partnership program 2015 - amazon s3 · community began to form. meghan’s class offerings soon...

Partnership Program 2015

The story of the school and how it came to be the online Academy that is it today is a sweet one. Our founder, Meghan Telpner, had never considered herself much of a nutrition enthusiast, let alone a culinary queen. It was her own poor health that led her into the kitchen when in 2006, she was diagnosed with what she was told was an incurable, autoimmune inflammatory bowel disease.

Learning to cook one healing ingredient at a time, Meghan effectively healed herself and remains symptom-free from this disease she was told was incurable.

Her experience was the inspiration to leave her career in advertising to

pursue her new culinary nutrition passions. After graduating from one of Canada’s leading holistic nutrition schools, she realized there was still something missing, and that missing component was how

to apply science-based nutrition information to beautiful, creative,

simple and delicious breakfasts, lunches, dinners, snacks, and sweets.

There was no one teaching courses on culinary nutrition—the therapeutic, healing and balancing benefits of eating real food.

The seed for the Academy of Culinary Nutrition was planted. Meghan began offering cooking classes in her home kitchen, a 650-square-foot loft in Toronto’s west-end Parkdale neighbourhood. In their first year, the classes only had a capacity of six people, but a dedicated and passionate community began to form. Meghan’s class offerings soon expanded to include other expert teachers. In the spring of 2011, Meghan moved her tiny bedroom out from the corner of her loft to dedicate the entire space to teaching hands-on classes and demonstration-style workshops.

By the spring of 2011, students had begun asking if they could register for the full season’s worth of classes. Meghan took it all the way and created a full curriculum that included the classes, home study assignments and event participation requirements. This program eventually grew into the Academy’s flagship course, the Culinary Nutrition Expert Program.

The Academy

of Culinary Nutrition

Story

culinarynutrition.com / [email protected] / @AcademyCN

TAKING IT ONLINEAs demand for this knowledge expanded beyond what could be contained in the loft, Meghan and her team hired a crew to help convert what were her in-person classes into video-based workshops that could be available globally online.

After running the program for three seasons, with a maximum capacity in the kitchen of 12, the fall of 2013 saw the first online run of the Culinary Nutrition Expert program with 97 students registered from 6 countries.

With encouragement and support from our first batch of graduates, we put into motion the plan to launch the full school as the Academy of Culinary Nutrition. The school officially launched in the spring of 2014 during our second run of the program.

100 students graduated in June of 2014 and another 190 completed the program in fall 2014, with a student body that extended across 18 countries and 6 continents.

We are teaching culinary nutrition, but our goal is not to remain the teachers. Our program is designed to cultivate community leaders. We are teaching the teachers! We work to develop our students’ critical thinking skills so that they can truly become their own best health experts, as well as the health leaders in their own communities.

THEY ARE THE INFLUENCERS IN THIS FIELD. THIS IS NUTRITION TRAINING FOR LIFE.


Why Partner With Us?

We can’t do this alone. Change is needed across the globe. Our students and graduates work for the universal, world-changing goal of helping to initiate change and make health accessible to all. The work that you do helps make the work we do easier. As a health-conscious brand, you provide the tools, the foods and the inspiration to help people make wellness the reality in their own homes.


THOUGH NO STUDENT IS A NUMBER, WE’RE PRETTY PROUD OF THESE FIGURES.

GLOBAL TRIBE

WORLD CHANGING GOAL

GROWTH IN 10 MONTHS

Culinary Nutrition Experts With Mom Power

What They’re Eating37% VEGAN44% VEGETARIAN68% GLUTEN-FREE67% DAIRY-FREE33% PALEO33% RAW35% GRAIN-FREE100% REAL FOOD

200% 1

Age Is Just A NumberAGES 18–24

AGES 55–64

AGES 25–34AGES 35–44

AGES 45–54


Total Student

Data CANADA


TOTAL CANADA

% O

F TO

TAL

RESI

DEN

TS

47%PRINCE EDWARD ISLAND 1%

NOVA SCOTIA 1%

NEWFOUNDLAND 1%NEW BRUNSWICK

1%1%

QUEBEC

1%

SASKATCHEWAN 3%

ALBERTA 6%BRITISH COLUMBIA 3%

ONTARIO 31%

MANITOBA


Fall 2014 Student

Data U.S. %

OF

TOTA

L RE

SID

ENTS

TOTAL U.S. 37%

TOTAL NORTHEAST U.S. 11%

1%

TOTAL SOUTHEAST U.S. 8%

TOTAL SOUTHWEST U.S. 14%

ALASKA & HAWAII 1%

TOTAL MIDWESTERN U.S. 4%TOTAL NORTHWEST U.S.

