?

Cycle Length

Mobile # for SMS

May 25 08

days

206 555 1557 Save

28

moontimewidget.com

3

Ariel Lapidus, continued

3 Logo, Greennote Jazz Festival; 4 Apple Widget, Moontime

4

4/28 6/21 >>

MAY

74 75

7

8

9

Ariel Lapidus, continued

7 Poster; 8 Program; 9 Event Ticket, Incorporations: The Body as Source Lecture Series

76 77

1 Photography Book, Richard Avedon, Dimensions: 5 x 7 in, with faux crocodile skin keepsake box; 2–4 Interior Spreads

Where From Vancouver, Canada; Previous Work Experience Martha Stewart Living; Ogilvy; Previous College University of British Columbia, BA, Psychology; How many times a week do you take the stairs (instead of the elevator)? Depends on my mood

1

2

3

4

80 81

Diana Lim, continued

10 Logo, Wattbusters Company; 11 Branding System; 12 Keychains

10

11 12

78 79

Diana Lim, continued

5 Logo/Identity, Ceres Restaurant; 6 Letterhead & Envelope; 7 Business Card; 8 Packaging, Cookies; 9 Packaging, Salad Dressing

5

6

7

8

9

82 83

Diana Lim, continued

13 Silk-screened Poster for a Cherry Blossom festival in Yokohama, Japan, Dimensions: 18 x 24 in; 14 Silk-screened Poster for Knoll Office Chairs Exhibit, Dimensions: 15 x 21 in.

13 14

84 85

1 Poster for an annual comedy show at the Upright Citizens Brigade in Manhattan, Dimensions: 13 x 19 in; silkscreen, letterpress with wood type; 2 Poster, quote by Paula Scher from her book Make It Bigger, Dimensions: 20 x 30 in.

Where From Boston, Massachusetts; Previous Work Experience Madavor Media; Bridger Conway; Previous College Boston University, BS, Communications; How many cups of coffee do you drink in a day? 2

2

1

94 95

1–2 Poster, Incorporations: The Body as Source Lecture Series, Dimensions: 20 x 28 in.

Where From Puerto Rico; Previous Work Experience Taught at Fieldston School in NY; Previous College Sarah Lawrence College; Where do you plan to live after graduating? Same apartment I have now.

Lecture SeriesOctober 12–14, 2007The Cooper Union for the Advancement of Science and Art

Language, Sensuality, and PowerOctober 12, 8:00 pm

Claude Fouchy-Billancourt

Biorhythms and AlgorithmsOctober 13, 2007, 8:00 pm

Manoela dePasão

Corporeal Architecture: Living SpacesOctober 14, 2007, 3:00 pm

Heinrich Utenrraden

Three-lecture fee: $120 Individual lectures: $50Cooper Union faculty and students attend free, but must register in advance. Please provide your Union faculty or student ID number to waive the registration fee.The lectures are open to the public. Advance reservations are required. Please call The Cooper Union Office of Public Programs at 212.436.0187 or go online to www.cooper.edu/body to register.

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The Cooper Union for the Advancement of Science and Art

A discussion the physics of speech and cognition as related to the development of sexual power

Mr. Fouchy-Billancourt is a professor of linguistic anthropologyat the University de la Sorbonne in Paris, France. He is arecognized authority on linguistic ideology.

Thursday October 12, 8:00 pmClaude Fouchy-Billancourt

Three-lecture fee: $120 Individual lectures: $50Cooper Union faculty and students attend free, but

must register in advance. Please provide your Unionfaculty or student ID number to waive the registration fee.The lectures are open to the public. Advance reservations

are required. Please call The Cooper Union Office ofPublic Programs at 212.436.0187 or go online to

www.cooper.edu/body to register.

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86 87

Jon Lopkin, continued

3–5 Noguchi Museum T-shirt & Cubed Packaging

3

4

5

96 97

Monica Miranda, continued

3–4 Poster, Incorporations: The Body as Source Lecture Series, Dimensions: 20 x 28 in.

