partnering with rv clubs to attract road warriors...travel trailers - ↑20% fifth-wheel trailers...
TRANSCRIPT
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Partnering with RV Clubs to
Attract Road Warriors
September 17, 2019
Michael Ochs, RVIA Director of Government Affairs
Shawn Loring, CEO, Escapees RV Club
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To create a positive
experience for the RV
consumer
One key element of RVIA’s Mission Statement is:
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Source: Bureau of Economic Analysis
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RV Shipments Trend, 1980-20171
06
.91
33
.61
40
.61
96
.62
15
.71
86
.91
89
.92
11
.72
15
.81
87
.91
73
.11
63
.12
03
.42
27
.82
59
.52
47
.22
47
.52
54
.52
92
.73
21
.23
00
.12
56
.83
11
32
0.8
37
0.1
38
4.4
39
0.5
35
3.5
23
71
65
.62
42
.32
52
.32
85
.83
21
.23
56
.83
74
.24
30
.65
04
.65
05
.94
97
.1
0
100
200
300
400
500
600
19
80
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
20
08
20
10
20
12
20
14
20
16
20
18
(P
roj.
)
RVIA Shipments Data
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The RV Business Holding Strong
• 2018: Second best year of comparable performance since 1980
• Average annual compounded growth rate of 10%+ since 2010
• RV inventory reducing due to strong reported sales
• Production capacity is improving
• RV mobility is growing as a consumer lifestyle choice
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RV Industry Economic Indicators - 2019GOOD CAUTION TROUBLE
*Interest Rates
*New Private Housing Starts
*Fuel Prices
*Fuel Availability
*Consumer Sentiment
***Wholesale & Retail Credit Availability
*Wages & Employment
**Cars & Light Truck Sales
Dealer Inventories
****Consumer Debt
Sources:* U.S. Department of Commerce** U.S. Department of the Treasury*** Dunn & Bradstreet**** Center for Microeconomic Data
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RV Types and TermsTowable RVs
Motorized RVs
Designed to be towed by family car, van or pickup truck. Can be unhitched
and left at the campsite while you explore in your auto.
TRAVEL TRAILERS
Conventional Travel Trailer Wide range of floor plans and sizes
Affordable homelike amenities
Sleep up to 10
Fifth-Wheel Travel Trailers
Spacious two-level floor plans
Towed with a pickup truck
Sleep up to six
Travel Trailers with Expandable Ends
Ends pull out for roomy sleeping
Lightweight Towing
Sleep up to eight
FOLDING CAMPING TRAILERS Fold for lightweight towing
Fresh-air experience with RV comfort
Sleep up to eight
TRUCK CAMPERS Mount on pickup bed or chassis
Go wherever your truck can go
Sleep up to six
Living quarters are accessible from the driver’s area in one convenient unit.
MOTORHOMES
Type A Motorhomes
Generally roomiest of all
RVs Luxurious amenities
Sleep up to six
Type B Motorhomes
Commonly called van
campers Drive like the
family van
Sleep up to four
Type C Motorhomes
Similar amenities to Type As
Optional sleeping space over the
cab Sleep up to eight
SPORT UTILITY RVS
Available motorized and towable (as travel trailers or fifth-wheels).
Built-in garage for hauling
cycles, ATVs, and other sports
equipment
Sleep up to eight
PARK MODEL RVS
Movable resort unit designed
exclusively for part-time recreational use
Towable RVs
Motorized RVs
Designed to be towed by family car, van or pickup truck. Can be unhitched
and left at the campsite while you explore in your auto.
TRAVEL TRAILERS
Conventional Travel Trailer Wide range of floor plans and sizes
Affordable homelike amenities
Sleep up to 10
Fifth-Wheel Travel Trailers
Spacious two-level floor plans
Towed with a pickup truck
Sleep up to six
Travel Trailers with Expandable Ends
Ends pull out for roomy sleeping
Lightweight Towing
Sleep up to eight
FOLDING CAMPING TRAILERS Fold for lightweight towing
Fresh-air experience with RV comfort
Sleep up to eight
TRUCK CAMPERS Mount on pickup bed or chassis
Go wherever your truck can go
Sleep up to six
Living quarters are accessible from the driver’s area in one convenient unit.