Students Across The Globeculinarynutrition.com / [email protected] / @AcademyCN

AUSTRALIA

BAHRAIN

ETHIOPIA

GREECEBERMUDA

DOMINICAN REPUBLIC

TRINIDAD & TOBAGO

GERMANY

NETHERLANDS

UKIRELAND

SPAIN

MEXICO

CANADA

U.S.A

PERU

NEW ZEALAND

SOUTH KOREA

Fall 2013

International

U.S.

Canada

Spring 2014 Fall 2014

4%

70%

26%

16%

47%

37%

9%

59%

32%

Amplify Your Investment


When we say buffet, what we mean is that there are many different ways we can work together for mutually excellent benefit. And like at a buffet, though sometimes all the options seem like a good idea, the best outcome results from making the best choices. What follows are some of the ways we might work together, but our preference is to put together a custom package that does the most to amplify the investment.

Custom ScholarshipSponsor a scholarship in your brand’s name to support students who are extra deserving of recognition or who could otherwise not afford the program.

• A listing for the scholarship on the ACN website

• Your involvement in determining criteria, creating the application and selecting the recipient(s) (if you wish to take part)

• Promotion of the scholarship across our social media platforms

• Scholarship feature in a targeted email to prospective students

• A profile of your company/products on our blog or in an interview feature

• A spotlight on your selected student upon graduating from the program

• Any additional requirements for the selected student (i.e. use your product in a recipe creation assignment, design a workshop on a theme relevant to your brand, etc.) to integrate with their curriculum

• Commitment from you to share the scholarship and celebrate your scholarship opportunity (and later your sponsored student) in your newsletter and across social media platforms


Meghan has done something cool. She has built a smart, engaged and heart-centric community around the Academy of Culinary Nutrition. She, and so far all the students I’ve met, are true movers and shakers of the natural food and holistic health industries. If you have something authentic and innovative going on in this space then I would definitely touch base with Meghan and her awesome team.

Tero Isokaupilla, FOUR SIGMA FOODS

Share Your Awesomeness By Advertising On Our SiteAs we are an education platform first and foremost, we don’t fill our site with advertisements. Outside of the one ad we feature for our current focus course, you will be the only other advertiser present on the website for the duration of your contract. This is an exceptional way to reach your target without a lot of noise or distraction.


Partnering with Meghan and The Academy of Culinary Nutrition has been one of the best moves my business has made. She has a strong influence in the healthy living community so our product resonates with her clientele in a way that they become customers, some even wholesale and distributors of our product!

Daedra Surowiec, OWNER, STRAWESOME

SPECS1260px X 150px

$600 / month$1,500 / 3 month

Horizontal Banners These banners appear across the website in the top horizontal banner ad spot as seen on the “Meet The Experts” page.

1260px X 150px

(One spot available per month)


Vertical Banners These banners appear across the website in the bottom left ad space on the blog landing page, and all subsequent category pages.


SPECS1260px X 150px

$600 / month$1,500 / 3 month (One spot available per month)

300px X 430px

ACN-Approved ReviewDo you want a member of the ACN team or one of our graduates to write a product review on the Academy Blog? You can tell people how great your products are, but when we tell them, they’ll know we’re aiming to educate, not just sell, sell, sell.

$350 per blog post+ $350 for custom recipe development and rights to recipe (Additional fees may apply for custom photography if needed)

ALL OF OUR ACN-APPROVED POSTS GET• Highlighted in our bi-monthly

ACN newsletter• Shared across social media platforms• Posted to our private Culinary Nutrition

Experts Facebook group• Shared through Meghan Telpner’s

social media channels


Meghan is a pro at encouraging people to invest in their health in an authentic and joyful way. Our business would not be where it is without her cheerleading and business collaboration.

Kim & Amy Sedgwick, THE RED TENT SISTERS

Course SponsorshipTAKE OVER THE SHOW!

Have your brand or product featured in one of our courses. This could be as part of a series of courses (like our forthcoming sports nutrition certification course) or a single course for prenatal nutrition, fermentation awesomeness or whatever else our faculty, staff and your team dream up together.