Three-lecture fee: $120 Individual lectures: $50Cooper Union faculty and students attend free, but must register in advance. Please provide your Union faculty or student ID number to waive the registration fee.The lectures are open to the public. Advance reservations are required. Please call The Cooper Union Office of Public Programs at 212.436.0187 or go online to www.cooper.edu/body to register.

The Cooper Union for the Advancement of Science and Art

Friday October 13, 8:00 pmManoela dePasão

Inco

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The

Body

as

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The Great Hall1 Cooper Sq, NYC

Biorhythms and Algorithms

[1342 76895The presentation will focus on numeric sequencing systems developed from biofeedback for application in medical and robotic manufacturing computation

Ms. dePasão is a Fellow of the Instituto Mechanicode São Paolo, Brazil, and a visiting chaired lecturer atHarvard College’s School of Applied Mathematics

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Saturday October 14, 3:00 pmHeinrich Utenrraden

Inco

rpor

atio

ns:

The

Body

as

a So

urce

The Great Hall1 Cooper Sq, NYC

Corporeal Architecture: Living Spaces

Three-lecture fee: $120 Individual lectures: $50Cooper Union faculty and students attend free, but

must register in advance. Please provide your Unionfaculty or student ID number to waive the registration fee.The lectures are open to the public. Advance reservations

are required. Please call The Cooper Union Office ofPublic Programs at 212.436.0187 or go online to

www.cooper.edu/body to register.

A moderated panel of noted architectswill discuss their explorations of user-centered

building in the context of a presentation on stylisticand functional trends of the past century

Mr. Utenrraden is a Professor Laureate of theBern Architectural Academy in Switzerland.

3 4

102 103

1 Poster; 2–3 Book Jackets (Front & Back)

Where From Japan; Previous Work Experience FutureBrand NY; How many typefaces do you own? About 100

3

2

1

110 111

1

2

3

4

1 Book Design, Pollution3: Air, land and water pollution in New York City;2–4 Interior Spreads

Where From Kailua, Hawaii; Previous Work Experience Advertising Account Service at Laird Christianson Advertising, John Duarte Design Group and Team Vision in Honolulu, Hawaii. Design Internships at Y Interact, Windup Design (New York, NY) and Red Rover Creative; Design Job at Basik Group (New York, NY); Previous College Claremont Mckenna College, BA, Economics & Psychology; How many typefaces do you own? 659

114 115

Shelly Suzuki, continued

8–9 Cookbook Design (Front & Back Cover), Deconstructing the Hawaiian Plate Lunch, Dimensions: 10 x 10 in; 10–12 Interior Spreads

9

8

10

11

12

120 121

1

1 Poster, Bangaluru 2007 Digital Film Festival; 2 Poster, A Retrospective

Where From San Francisco, California; Previous Work Experience Nylon Magazine; HDR Architects, Inc; Previous College Northwestern University, BS, Radio/TV/Film; How many typefaces do you own? 5,000

2

122 123

Natalie Waterbury, continued

3–4 Logo/Identity System, Good Soles Shoes

3 4

128 129

Natalie Waterbury, continued

12 Logo/ Identity System, Manhattan Vintage Car Show; 13 Package Design, Mustard

1312

130 131

8

3

7

11Average number of blocks walked to get to school

41 2

5 6

9 10

132 133

collaboration

1

1 Release 2008 Cover

RELEASE MAGAZINE

The Eugene Lang College literary magazine Release is the product of a three-year collaboration between students and faculty from Lang and Parsons School of Design. This innovative partnership, in which writing students at Lang edited the magazine and students from the Parsons AAS program designed and produced it, has represented the best of the cross-disciplinary possibilities offered at The New School. By combining the creative literary talent of Lang’s writing students with the Parsons’ students’ innovative design vision and expertise, Release has become a first-rate, professional publication. Producing it has enriched students in both schools, offering them real-world publishing experience while also yielding extraordinary educational benefits—honing skills as writers, editors and designers, and, as important, fostering a creative community engaged in productive dialogue around a meaningful project.

