part b ifb full

7/29/2019 Part B IFB Full

1/29

Brand Building - Employees Perspective At IFB Automotive Pvt Ltd

GCEM, Department of Management Studies Page 38

PART-B

CHAPTER-1a

TITLE OF THE STUDY

BRAND BUILDING - EMPLOYEES PERSPECTIVE AT IFB AUTOMOTIVE

PVT LTD, BANGALORE

Introduction

Many business marketing managers think that branding is not relevant to B2B

markets. They argue that industrial products do not need branding as it adds little value to

functional products and those customers knew a great deal about their products as well

their competitors products.

Developing abrandimageand standing with a view to creating long termbenefits

for brand elementsandbrand value. Building Brand image strengthens an existing (or

new) product/corporate identity.

The project is undertaken to find how the brand IFB is been placed in the mind set

of in-house employees. The company is majorly facing problem in not creating a valuefor its brand. The brand image of the company is not much effective in corporate identity.

even employees plays a major role in building the brand image of the company and the

extent role and the way of participation of the employees towards brand building has

been studied.

The study mainly aims in understanding the perception of employees towards the

brand IFB. After getting the response from the targeted respondents proper findings and

suggestions has been given in improving and building brand image of the company IFB.

The project has been presented in four chapters. where Chapter 1.a gives a brief

Introduction of the study comprising of Statement of the Problem, Objective, Scope,

Methodology and the Limitations of the study, Chapter 1.b comprises of the data

Analysis and interpretation, Chapter 1.c. gives the summary of findings and suggestions

and Chapter 1.d gives the summary of and conclusion.
http://en.mimi.hu/marketingweb/brand.htmlhttp://en.mimi.hu/marketingweb/image.htmlhttp://en.mimi.hu/marketingweb/benefit.htmlhttp://en.mimi.hu/marketingweb/brand_awareness.htmlhttp://en.mimi.hu/marketingweb/brand_value.htmlhttp://en.mimi.hu/marketingweb/product.htmlhttp://en.mimi.hu/marketingweb/corporate_identity.htmlhttp://en.mimi.hu/marketingweb/corporate_identity.htmlhttp://en.mimi.hu/marketingweb/product.htmlhttp://en.mimi.hu/marketingweb/brand_value.htmlhttp://en.mimi.hu/marketingweb/brand_awareness.htmlhttp://en.mimi.hu/marketingweb/benefit.htmlhttp://en.mimi.hu/marketingweb/image.htmlhttp://en.mimi.hu/marketingweb/brand.html


2/29



1.a.1 STATEMENT OF THE PROBLEM

In todays globalize world where there is a cut throat competition in a B2B sector

there a huge opportunity to grow in the market. Since many B2B companies do not

concentrate in the advertising their company and feel it is not required, but branding of

the company or its products plays an important role in building the reputation and image

of the company.

Since the company is interested in knowing the employees perception towards

branding and they are not very much concentrating on branding their company or brand

name and want to know about the effectiveness of building brand image and how to

sustain the brand image, thus the present study is an attempt to address the areas

mentioned above.

1. a.2 OBJ ECTIVES OF THE STUDY

1. To understand employees perception towards Brand IFB

2. To identify the differentiating factor which enhances the Brand Image.3. To identify the suitable medium/source to improve the Brand Image IFB.4. To give suggestions on the bases of the findings.

1.a.3 SCOPE OF THE STUDY

The study has been conducted for building Brand image at IFB AUTOMOTIVE PVT

LTD. The project will accommodate in-depth study of strategies to improve brand

performance and gives the best possible suggestions as solutions to the problems faced by

the company to build brand image.

The study was conducted to know the problems related to Brand and brand image, across

Bangalore. The study was done for the period of 10 weeks and major techniques used in

the research was simple arithmetic calculations like averages, percentages, charts, graphs

etc. This study will help to understand employees perception in Building Brand Image.


3/29



1.a.4 RESEARCH METHODOLOGY

Research methodology is systematic method to solve the research problem. It is

necessary to the researcher to know methodology of research conducted. The research

methodology describes the method of data collection, sample size and sampling

procedures and so on.

Research Design

The survey was conducted in IFB Automotive pvt, Bangalore and a total of 50

responses were collected from the targeted respondents.

Research Type

Descriptive research is conducted to arrive at certain fact findings. The questionnaire

and direct interview method are used to collect relevant information.

