part 1 how the great recession reshaped the cpg demand … · -2.9 4.7-2.5-3.4 0.3-2.0 q4 2010 q3...
TRANSCRIPT
April 30, 2020
PART 1 – HOW THE GREAT RECESSION RESHAPED THE CPG DEMAND CURVE
Special COVID-19 Series:
Recession-Proof Your Business
Coming Soon:
Maintaining Pricing Discipline in a Recession
How the 2020 Recession is Reshaping the CPG Demand Curve
Building Brands in a Recession
© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 2
The Impact of the 2008-09
Recession on the CPG Industry Executive Summary
The impact of COVID-19
on the global CPG
industry is unprecedented,
and the recession it is
causing will also be unlike
anything we’ve seen.
More than 40 million
Americans may be furloughed
or laid off. Restaurants,
cultural institutions, sporting
events and non-essential
services have been
shuttered. Social
restrictions are widespread.
Already, nearly $2.7 trillion in
economic stimulus has been
approved to support
consumers and businesses.
• As singular as these COVID-19 associations will be for future generations, one of the best road maps for manufacturers and CPG retailers is to understand how the CPG demand curve was reshaped during the recession.
• The CPG industry is more resistant to recession than other retail channels, but consumers in the new recession are short on confidence, money, and are greatly concerned with personal health, which all impact retail.
Shopping Shifts
• As prices increased, shoppers cut back on many CPG purchases
• Purchases shifted to value-tier brands
• Consumers made fewer impulse purchases
• Consumers searched for deals and took advantage of promotions
Channel Shifts
• Shoppers migrated to value channels
• Regional grocers won share by increasing selling space and tailoring assortment to best suit their shoppers
• Traffic and sales thinned in convenience channel
Category Shifts
• General Merch and Beauty and Personal Care products were negatively impacted
• Consumers sought affordable luxuries
• Brand loyalty sufferedas consumers worked to save money
• Consumers switched to smaller- and value packs
• Perceived as expensive, organic produce suffered
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A 2020 Recession Will Have Distinct Drivers vs. Prior Recessions
U.S. Consumer Macroeconomic Indicators
% Change vs. Prior Year / Index (Consumer Confidence) / Rate (Unemployment)
March
2001
March
2008
March
2020
CPI 2.9% 4.0% 1.5%
CPI Food at Home 3.4% 4.7% 1.1%
CPI Energy 6.0% 17.0% -5.7%
Gas Price -6.8% 25.8% -8.0%
Consumer Confidence 95 66 120
Unemployment Rate 4.6% 5.1% 4.4%
Housing Starts -1.5% -36.5% 1.4%
Sources: U.S. Department of Energy, Conference Board, Bureau of Labor Statistics, U.S. Census Bureau. IRI Consulting analysis.
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The Retail Landscape Has Shifted
Dramatically Since the Last Recession
U.S. Retail Sales ($B) by Store Type Among Stores with CPG Sales
$2,185
771 (22.7%)
568 (26.0%)
320 (14.6%)
246 (11.3%)
$3,394
456 (20.9%)
595 (27.2%)
2008
778 (22.9%)
590 (27.1%)
355 (10.5%)
453 (20.8%)
310 (14.3%)
253 (11.6%)
Nonstore Retailers (e.g., online)
569 (26.2%)
2009
714 (21.0%)
2019
$2,174
777 (22.9%)
Health & Personal Care Stores
Foodservice & Drinking Places
General Merch
Stores
F&B Stores
Recession
Note: Based on U.S. Census Retail Trade per NAICS definition. Including all sales, non-CPG, by store type. Nonstore and GM stores include more non-CPG. Source: U.S. Census Retail Trade. IRI Consulting analysis
Since the
Last Recession,
Both Nonstore
Retail (e.g.,
Online, +150%)
and Foodservice
(+70%) Grew
Significantly
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During the Last Recession, Foodservice Was Impacted Significantly;
Food and Health Stores More Resilient vs. Other Types of U.S. Retail Stores
U.S. Retail Segments Recession vs. Average Growth
1993-2019 Dollar Sales CAGR and Standard Deviation in Annual Growth Rate
2.85.0
3.95.3
3.0 2.1
8.9
3.1 2.23.9 2.9 3.8 4.5 4.2
1.9 0.8 0.93.3
-3.9 -2.0
0.2
-6.5 -5.7-9.8
-12.7 -14.1
-7.0-4.3
Health and personal
care stores
General merchandise
stores
Non-store retailers
(e.g., online)
Food and beverage
stores
Clothing and
clothing access.
