PASIÓN POR LA COLECCIÓNPASIÓN POR LA COLECCIÓNPassion for Spanish Collection Passion for Spanish Collection

DevelopmentDevelopment

Presented by •Maynard Martinez- Mountain View Public Library

•Adrian Barrientos- San José Public Library•Lael Takiguchi- Alameda County Library

•Irene Morales-City of San Raphael Public Library

A Mountain View Library Tale:Collection Development for a

Single Branch Library

Mountain View Public Library

Getting Started

• Surveys• Interviews• Networking

Things to Consider

Demographics Education Budget Cultural Diversity

Evolution of Spanish Picture Books

What to Buy?

Picture Books Easy Readers/NF Folklore Bilingual Books Misc Editorial Juventud Everest Barco De Vapor

Book Fairs

BOOK IN HAND COLLABORATE WHEEL & DEAL

Opportunity Mining

ProgramsGifts

The Difference Makers

SPANISH LANGUAGE SPANISH LANGUAGE CENTRAL SELECTOR EXPERIENCECENTRAL SELECTOR EXPERIENCE

San José Public Library (CA) San José Public Library (CA) 19 branches 19 branches

Central Selection Plan & Central Selection Plan & GuidelinesGuidelines

1.1. Review Collection Development PolicyReview Collection Development Policy

2.2. Library Materials Budget PlanLibrary Materials Budget Plan• Guidelines & DirectionGuidelines & Direction• Budget Allocation Priorities & FocusBudget Allocation Priorities & Focus

Tools & Resources

• Circulation Reports• Community Profiles• Demographic Information

(Immigration patters, Language Usage, Diversity of community, socio-economic factors)

• Library Customer/User Feedback• Branch Staff Surveys

Developing a Spending Plan

• Divide Total Spanish Allocation:

(30% Juvenile, 20 % Adult & YA and 50% Media)

• Decide on Purchasing New vs. Replacement

• Branch Copy Distribution Plan: Develop a branch tier system for copy distribution.

Spanish Language Collection Management

• Deselection Plan (Weeding)• Merchandising & Displays• Marketing

Budget Allocation FormulaBudget Allocation FormulaExampleExample

A. Total Materials Circulation – 13, 560,762A. Total Materials Circulation – 13, 560,762 100%100%B. Total Language Circulation - 2,395,130B. Total Language Circulation - 2,395,130 18%18%C. Total Spanish Circulation - 496,217C. Total Spanish Circulation - 496,217 21%21%

A. Total Materials - A. Total Materials - $4,050,000$4,050,000 100%100%B. Total Language - $744,390B. Total Language - $744,390 18%18%C. Total Spanish - C. Total Spanish - $125,000$125,000 17%17%

Compare Total Spanish Material Circulation & Total Spanish Language Allocation Budget

Analyzing Spanish Language Budget Allocation

Example: Total Spanish Circ. – 21% vs. Total

Spanish Allocation – 17%

• If Total Spanish Language Circulation figure is greater than Spanish Language Allocation, you have a STRONG case for increasing Spanish Language Budget Allocation.

Review & Evaluation

• Final Report (Issues, Challenges & Recommendations)

• Feedback from Library Staff & Users

DEVELOPING A DEVELOPING A SPANISH LANGUAGE COLLECTION SPANISH LANGUAGE COLLECTION

FOR A MEDIUM SIZE SYSTEMFOR A MEDIUM SIZE SYSTEM

Alameda County LibraryAlameda County Library10 branches plus a Bookmobile10 branches plus a Bookmobile

• Chinese• Farsi • Hindi• Korean• Punjabi • Russian

• Spanish• Tagalog• Vietnamese

Circulation Based Circulation Based Budget: Budget: Medium Sized SystemMedium Sized System

Allocating Funds

• All of Alameda County collection is floating• Count materials left on the tables each day-• Add to circulation= total usage Consider: over due fines, Fines for material holds not picked-up

• Decide on Purchasing New vs. ReplacementSurvey Customers + requestsSurvey Staff50% Spanish authors 50% translations from other languages

• Divide Total Spanish Allocation, $20,000:40% Juvenile, 60 % Adult & YA 40% AV, 60% Print Materials of each of above amounts

Collection Development Collection Development Spread SheetSpread Sheet

Selecting Adult Spanish Selecting Adult Spanish Language MaterialsLanguage Materials

CookbooksHealth, wellnessEducationParentingComputer technologySelf-helpAstrology, metaphysicsReligionsPersonal financeImmigration / Citizen