MOTORHOMES
Type A Motorhomes
Generally roomiest of all
RVs Luxurious amenities
Sleep up to six
Type B Motorhomes
Commonly called van
campers Drive like the
family van
Sleep up to four
Type C Motorhomes
Similar amenities to Type As
Optional sleeping space over the
cab Sleep up to eight
SPORT UTILITY RVS
Available motorized and towable (as travel trailers or fifth-wheels).
Built-in garage for hauling
cycles, ATVs, and other sports
equipment
Sleep up to eight
PARK MODEL RVS
Movable resort unit designed
exclusively for part-time recreational use
Towable RVs – ↑18.2%
Travel Trailers - ↑20%
Fifth-Wheel Trailers – ↑16.9%
Folding Camping Trailers – ↓9%
Truck Campers – ↑ 6%(2017 shipment data)
Towable RVs
Motorized RVs
Designed to be towed by family car, van or pickup truck. Can be unhitched
and left at the campsite while you explore in your auto.
TRAVEL TRAILERS
Conventional Travel Trailer Wide range of floor plans and sizes
Affordable homelike amenities
Sleep up to 10
Fifth-Wheel Travel Trailers
Spacious two-level floor plans
Towed with a pickup truck
Sleep up to six
Travel Trailers with Expandable Ends
Ends pull out for roomy sleeping
Lightweight Towing
Sleep up to eight
FOLDING CAMPING TRAILERS Fold for lightweight towing
Fresh-air experience with RV comfort
Sleep up to eight
TRUCK CAMPERS Mount on pickup bed or chassis
Go wherever your truck can go
Sleep up to six
Living quarters are accessible from the driver’s area in one convenient unit.
MOTORHOMES
Type A Motorhomes
Generally roomiest of all
RVs Luxurious amenities
Sleep up to six
Type B Motorhomes
Commonly called van
campers Drive like the
family van
Sleep up to four
Type C Motorhomes
Similar amenities to Type As
Optional sleeping space over the
cab Sleep up to eight
SPORT UTILITY RVS
Available motorized and towable (as travel trailers or fifth-wheels).
Built-in garage for hauling
cycles, ATVs, and other sports
equipment
Sleep up to eight
PARK MODEL RVS
Movable resort unit designed
exclusively for part-time recreational use
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RV Types and TermsTowable RVs
Motorized RVs
Designed to be towed by family car, van or pickup truck. Can be unhitched
and left at the campsite while you explore in your auto.
TRAVEL TRAILERS
Conventional Travel Trailer Wide range of floor plans and sizes
Affordable homelike amenities
Sleep up to 10
Fifth-Wheel Travel Trailers
Spacious two-level floor plans
Towed with a pickup truck
Sleep up to six
Travel Trailers with Expandable Ends
Ends pull out for roomy sleeping
Lightweight Towing
Sleep up to eight
FOLDING CAMPING TRAILERS Fold for lightweight towing
Fresh-air experience with RV comfort
Sleep up to eight
TRUCK CAMPERS Mount on pickup bed or chassis
Go wherever your truck can go
Sleep up to six
Living quarters are accessible from the driver’s area in one convenient unit.
MOTORHOMES
Type A Motorhomes
Generally roomiest of all
RVs Luxurious amenities
Sleep up to six
Type B Motorhomes
Commonly called van
campers Drive like the
family van
Sleep up to four
Type C Motorhomes
Similar amenities to Type As
Optional sleeping space over the
cab Sleep up to eight
SPORT UTILITY RVS
Available motorized and towable (as travel trailers or fifth-wheels).
Built-in garage for hauling
cycles, ATVs, and other sports
equipment
Sleep up to eight
PARK MODEL RVS
Movable resort unit designed
exclusively for part-time recreational use
Motorhomes currently represent
13% of the RVs shipped in 2017
Type A - ↑2.3%
Type B - ↑32%
Type C - ↑22%(2017 shipment data)
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RV Ownership
14%9%9%
22%14%
10%6%
12%4%
Type A motor homeType B motor homeType C motor home
Conventional travel trailerFifth-wheel travel trailer
Folding camping trailerTruck Camper
Park Model RVOther
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More than 90% of consumers
purchase RVs for camping
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Campground Modernization & Expansion
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What do Modern RVerswant in a Campground?