Building mat. and garden equip.
Food services
and drinking places
Sporting goods, hobby stores
Misc. store retailers
Electronics and
appliance stores
Furniture and
furnishings stores
Motor vehicle
and parts dealers
Gasoline stations
Total
1993-2019
CAGR
2008-2009
Recession1
Ppt. ∆ -1.0 -4.2 -3.0 -2.1 -6.9 -4.1 -8.6 -9.6 -7.9 -13.6 -15.6 -17.9 -11.5 -8.5
Segment
Size ($B)$781 $778 $717 $356 $270 $78 $786 $138 $98 $382 $118 $1,264 $518 $6,284
More stable More volatile
1. CAGR 2007-2009. Source: U.S. Census Retail Trade, data ending February 2020. IRI Consulting analysis
Pre-COVID-19, foodservice
accounted for half the food dollar
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During the Great Recession, the Majority of Consumers Across Household
Income Groups Shifted Away from Eating Out and Cooked from Scratch More
Changing Meal Rituals // % of Consumers Making Change Over Past Six Months
Source: IRI Economic Trend Database™, IRI AttitudeLink™ Survey of 1,000 Consumers, Q2 2008
Over $100KUnder $35K $35K − $54K $55K − $100K
Over $100K$35K − $54KUnder $35K $55K − $100K
$55K − $100KUnder $35K $35K − $54K Over $100K
% OF CONSUMERS BY HOUSEHOLD INCOME GROUP
“I eat out less often”
“I buy fewer prepared meals at grocery stores”
“I cook more from scratch or with fewer convenience foods to save money”
76% 66% 63%46%
57% 57%47% 47%
51% 55%41%
30%
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During the 2008 Recession, Supercenter, Club and Dollar
Channels Gained Penetration at the Expense of Other Channels
% Households Buying by Channel – 2007-2008
99.2%
60.8%
85.5%
49.0%
77.8%
54.2%
28.0%
99.0%
65.0%
82.4%
49.7%
76.6%
54.6%
27.7%
ConvenienceSupercenterGrocery Mass Club Drug Dollar
+4.2 pts
-3.1 pts-1.2 pts
2007
2008-0.2 pts
+0.7 pts+0.4 pts
-0.3 pts
Source: IRI Consumer Network Panel. FDMx refers to Food-Drug-Mass (excluding Walmart).
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Top 6 Regional Grocers Managed to Outperform
National Grocery Chains During Last Recession
Regional Powerhouses Expanded Selling Space, Increased Assortment, Priced
Competitively, and Successfully Worked to Attract Middle- and High-Income Households
2008-10 F&B
Value Sales Growth CAGR
52 WE 11/28/2010
F&B Value Sales ($ B)
Kroger $36.6
Publix $13.4
Delhaize $11.6
Safeway $17.2
SuperValu $14.7
Wegmans $2.5
Demoulas $2.0
Hy-Vee $3.0
Harris Teeter $2.7
Weis $1.4
Wakefern $5.65.0%
5.1%
6.0%
6.7%
8.3%
9.4%
-5.2%
-2.2%
1.0%
2.2%
4.6%
RE
GIO
NA
LS
NA
TIO
NA
LS
Source: IRI POS 2 years and 52 weeks ending Nov 28 2010
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Value Channels Have Proliferated in the Past 10 Years and Are
Likely to Capture More of the Grocery Dollar During Recession
~8,8002009
~16,5002020
~3,8002009
~15,2002020
~1,0002009
~1,9002020
02009
~3002020
U.S. Store Count
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In Large Format Stores, CPG and F&B Volume Declined
Due to Pricing; Only in 2010 Did Volume Growth Recover
F&B and Total Store Sales and Price / Mix Trends for FDMx
for Last 52 Weeks Ending March 18, 2012 / % Change vs. YAG
3.8 4.2
1.0 1.0
3.3 3.5
1.4 0.9
Total store
F&B
5.4 6.2
0.9 0.5
5.06.2
2.10.8
-1.6 -1.9
0.1 0.5-1.6
-2.5
-0.7 0.1