Non-Fiction Print MaterialsNon-Fiction Print Materials

Latino Literature AwardsLatino Literature Awards

•Pura Belpré Award Pura Belpré Award •Neustadt International Prize for Literature University of Neustadt International Prize for Literature University of Oklahoma Oklahoma and World Literature Today.and World Literature Today.• • Nobel Prize in Literature The Nobel Foundation, Nobel Prize in Literature The Nobel Foundation, Sweden.Sweden.• • Premio Alfaguara de Novela Editorial Alfaguara, Spain.Premio Alfaguara de Novela Editorial Alfaguara, Spain.• • Premio Biblioteca Breve Editorial Seix Barral, Spain.Premio Biblioteca Breve Editorial Seix Barral, Spain.• • Premio Casa de las Américas. Cuba.Premio Casa de las Américas. Cuba.• • Premio Miguel de Cervantes. Spain.Premio Miguel de Cervantes. Spain.• • Premio Herralde de Novela Editorial Anagrama. Spain.Premio Herralde de Novela Editorial Anagrama. Spain.• • Premio Primavera de Novela Editorial Espasa y Ámbito Premio Primavera de Novela Editorial Espasa y Ámbito Cultural, Cultural, SpainSpain

Other Tools & Resources

Other Tools & Resources

• REFORMA – www.reforma.org• Bibliotecas Para La Gente –

www.bibliotecasparalagente.org• Barahona Center for the Study of Books in Spanish for

Children and Adolescents –http://public.csusm.edu/csb/english/

• Chiles: Children & Libraries en Español – http://www.chil-es.org

• Webjunction – www.webjunction.org• Reference and User Services Association (RUSA) -

http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidespanish.cfm

• America Reads Spanish 2.0 – http://www.americareadspanish.org

• Texas State Library – https://www.tsl.state.tx.us/https://www.tsl.state.tx.us/ld/pubs/specialpop/sisepuede.html

• ¡Colorín colorado! – http://www.colorincolorado.org

www.baker-taylor.com

www.broadart.com

www.bwibooks.com

www.ingrambooks.com

www.multiculturalbooksandvideos.com

Large Book DistributorsLarge Book Distributors

Provide shelf ready material:

Small DistributorsSmall Distributors

www.lectorum.com/ bilingualspanish@gmail.com

www.chulainnlibros.com/index2.ph

www.letsreadinspanish.com

www.rainbowbookscompany.com

www.libromex.com

Bilingual Publication

Let’s Read In Spanish

Libromex

Audio Visual & Periodical Distributors

AV Distributors:www.baker-taylor.com

www.brodart.comMadera Cinevideomargaretrenner@hotmail.com

www.multiculturalbooksandvideos.com

www.nodaaudiovisual.com/

Periodical Distributors: www.ebscomags.comLatin-American Periodicals

www.lapmagazines.comMagazine Subscriptions

www.magazinesubscriptions.com/spanish-language

Collection Development: eBooks

AgendaAgenda

• Advantages and disadvantages• Developing an eCollection for Spanish-

Speakers and Latinos: Making your Case• Questions to consider when developing a e-

collection• Choosing a Vendor/Resource: What’s

available in Spanish• Marketing your eBooks Collection

Source: 2010-2011 Public Library Funding and Technology Access Survey: Survey Findings and Results. Information Policy & Access Center. June 2011.

AdvantagesAdvantages

• For Patrons:• Convenient: Download items 24/7 anywhere• Portable• Ease-of-use:

• Adjustable type size and background• Instant word definitions• Ability to add notes, bookmarks, or

highlight• No late fees or fines.

• For Libraries• Saving physical space• Attracting and serving a growing segment of

our population.Image courtesy of marketinghackz: http://marketinghackz.com/wp-content/uploads/2011/03/write-your-own-ebook.jpg

DisadvantagesDisadvantages

• Cost• There is no universal eBook file format

(eBabel problem)• Lending Loss (for patrons) • Library Loss: DMR (Digital Management

Rights)

Developing an eCollection for Developing an eCollection for Spanish Speakers/Latinos: Making Spanish Speakers/Latinos: Making your Caseyour Case

Questions to Consider When Questions to Consider When Developing an eCollection or Developing an eCollection or adding a eServiceadding a eService

• “How much can we spend?”• “What technologies my library users are

carrying around with them?”• “What do library users want to do with

their e-content devices?”

Choosing a Choosing a Vendor/Resource: What’s Vendor/Resource: What’s AvailableAvailable

• For Adults • Digital Distributors

$36,000/year- $9,000 platform fee

$5,000 from Califa

Now EBSCO eBooks: $10,000/year

$5,000/yearKindle

Nook Axis 360

Cloud Library

Choosing a Choosing a Vendor/Resource: What’s Vendor/Resource: What’s AvailableAvailable• For Adults

• Free of Charge

• For Children (Not Downloadable)

Project GutenbergProject Gutenberg

www.gutenberg.www.gutenberg.orgorg

Open LibraryOpen Library

www.openlibrary.www.openlibrary.orgorg

Barnes & Noble NookBarnes & Noble Nook

Sample of initial cost: $1,615.4• 6 NOOK Simple Touch Reader= $

834.00 ($139 x 6)• 6 Covers= $179.7 (29.95 x 6)• 6 Screen protectors= $101.7 (16.95 x

6)• Initial collection of titles= $500.00

Barnes & Noble NookBarnes & Noble Nook

www.tumblebooks.com/www.tumblebooks.com/library/library/

TumbleBookTumbleBook

Bookflix & TrueflixBookflix & Trueflix

$2389

$2108

SpeakaboosSpeakaboos

http://www.speakaboos.com/theme/en-espanol#http://www.speakaboos.com/theme/en-espanol#$4.99/month; $49.99/year

