Participation Opportunities

Jerry HubbardExecutive Vice President, Business

Development

Energistics is your organization

• A Member-driven standards community – Relies on volunteers with technical expertise– We look to the Members for guidance

• Members power the ideas and projects– Market-based standards with real business value– We facilitate projects, finances and standards

maintenance

• Success through individual Member efforts– Championing standards in your organizations– Participating in standards development projects– Weaving the open standards message into presentations

Member Satisfaction Survey

Membership and the Global Community

• Energistics Members– Three levels of participation available to Members

• Sustaining• Contributing• Associated

• Energistics Community Members– Upstream oil and natural gas industry– Users of open data exchange standards– Other global standards organizations

Global open standards community…

• Energistics Global Regions:

– North America (United States, Canada and Mexico)

– South America (Central and South America)

– Western Europe (European Union and Scandinavia)

– Eastern Europe (Russia, Kazakhstan and non-EU states)

– Middle East (Saudi Arabia, Kuwait, UAE, Bahrain…)

– Africa (Angola, Equatorial Guinea, Nigeria, South Africa…)

– Asia South (India, Malaysia, Pakistan, Australia, New Zealand…)

– Asia Pacific (China, Japan, Korea, Vietnam, Philippines…)

Region Meetings

• Asia South– New Delhi on 14 January 2007 -Sponsored by ONGC– Region Lead

• Venu Bandaru - Satyam

• North America– Houston on 8 March 2007 - Sponsored by Landmark– Region Lead

• TBA

• Western Europe– Paris on 11 May 2007 - Sponsored by Total– Region Lead

• Tracey Dancy – Paras Consulting

Goals of Globalization

• An inclusive approach to development– Speaking same electronic ‘language’ and in the

same ‘dialects’ earlier in our business relationships

– Interaction and honest exchange of ideas builds trust

• A viral approach to deployment– So time and money are NOT spent developing

‘internal standards’ that will hamper interoperability

– Oilfield service and software companies are key to introducing data exchange standards to the globe through their applications

Goals of Collaboration

• Achieving collaborative results without duplication or gaps in the solutions

• Willingness to seek solutions to data exchange intersection points with other standards bodies:– PIDX– PPDM– ECCMA– OGP– POSC Caesar

• Providing linkage throughout the industry to discover best practices in data exchange

Business and Technical Member Contacts

• Appoint a Technical Contact from your organization for Energistics– The Business Contacts tend NOT to be the people who

participate in the SIGs and Work Groups

• Make Energistics participation a Key Performance Indicator for your technical employees– Volunteering in industry-wide projects is a good way to

build additional technical and management skills

• Something to put on your CV!– Participation in standards activities separates you from the

crowd the next time you are up for promotion

Current participation opportunities

• Special Interest Groups– WITSML Drilling SIG– PRODML Production SIG– Data Management SIG– Geology SIG– Geoshare SIG– eRegulatory SIG

• Work Groups– Projects associated with SIGs

• Global Regions– Potential for developing new SIGs or Work Groups

New opportunities and projects in 2007

• Global Unique Well Identifier

– Energistics and IHS Energy collaboration

– Project being defined and scoped now

• Products, Services and Equipment Classification

– Energistics, PIDX, ECCMA and POSC Caesar collaboration

– Project being defined and scoped now

• Geophysical SIG

– Asia South Region and ONGC collaboration

– SIG being re-energized now

A synchronized message is key

• If you write technical papers for industry journals– Energistics can provide you with language covering the

open standards message– We can help edit or co-author papers and articles

• If you speak to industry conferences and groups – Energistics can help you deliver the open standards

message– We can provide PowerPoint slides and talking points

• If you have internal company knowledge transfer or learning sessions– Energistics can present the open standards message– We can provide brochures and graphics about standards

Importance of Open Data Exchange Standards

• Optimizing benefits of highly instrumented assets through technology and collaboration

• Making efficient use of real-time data streaming from multiple sources

• Open data exchange standards should be:

– Freely available

– Universally applicable

– Plug-and-play

Business Value Message for Standards

• Standards developed but sitting on the virtual, or any other, shelf have no business value…

• Standards developed in a collaborative fashion but not widely adopted only have potential business value…

• Standards developed in collaboration, widely adopted by the industry and deployed in the oilfield have tangible business value that result in:

– Improved rates of return

– Production optimization

– Operational efficiency

Focus on Standards Deployment

• The natural life-cycle of a standard contains three main stages…

– The Development Stage attracts the devout E&P data management practitioners and visionaries who understand both the need for and application of open standards

– The Pilot Stage adds the back office IT and technical field operations personnel from the operators and service companies to the Development Stage group

– The Deployment Stage is of interest to all those focused on bringing efficiency to their operations…and is where we need to focus our efforts

Opportunities at Energistics

• Become an active participant– Special Interest Group– Work Group– Region

• Deliver the standards message– Improved rates of return

– Production optimization

– Operational efficiency

• Build the Business Case– Upstream Standards. Bottom line Results.

Thank you!