part time mba in marketing

8/6/2019 PArt time mba in marketing

1/6

-

RollNo....................

TotalNo.ofQuestions:13]

PaperID

[B0239]

(Pleuse

rillthisPaper

IIIin

O.

..

IR

!ihcct)

[TotalNo,ofPag

es:02

MBA(MB-502)(S05)(LE)(Sem..

4'h)

ADVERTISING

&

SALESMANAGEMENT

Time:

03Hours

Instruction

toCandidates:

1)

Section-AisCompulsory.

2)

AttemptanyNinequestions

from

Section

-B,

Section.

A

Maximum

Marks:

75

Ql)

a)

b)

c)

d)

e) f) g)

h)

i) j) k)

I) m)

(15x2

=30)

DefineAdvertising,

Discusssocialimplications

ofAdvertising,

Enumerate

communication

modelsofAdvertising.

ExplainAIDAModel.

Whatissignificanceo

fAdvertising

Budget"

Explainvarioustypes

ofMedia,

Whatiscopywriting

forPrint?

Explain"clientrelation

ship",

Discusssignificance

ofethicsinAdvertising.

Namethreemethodstomeasureeffectiveness

inAdvertising.

Discussmainobjective

s

ofSalesManagement.

Whatis

a

SalesContest.

Explain

'SalesBudget',

11)

.

Enumerate

metho

ds

tocontro

l'sa

les

force.

0)

Writesignificance

rJfaDistribution

ChanneL

D-3

72X

[1299]

-

--------------~--------_

.

.

._--

I

~T.0,

(9x5=45)

ScctiQn

.B

Q2)

Discuss

conceptofIntegratedMarketing

Communication.

Q3)

DiscussroleofAdvertisinginMarketingMix.

Q4)

E:xplainMarketing

strategiesinAdvertising

Campaign.

Q5)

Writea

detailednoteonBrandPositioning.

06)

Highlightmulti-mediastrategies.

Q7Y

Discuss

needandimportanceofguidelinesforcopy

-writing.

Q8)

Discuss

structureandfunctionsofAdvel1isingAgencies.

Q9)

Explain

roleofconsumerprotectioninAdvertising.

Ql0)Examine

efficacyofsalesrelatedmarketingpolicies.

Qll)Discuss

salesdept!.rapporttechniquesvis-a-visoth

erdepartments.

Q12)Writemodesofmotivatingsalespersonnel.

Q13)WritenoteonManagingDistributionChannels.

D.3

72X

2

------

------

----------

--

---_._-


2/6


3/6

RollNo

.

TotalNo.ofQuestions

:13/

PaperID[B0241j

{Please

1111thisPaper10inOMR

Shcel}

[TotalNo.ofPag

es:02

MBA

(MB-504)

(S05)(LE)(Sem..

4")

CONSUMER

BEHAVIOUR

Time:

03Ho'urs

Maximum

Marks:

75

Instruction

toCandidates:

1)

Section

-AisCompulso

ry.

2)


from

Section

_B.

Whataretheadvantages

andlimitations

ofsecondary

data?

QJ)

a) b) c) d)

e) f) g) h)

i)

j) kJ

I)

Section.

A

Definecustomervalue,satisfaction

andretention.

DefmeMarketing

ethic

sandsocialresponsibility.

Explainmarketsegment

ation.

DefineBrandPersonality.

Doessubliminaladvertising

works?

Whatisc.onditioned

learning?

Explaindeceptive

advertising.

Explainattribution

theory.

Explaincomponentsof

communication.

Whatisagroup?

Whatismeantbyaffluentconsumer?

(15

x2=

.10)

m)

Defineculture.

n)

Differentiate

sun-agatebuyersandopinion

leaders.

0)

DefineViralmarketing.

D-5

5JX

!12991

P.

T.O.

-----._-----------

'.

----.-

---.

Section

-B

.Q2)

Explainm

odel6fconsumerdecisionmakingindetail.

(9

x

5

=

45)

.Q3)

Howmark

etsegmentation,targetingandpositioning

areinterrelated"How

theycanb

eusedtodevelopmarketingstrategyfor'a

product"

Q4)

Discussin

detailmodelofthemotivationprocess.

Q5)

Discussin

detailtheoriesofpersonality.

Q6)

Discussin

detailelementsofperception.

Q7)

Explainbehaviorallearningandcognitivelearningtheories.

Q8)

Define&e

xplainmeaningofattitude.Explaininbrief

factorsaffectingthe

relationship

betweenattitudebeliefandbehavior.Explainthetwotheoriesof

attitude?