*Dollar sales-weighted price per volume change across categories / Source: IRI POS, FDMx; 2007- Q12012 ending Mar 18, 2012
DOLLAR
SALES
PRICE /
VOLUME*
EST. VOLUME
SALES
2007 2008 2009 2010
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Price Inflation Was High and Volume Declined in
Large Format Stores for Food and Beverages
F&B Price / Mix and Est. Volume Change by Chronological Order for FDMx
for Last 12 Weeks Ending March 18, 2012 / % Change vs. YAG
4.8
6.16.5
6.16.4 6.3 6.4
0.1
1.0
1.7
5.6
6.56.0
-1.4
-2.5
-1.3
1.6 1.5
0.10.4
0.1 0.2
-2.4
-4
-3
-2
-1
0
1
2
3
4
5
6
7
-0.3
-1.1
-1.8
0.1-0.2
0.9
2.1
-2.9
4.7
-2.5
-3.4
-0.3
-2.0
Q4
2010
Q3
2010
Q2
2010
Q1
2010
Q4
2009
Q3
2009
Q2
2009
Q1
2009
Q4
2008
Q3
2008
Q2
2008
Q1
2008
Q4
2007
Q3
2007
Q2
2007
Q1
2007
-0.4
4.0
Est. volume sales chg.
Price/vol. chg.
Source: IRI POS, FDMx; 2007- Q12012 ending Mar 18, 2012 ; Quarters based on 12-12-12-16 week periods
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Among Top Categories, Most Saw Unit Sales Declines in 2008
Top 10 Categories* Dollar & Unit Sales, % Change vs. YA / FDMx / 2008 vs 2007
*Among top 100 IRI categories based on dollar sales, excludes cigarettes; beer and wine reflect grocery and drug sales only. **Average price change based on price per volume analysis.
Average Price Change** vs YA
Source: IRI MarketInsight™, 52 wks. ending 12/7/2008 vs same period prior year
Carbonated Beverages +4.2%
Milk +6.0%
Fresh Bread & Rolls +9.5%
Salty Snacks +6.2%
Beer / Ale / Alcoholic Cider +2.1%
Natural Cheese +12.8%
Cold Cereal +4.7%
FZ Dinners / Entrees +4.6%
Chocolate Candy +3.9%
Bottled Water (1.1%)
TOTAL CPG* +4.9%-2.1%
2.2%
-4.3%
-2.6%
1.8%
-0.3%
2.9%
-0.6%
-2.5%
-2.9%
-4.5%
3.0%
-1.7%
1.6%
2.4%
4.2%
13.6%
6.4%
6.3%
7.5%
4.9%
-0.4%
Dollar Sales
Unit Sales
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Convenience Channel Was Impacted More by Macroeconomic
Conditions, Driven by Disposable Income and Gas Prices / Travel
U.S. F&B Growth in Convenience Channel // % Change vs. YA
Source: Archived IRI POS data. FDMx refers to Food-Drug-Mass (excluding Walmart).
DOLLAR
PRICE / MIX
EST. VOLUME
THE GREAT RECESSION
3.2
-1.0
2.05.5
5.53.2
1.7 1.8
-2.2-4.1
0.33.6
Rise in disposable income, housing;
unseasonably warm winter
2008 2009 2010 2011
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Sources: IRI AttitudeLink™ Survey of 1,000 Consumers, 08/18/2008 to 09/10/2008. IRI Consumer Network™ 52 weeks ending 3/29/2009 and same period prior year. May 2009: The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum. IRI Consulting Analysis.
Growth by Price TierDollar Sales Growth
2009 vs. 2008
5.2%
9.6%
3.2%1.6%
Total CPG Premium
Brands
Value Brands Mid-Tier
Brands
-0.6%
2.5%
-2.4%-1.3%
Value BrandsTotal CPG Mid-Tier
Brands
Premium
Brands
Unit Sales Growth 2009 vs. 2008
Value-Tier Brands Made Gains During Recession in Both Dollar
and Unit Sales; Mid-Tier Brands Had the Steepest Declines
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Shoppers Bought More When Products Were on Deal
FDMx (No Walmart) % of Categories with Increased Merchandising Activity
Feature
55%
43% 44%
Feature & Display Display Price Only Any
55%58% 58% 58%
39%
51% 49%
Source: IRI MarketInsight™, 52 weeks ending 3/29/2009 and same period prior year.
