PARTNERSHIP MARKETING TOOLKIT

2 EXHIBITION PARTNERSHIP MARKETING KIT

NATIONAL GALLERY OF AUSTRALIA EXHIBITION PARTNERSHIP MARKETING KIT – TURNER FROM THE TATE: THE MAKING OF A MASTER

The National Gallery of Australia will host Turner from the Tate: The Making of a Master from 1 June 2013 until 8 September 2013.

As part of the NGA’s comprehensive, national marketing campaign, your business has the opportunity to join in the partnership marketing program and leverage the promotional benefits of this exhibition.

Exhibition partnership marketing opportunities include:

• Leveraging the NGA’s significant national marketing campaign and sponsors to theme your own marketing efforts

• Wholesale tickets available at a 20% commission through ticket partner Ticketek as well as wholesale catalogues through the NGA shop

• Complimentary tickets and tours for your staff to learn about the exhibition

• Tourism media opportunities for your products that promote the exhibition

• Point of sale promotional material and support

J.M.W. Turner, Venice, the Bridge of Sighs, exhibited 1840. Photo: © Tate, 2013

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EXHIBITION OVERVIEW

Turner from the Tate: The Making of a Master

J. M. W. Turner (1775–1851) is one of Britain’s greatest artists and a key figure of the Romantic period. He is celebrated as a highly modern painter, his work much admired for its experimental character.

Turner from the Tate includes many of the artist’s most famous paintings. It provides a comprehensive overview of Turner’s monumental landscapes and atmospheric, light-filled seascapes, while offering extraordinary insights into his working life and practices. The exhibition includes over 110 works, from finished oil paintings and large watercolours to intimate sketches. It offers fresh perspectives on an artist who was valued as a master in his own time and whose impact was felt as far away as Australia.

Turner from the Tate: The Making of a Master is organised by Tate in association with Art Exhibitions Australia, the Art Gallery of South Australia and the National Gallery of Australia.

Dates

1 June 2013 until 8 September 2013

Opening Times

Gallery opening 10:00 am – 5:00 pm daily Session Times 10am – 3:30pm – Half hourly timed sessions

Location

Temporary Exhibitions Gallery National Gallery of Australia

Wholesale Ticket Prices

Adult Wholesale - $20

Concession Wholesale - $16 (Seniors Card, Australian Student Card, pension card)

Family Wholesale (four tickets) - $44

Children under 6 yrs free with paying adult

J.M.W. Turner, The Devil’s Bridge, near Andermatt, Pass of St Gotthard, (detail) 1802. Photo: © Tate, 2013

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EXHIBITION EXPERIENCES

Audio tours

A narrated audio tour experience is available to hire at the gallery.

Audio Tour $6

Children’s Tour $6

Shared Audio Tour for 2 people - $10

For Families

• Children’s Discovery Trail (a dedicated guide to the exhibition just for kids)

• Special school holiday programs and activities

• Exhibition Family Activity Room - features activities facilitated by qualified staff (suitable for children aged 3-10 years and their families). Fun activities include drawing, drama, stories, puzzles and games related to the life and work of Turner. Entry to the Family Activity Room is included in the ticket price.

Public Programs and Events

A comprehensive range of public programs and events is being developed in conjunction with Turner from the Tate. A listing of all public programs will be available soon on the NGA tourism portal.

NGA Cafe

Overlooking the Sculpture Garden, the café is the perfect place for visitors to unwind with a coffee, morning/afternoon tea or a light lunch.

Exhibition Shop

The NGA will create a themed exhibition shop, featuring exclusive merchandise, as well as an exquisite exhibition catalogue. A comprehensive array of art text books and stationery will also be available, as well as a large assortment of enticing, stylish imported gifts, limited edition Turner from the Tate posters and prints, and much more.

J.M.W. Turner, Peace – Burial at Sea, exhibited 1842. Photo: © Tate, 2013

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PARTNERSHIP MARKETING OPPORTUNITIES

The tourism site: www.nga.gov.au/tourism is your portal to all partnership materials including ticket order forms, information, images, logos, promotional text and frequently asked questions. The portal will be updated regularly so that you can inform your staff of any new developments.

