partner update meeting 18 september 2014
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Partner Update Meeting 18 September 2014TRANSCRIPT
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Rugby World Cup 2015Business Briefing Event
18 September 2014
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Sarah StewartChief Executive, NewcastleGateshead Initiative
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Agenda
08.35 Semore Kurdi, Owner & Chairman Newcastle Falcons
08.45 Nick Forbes, Leader, Newcastle City Council
08.55 James Berresford, VisitEngland09.05 Rugby World Cup 2015 in
Newcastle09.40 Players’ panel10.00 Networking and any questions
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Semore Kurdi Owner & Chairman, Newcastle Falcons
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Nick ForbesLeader, Newcastle City Council
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James BerresfordChief Executive, VisitEngland
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RUGBY WORLD CUP 2015
The countdown continues....
James BerresfordChief Executive
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• The sector is currently worth £106bn
• It provides 2m jobs
• Projected to be £158bn (2020)
• It benefits every part of the country
Tourism is Big Business in England
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The Role of VisitEngland
• Champion the sector and drive forward the industry’s shared Strategic Framework for Tourism
• Advise Government on English Tourism issues
• Provide official intelligence on tourism and visitor economy in England
• Promote England's tourism offer
• Help destinations grasp the opportunities
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• The Olympics
• Tour de France
• International Festival Liverpool
• And now….. RUGBY WORLD CUP 2015
The Power ofMajor Events
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• 3rd largest global audience for a sporting occasion – 4bn TV audience
• Over 2m tickets to be sold
• 400 - 500k overseas tickets
• Rugby “demographics” are just right
• Shoulder period• no displacement or
accommodation issues
The Opportunity
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• Great spread of destinations
• Opportunity to showcase England’s sporting heritage
• Excellent chance to generate coverage of England and ultimately, drive new visitors to the country
• Estimated economic impact of at least £2bn
Why we’re involved – and why you should be!
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Grasping the opportunity
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• 15 appointed (and some of these have appointed sub-agents)
• Australia / New Zealand • Japan• South Africa • USA / Argentina • France / Pan-Europe• UK / Ireland• Long haul already active / short haul less so• Two day accommodation plus ticket to 49 day fully
escorted tours
Official Travel Agents
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Media Materials
Rugby World Cup 2015 Media Toolkit, including:
• Updated destination guides• Two media guides (‘England for
Broadcasters’ and ‘Faces of England’)
• Relevant news releases • Guidelines for accessing
VisitEngland’s b-roll and imagery• Match dates / timings and key
milestones.
These media toolkits will also be translated into French, Italian and Japanese.
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Real History of Rugby 71,018 viewsVE’s most viewed video ever on YouTube!
Social Media
Tourist Tactics7,910 views
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Videos
VisitEngland’s destination-specific ‘Tourist Tactics’ animated films will be promoted socially and sold-in to both UK regional and national media to mark ‘One Year to Go’ until each host city’s first fixture of Rugby World Cup 2015.
Newcastle video will launch on 3 October
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Visiting Journalist Programme (Pre-tournament – Domestic / London-Based)
• On-going: Individual press trips to Rugby and England’s host city destinations.
• November 2014: Group press trips for international media coinciding with QBE Autumn Internationals
• February / March 2015: Group press trip / hosting opportunity for European / short-lead UK media coinciding with RBS 6 Nations
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• September 2014 News release targeting UK and international media re team bases announcement. Angle for the release will be ‘Holiday like the England / Australian / French team’ etc.
• Autumn 2014: ‘Top 15 for 2015’ news release targeting UK and international media with Rugby World Cup 2015 acting as the lead story in most overseas markets.
• December 2014 (TBC): VisitEngland’s annual ‘Meet the Media’ event and destination PR workshop will have a Rugby World Cup 2015 focus.
Media Blitz
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Rugby World Cup Trophy Tour (Domestic)
• 10 June – 18 September (100 Days to Go)
• 75 days out of 100 days in England
• 2 days in each host city
• 1 day in each county
• Looking for money shots
• Quirky ideas/events
• Celebrities with rugby associations
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Tournament Time
VisitEngland will have a daily presence at the main England 2015 press centre in Twickenham for international media.
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• Rugby heritage• Sporting heritage • Sports hotels• Sports museums• Athlete / personality-owned
tourism experiences• Facts, stats and quotes• Country-specific storylines• Events taking place /
anniversaries in September and October 2015
Use us – please!
