path of outreach evergreen rural library experience
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Path of Outreach Evergreen Rural Library Experience. Yu Zhang, CERLS 2011.6. EEF - 2001 @ CA, USA CERLS - 2002 @ China. Datong No. 6 High School, Qinghai, 2002. Programs for Service Development. Small projects – Vehicle for libraries to improve basic service. One-year. - PowerPoint PPT PresentationTRANSCRIPT
Path of OutreachEvergreen Rural Library Experience
Yu Zhang, CERLSYu Zhang, CERLS
2011.62011.6
EEF - 2001 @ CA, USA CERLS - 2002 @ China
Datong No. 6 High School, Qinghai, 2002
Programs for Service Development
• Small projects – Vehicle for libraries to improve basic service. One-year.
• Extended projects - Libraries in one region collaborate in projects to extend the breadth and depth of services. Larger in scope and last several years.
06/14/11Evergreen - Improving Information
Literacy4
Evergreen Library Cluster
Regional ( County ) Library Network - Community Library Cluster School Library Cluster
High School Library
Middle/Primary School Library
Agricultural Park Library
Village Book Station
County Public Library
Town Cultural Station
Town Cultural Station
Grassroot Private Library
18 CENTRAL LIBRARIES
Qinghai 青海 : 3
Gansu 甘肃 : 5
Shaanxi 陕西 : 2
JiangSu 江苏 : 2
Yunnan 云南 : 2
Guizhou 贵州 : 2
Shaanxi 山西 : 2
•25 Satellite Libraries
•Beijing 北京1 book barn for 4 migrant schools
40+ Libraries in 8 Provinces
Principles of Outreach
• Focusing on what matters to local people
• Involving local people as the key actors in the initiatives
• Promoting local partnerships
• Evaluating projects for sustainability
Outreach Element I – Locally Initiated Projects
Small projects - Grants to schools and community
libraries to fund locally initiated one-year projects.
Study of Local “Living Fossil” Jellyfish, 2009
Wende High School Library, Zhenyuan, Guizhou
Outreach Element I – Locally Initiated Projects (Cont’d)
Tongwei Ballad, 2010Xichuan Agricultural Park Library, Tongwei,
Gansu
Outreach Element II – From School to Community
Invite parents to library Read to the grandparents
Outreach Element II – From School to Community
(Cont’d)
School library brings bean cultivation techniques to local farmers,
Lijiashan, Qinghai, 2007
Outreach Element III – Partnership
• Collaboration within school library cluster, within community library cluster, and between school & community library clusters
• Collaboration with governmental, industrial, cultural, and educational entities
Example
• Soil Analysis @ Tongwei, Gansu – Small project, Jan. 2008 – Dec. 2008
• ICT Training for Farmers @ Tianzhu, Gansu - Extended project, May 2009 - May 2012
• Oral Healthcare Education @ Tongwei, Gansu – A component of Healthcare Education (Extended project), July 2009 - July 2012
Gansu Landscape
Tianzhu in June Tongwei in July
Tianzhu in AprilTongwei Village
Residence
Soil Analysis @ Tongwei No. 1 High School, 2008
ICT Training for Farmers @ Tianzhu, 2009-2012
Partners & their Roles
Tianzhu No. 1 High School
Partners & their Roles (Cont’d)
6 village schools in 4 agricultural areas
Partners & their Roles (Cont’d)
• CERLS
– Help design the training contents and approach
– Explore ways that remote volunteer teams can assist local teams in program design, execution and evaluation
– Explore ways that the project impact can be evaluated
Sample Activities – Tianzhu No. 1 High School
Sample Activities - 6 Village Schools
Sample Activities - CERLS
An online forum for trainees
Oral Healthcare Training @ Tongwei, 2009-2010
Partners & their Roles
Tongwei No. 1 High School
Tongwei Public Library
Partners & their Roles (Cont’d)
Sample Activities - Colgate
• Colgate
–Provides training material sets, each including tooth model, wall map, “Adventure to the Tooth Kingdom” cartoon.
–Donates 33,000 tooth cleaning kits as giveaways
Sample Activities – Tongwei No. 1 High School
Sample Activities – Satellite Schools
Sample Activities – Tongwei Public Library
Outreach Element IV– Evaluation
Outcome-based Planning and Evaluation (OBPE)
•A systematic way to plan user-centered programs and to measure whether they have achieved their goals
•Goes beyond documenting what you did and measures what difference you made in the life of your audience - how has your audience changed?
Self-paced OBPE Training• Evergreen Shaping Outcomes Course
http://evergreeneducation.org/wikipub/tiki-index.php
•Adapted Model from Institute of Museum and Library Services
http://www.shapingoutcomes.org/course/index.htm
The Logic Model
SITUATION ACTIVITIESSERVICES
INPUTS OUTPUTS
Resources a program uses
Quantity of work, products, and participants
The context of the program-organization’s mission
-audience needs
ACTIVITIESDevelopment & management tasks
SERVICESServices to audiences
Change in target audience in-knowledge
-skill-attitude-behavior-status-condition
OUTCOMES
EVALUATION
The Logic Model Worksheet
Major sections (http://evergreeneducation.org/wikipub/tiki-index.php?page=OBPE_logic_model ):
•Project Purpose Statement
•Audience Needs Assessment
•Project Partners and Stakeholders
•Project Elements
Learning Objectives/Service Outcomes => Service => Activities
=> Inputs and Work Products
•Outcomes Evaluation
•Budget and Division of Responsibilities Among Partners
It is for these smiles that we reach out … Along the way we discover our value and strength.
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