partnership opportunities · forge new professional contacts. outlook delegates are decision...

Department of Agricultureand Water Resources 2018

6–7 MARCH, NATIONAL CONVENTION CENTRE, CANBERRA

Outlook 2018Partnership opportunities

3ABARES Outlook 2018 – Partnership opportunities

Each year ABARES convenes the Outlook conference - the agriculture sector’s premier information exchange and networking event for public and private sector decision-makers.

Outlook 2018 is on Tuesday 6 and Wednesday 7 March in Canberra and I invite you join delegates from across industry as we can gather to examine the outlook for agricultural industries, the short to medium term economic trends as well as the broader issues that are significant to the sector.

The Outlook 2018 conference will connect leading national and international speakers with highly motivated and information seeking delegates at 15 sessions across two days of intense focus for agriculture. Please visit the Outlook 2018 website for current program and speaker details – agriculture.gov.au/abares/outlook.

Outlook 2018 is focused on the outlook for Australia’s agriculture sector, including the complex influences that will shape international markets and demand for Australian agricultural commodities and produce over the coming decade. Across the sessions, delegates will hear more about the growth opportunities for Australian commodities, and the challenges and opportunities for exporters in a globally competitive and evolving market.

At Outlook 2018 the program and participants will combine to provide something that no other event can offer - a unique combination of public and private sector perspectives, and the latest agricultural analysis and forecasts.

I invite you to be part of the conversation at Outlook 2018 and play an integral role in influencing your industry’s interests.

On behalf of ABARES, I look forward to your participation at Outlook 2018.

Welcome from ABARES Executive Director

Steve Hatfield-Dodds Executive Director ABARES

http://www.agriculture.gov.au/abares/outlook

4 ABARES Outlook 2018 – Partnership opportunities

About ABARESThe Outlook 2018 conference is convened by ABARES, the Australian Bureau of Agricultural and Resource Economics and Sciences.

ABARES is the research arm of the Australian Government Department of Agriculture and Water Resources. Our mission is to provide professionally independent and world-class multi-disciplinary research, analysis and advice to inform public and private sector decision-makers on significant issues affecting Australia’s agriculture, fisheries and forestry industries.

ABARES has a wealth of expertise in applied economic and scientific research, including innovative modelling techniques, undertaking comprehensive surveys and internationally recognised data management processes. The bureau also provides integrated socio-economic and biophysical analysis to address the policy issues facing Australia’s primary industries today and into the future.

In contributing to policy development, ABARES examines the full range of options available to policy makers and may enter into public discussion on its research findings and on the consequences of different policy options. ABARES takes a collaborative approach to research and policy analysis, working with external experts and partners, including the CSIRO and the Centre of Excellence for Biosecurity Risk Analysis.

Our staff possess skills across a range of economic, science and social-science disciplines, including in the areas of scientific and economic analysis and modelling, data (including survey) collection and statistical analysis, risk assessment and management, geographical mapping, particularly in areas related to natural resource management, commodity and market analysis, and integrated analysis.

Our research areas include:• Farm performance and analysis• Australian farm productivity• Commodity forecasts and analysis• Sustainable management of resources• Fisheries management and the marine

environment • Land use and management • Forests and forestry

• Biosecurity • Water markets • Trade and market access • Opportunities in northern Australia• Infrastructure to support agriculture • Technology development and innovation • Regulatory reform opportunities• Social impact assessments.

It is this diversity of ABARES research profile that is reflected in the conference program for Outlook 2018.

Discover more at agriculture.gov.au/abares.


About the Outlook 2018 conference

The annual ABARES Outlook conference is regarded as the leading agriculture, fisheries and forestry forum in Australia for public and private sector decision-makers.

The theme for Outlook 2018 is Creating value in an increasingly connected world.

Leading these conversations will be a range of national and international speakers – a rare opportunity to have around 70 speakers and chairs and more than 700 delegates across 15 sessions across two days and all focussed on meeting the challenges facing Australia’s primary industries.

The conference dinner on Tuesday evening will focus on innovation and initiative. Recipients of the 2018 Science and Innovation Awards for Young People in Agriculture, Fisheries and Forestry will be awarded for their innovative projects that will benefit Australia’s agriculture sector.

And in between conference sessions, the trade stand exhibition is open where delegates can talk to exhibitors, understand their services and consider how those skills and expertise can benefit their own work environment.


Outlook 2018 will attract delegates from a range of sectors, each seeking market leading information, analysis and insight to plan for their sector’s future as well as the opportunities to forge new professional contacts.