The research instruments used for the survey were structured questionnaires and direct

interview.

SAMPLING

Sampling Process

A structured questionnaire was framed based on the objectives and it was

administered to the employees of IFB Automotive pvt ltd, Bangalore. Primary data was

collected by administering to 75 respondents and 50 valid questionnaires were selected.

The employees are selected for the study based on convenience sampling

technique for the study. The data was collected through the structured questionnaire and

was analyzed and interpreted using quantitative techniques.

Sampling Technique

In this research, technique which is used for the collection of data isConvenience

Samplingunder non-probability sampling technique.


4/29



Sampling size

This refers to the number of items to be selected. It should be neither excessively

large nor too small, it should be optimum. The optimum sample is one which fulfills the

requirement of efficiency, representatives, reliability and flexibility. The sample size was

taken as50.

Sampling Unit

The sampling unit for the study is employees of IFB Automotive Pvt ltd, Bangalore.

Tools for Data Analysis

Tools for data analysis include simple arithmetic calculations like averages, percentages,

charts, graphs etc.

Sources of Data

Primary Data:

The employees, customers and suppliers of IFB AUTOMOTIVE PVT LTD were themajor sources of information for the primary data. The primary data was collectedthrough :

Questionnaire.Secondary data:

The secondary data was collected by studying various books, journals, general libraryresearch sources, and trade journals. Other information regarding the company was

taken from the Internet, annual reports and other records maintained by the company.It includes documentary data, survey based data and those compiled from multiple

sources.The above-received data (primary and secondary) forms the basis for entire analysis.


5/29



1. a.5 LIMITATIONS OF THE STUDY

The area of study is confined to IFB Automotive pvt ltd and thus it cannot begeneralized for all.

This study is limited to the information gathered through the interviews anddiscussions with the employees.

The major limitation was that many of the respondents were reluctant and gavemultiple answers.

Secondary data is taken from annual report and brochure of the company andinternet which cannot be fully relied upon.

Some of the respondents may be biased or influenced by some other factors.The results may be biased as convenience sampling is used.


6/29



CHAPTER 1.b

DATA ANALYSIS AND INTERPRETATION

Analyzing the data is an important step in the research process. It helps in

revealing important facts about response given by respondents and provides facts to

support your plans and helps to analyze and infer about respondents, and guides towards

better decisions.

TABLE 1.b.1: Showing profile of respondents based on gender.

Sl. No Gender No of respondents Percentage1 Male 48 96%

2 Female 2 4%Total 50 100%

GRAPH 1.b.1: Showing profile of respondents based on gender.

Analysis

The above table & graph has been designed to know the number of respondents in the

company based on the gender. This table reveals that 96% of the respondents are male

and remaining 4% are female.

Inference

From the above table & graph we can infer that IFB is Male dominated company.

Profile of Customers


7/29



TABLE 1.b.2: Showing respondents understanding on what IFB stands for.

Sl. No Particulars No of respondents Percentage

1. International FineBlanking 0 0%

2. Indian Fine Blanking 50 100%3. International

federation of business0 0%

4. Indian fine business 0 0%Total 50 100%

GRAPH 1.b.2: Showing respondents understanding on what IFB stands for.

Analysis

The above table & graph has been designed to know the respondents understanding on

what IFB stands for. This table reveals that 100% of the respondents know the

abbreviation of brand IFB

Inference

From the above table & graph we can infer that the entire respondent know the

abbreviation for IFB i.e., Indian Fine Blanking.

Employees Understanding


8/29



TABLE 1.b.3: Showing respondents opinion about current branding at IFB.

Sl. No Opinion No of respondents Percentage

1. Very good 11 22%2. Good 30 60%3. Average 9 18%4. Poor 0 0%

Total 50 100%

GRAPH 1.b.3: Showing respondents opinion about current branding at IFB.

Analysis

The above table & graph has been designed to know the opinion about current branding

at IFB. This table reveals that 22% of the respondents said branding at IFB is very good,

60% said it is good, 18% respondents said branding needs to be improved.

Inference

From the above table & graph we can infer that 60% respondents feel branding is good at

IFB.


9/29



TABLE 1.b.4: Showing respondents first company in mind when talked about

seating systems.

Sl. No Company No of respondents Percentage1. Swaraj 6 12%

2. IFB 30 60%3. Haworth 0 0%4. Faurecia 14 28%

Total 50 100%

GRAPH 1.b.4: Showing respondents first company in mind when talked about

seating systems.

