parsons fellows 2010 orientation
DESCRIPTION
This is an orientation presentation on strategic media advocacy for the Parsons Fellows program of the Open Society Institutes Health Media InitiativeTRANSCRIPT
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Mary Joyce@ the Open Society Institute
May 14, 2014
Strategic
Media Advoca
cyand Design
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Mary Joyce@ the Open Society Institute
May 14, 2010
you
Strategic
Media Advoca
cyand Design
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? for strategic advocacy8
goals
tacticsresources
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? for strategic advocacy8
goals
tacticsresources
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? for strategic advocacy8
goals
tacticsresources
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What is strategy?
Goalaction
action actio
n
action
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What is strategy?
Goalaction
action
action
action
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What is strategy?
Goalaction
action
action
action
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What is advocacy?
advocacy organization
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What is advocacy?
advocacy organization
marginalized
group
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What is advocacy?
advocacy organization
marginalized group
speaks for
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What is advocacy?
marginalized group
targetspeaks to
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What is advocacy?
advocacy organization
marginalized group
speaks for
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What is advocacy?
marginalized group
target
support
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What is strategic
advocacy?
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What is strategic
advocacy?
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? for strategic advocacy8
The Media Advocacy Process
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? for strategic advocacy1 goals
8
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2 goals
? for strategic advocacy8
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3 tactics
? for strategic advocacy8
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3 tactics
? for strategic advocacy8
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3 tactics
? for strategic advocacy8
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4 tactics
? for strategic advocacy8
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5 tactics
? for strategic advocacy8
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6 resources
? for strategic advocacy8
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7 resources
? for strategic advocacy8
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? for strategic advocacy8
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? for strategic advocacy8
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? for strategic advocacy8
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? for strategic advocacy8
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8 resources
? for strategic advocacy8
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? for strategic advocacy8
goals
tacticsresources
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Examples Design
&Strategic Advocacy
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Obama Campaign Audience
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more logos at ObamaCampaignButtons2008.com
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Obama Campaign Messaging
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Image: Barack Obama (Flickr)
Change will not come if we wait for
some other person or some other time. We are the ones we've
been waiting for. We are the change
that we seek.
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(supporter photos with nice animation)
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(supporter photos with nice animation)
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(supporter photos with nice animation)
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(supporter photos with nice animation)
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International Advocacy
Tactics
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Virtual Video Sit-in (Tunisia)Nawaat, 2008
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Thank You! You can view this slideshow
at MaryJoyce.com