Outlook delegates are decision makers, influential and drawn from the public and private sectors – all levels of government, banking and finance, research and development agencies, industry representative groups, tertiary education sector, regional development and NRM groups, food retailers as well as producers.

According to our 2017 delegate survey, 71% nominated the opportunity to ‘network and meet delegates’ as a key reason for attending, followed by 57% nominating ‘to hear speakers’. 45% of delegates noted the ability to acquire and update data and information as a key reason for attending. Individual comments ranged from ‘to hear other people’s strategic and tactical responses to the challenges thrown at Australian agriculture’ to ‘gives a good overview of a number of agriculture industries from a range of perspectives.’

As to their employment profile, 21% each identified as ‘policy and government’ and ‘research, development and extension, 19% as ‘banking and finance’, and 16% as agriculture/fisheries/forestry production. This reflects the diverse and multi sectoral appeal of the ABARES Outlook conference and the sessions showcased.

88% of delegates would recommend the Outlook conference to a colleague. When asked about which sessions delegates rated as the most valuable to attend, they highlighted the top three as: Economic overview (65%), Global perspectives on agriculture (46%) and Digital innovation in agriculture (37%).

Delegates’ thoughts on Outlook 2017• Global perspectives on agriculture - this was a wake-up call to show interest in economies

other than China. • Climate change - great to see specific data on yield potential v. actual yields, the challenges it

creates for the industry. • Meat session - finally a speaker that had real life application of technology.• Excellent presentations; highly informative; very knowledgeable presenters.• Interesting to hear views of the big picture international economic developments and

the likely implications for Australian agriculture.• There was new thinking in these sessions, not just a repeat of things we’d heard before.• Information on the current financial status of agriculture in Australia and what new

innovations were coming to assist the agricultural industries.• Quality of presentations, depth of information provided. Challenging ideas presented.

About the delegates


Partnership opportunitiesBe a part of Outlook 2018 where a partnership can reinforce the image and reputation of your organisation to more than 700 interested and influential delegates. Enhance your organisation’s profile, and expand to a new audience as market issues increasingly influence other sectors. With internationally regarded, high-profile speakers and industry focussed sessions, Outlook 2018 will attract substantial media interest and coverage.

Conference partnership opportunities include: • plenary session partner • session partner • Non-session partnership options such as conference dinner partner, conference hospitality

partner, conference cafe partner and more.

Alternatively, ABARES can work with you to develop a tailor-made package to maximise your organisation’s exposure. All amounts include GST.


There are three plenary sessions and each is offered as an exclusive opportunityEach session will be held in the Royal Theatre, National Convention CentreThe Economic overview is the keynote session of the conference and draws the largest audience. Leading economic analysts will set the scene at Outlook 2018 by presenting the global commodity overview, agricultural investment opportunities and the outlook for the Australian and international economies over the short to medium term and the implications to agriculture.

This session coincides with the widely-publicised release of the March 2018 issue of ABARES Agricultural commodities publication.

The Innovation in agriculture: future food choices panel discussion will explore how technology and societal developments could transform consumer choices, demand and distribution and, in turn, drive on-farm and supply chain decisions.

The changing regulatory framework in Australia’s export markets session will focus on changing priorities for consumers and governments in our export markets and how the Australian agricultural sector will need to prepare to compete in these markets. Consumers globally are increasingly aware of the sources, ingredients and quality of their foods, and are making decisions based on factors other than price. Governments are increasingly contending with issues such as animal welfare, chemical use, food labelling and the environmental footprint of food production as they work to support the safety of their food supply and contend with the pressures of consumer groups.

Each session will generate strong media interest, particularly given the profile of the invited speakers. We anticipate the plenary sessions on Tuesday and Wednesday mornings will be proceeded by ministerial addresses.

Benefits to your organisation include: • two complimentary two-day conference registrations (which include two tickets to the

conference dinner) with two seats at one of the VIP tables.• two additional complimentary dinner tickets • 10 complimentary session passes to the sponsored plenary session • one complimentary trade stand site (standard investment is $2,500) • access to the conference’s group registration rate of $1,000 per person (two days, includes

dinner) , with no minimum requirement (usually four delegates)

Plenary session partnerInvestment: $20,000 (GST inclusive)


• one item inclusion in the delegate satchel. Please see the conditions as noted in the Material inclusion in delegates’ satchel information

• priority inclusion on ABARES dedicated Outlook 2018 website, with logo placement and web links

• corporate identity displayed throughout the session • acknowledgment in the Outlook 2018 printed conference program • acknowledgment of sponsorship by session chair • inclusion in Outlook 2018 promotions including Twitter and Facebook • photos from the conference relevant to your organisation • assistance with media during Outlook 2018, including the opportunity to hold a media

conference or meet with selected onsite journalists.