Neil GordonProfessor, Literary StudiesDean of Eugene Lang College The New School for Liberal Arts

138 139

10 Release 2007 Cover; 11–12 Release 2007 Interior Spreads

10

11

12

134 135

5

4

3

2

2 Release 2008 Front & Back Cover; 3 –5 Release 2008 Interior Spreads

140 141

15

14

13–14 Release 2007 Interior Spreads; 15 Release 2006 Cover

13

136 137

9

8

7

6

6–9 Release 2008 Interior Spreads

142 143

collaboration

17

16

16–17 Release 2006 Interior Spreads

144 145

1

1 Claudia Brandenburg

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148 149

9

10

8

7 Cover; 8–10 Interior SpreadsLong Island City: Connecting the Arts. The Design Trust for Public Space, Case Study Publication, 7.5 x 11 in, 88 Pages

7

146 147

4

5

2 Sleeve Box; 3 Cover; 4–6 Interior SpreadsThe Andy Warhol Foundation for the Visual Arts 20-Year Report, 1987–2007,The Andy Warhol Foundation for the Visual Arts3 Publications & Sleeve Box, 10 x 10 in, 96 Pages EachAll artworks © The Andy Warhol Foundation for the Visual Arts

2

3

6

150 151

12

13

1411 Cover; 12–14 Interior SpreadsMake It Now: New Sculpture in New York. SculptureCenter Exhibition Publication, 6.5 x 9.25 in, 96 Pages

11

152 153

17 18 1916

15 Fold-out Spread; 16–19 Covers,The Center of It All, Abrons Arts Center Seasonal Event Program & Calendar, 9.5 x 13 in, 8 Pages

15

158 159

1

1 Emily Wardwell

FEATUREDALUMNA

My undergraduate degree in liberal arts was from Indiana University. After three and a half years working first on the account management and then production side in various big-name advertising agencies, I changed my focus to the creative side of the industry.

Parsons’ Associate Degree Program was the perfect catalyst for such a change. After an intense year and a half of “design boot camp” at Parsons, I felt very prepared to reenter the professional world. The mentors I found in the AAS faculty raised my expectations of the type of people I chose to work with right out of school, and that I continue to choose to this day—people such as Lina Kutsovskaya and Charles Churchward, with whom I was lucky enough to work with while he was still directing Vogue magazine on the book Vogue Living: Houses, Gardens, People.

Redesigns seem to greet me wherever I go. With Lina, I was a part of the redesign of Teen Vogue. From there I moved to the beauty industry where I helped drive the redesign of the Almay brand. Most recently, I have redesigned the beauty section for Glamour magazine, which debuted in its September 2008 issue. There is a ton of process involved in redesigning a brand and /or magazine and I feel very lucky to have had the strong foundation and understanding of design process, color theory, typography and use of photography that I received at Parsons.

164 165

4 Cover Design, Open Magazine; 5–6 Open Magazine Interior Spreads

4

5

6

160 161

2 Teen Vogue Magazine Opening Spread

2

170 171

314

24bestbeautybuysof2008 A record 106,627 of you voted in this year’s Glammy awards, and these are your winners— the makeup, hair and skin-care products Glamour readers just can’t live without. Find your new favorites here!

THE WINNING LIP GLOSSES

Why it’s

still a champ: It looks “rich,” voters say, but it’s never gloppy.

Comes in 30 “delicious” flavors and has a “sexy sheen.”

photographs by James woJcik

w in every single one! enter at glamour.com.