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Help Facilitate the Adventure
• Amenities!
• Strong Wi-Fi – Millennials/Gen-X/Baby Boomers/Mobile Professionals
• 50 AMP Service
• Site-specific Electric, Water, and Sewer hook-ups
• Improved Dump Stations
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Is there an app for that?
14
January 24, 2018
Is there an app for that?
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Help Facilitate the Adventure
• Improved bathing facilities with hot showers, sinks, and flush toilets
• Camp stores to purchase essentials and restock necessary supplies before their next journey
• Recreational opportunities such as zip lines, guided rock climbing tours, ATV courses, watersports and boat, fishing gear or bike rentals
• RV storage areas near campsites for those who return often
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Help Facilitate the Adventure
• More RV accessible sites
• Pull-through RV campsites
• Group camping sites
• Destination camping sites
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RVs are Growing!
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Park Model RVs
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Park Model RVs
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Park Model RVs
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Park Model RVs
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RVIA Resources
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NFPA 1194
• This Standard provides the minimum construction requirements for safety and health for occupants using facilities supplied by recreational vehicle parks and campgrounds offering temporary living sites for use by recreational vehicles, recreational park trailers, and other camping units.
• www.rvia.org -> Store
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NFPA 1194
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NFPA 1194
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NFPA 1194
Available at www.rvia.org and click on the “Store” icon at the top of the page
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• First ever economic impact study of the entire RV
industry was completed in 2016.
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Additional Resources
• RV Quarterly Forecast (RV RoadSigns)
• Business Indicators
• RV Ownership Trends
• Vacation Costs
• RV Travel Forecast
• Marketing to RV Travelers
• RV Perceptions & Purchase Motivators Study
• Annual Report
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The Go RVing Nielsen Study
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Active Family Adventurers
• Children have a lot of influence on leisure trip decisions
• Most active
• Highest opportunity
• Likely to have rented a
camper/trailer or cabin in
past 2 years
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Nature Lovers
• Most likely to consider RV rental within a campground
• High likelihood to have gone tent camping or rented a cabin in the past two years
• Natural beauty/lesser known destinations, outdoor sports/recreation
• High usage of travel-related apps
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Kid-Free Adult Adventurers
• Moderate opportunity
segment
• Learning opportunities,
romantic getaways,
lesser known
destinations, visiting
family, spending time in
nature, attending
sporting events
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Visit RVIA.org for the executive summary of the Go RVing Nielsen
Study
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Recap: How Can RVIA Help you Down the Road?
• NFPA 1194 Campground Standard – Best Practices
• RVs Move America Economic Impact Study – RVsMoveAmerica.org
• Research on RV Industry, Next Generation of RVer and Future
Trends
• Utilize RVIA as a partner when working on campground
modernization and expansion projects
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Shawn Loring
CEO, Escapees RV Club
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Parks
• Resort Style• All-inclusive• Family Friendly• 55+• Amenities create an atmosphere
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HOPs (Head out Program)
Enjoy theme related adventures to scenic destinations with your fellow Escapees members. Sit back, relax,
and let us do the planning for you!
• Outdoor Adventures• Balloon Fiestas• Rose Parade• Cruises and more!
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Convergences are the Heart of the Xscapers Community
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Creative and active events to fill the gap between our popular Xscapers Convergences and our Head-Out Program
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RVers Boot Camp
Whether you’re a seasoned RVer or just purchasing your first rig, our RVers’ Boot Camp will build your skills and enhance your knowledge.
• Operation
• Maintenance
• Safety
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SmartWeigh
Do you know if you're overweight? You should!
Our program provides accurate, individual wheel weights for your RV,
towables, and tow vehicle. This is different than standard scales,
which offer only your total weight.
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BOFs (Birds of a Feather)
Escapees BOF groups share lifestyle interests such as:
• Boondocking
• Disaster relief
• Biking and hiking
• Boomers
• Amateur radio
• Pet lovers
• Solos• And more!
Expand your talents and share your knowledge.
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• Consult an Expert• Develop a Plan• Implement and Maintain the
Experience
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Thank you