These tangible benefits are in addition to the profile and exposure benefits gained by participating in this industry leading conference. We are happy to work with you to develop other opportunities that will consolidate your participation at Outlook 2018.

Please contact the session convenor for more information.

Multiple opportunities—each session is offered on an exclusive basisOutlook 2018 concurrent sessions are designed for industry interest, providing market assessments, commodity outlooks and forecasts, or focus on cross sectoral issues with a variety of viewpoints. Identify your organisation as part of the conversation with industry. Each session features expert speakers and industry stakeholders, plus opportunities for delegates to participate through questions, comments and discussion.

We are happy to work with you to develop other opportunities that will consolidate your participation at Outlook 2018.

Benefits for your organisation include: • one complimentary conference registration (includes one ticket to the conference dinner) • five complimentary session passes for your session • access to the conference’s group registration rate of $1,000 per person (two days,

includes dinner), with no minimum requirement (usually four delegates)• one item inclusion in the delegate satchel. Please see the conditions as noted in the

Material inclusion in delegates’ satchel information • acknowledgment on ABARES dedicated Outlook 2018 website, with logo placement

and web links • corporate identity displayed throughout the session via banners and electronic signage

at the start and end of the session • acknowledgment in the Outlook 2018 printed conference program distributed at the event • acknowledgment of sponsorship by session chair • inclusion in Outlook 2018 promotions including Twitter and Facebook • photos from the conference relevant to your organisation • assistance with media during Outlook 2018, including the opportunity to hold a media


These tangible benefits are in addition to the profile and exposure benefits gained by participating in this industry leading conference.

Session partnerInvestment: $9,000 (GST inclusive)

Sessions include:• Farm performance• Horticulture• Investment in irrigated agriculture• There’s more to market access than tariffs• Partnerships and shared responsibility• Positioning agricultural industry service

organisations for innovation

• Climate • Corporate farming• Dairy• Meat• Grains (optioned)


In addition to the plenary and concurrent session partnership opportunities, ABARES offers an alternative pathways to partners, including

Conference dinner partnerInvestment: $9,000 (GST inclusive)

Exclusive opportunity The Outlook 2018 conference dinner will be held on Tuesday 6 March, the midpoint of the conference.

In 2017, more than 440 delegates enjoyed the opportunity to establish new contacts and review the first day of the conference at a gala dinner. The 2018 conference dinner will feature the winners of the 2018 Science and Innovation Awards for Young People in Agriculture, Fisheries and Forestry as well as the Australian Biosecurity Awards.

Discuss with us how your organisation can be exclusively featured at the Outlook conference dinner and explore options for creative branding through table décor, venue staff aprons, branded product e.g. coasters, arrival entertainment or your alternatives.*

Non-session partnership options


Benefits for your organisation include: • acknowledgment at the dinner by the Master of Ceremonies • opportunity to host a table identified as the sponsor’s • one complimentary conference registration (which includes one ticket to the conference

dinner and a seat at one of the VIP tables which typically include the Minister for Agriculture and Water Resources, the departmental Secretary, the Executive Director of ABARES and international guests)

• two additional complimentary dinner tickets (not seated at the VIP tables)• five complimentary session passes to your choice of session • one item inclusion in the delegate satchel. Please see the conditions as noted in the Material

inclusion in delegates’ satchel information later in this brochure • corporate displays on tables and at dinner (creative options are encouraged and can be

discussed with conference organisers; at your own additional cost) • logo inclusion and acknowledgment in printed menu • networking opportunities with senior government and industry executives • inclusion in Outlook 2018 promotions including Twitter and Facebook • inclusion on ABARES dedicated Outlook 2018 website, with appropriate logo placement

and web links • opportunity to help identify opportunities and coordinate communications with speakers

and/or delegates (where permitted by privacy guidelines) • photos from the conference relevant to your organisation • assistance with media during Outlook 2018, including the opportunity to hold a media


* additional cost met by sponsor.

Conference hospitality partnerInvestment: $6,000 (GST inclusive)

Exclusive opportunity The conference hospitality partnership offers a low-key yet effective way to connect with delegates as they relax during the five catering breaks (morning and afternoon teas and lunches). Be identified through creative logo, banner and product placement opportunities that can be discussed with organisers.

