partner with a trusted brand - better business bureau...bbb media sponsorship overview better...
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Better Business Bureau®
Serving the Pacific Southwest
BBB Media Sponsorship Program
Partner with a Trusted Brand
®
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*Stats as of May 20, 2019
77 out of 100 consumers are more likely to purchase from a BBB Accredited Business.
{ {
39,000+Customer reviews submitted
about local businesses
8,627,315 151,000+Business Profiles Requests People Impacted by BBB
Presentations and Events
Alexa ranking among home improvement websites
Home Advisor
1107Angie’s List
1442Porch
6852
Accredited Businesses in our Service Area
19,200+
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Phoenix Campus
Prescott Campus
Yuma Campus
Lake HavasuCampus
BBB in Arizona
BBB by the Numbers...
BBB in California
San DiegoCampus
Orange CountyCampus
915BBB.org
Most visited website in the U.S. per Alexa
BBB Media Sponsorship OverviewBetter Business Bureau Media Sponsors are an elite group of businesses that value the importance of the BBB. BBB’s mission is to create an honest, ethical marketplace. This group of businesses understands that BBB’s mission is a key component in building a stronger business community that ensures economic stability.
The goal of BBB’s mission-driven programs is to provide unbiased information to help assist individuals when spending money in the marketplace. Through its programs, BBB strives to promote companies that are honest and ethical. On the other hand, BBB also works to ensure information of unethical companies is disclosed. BBB wants to ensure that money spent is with companies that will make us a stronger business community.
Without the generous support of BBB Media Sponsors, limited resources would inhibit BBB from reaching as many consumers as possible. BBB Media Sponsors are recognized as partners with BBB.
®
Billboards & Transit Shelters Outdoor media sponsorship is a unique opportunity to partner with BBB. Your branding message is one with BBB – Trust and Ethics.
Transit design specs | 4.825” x 4.4735”$250 | Four week spot
Billboard actual size | 10” x 22”Billboard design specs | 6.6742” x 4.3352”$1,200 | Four week spot
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Add Trust with Co-Branding
RadioYour company, along with BBB, sponsors traffic reports. The spots are spread among six radio stations which will carry the 15 second spots for a week. There are a total of 68 spots for the week throughout the Phoenix metro area.
Promotional CommercialsYour company, along with BBB, featured in commercials.
Radio Spots | $4,600
Includes a 5-second voiceover on a 30-second spot.$5,000 | 135 spots $4,000 | 105 spots $3,000 | 75 spots
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How it works: • When a search takes place on BBB’s site for a specific industry or company, the banner of a company
participating in the program will appear on the right rail or bottom of the search results page.
• Banners will rotate if there is more than one company participating from the same industry.
Limited spaces per industry.
Manage Your Online Presence
Targeted BannerThousands of people visit BBB’s website each month to research companies before doing business. This is your chance to make sure they find you!
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or
$210 - $500 | monthly
Build Awareness Online
Your company’s logo featured on BBB’s homepage.
Not only will your business be featured on BBB’s home page, but you will have a banner rotating on multiple pages of BBB’s website.
Millions of potential customers visit BBB’s website each year. You can make sure they find your business on BBB’s website.
Website Banners
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$335 | monthly
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Search ListingsPotential customers use BBB’s Accredited Business Directory to find a list of companies they can trust. Make sure they find your company!
Get Found . Get Uncovered . Get Noticed
Program Benefits: Fixed price ~ Unlimited clicks ~ Unlimited impressions ~ No additional cost per zip code or region
}Example of Air Conditioning Industry Listing:
}}
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$100 - $500 | monthly, depending on industry and position
Premium Tier• 3 rotating positions
Highlighted Tier• 5 rotating positions
Featured Tier• 3 rotating positions
Enhanced Tier• 4 rotating positions
Elevated Tier• 5 rotating positions
Better Business Bureau®
Increase your Accredited Business' exposure to the highly qualified consumers visiting bbb.org.
Your Website is the face of your business. Make its first impression memorable!
INCLUDES • Dedicated Account Manager • Stock Photos • Responsive Design • SEO, Meta & Title Tags • Custom Design • Social Links In Footer
BENEFITS • Targeted Ad placements • Top Placements on Business Searches • Whole Site targeting • Display and Video ads• 30 Second HD Video Commercial
12-Month Sponsorship
• Slider on Homepage • Free Updates & Changes
Your story needs to be told. It needs to be seen and heard, and video is the best way!
INCLUDES •HD Video • Photos & Video • Animated Logo • Music • Custom Script • Yours to own • Professional Voiceover
Better Business Bureau®
Increase your Accredited Business' exposure to the highly qualified consumers visiting bbb.org.
Your Website is the face of your business. Make its first impression memorable!
INCLUDES • Dedicated Account Manager • Stock Photos • Responsive Design • SEO, Meta & Title Tags • Custom Design • Social Links In Footer
BENEFITS • Targeted Ad placements • Top Placements on Business Searches • Whole Site targeting • Display and Video ads• 30 Second HD Video Commercial
12-Month Sponsorship
• Slider on Homepage • Free Updates & Changes
Your story needs to be told. It needs to be seen and heard, and video is the best way!
INCLUDES •HD Video • Photos & Video • Animated Logo • Music • Custom Script • Yours to own • Professional Voiceover
Better Business Bureau®
Your customers need to find you, so get noticed with Business Listings!
