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Page 1: Patch Products Emailable

products

Page 2: Patch Products Emailable

News Each Patch site is run by a full-time professional editor and a team of contributors. They report about breaking news, crime, business openings, school news and average folks doing extraordinary things.

Events We provide a full calendar of community happenings. This makes it easy for anyone in town to add their event to the calendar.

Directory Our researchers collect detailed information and take photos of hundreds of local businesses, organizations, government offices and public parks so you have comprehensive listings at your fingertips.

Community No matter what’s going on in your community, we’ve got it covered. Visit Patch to check out photos and videos from around town, see what neighbors are up to, and get in on the conversation.

What we do

Events

22

News

Community

Directory

patch.com

Page 3: Patch Products Emailable

Take your business listing to the next level on Patch with an Enhanced Video Directory Listing. This enhancement is a high impact way to reach out to potential customers and turn web users into foot traffic.

Patch users can subscribe to receive news via e-mail newsletters featuring content hand-selected by the editors. We offer a daily news update, a weekly news digest, and a breaking news alert that is triggered whenever an important story is posted to the site.

Enhanced Directory Listing with Video

Newsletter Ads

PANINI PALACE515 10th Street

Boston, MA603-567-8976

All paninis. All the time. The perfect lunch stop.

Advertise with banner ads on Patch to get your business noticed by your own local audience. Choose from several different ad sizes to optimize your advertising success. Show off your business or product on the homepage, on internal pages, or even in our weekly e-mail newsletters.

Promote coupons on Patch and drive new customers through your door. You will receive printable, e-mailable and sharable coupons all over the site. Businesses have the option of and running coupons on multiple Patch sites.

Banner Ads

Coupons

Style InfinitySPECIALIZING IN • Customized facials• Electrolysis • Massage and Body treatments• Hair styling and consultation

www.styleinfinity.com

CLICK FOR MORE

$5 OFF LARGE PIEMinsky’s Pizzeria

The best pizza in town!Offer expires Dec 1, 2010

Clip this coupon

Page 4: Patch Products Emailable

Patch homepage banner ads

coupon

Page 5: Patch Products Emailable

How we market

Local Grassroots MarketingPatch sponsors local events and participates in all types of community activities. This helps us spread the word about Patch, its content, and its advertisers.

SEOWe have first class engineers who work to make sure Patch content is on the top of search results for all search engines.

Social Networking and SharingPatch is designed to be easy to share. Articles can be e-mailed or posted to Facebook and Twitter. Also, all sites have corresponding Facebook and Twitter pages

AOL Homepage PresenceAOL subscribers register their account with their zip code. We use this information to feed local Patch news directly to AOL users.

MapQuest PresenceWhen searching MapQuest, businesses near or in Patch towns will have the option of being re-routed to that business’s Patch Directory listing.

StarbucksLocal Patch content is streamed directly to Starbucks customers in Patch communities when they sign on to the new free Wi-Fi at Starbucks.

Local AOL E-mail BlastsUsing a registered zip code, AOL e-mail addresses will receive local Patch introduction e-mails that announce Patch’s presence in town.

Word of MouthPatch is a high quality news product. Once people try Patch out, they are hooked. They spread the word to friends, family and co-workers.

Contact your local Advertising Manager or [email protected]