partnership opportunity - marion county fairgrounds...expected#baseline#impression#levels# –...
TRANSCRIPT
In this partnership overview you will find… – Key facts about the Marion County Fair & Fairgrounds
– A look back at data from last year’s fair – The sponsorship structure offered for to fair partners, broken down into ~ Sponsorship Types ~ Sponsorship Levels
– What every sponsor receives ~ With visual examples
– The impression levels each partnership element is expected to generate ~ With reasoning behind the numbers
– CustomizaJon & on-‐site acJvaJon opportuniJes available ~ With visual examples
Please direct sponsorship inquiries to… – Ryan Marshall BPS MarkeJng 317-‐846-‐8965 [email protected]
Partnership Overview
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Marion County Fair Purpose – The Marion County Fair strives to provide an enjoyable, safe, year-‐round, mulJ-‐use facility that serves the needs of the Marion County Community; with emphasis on youth educaJon, entertainment, agriculture and recreaJon that enhances partnerships in building a stronger community!
Not-‐for-‐profit OrganizaJon – The Marion County Fair is a 501(c)3 organizaJon that relies on donors, sponsors, associaJon members and patrons to fund its efforts to achieve the purpose defined above.
Marion County Fair & Fairgrounds – The Marion County Fair is the signature event, held on the fairgrounds for 10 days in late June each year.
– The Marion County Fairgrounds strives to be a year-‐round asset to the community offering space for events, meeJngs, storage and more!
Marion County Fair Overview
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2017 was a Blue Ribbon year at the fair! – Adendance was up 43.9% over 2016 and up 76.3% over where we were 5 years ago! ~ 6 of our 10 days set 10-‐year records for highest adendance!
~ 3 of our days ranked in the top 4 adended days over the past 10 years!
~ 2 of our days broke all previous 10-‐year records! – Our fair program won 1st place at the Indiana State Fairs & FesJvals ConvenJon! ~ Meaning our sponsors recognized in this publicaJon were well represented in a quality piece given to our fairgoers!
– Our social media efforts broke all previous impression records and helped drive a record number of users to our website! ~ Details on the next page!
Marion County Fair A look back at 2017!
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ExplanaJon of Sponsorship Structure – Our sponsorships are broken down into two basic categories – Sponsorship Type & Sponsorship Level.
Sponsorship Type – Defines the element of the fair you’d like to sponsor.
Sponsorship Level – Defines the emphasis in that sponsorship that you’d like your brand to receive.
Sponsorship Structure
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Element
Emphasis
&
Event Sponsorships – Targeted audiences vary depending on event type, exposure throughout event and alongside all promoJon of the event before or aier. Key examples include, but are not limited to… ~ Queen Pageant ~ DemoliJon Derby ~ Talent Shows ~ Cutest Baby Contest ~ Animal Shows ~ Motorcycle / Truck / Auto Races
Day / Night Sponsorships – Generates many brand impressions, exposure all day long and by associaJon within any promoJon of events happening that day. Key examples include, but are not limited to… ~ Opening Night CelebraJon ~ Kid’s Day (both Saturdays) ~ Father’s Day ~ Ladies’ Night
Sponsorship Types
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Area / Building Sponsorships – Generates many brand impressions, exposure
throughout the enJre 10-‐day fair and by associaJon within any promoJon of events happening in that area. Key examples include, but are not limited to… ~ Park Stage (music & entertainment space) ~ Grandstands (horsepower-‐related events) ~ Midway (rides & games) ~ Plaza or Main Street (central gathering areas for many features)
~ Family Arts Building (exhibit showcase) ~ Animal Barns (horse, livestock, poultry and pemng zoo)
Miscellaneous OpportuniJes – Of course there are some opportuniJes that don’t
quite fit into the categories defined above, but are sJll quite valuable. Key examples include, but are not limited to… ~ Sponsorship of the special features & adracJons coming to this year’s fair
~ Various sizes of print ads in the 30,000 copy fair program
~ Printed ad included on the page of our downloadable coupon
~ Booth space – Varies by size and locaJon
Sponsorship Types
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Most elements offer two levels of involvement – Title Sponsor OR PresenJng Sponsor
~ Naturally the Title Sponsor level comes with more presJge, greater value and increased levels of recogniJon.
– Below is a chart that disJnguishes how the two will be represented via website, social media, program, brochure, email markeJng, etc.
Sponsorship Level
Sponsor Opportunity Title Presen7ng
Number of Opportuni7es Per Element
Only ONE Jtle sponsor per element
Up to TWO presenJng sponsors per element
Name of Element Sponsored
Sponsor name goes before element
Sponsor name goes aier element
Logo Size / Placement Larger & above element (where applicable)
Smaller & below element (where applicable)
On-‐site Display Space First choice of set-‐up locaJon
Defers to best available opJon aier Jtle sponsor
On-‐site Signage Placement
First choice of signage locaJons
Defers to best available opJons aier Jtle sponsor
PA Announcements Stated first & with a 15-‐sec read (where applicable)
Stated at conclusion & with a 10-‐sec read (where applicable)
Press Releases & News Coverage Opportuni7es
Included (where applicable)
Not-‐included
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Baseline Sponsorship OpportuniJes – Every fair sponsor can benefit by being included in some of our core communicaJons efforts. These include… ~ Pre-‐fair brochure ~ On-‐site fair program ~ Fair website ~ Fair social media pages
– By invesJng in our fair at a minimum $1,000 level, you will be included in these communicaJons! ~ The next pages highlight these opportuniJes and provide visual examples.
