partnering for the future -...
TRANSCRIPT
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Partnering for the Future
The Florida State UniversityRetail Merchandising and Product Development
Ann Langston, Center DirectorDr. Judy Miler, Professor and Internship Coordinator
October 25-26, 2011
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Agenda
U.S. Retail Industry Data
The Retail Merchandising and Product Development Department and Center Overview
Educational Curriculum Study
The Internship Program
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U.S. Retail Industry Data
Retail connects
the economy!
National Retail Federation 325 7th Street NW, Suite 1100 Washington, DC 20004 www.nrf.com
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U.S. Retail Industry Data
Retail means jobs!
Florida ranks # 3 in retail’s total impact on a state (after California & Texas)
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Agenda
U.S. Retail Industry Data
The Retail Merchandising and Product Development Department and Center Overview
Educational Curriculum Study
The Internship Program
![Page 6: Partnering for the Future - LDCluster.comldcluster.com/wp-content/uploads/2011/11/FSU-RMPD-final.pdf · Partnering for the Future ... Ann Langston, Center Director. Dr. Judy Miler,](https://reader034.vdocument.in/reader034/viewer/2022051718/5a7181787f8b9aac538ce456/html5/thumbnails/6.jpg)
The Retail Center
Created in 2006
Provides a channel for communication and exchange between the retail related industries and FSU’s Retail Merchandising and Product Development majors, plus affiliated faculty members
Part of the Retail Merchandising &Product Development Department (RMPD) in the College of Human Sciences (CHS)
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The Retail Center Members:
Aveda, The Salon People
Chico’s FAS, Inc.
Florida Retail Federation
Home Shopping Network
JC Penney
KIA Autosport
Kohl’s
Lectra
National Retail Federation
Office Depot
Macy’s
Toys “R” Us, Inc.
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Retail Merchandising and Product Development
Program Strengths
RMPD has one of the largest retail merchandising programs in the nation
Nationally recognized
Outstanding corporate members
It’s all about attitude… “On-purpose retailers”
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Retail Merchandising and Product Development
Program Strengths
Providing leadership opportunities:
Participation in National Retail Federation
Student panel with Florida Retail Federation
Florida Retail Masters Student Project Contest
ACRA Charrette
Partnership Projects—”NowBrow”
Cotton Incorporated Grant
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Retail Merchandising and Product Development
Program Strengths
Leadership opportunities through Campus Organizations:
AATCC (American Association of Textiles, Chemists & Colorists)
Miami Fashion Week
CMA (Collegiate Merchandising Association)
Clutch Magazine
Fashion, Inc. (Fashion Incorporated)
Fashion Week at FSU
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Retail Merchandising and Product Development
Program StrengthsIntegrated Textile and Apparel Expertise--
Product development, soft goods analysis, & quality control.
Integrated managerial and operational education--Quantitative merchandise management, planning, & allocation.
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Retail Merchandising and Product Development
Program Strengths
Retail management, forecasting, global sourcing, & leadership. (The New Office Depot Technology Complex in the William Johnston Building)
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Retail Merchandising and Product Development
Program Strengths
Inventory analysis, floor merchandising & retail strategies.(The new Macy’s Merchandising Lab in the William Johnston Building)
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Agenda
U.S. Retail Industry Data
The Retail Merchandising and Product Development Department and Center Overview
Educational Curriculum Study
The Internship Program
![Page 15: Partnering for the Future - LDCluster.comldcluster.com/wp-content/uploads/2011/11/FSU-RMPD-final.pdf · Partnering for the Future ... Ann Langston, Center Director. Dr. Judy Miler,](https://reader034.vdocument.in/reader034/viewer/2022051718/5a7181787f8b9aac538ce456/html5/thumbnails/15.jpg)
Survey-Major Questions Measured
• Do universities really understand what companies want and need in new hires?
• Do retail companies really understand what universities are doing to shape future retail leaders?
• How can retailers and Florida universities partner to develop our future retail talent?
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Survey of Employers Wants/Needs
The National Association of Colleges and Employers (NACE) annually assesses employer wants and needs across industries.
NACE categories considered when selecting our survey questions:
Personal characteristicsKey skillsAreas of knowledgeDifficult characteristics to find“Survival skills”How retail hiring needs differHiring issuesTalent strategiesRecruiting sources
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Retailers:
Strong work ethic
Communication skills
Team skills
Initiative
Interpersonal skills
NACE:
Communication skills
Strong work ethic
Initiative
Interpersonal skills
Problem solving skills
Survey Results
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Survey Demographics
140 surveys/38 responded—a 27.1% response rate (above average for corporate research)
Demographics of respondents:
Included management, recruiters, & human resources
Majority had 10 years or more of retail experience
Represented a broad range of retail establishments (13 different types)
Company size from 2-300,000 employees (majority were over 50,000)
Sales from $275 K to $60+ B (majority had $1 B or more)
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Survey Results: Open-ended Questions
• 3-5 personal characteristics:Initiative, flexibility, positive attitude, integrity, confidence, and work ethic.
Interpretation: a go-getter with integrity.
