Partner Success Workshop:Inbound Marketing Journey

& Customer Persona Development

Ashley L. Libby, PT, MBABrand & Marketing Strategist

Principal & Founder@TheAncaGroup

At the Anca Group, we guide new and existing organizations to

GROW, EVOLVE, ADVANCE, ADAPT, OVERCOME, and THRIVE

by developing and delivering brand identities,marketing plans, and business strategies

that drive relationships, results, and profits.

Clients Anca Prospects

HubSpot = Investment / Future

Maximize Inbound Opportunity

Learn | Absorb

• Partnered with my Inbound Marketing Consultant*

• Joined Office Hours each week*• Attended Inbound Marketing Workshop Series*• Consulted my Channel Account Manager*• Joined Partner Success Workshops*• Utilized HubSpot community resources and offers

* THANK YOU, Tim Dearlove, Patrick Shea, Mark Kilens, Brian Signorelli, and Nick Sal!

Create Original, Unique Content

Brand It!

How do I make inbound marketing

more personal? How do I speak directly to my customers?

My Struggle

Customer (Marketing) Personas

- Mark Kilens’ Persona Workshop Series -

My Answer

(Blank Slate)

Small Business Owner RyanWhat do I need to know / remember about Small Business Owner Ryan?• Position• Company Info• Education & Experience• Demographic & Day-to-Day

Info• Learning New Info• Publications & Blogs• Biggest Problems &

Challenges• Needs

Develop It

Use It

Results!

• Objective– Increased website traffic – Grown social media presence and visibility– Taken on first HS customer

• Subjective– Boosted confidence– Better resource to current customers– Feel more connected to potential customers

Takeaways

1. Be(come) a sponge2. Know your customers and develop unique

content just for them3. Appreciate the inbound process,

journey, and evolution

What’s Next

1. Continue to learn and practice the art and science of inbound marketing

2. Bring on more customers in area of expertise3. Convert current customer to HubSpot where

and when appropriate

1. Learning – Content Creation & Personas2. Branding – Mission, Vision & Values3. Networking – Agency Relationships

Thank You | Please Contact Me

Let’s ConnectTwitter: @TheAncaGroup

LinkedIn: Ashley L LibbyFacebook: /TheAncaGroup