52 WE March 2008 52 WE March 2009
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Consumers Invested More Effort in
Finding Deals During Last Recession
Shopper Strategies – % of Consumers Making Change Over Past Six Months
Source: IRI Economic Trend Database™, IRI AttitudeLink™ Survey of 1,000 Consumers Q2 2008
91% 89% 81% 72%
Over $100KUnder $35K $35K − $54K $55K − $100K
76% 78% 69%58%
Over $100K$35K − $54KUnder $35K $55K − $100K
55% 54% 43% 35%
$55K − $100KUnder $35K $35K − $54K Over $100K
% OF CONSUMERS BY HOUSEHOLD INCOME GROUP
“I am more likely to look for sale prices throughout the store”
“I am more likely to look through retailer ads to find deals”
“I am using more coupons that I used to”
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Shoppers Were More Likely to Plan Their Trips Pre-Shop and Stick to
Their Lists During the Past Recession, Dampening Impulse Purchases
Purchase Decisions % of Shoppers, 2007-2009
Source: Longitudinal Economic Study Series, IRI AttitudeLink, n=1,000+ shoppers October 2009: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process. IRI Consulting Analysis.
40%
25%17%
60%
75%83%
2007 2008 2009
Before Entering Store In-Store
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-3.8%
-2.1%
-0.6%
0.0%
3.0%
-9.6%
-6.9%
-1.9%
1.9%
-2.2%
3.3%
-0.7%
3.8%
6.3%
Discretionary General Merchandise and Beauty / Personal Care
Products Were Negatively Impacted During the Last Recession
2008 MULO Trends by Department % Change vs. YA
Source: IRI MarketInsight™, 52 weeks ending 11/30/2008 and same period prior year
Dollar Sales Unit Sales
Total CPG General
Merch.
Beauty /
Personal
Care
Healthcare Center
Store
Frozen Fresh /
Perishable
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Low- and Middle-Income Households Cut Discretionary
Grocery Spending, Focused on Essential Purchases
Focus on Essentials // % of Consumers
Making Changes Over Past Six Months
Source: IRI AttitudeLink™ Survey of 1,000 Consumers, 08/18/2008 to 09/10/2008. IRI Consulting analysis.
Over $100KUnder $35K $35K − $54K $55K − $100K
Over $100K$35K − $54KUnder $35K $55K − $100K
% OF CONSUMERS BY HOUSEHOLD INCOME GROUP
“I have cut back spending on non-essential groceries”
“I have changed my definition of what is essential”
75% 70%58%
41%
60% 61%47%
36%
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Low- and Middle-Income Households Bought More
Private Label Brands During the 2008 Recession
$55K − $100KUnder $35K $35K − $54K Over $100K
Over $100KUnder $35K $35K − $54K $55K − $100K
Consumer Attitudes Private Label Share% of Respondents agreeing to statements by
household income 2008 AttitudeLinkTM Survey
Private Label Share of
CPG Spending: All Outlet
“I am buying more private label or store brands than I used to”
“If weekly grocery bill were to increase another 10%, I would buy more private label or store brand products”
Sources: IRI AttitudeLink™ Survey of 1,000 Consumers, 08/18/2008 to 09/10/2008. IRI Consumer Network™; 52 weeks ending 7/19/2009 and same period prior years. September 2009: Private Label 2009: Game Changing Economy Taking Private Label to New Heights. IRI Consulting analysis.
21.3% 21.5% 21.6%22.8%
15.9% 16.2% 16.9% 17.6%
2006 2007 2008 2009
Unit Share Dollar Share
56% 55%45%
32%
76% 77%64% 59%
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Private Label Enjoyed Growth Across Departments During Last Recession
2008 CPG* Private Label Share by Department // All Outlet
21.9%
13.3%
12.3%
19.8%
19.2%
32.6%
34.1%
17.1%
9.2%
9.3%
13.6%
18.0%
31.1%
25.4%
Total CPG
General Merchandise
Beauty/Personal Care
Center Store
Frozen
Fresh/Perishable
Healthcare
Dollar Share
Unit Share
Private Label Share
Point Change vs. 2007
+1.6
+0.8
+1.0
+0.5
+0.5
+0.1
+0.7
Source: IRI Consumer Network™ Panel 52 WE 12/7/2008 and same period prior year
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62% 58%50%
33%
$55K − $100KUnder $35K $35K − $54K Over $100K
50% 45%32%
25%
Over $100KUnder $35K $35K − $54K $55K − $100K
Sources: IRI AttitudeLink™ Survey of 1,000 Consumers, 08/18/2008 to 09/10/2008. IRI Consumer Network™ 52 weeks ending 3/29/2009 and same period prior year. May 2009: The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum. IRI Consulting Analysis.