13 15

17

16

18

13 Glamour Magazine Opener Spread; 14 Follow-up Spread; 15–18 Glamour Magazine Pages

14

166 167

7 Vouge Living: Houses, Gardens, People (Front & Back Cover); 8–10 Interior Spreads

7

8

9

10

174 175FACULTY

MARK MULLINDegree(s) AAS, Parsons School of DesignWork Manager of Creative Services and Graphic Designer, Cleary Gottlieb Steen & Hamilton LLPCourse(s) Process & Skills

SUSAN MOLNARDegree(s) BFA, Tufts University; Diploma, School of the Musuem of Fine ArtsWork Principal, SuMo Design NYCCourse(s) Digital Layout 1

PAMELA KLEIN, Chair /Associate ProfessorDegree(s) MFA, BFA, Pratt InstituteCourse(s) Color Theory

KATARZYNA GRUDA, Director/Associate ProfessorDegree(s) MFA, Yale University School of Art; BS, Architecture, City College of New YorkCourse(s) Process & Skills, Graphic Design, Silkscreen & Letterpress; Silkscreen Printing

THOMAS BOSKET, Coordinator/Associate ProfessorDegree(s) MFA, Yale University School of Art; BFA, Parsons School of DesignCourse(s) Color Theory, Drawing

ROLF ANDERSENDegree(s) MPS, New York University; Tisch School of the Arts; BFA, Teknolo-gisk Institut, Copenhagen, DenmarkWebsite www.rolf-design.comWork Digital Artist, 2D & 3D, Graphic /Web Designer and EducatorCourse(s) Digital Layout 1

JASON BOOHERDegree(s) BA, Princeton University; AAS, Parsons School of Design, Graphic DesignWork Designer, Alfred A. KnopfCourse(s) History of Graphic Design

CLAUDIA BRANDENBURGDegree(s) BFA, Rhode Island School of DesignWebsite www.languagearts-ny.com Work Principal, Language ArtsCourse(s) Typography 1, Publication Design

SARAH GEPHARTDegree(s) MFA, Yale University School of Art; BA, Oberlin CollegeWebsite www.mgmtdesign.com Work Partner, MGMT Design Course(s) Typography 1 & 2

JONATHAN J. GOUTHIERDegree(s) BFA, Hartford Art School, University of HartfordWebsite www.gouthier.comWork Principal / Creative Director, Gouthier DesignCourse(s) Graphic Design 1 & 2

ANDREW GRABERDegree(s) BS, SUNY, BinghamtonWork Graphic Designer, PhotoeditorCourse(s) Digital Layout, Advanced Digital Layout

BRETT GROVESDegree(s) BFA, Pratt InstituteWork Master Printer, Axelle Fine Art Prints, Freelance BookbinderCourse(s) Silkscreen Printing

JULIA GORTONDegree(s) BA, Parsons School of DesignWork Children’s Book Illustrator & DesignerCourse(s) Graphic Design 1

DMITRY KRASNYDegree(s) MFA, Yale University School of Art; BFA, The Cooper Union School of ArtWebsite www.dekadesign.comWork Principal, Deka Design Course(s) Typography 2

MARA KURTZ Degree(s) MA, The New School, Media Studies; BA, New York University; AAS, Parsons School of DesignWebsite www.marakurtzstudio.comWork Graphic Designer, Photographer, Photo/IllustratorCourse(s) Graphic Design 1, History of Graphic Design (online)

JOHN MALCOLMSONDegree(s) MFA (honors), Rhode Island School of Design; BFA, University of Canterbury, New ZealandWebsite www.teamproam.comWork Partner, Team Pro-AmCourse(s) Graphic Design 3

TAMARA MALETICDegree(s) MFA, Yale University School of Art; Post-baccalaureate Certificate, The Art Institute of Chicago; BA, Université des Sciences Humaines, Strasbourg, FranceWebsite www.linkedbyair.netWork Partner, Linked by AirCourse(s) Typography 1

WILLIAM MORRISEYDegree(s) BFA, Rhode Island School of Design; BA, University of ColoradoWebsite www.wmwmwm.comWork Principal, wmwmwmCourse(s) Graphic Design, Silkscreen & Letterpress

RENDA MORTONDegree(s) BFA, Minneapolis College of Art and DesignWebsite www.rumors-online.comWork Partner, Rumors StudiosCourse(s) Interactive Web Design

