party buzz publisher network

8/14/2019 Party Buzz Publisher Network

1/13

Confidential to Rondavu, Inc. 20081

There is tremendous crossover between users of social

networking and online ticketing sites.

131M

UVs to Social Networking Sitesin North America

U.S Online Ticket Buying

Audience

33%ages 12-24

39% ages 25-34

source: Comscore, August 2008 source: imediaconnection, Comscore

MediaMetrix, 11/05


2/13


This represents a huge opportunity for event marketers,

ticketing platforms, and ticket resellers.

market themarket the

eventevent

market themarket the

social experiencesocial

experience

Halloween Hostilities

Shadowdance 2008

HalloweenBall@The

Regency

WEN Sunset Sail on

the San Francisco Bay!

22ndAnnualOregonBookAwards

Tango Scene 2

Disturbia

Crystal Method @

Green Iguana

Bovanity Fair

Tango Scene 2 + 3 friends

WEN Sunset Sail on the San

Francisco Bay! + 2 friends


3/13


The key enabler is Facebook Connect and the Party

Buzz publisher network.

What is Facebook Connect? Set of APIs that enable 3rd party sites toaccess the communication channels on Facebook.

Publicly launched: December 4, 2008

Oh No You Dont, Google! Facebook

Connect Now Generally Available, Too - 12/4/2008

Facebook Aims to Extend Its Reach Across the Web -11/30/2008
http://www.techcrunch.com/2008/12/04/facebook-connect-now-generally-available-as-well/http://www.techcrunch.com/2008/12/04/facebook-connect-now-generally-available-as-well/http://www.nytimes.com/2008/12/01/technology/internet/01facebook.htmlhttp://www.nytimes.com/2008/12/01/technology/internet/01facebook.htmlhttp://www.nytimes.com/2008/12/01/technology/internet/01facebook.htmlhttp://www.nytimes.com/2008/12/01/technology/internet/01facebook.htmlhttp://www.nytimes.com/2008/12/01/technology/internet/01facebook.htmlhttp://www.techcrunch.com/2008/12/04/facebook-connect-now-generally-available-as-well/http://www.techcrunch.com/2008/12/04/facebook-connect-now-generally-available-as-well/http://www.techcrunch.com/2008/12/04/facebook-connect-now-generally-available-as-well/http://www.techcrunch.com/2008/12/04/facebook-connect-now-generally-available-as-well/http://www.techcrunch.com/2008/12/04/facebook-connect-now-generally-available-as-well/


4/13


We provide an embeddable, hosted service that enables

ticket buyers to tell friends about their purchase.

Ticket purchase confirmation page Facebook Newsfeed


5/13


We generate more clicks via cross promotion than

publishers could generate independently.

Party Buzz canvas page

Direct to

partner site

Page views generated

by partner feed items

and Party Buzz usage

Search events Follow friends Weekend plansParty Buzz Feed

Hardeep Rahul purchased a ticket for todays event Opera Club Members Dinner Party -

comment - buy your ticket

Gaurav Kotak purchased a ticket to see Oasis in concert at Oakland Arena tonight -


Sheila Wilson, Katie Chang, Tran Hang are attending Kevins 30th Birthday party and

Santarchy! - comment - RSVP

Direct to

partner site

More partners = more

impressions for everyones

feed stories


6/13


We predict a 5% increase in ticket sales for partners

once we reach scale.

% of ticket buyers

with Facebook or

MySpace accounts

% of buyers

that will

share

resultant

friend

clicks

Primary Benefit: Increased ticket salesPrimary Benefit: Increased ticket sales

X X =50% 5% 40 5%Incremental sales

sale

conversion

X 5%

Secondary BenefitsSecondary Benefits

Increased awareness for events

Enhanced event promotion tools for event organizers

Brand exposure on social networking sites

Potential future revenue stream from event organizer marketing budgets


7/13Confidential to Rondavu, Inc. 2008

7

Why you dont want to do this yourself?

Learning curve to get up to speed

where to use Facebook Connect versus APIs

poor documentation and limited tech support from Facebook / MySpace

knowledge of viral channels

Requires constant maintenance on basic plumbing

Requires A/B testing and optimization to get results

Footprint of what can be done expands over time

We drive more traffic to your site than you could alone!

Better value proposition for end users


8/13


9/13


In this way, users are able to discover and share a

variety of information about their offline social lives.

What are you doing this weekend?Friday e.g. going to watch a

movie

attach event orURLSaturday

Sunday

post

Search events Follow friends Weekend plansParty Buzz Feed

Jackie Johnston posted her plans for Saturday: going hiking in Marin during the day and

Seans holiday house party at night. - comment

Alicia Wiserbookmarked todays event 6th Annual Elf Holiday Party - comment

Check the crowd stats: 302 attendees, median age of 27 - see more

Hardeep Rahul purchased a ticket for todays event Opera Club Members Dinner Party -


Gaurav Kotak purchased a ticket to see Oasis in concert at Oakland Arena tonight -


Sheila Wilson, Katie Chang, Tran Hang are attending Kevins 30th Birthday party and

Santarchy! - comment - RSVP

The most popular event today in your friend network is My First Earthquake at Bottom of the

Hill- comment - RSVP

Information types

Friends weekend plans

Friends availability

Event ticket purchases

Friend event RSVPs

and bookmarks

Most popular events

Personal event reminders


10/13


Let us take care of this for you! Why us?

Expert knowledge of Facebook Platform, Event APIs, and Facebookcommunication channels (one year of development experience)

Strong, direct relationship with Facebook

recently selected by Facebook as one of the most innovative 3rd party developers

(top 25 of 600 developers, recipient of direct cash grant)

greater access to Facebook Platform technical support

early knowledge of product roadmap

Free service to partner sites

We are the only ones doing it! Plus, we are focused only on the

events and ticketing verticals.


11/13


We will continue to build upon the service in

three main areas.

Sharing options

Analytics and

reporting

Event promotion

solutions

Facebook messaging options

Newsfeeds

Notifications

Facebook group organization tools

Event listing

MySpace publishing

E-mail sharing

Basic reporting

Click-thru rates

A/B testing of offer and

landing page

User base analysis

Demographics /

geographic analysis

Identify social

influencers

Pay for performance ad network

Initial releaseInitial release Future releasesFuture releases

Cross-promotion of event

listings


12/13


What do you need to do to get live?

Add our widget to the end of your user flow - ticket purchase or event

RSVP confirmation page

1

2Post event data to us via HTML form when user clicks on publish

button (other data transfer options available)


13/13


Contact us

We are actively seeking partners to join our publisher network

Acteva currently live

Additional partners going live in January

Major partner planned to go live in March 2009

Contact us - Nisan Gabbay, CEO ([email protected])

or call 510-872-8603
mailto:[email protected]:[email protected]

party buzz publisher network

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