Analysis

The above table & graph has been designed to know respondents first company in mind

when talked about seating systems. This table reveals that 60% of the respondents said

IFB is the first company that comes to mind when talked about seating systems. 28%

respondents agreed that Faurecia comes to their mind first and 12% respondents said

Swaraj comes to their mind first when talked about seating systems.

Inference

From the table & graph above we can infer that IFB has a fair chance of being on the

60% of the respondents mind.


10/29



TABLE 1.b.5: Showing the brand element associated with brand IFB

Sl. No Particulars No of respondents Percentage

1. Just in time delivery 2 4%2. Quality 20 40%3. Price 10 204. Technology 18 36%

Total 50 100%

GRAPH 1.b.5: Showing the brand element associated with brand IFB

Analysis

The above table & graph has been designed to know the brand element associated with

brand IFB. This table reveals that 40% of the respondents said Quality is the brand

element to be associated with brand IFB where as 36% said Technology, 20% said price

is the brand element to be associated with brand and other 4% said JIT delivery.

Inference

From the table & graph above we can infer that quality and technology are IFBs

strengths.

4%

40%

20%

36%

Just in time delivery

Quality

Price

Technology

Brand Element


11/29



TABLE 1.b.6: Showing respondents opinion on how brand IFB is positioned

Sl. No Opinion No of respondents Percentage1. Very good 12 24%2. Good 32 64%3. Average 6 12%4. Poor 0 0%

Total 50 100%

GRAPH 1.b.6: Showing respondents opinion on how brand IFB is positioned

Analysis

The above table & graph has been designed to know the respondents opinion on how

brand IFB is positioned. This table reveals that 64% of the respondents said brand IFB

positioning is good, 24% said it is good and 12% respondents said brand position needs

to be improved.

Inference

From the above graph shows that 64% respondents feel brand positioning is good at IFB.

0

10

20

30

40

50

60

70

Very good Good Average Poor

Opinion about Brand IFB


12/29



TABLE 1.b. 7: Showing respondents rating on IFB brand image compared to its

closest competitors

Sl. No Rating No of respondents Percentage1. Very good 4 8%2. Good 34 68%3. Average 12 24%4. Poor 0 0%

Total 50 100%

GRAPH 1.b.7: Showing respondents rating on IFB brand image compared to its

closest competitors

Analysis

The above graph has been designed to know the respondentsrating on IFB brand image

compared to its closest competitors. This table reveals that 68% of the respondents said

IFB brand image is good compared to its closest competitors. 8% of the respondents said

IFB brand image is very good than its competitors and 24% respondents said IFB brand

image is average compared to its closest competitors.

Inference

From the above graph shows that 24% respondents feel brand image of IFB needs

improvements.

Rating on brand Image of IFB


13/29



TABLE 1.b.8: Showing respondents satisfaction with the current brand image of

IFB

Sl. No Particulars No of respondents Percentage1. Yes 16 32%

2. No 34 68%Total 50 100%

GRAPH 1.b.8: Showing respondents satisfaction with the current brand image of

IFB

Analysis

The above graph has been designed to know respondents satisfaction with the current

brand image of IFB. This table reveals that only 32% of the respondents are satisfied with

the brand image of IFB and the rest 68% are not satisfied with the brand image of IFB.

As we can see from the graph that 68% are not satisfied with the brand image of IFB.

Inference

From the graph we can infer that IFBs brand image is not satisfactory and measures have

to be taken to improve the brand image of IFB.

Yes

No

0

20

40

60

80

12

Yes

No

Satisfaction of

Employees


14/29



TABLE 1.b.9: Showing area that needs improvement for enhancing the brand IFB

Sl. No Area No of respondents Percentage1. Operations 6 12%2. Marketing 15 30%

3. Quality 10 20%4. Technology 11 22%5. Communications 7 14%6. Systems 1 2%

Total 50 100%

GRAPH 1.b.9: Showing area that needs improvement for enhancing the brand IFB

Analysis

The above graph has been designed to show thearea that needs improvement for

enhancing the brand IFB. This table reveals that 30% of the respondents said the area that

needs improvement is marketing, 22% said Technology, 20% said Quality, 14% said

Communications, 12% said Operations and the other 2% said Systems need to be

improved.