INCLUDES • Setup 75• Sites • Management • Duplicate Suppression • Photo & Video Enhancement • Review Monitoring • Review Response
Build your brand. Generate leads. It all starts with effective and targeted Search Engine Marketing Campaigns
INCLUDES • Analytics
• Account Support • Reporting • Text Ads • Advanced Reporting • Display Ads • Call Tracking • Ad Extensions • Form Tracking • Bid & Budget Management • Custom Landing Pages • On-Going Ad Optimization • Addition Networks
Build brand awareness with a new or improved logo design!
INCLUDES • Branding Consultation • 4 Design Mocks • 2 Change Requests
png File Delivery • .psd File Delivery
Using our expertise, we're able to evaluate your website, business listings, social media and search engine marketing efforts
INCLUDES • Website Evaluation • Social Media Evaluation • Business Listings Evaluation • SEM Evaluation
Custom GraP-tiic Design available-u""-i:>o,o reQuest
Better Business Bureau®
Your customers need to find you, so get noticed with Business Listings!
INCLUDES • Setup 75• Sites • Management • Duplicate Suppression • Photo & Video Enhancement • Review Monitoring • Review Response
Build your brand. Generate leads. It all starts with effective and targeted Search Engine Marketing Campaigns
INCLUDES • Analytics
• Account Support • Reporting • Text Ads • Advanced Reporting • Display Ads • Call Tracking • Ad Extensions • Form Tracking • Bid & Budget Management • Custom Landing Pages • On-Going Ad Optimization • Addition Networks
Build brand awareness with a new or improved logo design!
INCLUDES • Branding Consultation • 4 Design Mocks • 2 Change Requests
png File Delivery • .psd File Delivery
Using our expertise, we're able to evaluate your website, business listings, social media and search engine marketing efforts
INCLUDES • Website Evaluation • Social Media Evaluation • Business Listings Evaluation • SEM Evaluation
Custom GraP-tiic Design available-u""-i:>o,o reQuest
BUSINESS LISTINGS
LOGO DESIGN
WEBSITE CREATION
VIDEO COMMERCIAL
Digital Products Overview
$1599
$599
$599
$1300$4100
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$599
$1599
$599
Logo Design . Business Listings . Video Production
Build brand awareness with a new or improved logo design.
Your customers need to find you! So get noticed with Business Listings!
Your unique story is what brings clients to your business. Bring your story to life with video!
Custom videos available.
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$1300 $4100
Website
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Website Starter Add-ons NOTE: If the client decided to include a Gallery, it's page details will be as follows:
This page will contain images based on the client's product/ services or perhaps finished projects. This will be inclusive of the following:
• Navigation menu
• Footer
• Up to 50 images. Image gallery thumbnails without slider functionality but will have lightbox effect. This will allow the user to view larger version of the image thumbnails.
• SEO keywords (variations of primary and secondary keywords - maximum of 2 per page)
• Optimized CTA buttons for improved lead generation (will link to Contact Us page)
This page will contain images based on the client's product/ services or perhaps finished projects. This will be inclusive of the following:
• Add 1 O images I cost
• Add 15 images I cost
• Add 20 images I cost
• Add 25 images I cost
Details would depend on the purpose of additional pages. This will be inclusive of:
• Navigation Menu
• Website Content (150 - 200 words per page)
• Optimized CTA buttons for improved lead generation (will link to contact us page)
• SEO keywords (variations of primary and secondary keywords - maximum of 2 per page)
• Anchor text links for SEO optimized internal linking
• Footer
• 3 image slides
• Header text
• Sub-header text
• Optimized CTA buttons for improved lead generation (will link to Contact Us/ Services I Gallery page)
Website Starter
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Custom Video Packages
< Content the Way Your Customers Want It >
Video content dominates online activity:
78% of people watch videos online each week*
55% of people watch videos online every day*
Video marketing gives you a tremendous opportunity to reach and engage with your audience.
* Cisco VNI Forecast
Videos:
• Increase Customer Conversions
• Appeal to Mobile Users
• Build Trust
• Provide Greater Engagement
< BBB Video Sponsorship >
What is Included:
• Packages include two videos. Choice of:
Customer Testimonial, 30-second Commercial, or a My BBB Story
• Digital copy and shareable link for each video
• Full video production
For examples visit youtube.com/theAZbbb
®
Let BBB help you capitalize on your digital presence through videos that are both useful and creative for consumer engagement.
$599- $3500
Media SponsorsBBB Pacific Southwest is supported soley by accreditation fees. Businesses must meet and maintain the BBB’s standards for accreditation in order to be BBB accredited. The following companies have opted to increase their support of the BBB by participating as a Media Sponsor. Our sponsors enable us to further our mission of promoting and fostering the highest ethical relationship between business and the public through voluntary self-regulation, consumer and business education, and service excellence.
Diamond Level
Gold Level Silver Level
Emerald Level Platinum Level
Interested in becoming a BBB Media Sponsor? Call 602.240.3999 or email [email protected].
Copper Level
Bronze Level
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Promotional Commercials Package 1 (135 spots): $5,000 | Package 2 (105): $4,000 | Package 3 (75): $3,000
BillboardOne billboard for four weeks | $1,200
Transit ShelterOne shelter for four weeks | $250
Targeted Banner AdRight Rail: $5,000 | Bottom: $3,000
Search Listing Premium Tier: $5,000 | Featured Tier: $4,000 | Enhanced Tier: $3,000
Elevated Tier: $1,500 | Highlighted Tier: $1,500
Website Banner Ad Recognition on BBB’s homepage & other well-visited website pages | $4,000
Radio Ads 68 spots on six different stations for 15 seconds each | $4,600
Videos Sponsored video package | $599- $3500
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BBB Media A La Carte Pricing