Course sponsorship could include some of the following super cool and unique options:

• Title sponsorship• Logo presence on course information page• Logo presence on video (either as screen tag or via props)• Product usage in course videos• Product mentioned by name in videos and

in corresponding handouts/recipes• Sales link on course page to buy product as

featured in course• Could be offered as a complementary community

course or regularly paid course• Minimum three-year license, at which time we may

choose to continue running the course or re-shoot with a new agreement it to keep it timely

Costs will vary depending on the details of the agreement.


YOUR COMPANY

LOGO HERE

It has been an absolute pleasure to work with and spread the healthy word with Meghan Telpner and The Academy of Culinary Nutrition. Meghan has supported our passionate mission of bringing “real” food through education to the masses. It has been a pleasure to work with Meghan and her company—and I feel we will continue to do so for a very long time.

Dawn Vickery, RAW ELEMENTS

The Culinary Nutrition Influencer ProgramYour product, brand, promotion or blog is truly awesome. And maybe you’re looking for some fellow awesome people to test it out, share it, teach it and cheerlead it for you.

Our Culinary Nutrition Expert students and alumni are discerning rock stars when it comes to health. They’re working on a global scale to teach healthy living as it relates to food, home care, body care and other lifestyle topics. They share their knowledge with their families, friends, clients, students and patients.

Our students and alumni are the ultimate influencers in the health and wellness market.

Our graduates’ expertise, knowledge and influence is widespread and spans the globe. We can easily customize the reach of your program based on your specific needs.

Our influencers often become lifelong evangelists for the products they test and the brands they work with.

OUR INFLUENCERS HAVE AGREED TO:• Accept samples from the companies

we approve.• Tweet, blog, Facebook and otherwise

cheerlead online for the products .• Use products in classes, live events,

blog posts, or simply daily meals.• Reserve any negative feedback to

send to the companies directly, not publish publicly.

• Complete any assessments, evaluations or other reviews requested by the third party influence program partner.

OUR INFLUENCERS ARE AVAILABLE TO:• Test and help develop products• Create recipes• Write reviews• Share on social media• Provide company with feedback• Run product sampling programs• Participate and lead product

education programs• Lead product demos

Meghan is a joy to work with because she is so passionate about helping people lead a healthier lifestyle. She is a dynamic young leader who is helping to make nutrition cool, tasty, stylish and easy for people to understand and implement.

Zach Adelman, CEO AND FOUNDER,

NAVITAS NATURALS

Costs for influencer packages will vary as we work out the most awesome way to get your goods into the magical hands of our influencers.


Jennifer Camirand, OTTAWA, ONTARIO

Jessica Duma, NEWPORT BEACH, CALIFORNIA

I was looking for a professional level program that would allow me to partner my skills as a nutritionist with my passion for whole food education. Meghan delivered on all fronts. Do not be fooled by the fab, fun and fashion of this nutritionista – she means business. The Culinary Nutrition Expert Program is the real deal. If you are not afraid of hard work and a challenge, throwing yourself out there, and living in the Eye of the Tiger for three short months, then this is the path for you. I would walk this road again in heartbeat.

I am incredibly glad and happy and even relieved that I followed my hunch and enrolled in this program. Meghan’s down-to-earth ways, good nature, charm, wits and her goofiness even, all made me feel like we had known each other all our lives. She makes learning fun and has a huge and intense passion for helping others through sharing her knowledge and her experience. I was happily surprised to see that the quality and content of the program exceeded my expectations! Investing in this program was probably the most fulfilling, smartest decision I made in 2013! I will forever be grateful and hold Meghan, the TEAM and our TRIBE near and dear and close to my heart!

Meghan Telpner’s Culinary Nutrition Expert Program provides an exceptional learning environment for those seeking to learn, live, or share the health benefits of eating, cooking and incorporating a whole, plant-based food lifestyle.

Katherine Mendenhall,

DALLAS, TEXAS

Gisselle Perdomo, SANTO DOMINGO, DOMINICAN REPUBLIC

Awesome! That’s the first word that comes to mind when people ask me how I feel about the CNE program. I mean it in the traditional sense of awe-inspiring — on so many levels. To be in the presence of so much incredible knowledge, from Meghan, the TAs and my fellow CNEs made every day a learning experience. I had high expectations of what I would learn and the skills I would acquire during this course, and those expectations were exceeded in both depth and breadth. I don’t know where I would be if I hadn’t taken this course, but I know it wouldn’t be nearly as colourful and fulfilling!

Praise From Our Experts


partnership program 2015 - amazon s3 · community began to form. meghan’s class offerings soon...

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