International Children’s International Children’s Digital LibraryDigital Library

http://http://en.childrenslibrary.org/en.childrenslibrary.org/

Marketing eBooks: Samples Marketing eBooks: Samples of Videos that Promotes of Videos that Promotes their Usetheir Use

Adult Latino Literature Awards…ContinuationAdult Latino Literature Awards…Continuation

• • Prince of Asurias Awards. Spain.Prince of Asurias Awards. Spain.• • Sor Juana Inés de la Cruz Prize. Guadalajara Sor Juana Inés de la Cruz Prize. Guadalajara International Book Fair.International Book Fair.Mexico.Mexico.Source: Latin American Network Information Center. Source: Latin American Network Information Center. Literature. Retrieved fromLiterature. Retrieved fromhttp://lanic.utexas.edu/la/region/literature/ March 27, http://lanic.utexas.edu/la/region/literature/ March 27, 2011.2011.

Other Tools & Resources

ReferencesReferences• eBooks Collection Development. ALSC Blog.Kiera Parrot, Published on

February 24, 2011. http://www.alsc.ala.org/blog/?p=2059• E-Book Tip Sheets. Behle, Anne, June 2011.

www.ala.org/ala/aboutala/offices/oitp/ebook_collection_dev.pdf• Barnes & Noble NOOK http://www.barnesandnoble.com/nook/index.asp?

PID=35699#logo• A Guide to eBooks by Sara Roso. When I have time blog.

http://whenihavetime.com/2009/03/09/what-are-ebooks-advantages-and-disadvantages-of-electronic-books/#what

• Information Policy & Access Center (iPAC). 2010-2011 Public Library Funding and Technology Access Survey: Survey Findings and Results. ALA, June 21, 2011. http://www.ala.org/ala/research/initiatives/plftas/2010_2011/index.cfm

• eBooks in U.S. Public Libraries: Map. http://www.ala.org/ala/research/initiatives/plftas/2010_2011/ebooksmap1011.cfm

• Pew Hispanic Center. Latinos and Digital Technology 2010. Gretchen Livingston. 2/9/11. http://pewhispanic.org/reports/report.php?ReportID=134

• Ebooks to your Nook from the Library. Allegany County. Youtube. http://www.youtube.com/watch?v=-w6OTgGIwGA

• eBooks @ Your Library. Jackson, Join Tremain, Crow, Alyssa. Youtube. http://www.youtube.com/watch?v=HIEcaa0Fs0w

ReferencesReferences• American Library Association. RUSA guidelines. Guidelines for the American Library Association. RUSA guidelines. Guidelines for the

development and promotion of multilingual collections and development and promotion of multilingual collections and services.:www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidemultiservices.:www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidemultilingual.cfmlingual.cfm

• Guidelines for library services to Spanish speaking library users Guidelines for library services to Spanish speaking library users http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guideshttp://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidespanish.cfmpanish.cfm

• OLA 2011: Successful Spanish Language Collection Development (PDF OLA 2011: Successful Spanish Language Collection Development (PDF Document). Document). Annie Lewis, Elizabeth López, Maria Aguilar, Kathryn Annie Lewis, Elizabeth López, Maria Aguilar, Kathryn Alexander, and Karen Hill Alexander, and Karen Hill (2011).(2011).http://www.nwcentral.org/ola-2011-successful-spanish-language-collection-http://www.nwcentral.org/ola-2011-successful-spanish-language-collection-development development

• REFORMA: National Association to Promote Library and Information REFORMA: National Association to Promote Library and Information Services to Latinos and the Spanish speaking. http://www.reforma.org/Services to Latinos and the Spanish speaking. http://www.reforma.org/

• PEW Hispanic Center: A Pew Research Center Project. PEW Hispanic Center: A Pew Research Center Project. http://pewhispanic.org http://pewhispanic.org

Contact InformationContact InformationBIBLIOTECAS PARA LA GENTEBIBLIOTECAS PARA LA GENTE

Northern California Chapter of ReformaNorthern California Chapter of Reforma

www.bibliotecasparalagente.orgwww.bibliotecasparalagente.org

Maynard Martinez-Mountain Maynard Martinez-Mountain View Public Library View Public Library

Maynardmartinez@mountainview.govMaynardmartinez@mountainview.gov

Adrian Barrientos- Adrian Barrientos- San José Public LibrarySan José Public Library

Adrian.barrientos@sjlibrary.orgAdrian.barrientos@sjlibrary.org

Lael Takiguchi- Lael Takiguchi- Alameda County LibraryAlameda County Library

Ltakiguchi@aclibrary.orgLtakiguchi@aclibrary.org

Dora Irene Morales-City Dora Irene Morales-City of San Raphael Public Libraryof San Raphael Public Library

Irene.morales@cityofsanrafael.orgIrene.morales@cityofsanrafael.org