eCommercePractical Internet Strategies to Sell Your

Products and Yourself

Presented by Dan Bond

Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,

Delaware Technical Community College (Terry Campus) and USDA Rural Development

February 2010

Search Engine Marketing

To learn more about how to use Google AdWords for Search Engine Marketing go to:

http://adwords.google.com/support

Search Engine Optimization

Alexa.com

Website Evaluation

The LadyBug Shop website (www.LadyBug-Shop.com)

was awarded a grade of 97 by Website Grader.

The Most Important Parts:

• Choosing your niche

• SEM & SEO

• Continually expanding your market with Social Media and other tools

Expanding Your Market Space

Geographic Marketing

In SEM specify the geographic areas that contain most of your potential customers or select only those areas to which you are willing to ship your products.

For example, with Google AdWords you can:• Search or browse for countries, territories, regions, and

cities.• Select a preset bundle of locations.• Choose a point on the map and specify a radius around

it where your ads will appear.• Target a custom shape on the map.• Exclude areas within your selected locations.

Google Maps - Local Business Listings

Other Market Expansion Tools

Post Card Marketing

Blogging

eMail

Podcasting

Videos

Social Networking

Social Media Starfishhttp://www.darrenbarefoot.com/archives/2007/11/scobles-starfish.html

Social Media

Make it simpler with ShareThis

Boy, I have got to catch this one!

Avoid the Hard Sale

WARNING!

SOCIAL MEDIA TAKES TIME & CONSTANT ATTENTION.

Ooompa website

Oompa's NicheOompa is a click & mortar business that specializes in infant toys and furniture that:

Have no batteries, no blinking lights & no cartoon themes.

High quality and safety standards.

Primarily items made in the U.S. and Europe.

Made to last.

Oompalinks to social media

Oompa Blog

Oompa on facebook

Oompa on Twitter

Oompa Videos on Website & YouTube

Use Multiple Websites to Grow Your Market

HOMEWORK?

Use www.websitegrader.com to do an evaluation report on your website.

Who turned out the lights????