part i e commerce course power point
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eCommerce - Practical Internet Strategies to Sell Your Products and Yourself - Part IPresented by Dan BondSponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,Delaware Technical Community College (Terry Campus) and USDA Rural DevelopmentFebruary 2010TRANSCRIPT
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eCommercePractical Internet Strategies to Sell Your
Products and Yourself
Presented by Dan Bond
Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,
Delaware Technical Community College (Terry Campus) and USDA Rural Development
February 2010
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Terry Campus Map
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Introductions
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Introductions
Please give:
Your nameWhere you live or workYour current level of eCommerce activity
Your expected use of this training
Something about yourself of special interest
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Introductions
Towers Bed & Breakfast
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Hi, I'm Eebee! I will be joining you for this course.
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Outline
Overview of eCommerce
Niche MarketingProduct SourcingEquipment, Software, CommunicationsDomain NameWebsiteShopping CartPhotography for Your Website
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Outline
Information Management SystemsInventory ControlShipping
SEM & SEOShopping Sites & AffiliatesLegal & Tax Issues
Social Networking Sources of Information
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Wow, we've got a lot to cover!
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The Most Important Parts:
• Choosing your niche
• SEM & SEO
• Continually expanding your market with Social Networking and other tools
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eCommerce
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What is eCommerce?
The definition given in Wikipedia is:
Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over the Internet.
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What is eMarketing?
The definition given in Wikipedia is:Internet marketing, also referred to asi-marketing, web-marketing, online-marketing, or eMarketing is the marketingof products or services over the Internet.
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Internet & the Web
The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite.
The World Wide Web is a system of interlinked hypertext documents contained on the Internet.
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Business to Business eCommerce
Business to Consumer eCommerce
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"Click & Mortar" Business Model
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Total Retail eCommerce Sales were $134 billion in 2008
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Will eCommerce Continue to Grow So Rapidly?
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Unique Benefits of eCommerce
Low startup cost
Unlimited market size
Much greater freedom of location
Portability of business
Anonimity
24-7 Sales
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Many successful eCommerce businesses started here.
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The eCommerce Market ... as soon as FedEx gets there.
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As long as there is high-speed internet and package delivery service available...
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Relocating - Take it with you.
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Neither rain, nor sleet, nor dark of night ... ...keeps the orders from coming in.
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I want to get on the Internet!
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The Most Important Parts:
• Choosing your niche
• SEM & SEO
• Continually expanding your market with Social Media and other tools
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Niche Marketing
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Finding Your Niche
• Identify an interest -- ideally one related to yourself, your experiences, your talents, your location, etc.
• Identify a niche with sufficient market demand.
• Discard niches where there is already too much competition.
• Make sure that the niche can become a profitable business.
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Profit Margins
• Wholesale price• Location of supplier• Price points• Price competition• Information value added• Weight to value ratio • Shelf life• Market trends• Supply constraints
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I love lists, they are so much fun to tear up!
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How narrow is your niche?
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Tools for Researching Niches
Google Search Results
Google Product SearchGoogle Trends
Google Alerts
eBay Groups
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Have you found your niche?
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Website Shopping Cart
Equipment
Products
Payment System
Delivery Services
Photography
Information Management System
Accounting System
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Product Sourcing
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Drop Shipping
The Good:
• You don't invest in inventory.
The Bad:
• You have no buying power.• Competition will drive down your margins.• Drop ship wholesales do not provide products for
niche markets.
The Ugly:
• You can work a lot, sell a lot and make no money.
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If you must try drop shipping take a look at:
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Is everyone still awake!!!!!!!!!!!!!
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New York International Gift Fair
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Philadelphia Gift Show
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HOMEWORK?
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www.practicalecommerce.com