Inference

From the graph above we can infer that marketing in IFB is the area that needs

improvement to enhance the brand image of IFB.


15/29



TABLE 1.b.10: Showing the suitable medium to improve the brand image at IFB

Sl. No Medium No of respondents Percentage1. Corporate Ads in TV 22 44%2. Articles in newspapers 10 20%

3. Participating in Auto shows 9 18%4. Social Responsibility 4 8%5. Websites 5 10%

Total 50 100%

GRAPH 1.b.10: Showing the suitable medium to improve the brand image at IFB

Analysis

The above graph has been designed to show the suitable medium to improve the brand

image at IFB. This table reveals that 44% of the respondents say corporate ads in TV

must be given, 20% say articles about IFB must be given in newspapers, 18% say

participating in auto shows is the suitable medium to enhance brand image, 10% say

website is a good medium and the rest 8% say social responsibility is the best medium to

enhance brand image at IFB.

Inference

From the graph above we can infer that corporate ads in TV can fairly improve the brand

image at IFB.


16/29



TABLE 1.b.11: Showing the ranks of companies based on the brand name when

compared to IFB Automotive Pvt Ltd.

Sl. No Companies Rank Percentage

1. Swaraj 5 20%2. Faurecia 1 100%3. IFB 2 80%4. IEPL 3 60%5. Imasen 4 40%

GRAPH 1.b.11: Showing the ranks of companies based on the brand name when


Analysis

The above graph has been designed toshowthe ranks of companies based on the brand

name when compared to IFB Automotive Pvt Ltd. This table reveals that major

respondents has given opinion as ranking as faurecia as 1st, 2nd as IFB Automotive Pvt

Ltd, 3rdas IEPL, 4th as Imasen and 5th rank as Swaraj.

Inference

From the graph above we can infer that the brand name of Fauresia is more that


V

I

II

III

IVRanks

Swaraj

Faurecia

IFB

IEPL

Imasen


17/29



TABLE 1.b.12: Showing the differentiating factor from competitor which enhancesthe brand image.

Sl. no Factor No of respondents Percentage1. Quality and reliability 24 48%

2. Technology 12 24%3. Pricing 6 12%4. Commitment 8 16%

Total 50 100%

GRAPH 1.b.12: Showing the differentiating factor from competitor which enhances

the brand image.

Analysis

The above graph has been designed toshowthe differentiating factor from competitor

which enhances the brand image. This table reveals that 48% of the respondents say

Quality and reliability is one factor, 24% say Factor as technology, 12% say it should be

pricing, 16% say the differentiating factor is commitment.

Inference

From the graph above we can infer that Quality and reliability can fairly improve the

brand image at IFB Automotive Pvt Ltd.

48%

24%

12%

16%

Differentiating Factor

Quality and reliability

Technology

Pricing

Commitment


18/29



TABLE 1.b.13: Showing the role of employees for sustaining and improving thebrand IFB.

Sl. no Particulars Respondents Percentage1. Communicate effectively 26 52%

2. Taking part in the variousconferences and seminars 6 12%

3. Conduct workshops 2 4%4. Positive word of mouth 4 8%5. Ontime production and delivery 12 24%

Total 50 100%

GRAPH 1.b.13: Showing the role of employees for sustaining and improving the

brand IFB.

Analysis

The above graph has been designed toshowthe role of employees for sustaining and

improving the brand IFB. This table reveals that 52% of the respondents for sustaining

and improving the brand the employees should Communicate effectively, 12% says the

company should take part in the various conferences and seminars, 4% says shouldconduct workshops,8% says there should be positive word of mouth towards IFB, and

24% of respondents says there should be on time production and delivery.

Inference

From the graph above we can infer that communicating effectively can fairly improve the

brand IFB.

52%

12%

4%

8%

24%

Communicate

effectively

Taking part in the

various conferences

and seminarsConduct workshops

Positive word of

mouth

Ontime production

and delivery


19/29



TABLE 1.b.14: Showing the satisfactory level of the customers based on the servicesprovided at IFB Automotive Pvt L td.

Sl. No Level No of respondents Percentage1. Very good 4 8%

2. Good 32 64%3. Average 14 28%4. Poor 0 0%

Total 50 100%

GRAPH 1.b.14: Showing the satisfactory level of the customers based on the

services provided at IFB AUTOMOTIVE PVT LTD.