Q9)Explain

com

munication

processinconsumerbehavior.

QIO)Discussind

etailfamilylifecycle.

QII)

Howmarketersseektotakecontroloftheopinionlead

ershipprocess.

QI2)

Explainthe

adoption.processindetail.

QI3)

Explainmod

elofconsumerdecisionmaking.

D-55IX

.

2


4/6

RollNo......................

TotalNo.ofQuestions

:13)

fTotalNo.of1)~lgcS:02

Paper

ID[B0242]

(Pkase

filll

hi~I'apu

ID

illO:\IR

Sheen

MBA(MB..506)(S05)(LE)(Scm._

4"')

INTERNATIONAL

MARKETING

Time:03Hours

Maximum

Marks:

75

Instruction

toCandidates:

'1)

Section..AisCompulsory.

2)

AttemptanyNinequestionsfromSection_

B.

Section..A

(IJx2=3(1)

WhatareMarketingTactics?

WhatisForfeitingTransaction?

Define[ntemationa!Mark

eting.

Writethe13P'soflntemationalMarketing.

WriteashortnoteonMM

TC.

WhatisMixedBasketEc

onomy?

DiscusstheprincipleofW

TO.

WhatareTradeBarriers?

DifferentiatebetweenPre

andPostShipmentfinance.

WhatisroleofProforma

Invoice?

WriteashortnoteonBillofExchange.

WhatareExporthouses?

DiscussthescopeofInternational

MJrkcting

Research.

WhatareServicesExports?

Describe

thesignificanceo

fMarketing

Information

System

(MIS)

Q1)

a) b) c) d)

e) f) g)

h)

i) j) k)

I) m

)n)

0)

D-6

21X

/1299/

R7:o.

I--

-~-_~--------_

.._--_

.._---------_.._----

Section

-B

(9x

5=

45)

Q2)

How

doesInternationalMarketingdifferfromDo

mesticMarketing?

Q3)

What

aretheobjectivesofEX1MPolicy2002-07

andwhatarcthehighlights

ofEX

1MPolicy2002-07.

Q4)

What

arethefunctionsofCommodityboards?How

aretheyhelpfulin

Intern

ationalMarketing?

Q5)

.What

isthedifferencebetweenexportcreditand

exportcreditinsurance"

Q6)

What

arethestagesbfNationalMarketDevelopm

entandwhatpercentage

ofworldincomeisfoundineachofthestages?

Q7)

ExplainthestructureandfunctionofWTO.

Q8)

Tariff

issometimesusedasadevicetoimproveacountry'stermsoftrade

andtherebysecurealargeshareofgainsfromtrade.Discuss.

Q9)

Discus

stheglobalcrisisof2008.

QIO)

WhatarekeydocumentsusedinInternationalTra

de?

QIl)

Discussdifferenttypesoflntenmediaries:DirectC

hannel.

QI2)Whatistheneedandimportanceofmarketresearchforexportbusiness')

Q13)Export

islike

any

other

commercial

transaction

and

hence

there

IS

no

justifica

tion

for

anydirectorindirectincentivesforexports.

Discuss.

D-621X

--

---~-,.~-----

----_.

.

_-----

2


5/6-

RollNo..

......

...........

TotalNo.ofQuestions:13J

PaperID[B0243]

(Please

rillthisP

aperID

illOI\lR

Sh.t

t)

ITotalNo.ofPages:02

MBA

(MB-507)(S05)(LE)(Sem.-4")

RURALM

ARKETING

Time:03Hours

Maximum

Marks:

75

Instruction

toCandidates:

1)


2)


fromSection-B.

Section-A

Q~

05x2=3~

a)

Whatdoyoumeanbythetermagriculturemarketing?

b)

DefineRuralIndex.

c)

ExplainthetermAGMARK?

di

Whatis"contractfanning"?

e)

Mediaforruralcommunication.

1)

Ruralcreditinstitutions.

g)

Cooperativemarketing.

h)

DefineCottagelndustry.

i)

Writeanoteon~arketsegm

entation.

j)

GiveanaccountofIndianco

mpanies

specialising

inruralmarketing.

k)

DefineMarketingResearch.

I)

Definedurableandnon-durableproducts.

m)

Discusstheproblemsinruralmarketing.

n)

Draw

acomparative

profileofruralandurbanconsumers.

0)

ExplaintheroleofNGOsinruralmarketing.

DC622X

{/299j

R

T.

O.

Section-B

(9x5~45)

Q2)

Explai

nindetailthefactorscontributingthechange

ofdemandinruralmarket.

