part 2 analysis and synthesis - gds user researcher basic training
TRANSCRIPT
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GOV.UKUser researcherbasic training
Analysis and synthesis
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GDS2
Research data to findings, actions and needs
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GDS3
Analysis and synthesis
Data Findings Actions
Needs
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GDS4
Justification
Why do you think that?Why should we do that?
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GDS5
Traceable
Where did this idea come from?What's the evidence for this?
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GDS6
Repeatable, rational process
Abductive reasoningLogical inference
wikipedia.org/wiki/Abductive_reasoning
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GDS7
User research is a team sport
Analysis and synthesis should be group activities
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GDS8
Analysis
Data to findings
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GDS9
Extract data
EventsBehaviourThinkingContextArtefacts and tools
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GDS10
Good sticky notesQuotes and actionsOne data point per sticky noteClear capitalsThick pens, good sticky notes
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GDS11
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GDS12
Affinity sort
Arrange and filter notesIdentify and name patterns, clusters
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GDS13
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GDS14
Schemes
Theme or topicUser journeyInteraction step or contentPersona
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GDS15
Findings
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GDS16
Distilled statements of the important things we've learned
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GDS17
Inference
Data + judgement = Findings
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GDS18
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GDS19
People on low incomes don’t know whether they’re employed or self-employed
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GDS20
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GDS21
Analyse your data
1. Review notes
2. Highlight key points
3. Write 3 or 4 findings
10 minutes
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GDS22
Synthesis
Findings to actions and needs
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GDS23
Actions for next iteration
Ideas – design, content, rules, …Questions – research, experts, …
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GDS24
Inference
Findings + patterns or principles= Ideas + questions
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GDS25
Synthesise your actions
1. Review findings
2. Write 3 or 4 actions or questions
3. Replay to team mates
10 minutes
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GDS26
User needs
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GDS27
As a (role)
I want (goal/desire)
[so that (benefit)]
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GDS28
As a userI can backup my entire hard drive
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GDS29
Good user needs1. Is it something a real user
would say?
2. Does it help you design and prioritise?
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GDS30
Good user needs3. Does it unnecessarily constrain
possible solutions?
4. Do you have good evidence?
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GDS31
As a (user type)
I want/need/expect
(something)
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GDS32
When (situation or trigger)
Because (constraint)
So (outcome)
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GDS33
As a British citizenI need a passportto travel and prove my identity
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GDS34
Organising needs
Structure needs around personas and journeys
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GDS35
(persona)
wants/needs/expects
(something)
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GDS36
Sam lives in shared accommodation where post goes missing, so he needs his passport delivered somewhere safe
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GDS37
Because there are special rules for passport photos, Jack wants an expert to take his photo for him
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GDS38
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GDS39
Document your user needs
1. Review findings
2. Write 1 or 2 user needs
3. Replay
10 minutes