Consumer Attitudes% of Respondents agreeing to statements by
household income 2008 AttitudeLinkTM Survey
“I am trying new brands that are priced below my regular brands”
“I am giving up some of my favorite brands to save money”
Brand Loyalty Suffered as Consumers Worked
to Save Money During Recessionary Periods
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0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
INDEX = % NPP
Top Food and Beverage New Product Pacesetters of 2008 Reflect
Consumer Attraction to Indulgent, Healthy and Nutritionally Enhanced Products
Source: IRI New Product Pacesetters report 2009
-
5
10
15
20
25
30
35
40
45
2004 2005 2006 2007 2008
Trend in Focus of Non-Food Benefits per Pacesetter
SENSORY HYGIENE DO IT FOR ME HEALTH
INDEX = % NPP
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Spending During / After the Recession Showed Consumers Gravitated
to Comfort and Personal Indulgence in Addition to Meal Prep
Category Performance During and Post-Recession | Volume Sales Impact (Percentage Points)
-8
-6
-4
-2
0
2
4
6
8
2.0-1.0-5.0 -2.0-3.0 5.0-8.0 0.0 1.0-4.0 3.0-15.0 7.04.0 6.0-7.0 8.0-6.0
Cold Cereal
Cookies
Chocolate Candy
Ice Cream/Sherbet
Soup
Crackers
Hand & Body Lotion
Yogurt
Lunch Meats
Coffee
Fresh Eggs
Baby Formula
Breakfast Meats
Vegetables - SS
Shortening & Oil
Spices/Seasonings
Canned/Bottled Fruit
Snack Bars/Granola Bars
Cigarettes
Toilet Tissue
Laundry Detergent
Dog Food
Vitamins
Diapers
Internal Analgesics
Dish Detergent
BladesSports Drinks
Skin Care
Food & Trash Bags
Soap
Batteries
Household Cleaner
Toothpaste
Carbonated Beverages
Sanitary Napkins/Tampons
Cups & Plates
Paper Towels
Deodorant
Air Fresheners
First Aid Accessories
Hair Coloring
Facial Tissue
MilkBeer/Cider
Fresh Bread & Rolls
Salty Snacks
Natural CheeseFrozen Entrees
Shampoo
Resu
rge
nce
Decli
ne
F&B
Non F&B
Source: IRI POS archived data FDMx (Food, Drug, Mass excluding Walmart). CY 2006-2011. IRI Consulting analysis.
Performance During Recession(Recession CAGR 2007-2009) – (Pre-Recession Growth Rate 2006-2007)
Pe
rfo
rma
nc
e P
os
t R
ec
es
sio
n(P
ost-
Recessio
n G
row
th R
ate
2010-2
011)
–(P
re-R
ecessio
n G
row
th R
ate
2006-2
007)
Weak Strong
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Consumers Were Selective in Where They Splurged; Premium Chocolates
Gained Across Income Segments, But Value Brands Won in Ice Cream
2009 vs. 2008 // All Outlets // Panel By Household Income Segment
Category/IncomePenetration Pt. Change
vs. 2008
$ Sales per 1000 HH
Index vs. 2008
ValueMain
streamPrem Value
Main
streamPrem
Choc Candy Box/Bag/Bar <3.5 oz
Getting by -6.3 -1.0 -1.1 97 103 100
Living Comfortably -6.3 1.1 -2.7 89 112 100
Doing Well -5.5 -1.7 -2.3 97 107 102
Choc CandyBox/Bag/Bar >3.5oz
Getting by -3.1 -3.9 2.8 79 102 131
Living Comfortably -2.5 -0.3 4.2 80 108 170
Doing Well -1.7 -1.3 3.0 74 106 126
Frozen Novelties
Getting by 0.5 1.2 0.0 103 103 101
Living Comfortably -0.3 0.0 -2.6 102 101 95
Doing Well 0.1 -0.9 -0.3 98 103 92
Ice Cream
Getting by 2.0 -2.7 0.3 111 98 93
Living Comfortably 3.5 -3.2 -0.5 117 98 104
Doing Well 2.7 -2.2 -1.1 114 97 98
Source: IRI National Consumer Panel
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High Income Consumers Were More Likely to Splurge on Premium Items,
and Low- to Mid-Income Households Looked for Affordable Indulgences
% of Respondents Agreeing to Statements by Household Income
Source: IRI AttitudeLink™ Survey of 1,000 Consumers, 08/18/2008 to 09/10/2008. IRI Consulting analysis.