ALExA NOSALDegree(s) BFA, Montclair University; BA Montclair UniversityWork Creative Director, Leap Course(s) Typography 1, Designing Symbols, Graphic Design, Silkscreen & Letterpress

TED MAUSETHDegree(s) MFA, Tyler School of Art, Temple University; BA, Michigan State UniversityWork Principal, Mauseth Design Course(s) Graphic Design 3

MARTIN MAZORRADegree(s) MFA, American University, Washington DC; BFA, West Virginia UniversityWebsite www.cannonballpress.com; www.martinmazorra.com Work Director, Cannonball PressCourse(s) Photo Lithography & Graphic Design, Silkscreen & Letterpress

CHRISTINE MOOGDegree(s) MFA, Yale University School of Art; MA, University of Toronto; BA, Sarah Lawrence College; AAS, Parsons School of Design;Work Creative Director, Little Spoons Inc.Course(s) Portfolio & Process, History of Graphic Design

176FACULTY

TIMOTHY SAMARADegree(s) BA, University of the Arts, PhiladelphiaWork Principal, Stim Visual CommunicationCourse(s) Graphic Design 3

DIEGO VAINESMANDegree(s) BFA, Parsons School of DesignDiploma, Art Institute of BostonWebsite www.40N47Design.com Work Principal, 40N47 Design Course(s) Graphic Design 2

WILLIAM VAN RODENDegree(s) BA, Graphic Design, Rhode Island School of DesignWork AVP Art Director of Books and Special Projects, Martha Stewart Living OmnimediaCourse(s) Typography 2, Portfolio & Process

JEFF RAMSEYDegree(s) MFA, The Werkplaats Typografie, Netherlands; BFA, The Savannah College of Art and DesignWebsite www.jefframsey.net Work Advertising Manager/ Designer, The Museum of Modern Art (MoMA)Course(s) Portfolio & Process

PAUL ROERAADEDegree(s) MA, Grafiska Institutet; Royal Instititute of Techonology, Sweden; AAS, Parsons School of Design; Website www.windup-design.com Work Principal, Windup Design Course(s) Interactive Web Design 1 & 2

ALEx W. WHITEDegree(s) MFA, Syracuse University; BFA, Graphic Design, Kent State University Work Design Consultant and Authorof Graphic Design BooksCourse(s) Graphic Design 1 & 2, Portfolio & Process

MUSHON ZER-AVIVDegree(s) MPS, New York University,; Tisch School of the Arts; BDS, Bezalel Academy of Art and Design, JerusalemWebsite www.shual.com Work Co-founder, Shual Design Studio Course(s) Interactive Web Design 1 & 2

ANDY PRESSMANDegree(s) BFA, Cooper Union School of ArtWebsite www.andypressman.comWork Partner, Rumors StudiosCourse(s) Graphic Design 2, Process & Skills

178 179

SPECIAL THANKS Thomas BosketJim O’ConnorLarry Jackson

Denise WallnerAnnemieke Beemster Leverentz

TYPEFACES Akzidenz Grotesk (Designed by

Günter Gerhard Lange),Archer (Designed by Heofler & Frere-Jones

Type Foundry)

PRINTER Fernando Luciano,

Project 44, Long Island City, NYCredits and Acknowledgments

PRODUCTIONAlix Sorrell

DIRECTOR / EDITOR /

PHOTOGRAPHERKatarzyna Gruda

ART DIRECTOR Claudia Brandenburg

DESIGNER /PRODUCTION DIRECTOR

Brian McDermott

DESIGNERShelly Suzuki

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Typography

Digital Layout

Publication Design

Process & Skills

Digital Imaging

The most crucial skill obtained while studying at Parsons

46%

29%

13%

8%

4%

182 183

WORK2008VOLUME 2Administration Production Printing Delivery

10Director Art Director Designers

20304050607080

Number of hoursspent on this book