Inferation

The above graph has been designed to know the satisfactory level of the customers based

on the services provided at IFB Automotive Pvt Ltd. This table reveals that 8% of the

respondents said Customer satisfaction level is very good, 64% of the respondents

Customer satisfaction level is good and 28% respondents said Customer satisfaction level

is average

Inference

From the above graph we can infer that respondents feel the services provided to the

customers needs improvements in satisfying the customers.

8%

64%

28%

0%

Customer Satisfactory level

Very good

Good

Average

Poor


20/29



TABLE 1.b.15: Showing the based on services provided will the customers approachagain for solutions at IFB Automotive Pvt Ltd.

Sl. No Particulars No of respondents Percentage1. Will definitely

approach

24 48%

2. May approach 22 44%

3. May not approach 4 8%

4. Will not approach 0 0%

Total 50 100%

GRAPH 1.b.15: Showing the based on services provided will the customers

approach again for solutions at IFB Automotive Pvt Ltd.

Analysis

The above graph has been designed to know based on services provided will the

customers approach again for solutions at IFB Automotive Pvt Ltd. This table reveals

that 48% of the respondents said based on the services provided the customers will

definitely approach the company again, 44% of the respondents said the customers may

approach them, 8% respondents said the customers may not approach them again.

Inference

From the above graph we can infer that respondents feel the services provided to the

customers needs little improvements if the customer wants to approach them again for

any solutions.

48%

44%

8%0%

Customer Approach

Will definitelyapproach

May approach


21/29



The opinion of the employees towards the following attributes for the brandperformance at IFB AUTOMOTIVE PVT LTD.

TABLE 1.b.16 (A) : Showing the opinion of the employees towards Product Qualityfor brand performance at IFB AUTOMOTIVE PVT LTD.

Sl. No Level No of respondents Percentage1. Very good 4 8%2. Good 32 64%3. Average 14 28%4. Poor 0 0%

Total 50 100%

GRAPH 1.b.16 (A): Showing the opinion of the employees towards Product Qualityfor brand performance at IFB AUTOMOTIVE PVT LTD.

Analysis

The above graph has been designed to knowthe opinion of the employees towards

Product Quality for brand performance at IFB AUTOMOTIVE PVT LTD. This table

reveals that 8% of the respondents said the opinion of the employees towards the product

quality for brand performance as yes, 64% say good, 28% say average.

Inference

From the above graph we can infer that respondents feel that product quality is

comparatively good.

8%

64%

28%0%

Very good

Good

Average

Poor

PRODUCT QUALITY


22/29



TABLE 1.b.16(B) : Showing the opinion of the employees towards Reliability forbrand performance at IFB AUTOMOTIVE PVT LTD.

Sl. No Level No of respondents Percentage1. Very good 6 12%

2. Good 24 48%3. Average 15 30%4. Poor 5 10%

Total 50 100%

GRAPH 1.b.16(B): Showing the opinion of the employees towards Reliability forbrand performance at IFB AUTOMOTIVE PVT LTD.

Analysis



reveals that 12% of the respondents said the opinion of the employees towards the

reliability for brand performance as yes, 48% say good, 30% say average, 10% say poor.

Inference

From the above graph we can infer that respondents feel that reliability is not much

good.

12%

48%

30%

10%

Very good

Good

Average

Poor

RELIABILITY


23/29



TABLE 1.b.16(C) : Showing the opinion of the employees towards Service efficiencyand effectiveness for brand performance at IFB AUTOMOTIVE PVT LTD.


Total 50 100%

GRAPH 1.b.16(C): Showing the opinion of the employees towards Service efficiencyand effectiveness at IFB AUTOMOTIVE PVT LTD.

Analysis




quality for brand performance as yes, 24% say good, 60% say average, 8% say poor.

Inference

From the above graph we can infer that respondents feel that reliability is not much

important in brand performance.

8%

24%

60%

8%

Very good

Good

Average

Poor

SERVICE EFFICENCY &EFFECTIVENESS


24/29



TABLE 1.b.16(D) : Showing the opinion of the employees towards Empathy forbrand performance at IFB AUTOMOTIVE PVT LTD.


Total 50 100%

GRAPH 1.b.16 (D): Showing the opinion of the employees towards Empathy forbrand performance at IFB AUTOMOTIVE PVT LTD.