Wholesale tickets

Exhibition tickets are available to your business at a wholesale rate for packaging with your own products and experiences. Tickets must be ordered directly from Ticketek.

Complimentary tickets, tours and information for staff

Complimentary tickets will be provided to organisations that support the promotion of Turner from the Tate. These tickets are to be used for staff to gain entry to the exhibition. A tour for staff will also take place at the start of the exhibition and an invitation to the tour will be sent to you along with information fact sheets to be placed at the reception of your organisation.

Point of sale promotional material and support

Posters and brochures for Turner from the Tate will be available for your organisation in May. Please contact Siobhan Ion - siobhan.ion@nga.gov.au with any requirements you may have.

Images for promotion are available on the NGA Tourism Portal. When using these images please use the below tagline for copyright reasons:

Turner from the Tate: The Making of a Master is organised by Tate in association with Art Exhibitions Australia, the Art Gallery of South Australia and the National Gallery of Australia.

NGA Approval - Please also ensure that you send all marketing collateral to Siobhan Ion at the NGA for approval prior to printing - siobhan.ion@nga.gov.au. Please allow two business days for a response.

Leveraging national marketing campaigns

A national, multi-faceted marketing campaign will promote the Turner from the Tate exhibition. Further information and a schedule of media placements and advertising will be provided so you can plan your own promotional activities and leverage the awareness created by the NGA’s activities.

J.M.W. Turner, Rome, from the Vatican. Raffaelle, Accompanied by La Fornarina, Preparing his Pictures for the Decoration of the Loggia (detail) exhibited 1820. Photo: © Tate, 2013

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PARTNERS

The National Gallery of Australia would like to acknowledge the generous support of the following Partners:

PRESENTING PARTNERS

International Exhibitions Insurance Program

PRINCIPAL PARTNER

MAJOR PARTNERS

ORGANISED BY

SUPPORTING PARTNER

MEDIA PARTNERS

ACCOMMODATION PARTNER BEVERAGE PARTNERS SIGNAGE PARTNER

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USEFUL CONTACTS

Partnership Marketing Program

For more information regarding cooperative marketing opportunities and support developing your partnership promotions, and for any Ticket issues please contact Siobhan Ion at the National Gallery of Australia: P: (02) 6240 6431 M: 0431 121 099 E: siobhan.ion@nga.gov.au

Ticketek

Email ticket order forms to groupbookings@ticketek.com.au OR fax to 1300 769 910 Phone 1300 364 001 for any enquiries

NGA

General information (02) 6240 6411 General email enquiries: information@nga.gov.au

Tourist information

Canberra and Region Visitor Centre www.visitcanberra.com.au

J.M.W. Turner, Regulus, 1828, reworked 1837 Photo: © Tate, 2013

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WHOLESALE CATALOGUES

Tourism Partners have the opportunity to purchase exhibition catalogues at a wholesale rate.

Catalogues are only available in box quantities and catalogues are available on firm sale only and not sale or return.

Catalogues are to be ordered from Stephen Tsakalos at the NGA by phone on 6240 6438, 6240 6420 or email ecom@nga.gov.au

Once ordered, the catalogues are to be collected from the NGA security entrance, Via Bowen Drive in a timely manner. Please note, catalogues are not available for hotels from the gallery shop.

Catalogues are to be sold on a 30 day account as per normal trading terms.

You will receive a Wholesale discount of 40% to be applied against the RRP of $39.95, so they will be $23.97 each.

For more information please contact Stephen Tsakalos at the NGA by phone 6240 6438, or email ecom@nga.gov.au

WHOLESALE TICKETS

All tickets for Turner from the Tate will be sold through Ticketek. The NGA has an established Ticketek box office at the information desk and an exhibition box office will be set up in the level one foyer for duration of the exhibition.

Timed Tickets (does not apply to wholesale tickets)

General admission tickets will be purchased on a timed ticket half hour session for the exhibition. Each half hour session will have a limited number of people which will enhance the exhibition experience for visitors and manage any issues with long queue times. Please note that although tickets are purchased every half hour, visitors are not restricted by the amount of time they have to view the exhibition.

NOTE: The timed ticket process will not apply to wholesale tickets for hotels and tour operators.