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Global PR campaign
The search for rugby's biggest fan…
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Sarah StewartChief Executive, NewcastleGateshead Initiative
Stephen SavageAssistant Director Public Safety and Regulation, Newcastle City Council
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The TournamentThree matches at St James’ Park • Sat 3 Oct, 4.45pm: South Africa v
Scotland• Fri 9 Oct, 8pm: New Zealand v Tonga • Sat 10 Oct, 2.30pm: Samoa v Scotland
Stadium capacity: 52,000
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Tickets On Sale
• Ticket ballot period until 29 September 2014– create an account at
tickets.rugbyworldcup.com – apply for up to four tickets for each
match– over subscribed matches or price
categories go into a ballot – ticket confirmations in October 2014
• Real-time sale November 2014 • Tickets – adult £50 - £175 / child £15
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On Match Day
• Fans inside St James’ Park will be mixed
• You can take your drinks to your seat
• A family-friendly atmosphere • Dedicated Fan Zone sites in
operation• Huge number of visitors – all with
money to spend!• Big screens inside stadium
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Team Training Bases
Royal Grammar School (RGS)
Northumbria University
Gateshead International Stadium
Gateshead International Stadium
Mowden Park, Darlington
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Regional Hotel Impact
• Economic benefit across the North East
• Accommodation required for:• Players and team support staff• ER2015 officials • Media – print and broadcast • Corporate hospitality • Visiting fans
• Official packages booked for three / four nights
• Please provide up-to-date occupancy figures in T-Stats
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City Dressing
• 1 Year to Go – lamp post banners and 48-sheet poster campaign around Newcastle
• Tournament time – a full city dressing programme
• Tyne Bridge branding – a global spectacular!
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Fan Zones
• One Fan Zone with a 5,000+ capacity• Large screen on site showing all
games• Open to all – ticket and non-ticket
holders• Early October until Sunday 11 October• Areas for participation and local clubs• Opportunities on ‘Dark Days’• Procurement of a delivery partner to
manage and programme Fan Zone• Additional city centre screen
throughout Tournament
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Trophy Tour
• Currently on International Tour• Working with VisitEngland and
ER2015 to maximise profile of the North East – Already been to Australia, South
Africa, Japan, Fiji and Madagascar – Scheduled to visit USA, Argentina,
Uruguay, China, UAE, Italy, Romania, Germany and France
• Domestic Trophy Tour June 2015 – 18 September
• Three days scheduled in the North East
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Volunteers
• The Pack Tryouts at Newcastle Racecourse from 30 September – 11 October
• 250 ‘Pack’ volunteers being recruited by ER2015
• 50 ‘City’ volunteers to be recruited by Newcastle City Council for Fan Zone management and city information
• Working with ER2015 on city and venue specific training package
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Overseas Tour Operators
• A huge opportunity • Familiarisation visits from All
Blacks Tours and Peak Incentives• Expect 10,000 - 15,000 visiting
fans from each country on official packages
• All Blacks Tours - already booked over 2,000 bed nights
• Two-night trip in November 2014 for 150 fans travelling to Murrayfield
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Marketing and Comms
• Website is live www.NewcastleGateshead.com/rwc
• Official Twitter feed @RWC2015ncl• Destination marketing campaign in
Scotland and in partnership with VisitEngland
• National and international proactive PR – Media visits already from
Scotland and New Zealand press and broadcast
– Group visits planned around Autumn Internationals and 6 Nations
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Festival of Rugby
• Wider programme of festivals and events – opportunity to increase overnight visitor numbers and extend stays
• Everything from a Rugby Club BBQ to a major festival or event
• Festival brand to launch January 2015
• Bespoke ‘Festival of Rugby’ website • First event for NewcastleGateshead
has already been confirmed...
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Falcons Legends Game
• Friday 2 October 2015 at Kingston Park
• Newcastle Falcons Legends v Southern Hemisphere Legends
• See the return of popular Falcons players
• Tickets – adult £20 / child £5 • Corporate hospitality available
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Doddie Weir Ex Newcastle Falcons & Scotland Katy Mclean and Tamara Taylor Darlington Mowden Park Sharks & England Ally Hogg Newcastle Falcons & ScotlandKane Thompson Newcastle Falcons & Samoa
Players’ Panel
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Sarah Stewart Chief Executive, NewcastleGateshead Initiative
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Next Steps!
• Register your ticket requirements at tickets.rugbyworldcup.com
• Make sure your team is all aware the Rugby World Cup 2015 is coming
• Think about events or activities you could programme as part of Festival of Rugby
• Hotels – keep us up to date on your occupancy figures. We’re here to help fill your bedrooms
• Help us roll out the Geordie Red Carpet!
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Thanks