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Partner P rogram A Profitable Partnership Go further, faster with NetApp

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Partner Program

A Profitable PartnershipGo further, faster with NetApp

“Partners are central to NetApp’s growth strategy. We are investing in the programs that accelerate their business success.”Thomas StanleySVP, Global Partner Sales and Alliances, NetApp

Advance Your Business: Partner with the Storage LeaderCustomer demands are changingData-driven businesses are competing to be more agile, innovative, and productive. NetApp helps you develop all the capabilities you need to fulfill new customer demands. Expand your value-added resale offerings, broaden your integration expertise, host cloud services, become a recognized influencer, and more. Each new capability helps increase your business reach and profitability.

Your success is our successWe’ll help you acquire all the capabilities and expertise you need. We depend 100 percent on the success of our channel partners. That’s why we’re 100 percent committed to providing you with the benefits, incentives, and support you need to build a more agile, multifaceted business to meet all of your customers’ needs—today and tomorrow.

For innovation, we lead the industryPublic and private cloud services, solid-state systems, clustered storage, data center migration, vertical integration—these are just a few of the storage solutions that connected, data-driven businesses are looking for. NetApp offers the industry’s most advanced storage technologies, with the versatility, scalability, and efficiency to handle virtually any application requirement.

The NetApp Partner Program positions you to win Our business strategy is focused on the growth and success of our channel partners. The NetApp Partner Program is designed to recognize, reward, and promote the total value you offer your customers. And when you’re ready to increase that value by adding new capabilities, we can help.

Take your business further, faster with NetApp as your partner.

Why Partner with NetApp?Deliver best-in-class technology platform and solutions• Help your customers adopt future-

ready storage solutions that advance their business

• Gain a competitive advantage by partnering with a leader in the rapidly growing midsize and large enterprise markets

• Go to market with a strong, secure multi-tenancy solution for cloud-based architectures

Accelerate business results with an award-winning market leader• Match your business model and

customer needs with flexible sales, service, and support delivery options

• Acquire new customers and increase your value to existing ones with NetApp sales and marketing programs

• Discover new opportunities, expand into new markets, and grow revenues

Gain expertise through dynamic enablement programs• Gain the product knowledge you

need to successfully sell, service, and support NetApp® solutions

• Shorten the sales cycle by using our high-impact marketing and sales tools

• Accelerate the adoption of solutions and product skills through NetApp University education programs

Experience a successful partnership• We don’t compete with our

partners—not even for professional and support services revenue

• We make it easy to do business with us and complementary partners in the NetApp community

• We value our partners as the foundation of our corporate strategy, and we help partners add value to better serve their customers

Five-Star Partner Program in the U.S.CRN’s Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors that give solution providers the best partnering elements in their channel programs. NetApp is featured as a Five-Star storage, cloud, security, and software vendor. View the listings at www.crn.com/partner-program-guide/ppg2013.htm.

The Partner ExperienceNetApp’s flexible Partner Program rec-ognizes, rewards, and promotes all the capabilities you bring to market. And we help you develop new capabilities whenever you choose to pursue new opportunities in the rapidly growing and diversifying storage marketplace.For example, you may want to:

• Expand into resale. Our partner management team supports your build-out and helps you cultivate new business opportunities. With NetApp sales and technical enablement support, you can offer value-added products to expand your customer base and advance your profitability.

• Create service offerings. We give you access to product roadmaps and best practices for provisioning, modeling, deploying, and implementing your service solution. You’ll find answers to your technical questions in our online searchable knowledgebase and through the shared expertise of the NetApp Technology Network.

www.netapp.com

© 2013 NetApp, Inc. All rights reserved. No portions of this document may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, Campaign Express, Data ONTAP, and GetSuccessful are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. DS-3073-0913

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• Offer system integration. We work with you to broaden your integration expertise and build collaborative relationships to enter new markets. We accelerate your time to market for highly differentiated, end-to-end solutions based on innovative NetApp technology. And with the Data ONTAP® Simulator, you can demonstrate NetApp solutions and train customers in a realistic offline environment. Thus, you develop the capabilities you need to offer your customers complete systems and services from a single vendor.

• Build cloud solutions. Whether you offer cloud storage infrastructure or build your own hosted cloud service, you have access to our cloud services infrastructure architects, our extensive knowledge resources, and NetApp’s leading storage technology. You also have the support of NetApp field sales and the NetApp partner community, plus the expertise gained in our channel accelerator workshop, to help you plan a successful go-to-market strategy. NetApp can help you deliver enterprise-quality solutions that put you at the forefront of the rapidly growing, highly profitable cloud market.

The NetApp Partner Program is unique in the industry. It imposes no barriers to your development and no boundaries to your success. Whatever capabilities you possess, or choose to develop, you get the support you need through a single, collaborative program designed to accelerate your development of innovative storage solutions for any customer application.

Total Support for Your Total BusinessYour success depends on more than product margins alone. It depends on your ability to add value in alignment with your customers’ evolving technical and service requirements.

To promote your company to cus-tomers and potential collaborators, we give qualified partners a listing in our online Partner Directory. Users can search for any combination of solutions, capabilities, services, location, and language to find you, learn about your business, and contact you directly.

To help accelerate your return on investment, we offer the GetSuccessful™ Partner Enablement Program. Our tools and resources can help you position and sell NetApp solutions to increase your business success and profitability.

To help you create value-added solutions, we offer unmatched technical expertise and access to our internal development tools. Take advantage of our product and application knowledge to build solutions and deliver professional services that make you indispensible to your customers.

To help you expand your market reach, we offer a marketing automation Tool, Campaign Express™. Using our program templates, you can market your solutions, reach new customers, and capture leads more efficiently than ever.

To keep you informed as a key member of our team, we provide up-to-date information and sales tools via the NetApp Field Portal—your one stop shop for everything you need to be successful as a NetApp partner.

Choose your Destination. We’ll Travel the Journey TogetherThe NetApp Partner Program accom-modates virtually any enterprise storage business model, providing everything from market development funds to sales, solutions, and services training to help you get to revenue faster.

Partner with NetApp to earn high margins, gain new revenue opportunities, and develop the new capabilities your customers are looking for. With the added value you offer as a NetApp Partner, we work together as a team to help your customers adopt future-ready storage solutions that advance their business.

Welcome to the NetApp Partner CommunityJoin the NetApp Partner Program and accelerate your success, with no barriers or boundaries. You’ll find everything you need to get started at www.netapp.com/us/forms/partners-application.aspx.

About NetAppNetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Discover our passion for helping companies around the world go further, faster at www.netapp.com.

Go further, faster ®