• 3-5 key skills:COMMUNICATION/WRITTEN & VERBAL!!!!!Team work, leadership skills, analytical skills.
Interpretation: people skills first, business 2nd.
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Survey Results: Open-ended Questions
• 3-5 areas of KNOWLEDGE:Leadership strategies, merchandise math, business analytics.
Interpretation: being able to generate and apply business strategies.
• Difficult to find in a new hire:Work ethic, ability to develop and grow within the organization, willingness to relocate.
Interpretation: grasps the retail industry and its demands.
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Survey Results: Open-ended Questions
• Skills vital to “survival”:Adaptability, work ethic, flexibility, initiative, communication, customer focus, desire to learn.
Interpretation: be ready for the dynamic retail environment.
• Wants/needs that differ in retailing:Confidence, adaptability, customer service.
Interpretation: meet people’s needs—customers’ and the organization’s—in the midst of chaos.
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Survey Results
• Critical new hire talent issues:People development, retaining top talent, developing leadership, attracting new talent.
Interpretation: the challenges appear to be developing current personnel.
• Where are companies weak on their talent strategies? Mapping career paths, lack of awareness of competitors, developing skills for advancement, and tying performance to rewards/recognition.
Interpretation: companies are not making it clear what employees need to do to be successful.
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Survey Results
• Talent recruiting sources:Developing/training existing personnel, recruitment from competitors, recruitment from top schools
Interpretation: there appears to be a disconnect between what is being indicated here and the talent issues/talent strategies—between what is said and what is being done.
• Comments:One: Investing in people pays off if done well!
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Survey-Major Questions Measured
• Do universities really understand what companies want and need in new hires?
• Do retail companies really understand what universities are doing to shape future retail leaders?
• How can retailers and Florida universities partner to develop our future retail talent?
![Page 25: Partnering for the Future - LDCluster.comldcluster.com/wp-content/uploads/2011/11/FSU-RMPD-final.pdf · Partnering for the Future ... Ann Langston, Center Director. Dr. Judy Miler,](https://reader034.vdocument.in/reader034/viewer/2022051718/5a7181787f8b9aac538ce456/html5/thumbnails/25.jpg)
Agenda
U.S. Retail Industry Data
The Retail Merchandising and Product Development Department and Center Overview
Educational Curriculum Study
The Internship Program
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Internship Program Strengths
Required internship (Fall and Spring)
Elective summer internships
Four decades developing future retail leaders
100% placement/Database
250 interns per year
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Internship Program Strengths
Over 300 Corporate Partners!Department Stores:Macy’s, Stein Mart, Sears, Barney’s, Dillard’s, Neiman
Marcus, Nordstrom, Kohl’s, Bergdorf Goodman, Henri Bendel, JC Penney, Belk
Big Box Stores/Mass Merchants:Office Depot, Target, Wal-Mart, Sam’s Club, Toys “R” Us
Brands/Designers:Ralph Lauren, Tommy Hilfiger, BCBG, Betsey Johnson,
Escada, French Connection, Liz Claiborne, Gucci, Kate Spade, Michael Kors
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Internship Program Strengths
Specialty Retailing:Chico’s, Abercrombie & Fitch, American Eagle, The Buckle,Fossil, Gap, Banana Republic, Disney, Universal Studios,Talbot’s, Aeropostale, Urban Outfitters, Hard Rock
International
Industry Services and Other Associations:Florida Retail Federation, Cotton, Inc., BRAG, Apparel
Markets, Public Relations
Media:Teen Vogue, Fairchild Publishing, Follet, GQ, Glamour,
Harper’s Bazaar, Women’s Wear Daily, MTV
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Internship Program Strengths
Atlanta
Dallas
Ft. Lauderdale
Jacksonville
London
Los Angeles
Miami
Milan
New York
Orlando
Palm Beach
Paris
Pensacola
Tampa
Exciting Placement…That often leads to entry management positions
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Internship Program Strengths
In- store managers
Sales representatives
Fashion assistants
Special event coordinators
Brand/product developers
Media assistants
Quality controllers and assessors
Marketing/Public Relations
Buyers/Merchandisers
Planners
Showroom sales reps
Merchandise coordinators
Public relations representatives
Stylists
Visual merchandisers
Apparel designers
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Internship Template
There are six key components of a successful internship:
• Setting Expectations
• Goal Setting
• Assignment of Activities
• Mentoring, Coaching, & Company Culture
• Contracts
• The Evaluation Process
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Internship Template • Setting Expectations
Companies and students need to clarify their expectations for internships
• Goal Setting Develop and plan with set student and company goals
• Assignment of ActivitiesActivities that meet the goals are set for the student and company
• Mentoring, Coaching, and Company CultureProvide the opportunity for companies and students to “try before you buy.”
• ContractsTerms of the internship are negotiated by both the intern and the company
• The Evaluation ProcessA mid, final, and self evaluation should be administered
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Questions?
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Thank You!
The Florida State UniversityRetail Merchandising and Product Development
Ann Langston, Center DirectorDr. Judy Miler, Professor and Internship Coordinator
October 25-26, 2011