Wholesale tickets will be valid each month and will be untimed to gain access to the exhibition between the hours of 10am – 5.00pm. This is a unique selling point for your business. Wholesale tickets do not gain access to Premium Early sessions or any special event session including Introduction Series and Masterclass series.

TICKET ORDERS - Ticketek Groups is open Monday – Friday 9am-5.00pm AEST

Please email your ticket order forms to groupbookings@ticketek.com.au or fax to 1300 769 910.

Orders will be processed within 48 hours of receipt (except weekends). If you require urgent collection, please place your order by phone. Phone orders can be taken by calling 1300 364 001.

PAYMENT AND TICKET DELIVERY

All orders require pre-payment prior to the tickets being issued.

Direct Debit – for faster dispatch of tickets, please ensure you email your remittance to groupbookings@ticketek.com.au. Tickets will be dispatched within 48 hours of the remittance being received.

Cheque – Cheques must be received by Ticketek Groups prior to tickets being issued. Tickets will be dispatched within 48 hours of remittance being received.

Credit Card - Processing fee of 1.95% applies

Last minute orders and same day collection – Tickets can be collected from the Ticketek Canberra office only if prior arrangement has been made. If you require this option please mark on your order form or call 1300 364 001.

Ticketek Office - Unit 2 57 Eyre Street, KINGSTON 2604

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WEEKEND AND LAST MINUTE ORDERS

Please plan ahead and if you require last minute tickets in the first instance call Ticketek Groups as they are able to process your request faster than the NGA. If it’s late on a Friday they are also able to print your tickets to the NGA for collection. The NGA front desk should only be contacted on weekends or Public Holidays when Ticketek Groups is closed and if possible prior to 9.30am. Please email your completed form to FDesk@nga.gov.au by 9:30am. Tickets can be collected by your representative from the NGA front desk..

TERMS AND CONDITIONS

A transaction fee of $9.95 applies for each separate order

Tickets are non-transferable (i.e. wholesalers must use the month they are purchasing for and tickets cannot be exchanged for another month).

For orders over 500 tickets per order, please email your request to Siobhan Ion at the NGA siobhan.ion@nga.gov.au

Tickets are sold by Ticketek as an agent of the “seller” National Gallery of Australia. All claims are the sole responsibility of the seller.

Concessions – customer must present a valid identification card, as proof of eligibility when requested at the exhibition.

Lost tickets - Ticketek reserves the right to charge a replacement fee for the replacement of lost tickets. Ticket replacements are subject to NGA approval.

All ticket sales are subject to Ticketek’s general terms and conditions of sale, which are available at http://premier.ticketek.com.au/content/buyers/termsofsale.aspx

RETURNS AND REFUNDS

A refund will only be offered for unsold wholesale tickets returned to Ticketek Groups within 5 working days after the last day of each month or 5 days after the last day of the exhibition

Please return tickets to Ticketek Groups, PO Box 1610, Sydney, NSW, 2001

Refunds will take 7-10 working days to be processed

If payment has been made by credit card the card will be refunded

Please note: Refund requests for more than 100 tickets per month will be at the discretion of the Gallery, so please plan and order according to your requirements

Family tickets include individual tickets for 4 people so please make sure you return the full set of 4 tickets for a refund. Part of a family ticket cannot be refunded i.e 1 of 4

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TICKET ORDER FORMExhibition Turner from the Tate: The Making of a Master

Dates 1 June – 8 September 2013

Contact Details

Organisation/Business Name

Postal Address

Contact Person

Contact Details (ph)

Email

Ticketek Account no:

Wholesale ticket prices – please complete the order form below.

Tickets will be available and valid for the following months:

Ticket June 2013No. tickets

July 2013No. tickets

Aug 2013No. tickets

Sept 2013No. tickets

Total Cost

Adult - $20 $

Concession - $16 $

Family - (4 tix) $44 $

Transaction fee applies for each separate order $ 9.95

TOTAL COST $

Delivery – tick box Regular Mail (7 - 10 working days) Ticketek Canberra City Agency collection (Monday – Friday 9am-5pm)

PAYMENT METHOD

Credit CardProcessing fee of 1.95% applies

Visa MasterCard American Express Diners Club

Card No:

Name on Card ........................................................................................ Expiry Date: _ _ / _ _ CCV: _ _ _

Direct DebitPlease enter “Turner[company name]”.BSB: 032007 Act No: 900462 Act Name: Ticketek Pty LtdPlease email Groupbookings@ticketek.com.au with your remittance advice.