Benefits for your organisation include: • one complimentary conference registration (includes one ticket to the conference dinner) • five complimentary session passes to your choice of session • acknowledgment and opportunity to display corporate presence at the hospitality site

(such as signage, product placement, table centrepieces, embossed napkins, food gift or other creative options) in discussion with ABARES

• inclusion on the ABARES Outlook 2018 website, with appropriate logo placement and web links

• photos from the conference relevant to your organisation • assistance with media during Outlook 2018, including the opportunity to hold a

media conference or meet with selected onsite journalists.


Conference café partnerInvestment: $6,500 (GST inclusive)

Exclusive opportunityWith barista made coffee proving popular with delegates, the conference cafe is the ideal networking spot. Be a part with the cafe branded with your organisation’s name in promotional material and the opportunities to display banners and other creative branding opportunities such as branded coffee cup sleeves. Benefits for your organisation include:

• one complimentary conference registration (includes one ticket to the conference dinner) • three complimentary session passes to your choice of session • acknowledgment and opportunity to display corporate presence at the cafe site (such as

signage, product placement, table centrepieces, embossed napkins) in discussion with ABARES • inclusion on the Outlook 2018 website, with appropriate logo placement and web links • photos from the conference relevant to your organisation • the opportunity to help identify opportunities and coordinate communications with

speakers and/or delegates (where permitted by privacy guidelines).


Trade standsInvestment: $2,500 (GST inclusive)

Multiple opportunities ABARES offers a limited number of sites for the trade stand exhibition over the two days of the conference. Centrally located in the conference venue foyer where morning and afternoon teas are served, a trade stand introduces your organisation to delegates, offers a convenient meeting point to resume conversations started in sessions and consolidates your presence at the event.

Consider showcasing new website tools and apps, launch a keynote publication and be a visible part of the conversation. ABARES will include your participation in the conference program, on Twitter and Facebook, on the website and as part of the pre-conference promotional emails.

Advertisement in delegates’ directory Investment: $3,500 (GST inclusive)

Exclusive opportunity The Outlook 2018 delegate directory is an essential reference tool provided to all delegates, listing the contact details of most delegates for post conference conversations. The professionally designed brochure will include a one-page introduction from the ABARES Executive Director and a designated representative of the conference partner, plus the opportunity for a one-page black and white advertisement.


Arrival drinks, conference dinner Investment: $3,500 (GST inclusive, plus food and beverage costs)

Exclusive opportunity Welcome delegates as they arrive for the conference dinner on Tuesday 6 March with arrival drinks and canapés. An information table will be provided from where you can distribute information, show bags and other products. A brief two to three minute speaking opportunity is available at the conclusion of drinks and before delegates are invited to move to dinner. You may wish to launch the latest report, showcase products from industry, or explore other ways to connect with delegates.

Food costs are to be met by the conference partner. Proposed activities will be discussed and negotiated with ABARES. ABARES will promote the function and partner activities to delegates through the conference program, website and a series of promotional emails, Twitter and Facebook.

Delegate conference bag productInvestment: $6,000 (GST inclusive) plus item cost

Exclusive opportunity Outlook 2018 will be busy for delegates, with multiple sessions over two days, the conference dinner and numerous networking opportunities. Support delegates with your branded product such as custom branded confectionery to keep energy levels up, a reusable water bottle or coffee cup included in their conference satchel.

NOTE: This option is for a product and not intended for printed, USB or CD material. Product cost (650 units required) is at the sponsor’s expense and must be delivered by 29 January 2018 (delivery details will be advised). Conference organisers will be happy to discuss this option and your plans, with you.

Material inclusion in delegates’ satchels Investment: $1,500 (GST inclusive)

Limited opportunities Each delegate receives a satchel with conference material, including notepad, pen and a copy of ABARES March issue of Agricultural commodities. There are limited opportunities available to include one piece of material in the delegate satchel. Print material is limited to a maximum of one A4 item of 24 pages and excludes notepads and pens. Other items useful to delegates can also be included such as USB devices, post it notes etc. Please note the following – 650 items required, item must be delivered by 29 January 2018 (delivery details will be advised) and item cost is at the sponsor’s expense.

We’re happy to hear from you if you wish to propose new activities.

The ‘Biosphere’ Graphic ElementThe biosphere is a key part of the department’s visual identity. Individual biospheres are used to visually describe the diverse nature of the work we do as a department, in Australia and internationally.

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agriculture.gov.au/abares

Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES)

Postal address GPO Box 858 Canberra ACT 2601

Switchboard +61 2 6272 3933

Email [email protected]

Web agriculture.gov.au/abares

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