partnering for success building residual revenues
TRANSCRIPT
Partnering for SuccessBuilding Residual Revenues
Extend the core competencies for companies like:
• Web Design Firms / Graphic Design Studios
• Marketing / PR / Advertising Agencies
• IT Consulting Companies & Web Hosting Facilities
• Business Growth Advisors & Professional Services Firms
• Web Developers
• Internet Marketing Firms
• Telecom Brokers and Systems Integrators
Vision
So they can OEM, co-brand and resell into high growth markets the following products / services:
• Web Design, Internet Marketing, and SaaS application solutions
• Traditional Marketing services
• New Media Outsourcing solutions, and
• Telecommunications Voice, Data, and IP services
Vision
With NO real:
• Investment
• NO new debt
• NO new staff
• Little to NO risk
With a Proven Player:
• With proven processes, products, and programs
Vision
Vision
Generating Life & Business Changing:
Residual Revenue Streams
Partnering
To Partner or Not to Partner
That is the Question?
Partnering
Partnering is not a choice, it’s a necessity.
Consider today’s most financially successful and thriving companies. You’ll notice they do just that:
Partnering
Co-produce, Cross-promote, Cross-sell
Each others products and services, and even take care of each other’s customers … Co-delivering!
Partnering
• Power in unity
• Power in sharing
• Power in helping
Each other succeed at servicing respective client needs.
Partnering
Question: Can you execute certain ideas …
products or services better with GHI or on your own?
Not Partnering
Lets look at … Not to Partner
Does it make Cents?
To allocate precious executive resources hunting down investment capital to try to hire seasoned staff to build a brand new internet marketing, web design, or application development department?
Does it make Cents?
To try and find the right staff with the domain expertise required for the market and yet the personalities necessary to be a cultural fit for the organization? – If yes, can we afford that level of talent?
– Can we price the solutions to profitably afford such investments?
Does it make Cents?
Do we know that we know how to efficiently execute these types of projects?
– If yes, are we sure we then know how to generate profit from them?
Does it make Cents?
Can we generate enough sales into our existing client base to justify the expenses required to build out this new product offering?
Does it make Cents?
Do we give up anything within our core capabilities diverting time, attention, money, and executive resources to the development of this new offering?
Does it make Cents?
Are we willing to increase our sales and marketing budgets for this new product line to invest in and hopefully build new name accounts around this offering?
Does it make Cents?
Do we have enough time in the budget to eventually generate the necessary returns to justify the allocations?
Does it make Cents?
Is our market reach wide and deep enough to support the development costs we will incur to build out this practice group?
Not Partnering
• Why build your own email marketing system?
• Why develop your own internet marketing department?
• Why cultivate your own graphic design group?
• Why try to locate and build your own low cost offshore resources?
• Why build your own data center?
• Why develop your own telecom offerings?
Partnering
Why shouldn’t you continue building your markets and domain expertise while leveraging GHI’s 90+ web, marketing, telecom, and outsourcing products / services
And if time is ever right …
Then build YOUR own! On US!
Internet Marketing
Why spend 36 months & invest $500,000 …
and risk your own money, eating up long-awaited profits from what you now do well, to try and staff, build, train, develop, brand, and market your own internet marketing department – SEO, PPC, Conversion Optimization, Social Media and Video Optimization, Blogging …
Website Design
Why spend 24 months & borrow $150,000 …
and take on debt to staff, build, train, develop, brand, and market your own website design department.
Website Development
Why spend 24 months & invest $200,000 …
you raised to staff, build, train, develop, brand, and market your own website development department when you have yet to build that market first?
Email Marketing
Why spend 18 months & invest $250,000 …
designing, building, testing, deploying, staffing, training, developing, branding, and marketing your own SaaS email marketing and campaign management solution.
Website Maintenance
Why spend 18 months & invest $50,000 …
designing, building, deploying, staffing, training, branding, and marketing your own website maintenance retainer solutions with staff who potentially aren’t equipped to expeditiously respond to 3 day turnaround times?
Outsourcing
Why spend years & invest $250,000 …
identifying, locating, building trusted relationships, investing in people, skills, processes, tools, and systems to outsource low cost website design and development services to your marketplace?
Vendor Sourcing
Why spend years & invest $100,000 …
trying and repeatedly failing at identifying, locating, and building trusted vendor relationships with third party hosting providers, content management systems, merchant services, photographers, freelance designers, and more?
Telecommunications
Why spend years & invest $450,000 …
identifying, building relationships, and generating enough monthly revenue to sustain telecom brokerage status with data, voice, and IP phone vendors around the country?
Marketing Collateral
Why spend years & invest $250,000 …
designing, copyrighting, positioning, crafting, and identifying various value propositions for marketing collateral … pdf sell sheets, ppts, websites, proposals, project plans, pre-sales worksheets, talking points.
Why not just Partner with GHI
• Begin extending your core
• Generating high profit, residual revenues
• With little to no RISK
• And begin right NOW … today!
Partnering
Now lets look at … To Partner
• Web Design resources who have created 500+ websites since 1999
• Website Maintenance experience managing more than 1,000 sites
• Organic Search Optimization knowledge that has improved company brands and monthly revenues since 1997
• Paid Search Services generating quick returns on investment for clients around the country
Partnering with GHI offers you:
• Blogging, Social Media Marketing and Online Video Branding Services that go beyond traditional IM
• Email Marketing Campaign Management Systems you can OEM
• International Outsourcing resources who build websites for $300 and provide web maintenance for $5 per hour
• Telecom products generating the most profitable residual returns
Partnering with GHI offers you:
Experience
GHI is a successful partner with experience …
> 13 years building indirect sales channels
> 400+ business partners spanning 4 industries
> 70% of GHI revenue comes from Partners
We focus on markets we know YOU can delight
Creative
GHI is a successful partner who is creative …
> Low cost infrastructure creating attractive wholesale pricing which dramatically increases partners’ margins
> Teach partners how to leverage residual revenue streams to smooth their monthly, fluctuating cash flow
Generous
GHI is a successful partner who is generous …
> Give away millions of dollars of research, product development, services, and best practices
> Help directly competitive firms build their own competitive offerings from our experience, systems, tools, and products
Web firms
67
Marketing firms
24
Adv firms
14
Chambers
144
Bus growth
16
IT consulting
17
Telecom 269
…and adding 40+ every year
GHI Partners by Industry
To Partner or Not?
Pete Kever, Co-Founder & VP, Partner [email protected]
330-929-8878
Matt Elsey, Project [email protected]
330-730-3209
Frank Griffith, [email protected]
330-723-3136