Cheque Payable to Ticketek PTY LTD and post to Ticketek Groups – Turner from the Tate Ticket Orders, GPO Box 1610, Sydney, NSW 2001

TICKET ORDERS - Ticketek Groups is open Monday – Friday 9am-5.00pm AESTPlease email your ticket order forms to groupbookings@ticketek.com.au or fax to 1300 769 910. Orders will be processed within 48 hours of receipt (except weekends). If you require urgent collection, please place your order by phone. Phone orders can be taken by calling 1300 364 001. PAYMENT AND TICKET DELIVERYAll orders require pre-payment prior to the tickets being issued.Direct Debit – for faster dispatch of tickets, please ensure you email your remittance to groupbookings@ticketek.com.au. Tickets will be dispatched within 48 hours of the remittance being received.Cheque – Cheques must be received by Ticketek Groups or the Ticketek Canberra Office prior to tickets being issued. Tickets will be dispatched within 48 hours of remittance being received.Last minute orders and same day collection – Tickets can be collected from the Ticketek Canberra office if prior arrangement has been made. If you require this option please mark on your order form or call 1300 364 001. Ticketek Office- Unit 2 57 Eyre Street, KINGSTON 2604WEEKEND AND LAST MINUTE ORDERSSat/Sun 10am -5.00pm Please email this completed form to FDesk@nga.gov.au with payment details before 9:30am. Tickets can be collected by your representative from the NGA Information desk on the day of the exhibition. The NGA front desk should only be contacted on weekends or Public Holidays when Ticketek Groups is closed.

TERMS AND CONDITIONS• A transaction fee of $9.95 applies for each separate order• Tickets are non-transferable (i.e. wholesalers must use the month they are

purchasing for and tickets cannot be exchanged for another month).• For orders over 500 tickets per order, please email your request to Siobhan Ion

at the NGA siobhan.ion@nga.gov.au • Tickets are sold by Ticketek as an agent of the “seller” National Gallery of

Australia. All claims are the sole responsibility of the seller.• Concessions – customer must present a valid identification card, as proof of

eligibility when requested at the exhibition. • Lost tickets - Ticketek reserves the right to charge a replacement fee for the

replacement of lost tickets. Ticket replacements are subject to NGA approval.• All ticket sales are subject to Ticketek general terms and conditions of

sale, which are available at http://premier.ticketek.com.au/content/buyers/termsofsale.aspx

RETURNS AND REFUNDS• A refund will only be offered for unsold wholesale tickets returned to Ticketek

Groups within 5 working days after the last day of each month or 5 days after the last day of the exhibition.

• Please return tickets to Ticketek Groups, PO Box 1610, Sydney, NSW, 2001• Refunds will take 7-10 working days to be processed.• If payment has been made by credit card the card will be refunded.• Please Note: Refund requests for more than 100 tickets per month will not

automatically be refunded but will be at the discretion of the Gallery so please do not over order but order according to your requirements.

• Family tickets include individual tickets for 4 people so please make sure you return the full set of family tickets for a refund. Incomplete sets of Family tickets cannot be refunded.

TICKET  ORDER  FORMExhibi&on Turner  from  the  Tate:  The  Making  of  a  MasterDates  1  June  –  8  September  2013CONTACT  DETAILS  Organisa&on/Business  Name:  Postal  Address:  Contact  Person:  Contact  Details  (ph):  Email:  Ticketek  Account  no:Wholesale  Kcket  prices  –  please  complete  the  order  form  below

Tickets  will  be  available  and  valid  for  the  following  months:Ticket  

June  2013No.  Kckets

July  2013No.  Kckets

Aug  2013  No.  Kckets

Sept  2013No.  Kckets  

Total  Cost

Adult  -­‐  $20$  

Concession  -­‐  $16$

Family  (4  Kx)-­‐  $44 $

Booking  fee  $  9.95

Total  $

 Delivery  –  please  circleRegular  Mail  (7  -­‐  10  working  days)        Ticketek  Canberra  Office  collec&on  (Monday  –  Friday  9am-­‐5pm)