passport graphic standards
TRANSCRIPT
8/2/2019 Passport Graphic Standards
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Revised
Graphic
Standards
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CONTENTS
1. Lg
. Grd S
3. pgrap
4. Frag
5. Eapl
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LOGO
Logotype
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Style Sheet
Heading 1
Display
Caption 1
subtext 1
Heading 2
Caption 2
subtext 2
Heading 3
Source/Credit
Bd
Franklin Gohic Havy/Dignr’ Choic
Graphic Dignr’ Choic
Subtitles
Headlines and Display Type
Pull-out Quotes
Section Headings
Caption Introduction
Caption Main Text
Photo Sources and Works Cited
Page Number, Publication, and Issue
Article Genre, Title, and Author By-line
Paragraphic Text
Franklin Gohic Dmi
Minion Pro Bold (Small Cap)
Franklin Gohic Dmi/Dignr’ Choic
Franklin Gohic Book
Minion Pro Rglar (Small Cap)
Franklin Gohic Havy
Franklin Gohic Book
Minion Pro Rglar
Font
20p
?
0p
0p
4p
0p
0p
0p
9p
0p
Size
24p
?
2p
2p
8p
2p
2p
2p
9p
2p
opical
?
opical
opical
opical
opical
opical
opical
opical
opical
KerningLeading
(Ab)Use
duke university’s international magazine
D appl ra -c c a r rk,grad, r drp adw lg.
D dr lg,pcall rcg rqg .
D cag p-ac lg.
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GRID SYSTEM
The Grid
Grid Rules
T grd wc r a Passport la adapd r aapl T Grid Sym w a dvd a lr pag 1cl ad 1 rw ad p rl rd.
crc 11 grd, g layout>create guides. adj al grd, g indesign>preerences>grids...
I ar crcg grd rl, r ar pcca:
Margin
Colmn
Row
Balin Grid
p & Sd: 36p
Nr: 1
Nr: 1
Sar: 36p r p
B: 48p
Gr: 1 p
Gr: 1p
Icr: 1p
1. N d a ccp p w rw la. T ara dd a gavpac d wr pag. Hwvr, a plac arcl l r -
ag r.
. S ad pac r r arcl’ ap. I r arcl ar rvr (l pag), r ap wll ccp lck cll ppr lad crr. I r arcl ar rc (rg pag), wll ccp ppr rgad cr-r.
3. Ul av a vr gd ra d rw, grd a a l alg dr- jc w ar. I ar gg rak awa r grd rcr, av a vr gd ra r dg . “I lk cl,” c jca.
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Example Grids
T grd c 1 cl, a al grp r largr cl a vlp lk r d .
ak advaag fw l -w rw ad cl dl-a r grd’ cll ad p
var l pag.
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TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSUVWXYZ
acdgjkl
pqrvwz134567890
;:’”!?@#$&*()+=
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
1234567890
;:’”!?@#$&*()+=
Typefaces
—M P—
M Pr a Ad Orgal pacrlad 000. T pac a pda pac M dgd RrSac 1990.
M Pr cal clacal lrr
r la Raac, a prd drgwc pac wr lga, al, adradl. T ac ad cal car-acrc rc M Pr craa gl radl a vral pac lr d ad dpla pg.
Frakl Gc wa dgd r 1903 191 Mrr Fllr B. Nad arBja Frakl, wa r Grk lrr grad Arca.
Dp a r clp drg 1930 E-rpa grc pac, Frakl Gcra pplar da. I larg -g,r acdr & dcdr, ad rr ak gl lgl, ad ar prc
r dpla g r agaz adl pr ad g.
—Franklin Gothic—
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Style Sheet
Heading 1
Display
Caption 1
subtext 1
Heading 2
Caption 2
subtext 2
Heading 3
Crd
Credit 1
Bd
Franklin Gohic Havy/Dignr’ Choic
Graphic Dignr’ Choic
Subtitles
Headlines and Display Type
Pull-out Quotes
Section Headings
Caption Introduction
Caption Main Text
Works Cited
Photo Sources
Page Number, Publication, and Issue
Article Genre, Title, and Author By-line
Paragraphic Text
Franklin Gohic Dmi
Minion Pro Bold (Small Cap)
Franklin Gohic Dmi/Dignr’ Choic
Franklin Gohic Book
Minion Pro Rglar (Small Cap)
Franklin Gohic Havy
Minion Pro Rglar
Franklin Gohic Book
Minion Pro Rglar
Font
20p
?
0p
0p
4p
0p
0p
0p
8p
8p
0p
Size
24p
?
2p
2p
8p
2p
2p
2p
2p
9p
2p
opical
?
opical
opical
opical
opical
opical
opical
opical
opical
opical
KerningLeading
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FORMATTING
Images
Squares
1. All ag CMYK . cck clr d a agr cvr , p l Pp ad g image>mode>cmyk.
. All ag a la 300. cck z/rl a ag,p Pp ad g image>image size.
1. A qar prcd ar l ad llw al l d .
. T g a qar ld qal -g l w wc pard. T -g g a lwr ca ‘’ r g a l all capal.
1 unit 0.5u
x-height
1u0.5u
x-height
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Text
1. D d vr a ag. All d vr w r ald clr r radl.
. All d jf w ral l algd l. j, ID-g’ paragrap crl lcad type>paragraph.
3. T r l r pga pra (wcvr rr) ac arcl . Dgr a c ar a arcl w a 3 l.
4. Dla w paragrap va r r ( ). d, paragrap crl.
5. Italicize w, l a prpr r dalg a rg la-gag.
6. C a llw:
p Ja D
or
all p Ja D l rw cd
7. A b ar wr a llw:
by John Smith
8. D plac Sbx 1 c (pag r, plca, ad ) vr aag.
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EXAMPLES
subtext 2
subtext 2
Heading 1
Display
Display
Caption 1
subtext 1
Heading 2
Caption 2
subtext 2
Heading 3
Crd
Credit 1
Bd
Example & Legend
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Heading 2
Bd
Caption 1Credit 1 subtext 1
Heading 3
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EXAMPLES
Example: Culture Article
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EXAMPLES
Example: Photo Essay
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