passing the test
TRANSCRIPT
Passing the Test #12ntctesting
Marissa Goldsmith: Beaconfire Consulting Elizabeth Nielsen: Feeding America Dan Siroker: Optimizely
This is a Workshop!
My colleagues and I will do some talking, but then we’re going to put you to work!
Slide 1 SESSION TITLE
The Talking Part
Slide 2 SESSION TITLE
Dan Siroker: Why test?
Slide 3 SESSION TITLE
Marissa Goldsmith: Challenges of testing in the non-profit World
Slide 4 SESSION TITLE
For each challenge, raise your hand if it is/will be a challenge for you.
Marissa Goldsmith: Challenges of testing in the non-profit World
Slide 5 SESSION TITLE
Challenge #1: No one in my organization understands testing.
Marissa Goldsmith: Challenges of testing in the non-profit World
Slide 6 SESSION TITLE
Challenge #2: We’ll lose valuable donations if we test
Marissa Goldsmith: Challenges of testing in the non-profit World
Slide 7 SESSION TITLE
Challenge #3: Testing is too expensive.
Marissa Goldsmith: Challenges of testing in the non-profit World
Slide 8 SESSION TITLE
Challenge #4: I don’t have the technical expertise.
Marissa Goldsmith: Challenges of testing in the non-profit World
Slide 9 SESSION TITLE
Challenge #5: Our CRM/Donation Software won’t let us test.
Marissa Goldsmith: Challenges of testing in the non-profit World
Slide 10 SESSION TITLE
What other challenges can you think of?
Liz Nielsen: Testing in the Real (non profit) World
Slide 11 SESSION TITLE
Liz Nielsen: Testing in the Real (non profit) World
Slide 12 SESSION TITLE
The Challenge – Optimizing a Convio Donation Form
Liz Nielsen: Testing in the Real (non profit) World
Slide 13 SESSION TITLE
The Before
Liz Nielsen: Testing in the Real (non profit) World
Slide 14 SESSION TITLE
The Test
Liz Nielsen: Testing in the Real (non profit) World
Slide 15 SESSION TITLE
The After
Liz Nielsen: Testing in the Real (non profit) World
Slide 16 SESSION TITLE
The Result
The Working Part
Slide 17 SESSION TITLE
How do you want to split up into teams? • By industry? • By size? • By goals?
Slide 18 SESSION TITLE
What are you going to do? • Design a test for your own web site.
Slide 19 SESSION TITLE
Remember •What are you trying to do? •What are you willing to change? •How will you get around internal challenges?
Slide 20 SESSION TITLE
The Show & Tell Part
Slide 21 SESSION TITLE
The Any More Questions Part
Slide 22 SESSION TITLE
Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online using <insert session hashtag> at
www.nten.org/ntc/eval