Over $100KUnder $35K $35K − $54K $55K − $100K
Over $100K$35K − $54KUnder $35K $55K − $100K
$55K − $100KUnder $35K $35K − $54K Over $100K
% OF CONSUMERS BY HOUSEHOLD INCOME GROUP
“I still splurge on premium or gourmet products”
“I treat myself to small indulgences (i.e., chocolates,
wine, body lotion) to help ease everyday stress”
“I look forward to affordable indulgences for treats”
8% 13% 19%28%
48% 46% 46%32%
22% 21% 22% 18%
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Lower-Income Households Shifted Away From Fresh and Organic
Products Due to Cost, But Higher-Income Households Continued to Buy
% of Respondents Agreeing to Statements by Household IncomeR
esu
rge
nce
Dec
lin
e
40%30%
18%12%
Under $35K $35K − $54K $55K − $100K Over $100K
49%58%
41%32%
Over $100KUnder $35K $35K − $54K $55K − $100K
% OF CONSUMERS BY HOUSEHOLD INCOME GROUP
“I buy less fresh produce as is more expensive”
“I am buying fewer organic products as they are more expensive”
Source: IRI AttitudeLink™ Survey of 1,000 Consumers, 08/18/2008 to 09/10/2008. IRI Consulting analysis.
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Consumers Looked to More Affordable Packs,
Particularly Across Lower- and Middle-Income Segments
% of Respondents Agreeing to Statements by Household IncomeR
esu
rge
nce
Dec
lin
e
Under $35K $35K − $54K $55K − $100K Over $100K
Over $100KUnder $35K $35K − $54K $55K − $100K
% OF CONSUMERS BY HOUSEHOLD INCOME GROUP
“I buy fewer individual serving packages”
“I buy smaller quantities of my favorite treats”
62% 67%54%
45%
60%52%
42%32%
Source: IRI AttitudeLink™ Survey of 1,000 Consumers, 08/18/2008 to 09/10/2008. IRI Consulting analysis.
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Shifts in Spending Attitudes and Behavior During
2008-09 Recession; Belt-Tightening and Doing Without
Spend Less on Eating Out
Buy More Affordable Treats
Fewer Prepared Meals, More
Scratch Cooking
Spend Less on Personal
Services, e.g., Hair, Nails
DIY Nail Care Sales Increase
Buy Smaller Amounts
Buy Fewer Individual-
Serving Packages
Buy Smaller Amounts of
Favorite Treats
Buy at Lower Prices
Purchase More Private Label
Products
Plan Trip to Stick To List / Budget
Use More Coupons; Look
for Deals
Home Hair Color Sales Increase
Cut Back on Non-Essential
Groceries
Shopped Retailers That
Offer More Value
Buy at Value Channels
Stock Up at the Beginning of the Month
Buy Less at Convenience
Stores
© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 33
IRI COVID-19 Thought Leadership
Helping You Stay Informed
IRI’s Online Insights Offers Real-Time
Updates and Weekly Reports of the Impact
of the Virus on CPG and Retail, as Well as
Consumer Survey Data from this Report
The IRI COVID-19 Info Portal
Includes COVID-19 impact analyses, dashboards
and the latest thought leadership on supply chain,
consumer behavior, channel shifts for the U.S.
AND international markets
The COVID-19 Dashboard
Accessible through the insights portal
and tracks the daily impact of COVID-19.
This includes the top categories across
countries, out-of-stocks and consumer
sentiment on social media.
© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 34© 2020 Information Resources Inc. (IRI).
Confidential and Proprietary. 34
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