What you get as a Fair Sponsor!
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Logo in our pre-‐fair brochure! – 10,000 copies are handed out around town to pre-‐promote the fair.
– These brochures contain a gate admission coupon to anchorage those who read them, to hold on to them unJl fair-‐Jme.
– Must become a sponsor before May 1 to be included in the pre-‐fair brochure.
What you get as a Fair Sponsor!
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Logo & call-‐out in our on-‐site fair program – 30,000 copies are handed out at the gates – 1 per family / group (mulJple-‐person impressions)
– Logo on thank you to sponsors page. – Call-‐out including text & addiJonal logo near the menJon of the element sponsored.
What you get as a Fair Sponsor!
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Logo & link inclusion on MarionCountyFair.org – Clickable sponsor logos will be posted by May 1 on the MarionCountyFair.org homepage.
– Homepage received 172,000+ pageviews last year.
– Clickable sponsor logos will be posted by May 1 on the Thank You to our Sponsors page.
– Clickable sponsor logos & text will be included near areas where the sponsored element is included on our website.
What you get as a Fair Sponsor!
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Social media tag / menJon in mulJple posts – Each sponsor will be included in at least 2 boosted (paid markeJng support by the fair) posts on Facebook (or other social platorm).
– Boosted posts on the fair’s Facebook page averaged a reach of 30,000+ each last year.
What you get as a Fair Sponsor!
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Custom Element Sponsor Inclusion – Among the core, baseline sponsorship elements,
each come with a predictable impression level sponsors can expect. ~ Pre-‐fair brochure ~ On-‐site fair program ~ Fair website ~ Fair social media pages
Expected Baseline Impression Levels – All sponsors invesJng $1,000+ can expect a baseline
of 370,000 impressions from a fair sponsorship. ~ Impression totals will grow depending on how sponsors wish to acJvate the custom opportuniJes described on the next pages.
Baseline Impression Levels
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Sponsor Opportunity Impressions Logic
Pre-‐fair Brochure 10,000 10k copies x 1 imp per
On-‐site Program 150,000 30k copies x 5 imp per
Website Homepage Logo Inclusion
150,000
172k pageviews last year
2-‐boosted FB Posts 60,000 30k avg. imp last year x 2
TOTALS 370,000 Es7mated Baseline Impressions
Custom Element Sponsor Inclusion – Depending on the element of the fair in which you wish to sponsor. You’ll have the opportunity to benefit in one or more of the following ways… ~ On-‐site booth / display space ~ On-‐site signage ~ PA announcements ~ Custom ideas
– Once you’ve idenJfied the Sponsorship Type & Sponsorship Level you are interested in, we can put together a custom package including the opportuniJes menJoned above. ~ The next pages highlight some examples of these opportuniJes and provide visual examples.
What you get as a Fair Sponsor!
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On-‐site booth / display space – Interact with fairgoers, hand out materials, etc. – Get face-‐to-‐face exposure with the thousands of fairgoers on-‐hand each day!
What you get as a Fair Sponsor!
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On-‐site signage – There are plenty of spaces to place signage around our 123-‐acres of fairgrounds. ~ Depending on your sponsorship level you may be able to place signage around the enJre grounds or perhaps just near your sponsored area.
– Signage provided by the sponsor will be hung for free in the ideal area(s) by the fairgrounds. ~ Signage can be designed / printed for sponsors for an addiJonal fee.
What you get as a Fair Sponsor!
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PA announcements – Fair-‐wide announcements are read hourly to update fairgoers on what is coming up in the following hour. Sponsors are included in mulJple reads each day.
– Many events / areas have their own PA systems and sponsors for those elements can be recognized to the crowd in adendance.
What you get as a Fair Sponsor!
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Custom Ideas – Our goal is to ensure our partners get a return on their investment and enjoy the fair! ~ We can integrate sponsors into programming, let sponsors be a part of awards presentaJons, introduce sponsors to fair parJcipants & more! – If there is an idea that can be mutually beneficial, we’re willing to give it a shot!
What you get as a Fair Sponsor!
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Thanks for your consideraJon in supporJng the 501(c)3, not-‐for-‐profit, Marion County Fair – Sponsor support and investments are criJcal to the future of this long-‐standing community event!
– We hope your support will not only showcase your commitment to the community that supports your business, but also offer… ~ A valuable return on your investment!
Contact us to discuss opportuniJes! – Ryan Marshall BPS MarkeJng 317-‐846-‐8965 [email protected]
Thank you!
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