Analysis



reveals that 10% of the respondents said the opinion of the employees towards the

product quality for brand performance as yes, 40% say good, 48% say average, 2% say

poor.

Inference

From the above graph we can infer that respondents feel that empathy is comparatively

good, and not much important.

10%

40%

48%

2%

Very good

Good

Average

Poor

EMPATHY


25/29



TABLE 1.b.16(E) : Showing the opinion of the employees towards Price for brandperformance at IFB AUTOMOTIVE PVT LTD.


Total 50 100%

GRAPH 1.b.16(E): Showing the opinion of the employees towards Price for brand

performance at IFB AUTOMOTIVE PVT LTD.

Analysis




quality for brand performance as yes, 52% say good, 40% say average, 4% say poor.

Inference

From the above graph we can infer that respondents feel that price also plays an

important role in brand performance.

4%

52%

40%

4%

Very good

Good

Average

Poor

PRICE


26/29



CHAPTER-1.c

FINDINGS, SUGGESTIONS &RECOMMENDATIONS

GENERAL FINDINGS

Out of 50 respondents, 100% were aware that IFB stands for Indian FineBlanking.

Majority of the respondents in IFB are Male, so IFB is Male Dominant company. 52% respondents feel that the role of employees for sustaining and improving the

brand IFB is communicating effectively.

Majority of the respondents feel that their customers are satisfied based on theservices provided at IFB AUTOMOTIVE PVT LTD.

48% respondents felt that based on services provided the customers will approachIFB AUTOMOTIVE PVT LTD again for solutions.

FINDINGS BASED ON OBJ ECTIVES

Objective 1:To understand employees perception towards Brand IFB

60% respondents felt current branding is good at IFB. 60% respondents expressed that IFB comes to the mind when they talk about

seating systems.

40% respondents felt that quality is the major brand element associated withbrand IFB.

Majority of the respondents felt brand positioning of IFB AUTOMOTIVE PVTLTD is good.

68% respondents said IFB brand image compared to its closest competitors isgood.

Majority of the respondents are satisfied with the current brand image of IFBAUTOMOTIVE PVT LTD.


27/29



Objective 2:To identify the differentiating factor which enhances the Brand Image.

30% respondents feel that Marketing is the area that needs improvement forenhancing the brand IFB.

48% respondents say that the differentiating factor from the competitor whichenhances the brand image of IFB is Quality and Reliability.

Objective 3:To identify the suitable medium/source to improve the Brand Image IFB.

44% respondents opinion on the suitable medium to improve the brand image atIFB is Corporate Advertisements.


28/29



SUGGESTION AND RECOMMENDATIONSFrom the above findings it is been suggested to the company that:

a)The organization can participate in auto shows and give corporate advertisementsin trade magazines which help in enhancing the brand IFB and also more number

of customers can be attracted.

b)The employees must be given Training on branding and Building Brand Imagewhich increases the knowledge of employees and also helps in building the brand

image.

c) Since, the marketing activities of IFB Automotive are less compare to otherbranches of IFB. In order to gain competitive advantage and more market share it

is very essential to increase marketing activities of IFB Automotive which

enhances the brand IFB.

d)The present auto component industrys competition is high due to often upgradation in the technology and innovative products, so the company should

concentrate more on innovative designs in order to sustain in the market for

longer period.

e)The organization has to conduct workshops, conferences and seminars whichhelp in improving the brand image of the company.

f) This research help for the future researchers as a secondary data and it can alsobe used as in studying the brand building strategies for clients suppliers

perspective.


29/29


CHAPTER-1.d

CONCLUSION

IFB Automotive private limited is one of the leading companies in automotive

industry market. IFB has created a unique identity in the market and it is known for

quality products, technology and designing. IFB main concern is customers safety and

comfort.

From the above findings it is inferred, Building Brand Image is one of the most

important areas which play a major role in reaching success. The success and failure of

any organization depends on the awareness of their products and company in the minds

of the customer. Auto shows and corporate advertisements in television enhance the

brand image of IFB, since television makes a major impact of brand awareness.

IFB AUTOMOTIVE PVT LTD is providing solutions to major automotive

companies but due to weak marketing activities, many are not aware of the automotive

company. The fact is that Swaraj is the major competitor of IFB AUTOMOTIVE PVT

LTD. Due to this, Building Brand image can be more effective by adopting various

techniques and by framing and executing various strategies that is mentioned in the

suggestions.

part b ifb full

Documents