Q3)

Ifthesamemarketingprinciplesareapplicabletoallmarketsthanwhythere

isaneedtostudyruralmarketingasanareaofse

paratestudy"

Q4)

Identify

thekeydifferences

intheenvironmentfactorsaffectingbuyer

behaviourforruralandurbanmarkets.

Q5)

Expla

intheconceptsofThompson-ruralmarket

indexandtheirparameters

indetail?

Q6)

Discu

ssindetailvariousruraldistributionstrategiesadaptedbymajorIndian

FMCG

Companies?

Q7)

Expla

intheconceptofresearchanditsstepsused

inagriculturalmarketing"

Q8)

Discusstheproductstrategiesfortheruralmarket,inview

ofthevast

heterogeneityofthemarket.

.

Q9)

Whatdoyoumeanbyco-operativemarketing?E

valuatetheeffectivenessof

co-operativeMarketinginIndia?

QJ0)

Consideringruralurbandifferencesmakediffere

ntmessagedecisionforthe

products

(a)T

oiletSoaps.

(b)

Detergents.

QJ1)Disc

usstheroleofgovernmentinruralmarketin

g.

QJ2)

"Co

rporateenterprises,asapartofsocialresponsibility

shoulddevelop

rura

lareas",

Do

you

agreewith

thisview?

Suggest

anaction

pian

toacompany

like

ITC.

Q13)

Whatinitiativethegovernmenthastakentopromotecottageindustryand

artisanproductinIndia?

--

D-622X

2

-

-----_.---------

-------""-

-----

.-

_

..

-

----_.

--~

.

.

~-.---_.


6/6

RollNo

.

TotalNo.ofQuestions:13]

Paper

ID[B0244J

(Please

fillIh

isPaperIDinOMRSheet)

ITotalNo.ofPages:

02

MBA

(MB

-509

)(S05)(LE)(Scm.-4'")

PRODUCT

AND

BRAND

MANAGEMENT

Time:

03Hours

Maximum

MarkS:

75

Instruction

toCandidates:

1)


2)

AttemptanyNinequestionsfromSection-B.

S

ectioncA

QI)

a) b)

c) d)

e) t) g)

h)

i)

j) k

)1

) m)

n)

0)

(15x

2=30

)

DefineProduct.

DefineProductMix.

WritefourstagesofProd

uctLifecycle(PLC).

WriteshorlnoteonProductdifferentiation.

DefineProductLine.

WhatisPerceptualMapping?

WhatisConceptTesting?

Discussthemethodsofg

eneratingNewProductideas.

Brieflydiscussthemainpricingstrategies.

Writeshortnoteonconceptofproducttesting.

DefineBrandEquity.

DefineBrandRecall.

WriteshortnoteonBrand

positioning

andrepositioning.

Discusstheimportanceo

fpackaging.

DefineBrandExtension.

D-623X

fl299f

P.

T.o.

Section-B

(9x

5~45)

Q2)

DiscusstheScopeofaproduct.

Elucidate

theterm

takingtwoproductsof

yourchoiceandcommentonthesatisfactionyouderivebyadoption.

Q3)

CommentonthedemeritswithLineExtensions.

Q4)

Brieflydescribeeachofthefourstagesofproductlifecyclebytakingan

exampleeachfromconsumerandindustrialproductY0lt

arefamiliarwith.

Q5)

ExplainthemethodologyofconstructingB

CGMatrix.

Q6)

Whatfactorsshouldbeconsideredwhilem

akingpricingdecision?Would

thesefactorschangeincaseofanewprodu

ct?Why?

Q7)

Whatfactorsdeterminethedecisiontooffer

newproductsbythemarketer?

Q8)

Whatarethestepsinvolvedinnewproduct

launch?Discusswithhelpofa

s

uitableexample?

Q9)H

ow

canthesaleshistoryofexistingprod

uctsguidethenew

product's

salesforecaster?

Ql0)Discusstheterm

'Positioning'

ofaproduct

intheIndiancontext.What

m

akessegmentation

strategyhaveadirectimplicationonthepositioning

strategy?

Qll)CreationandmanagementofBrandequityr

evolvesroundtheconsumer.

Do

youagreeordisagreesubstantiateyouran

swer.

Q12)Discusstheimportanceofpackingasatoolforproductdifferentiatinnand

ma

rketcultivation.

Q13)

Dis

cusstheimportance

oflabelling

bothfrom

thesellersaswellasthe

buy

erspointofview.

D-623X

2

------._--_

.

.

_-~.

-._-----------------------.._-------

.-

-.~_..

-

part time mba in marketing

Documents