Pathfinder of Tourism in Malaysia

Pathfinder of Tourism in Malaysia2015

UNIVERSITI TEKNOLOGI MARA SHAH ALAMFACULTY OF INFORMATION MANAGEMENT

Master of Library Science (IM772)Business information Sources and Services (MLS733)

ASSESMENT:Pathfinder of Tourism in Malaysia

PREPARED BY:NURUL SYAHIDAH BINTI JAMALUDIN (2013146849)NOOR HAYATI BINTI MOHAMED (2013789623)

PREPARED FOR:ASSOC. PROF. DR. WAN AB. KADIR BIN WAN DOLLAH

June 30, 2015

Acknowledgement

In the name of Allah S.W.T. most gracious, most merciful... Assalamualaikum w.b.t..May Allah bless all the readers for this project.

Alhamdulillah, thank to Allah, my partner and I will finally able to finish up our project of the Business Information Sources and Services (MLS733) although the time constrains and other circumstances. Special thanks to our precious lecturer, Assoc. Prof. Dr. Wan Abdul Kadir bin Wan Dollah for all information, willingness, kindness and guidance in helping us while doing this project.

Assoc. Prof. Dr. Wan Kadir has plays an important role in completing this final project. Without his guidance and advice, all that we can say is, we will be completely hopeless. May Allah will able to reciprocate his kindness towards us.

Not forgotten about our beloved parents and friends that always giving moral supports when we are facing with the obstacles during completed this task.

At the end, we finish up this project successfully on the date line that has been given. Hopefully, our kind lecturer can accept it and can satisfy with it at all. We hope we successfully achieve a good grade in this subject. There is no words that can describe how relieve we are when we are able to finish this project. Again, thanks to all that have helped us through this hard time.

Nurul Syahidah Jamaludin | Noor Hayati Mohamed

What is tourism?Although many of us have been "tourists" at some point in our lives, defining what tourism actually is can be difficult. Tourism is the activities of people travelling to and staying in places outside their usual environment for leisure, business or other purposes for not more than one consecutive year. Tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customers' changing needs and desires, as the customers satisfaction, safety and enjoyment are particularly the focus of tourism businesses.TOURISM IN MALAYSIA

TYPES OF TOURISM IN MALAYSIA

CULTURAL TOURISMMalaysia boasts a stunning number of impressive cultural sites worth visiting, including five UNESCO World Heritage Sites. From the historic buildings of Georgetown on Penang and the Chinese, Indian, Portuguese, Dutch, and British legacies in Melaka (Malacca) to the tea plantations of the Cameron Highlands and the charming colonial architecture hidden beneath Kuala Lumpur's sky-scraping towers, the majority of Malaysia's popular cultural sites are located on the Malay peninsula (West Malaysia).

ADVENTURE TOURISMLeaving the beach resorts behind, Malaysia's wild jungles, volcanic peaks and fabulous national parks make this country an adventure destination to get anyone's blood pumping. Opportunities for hiking, jungle trekking, rock-climbing and wildlife expeditions abound. Try tracking elephants in Taman Negara, chasing orang-utans near Sabah and Sarawak on Borneo or searching out Malaysia's very own legendary Bigfoot in Endau-Rompin National Park.

MEDICAL TOURISMMalaysia has become a prime destination for medical tourists seeking safe and affordable medical attention. Medical tourists in Malaysia can avail themselves of English-speaking, internationally-trained doctors and modern facilities operating under internationally-recognized quality standards, stringently enforced by the country's Ministry ofHealth.

BEACH TOURISMJust as many of the world's most attractive beaches lie within Southeast Asia, a large proportion of Southeast Asia's most stunning stretches of seaside sand lie within Malaysia.

AGRICULTURAL TOURISMMalaysia's agricultural diversity has lent itself well to growing numbers of tourists seeking to cultivate an understanding of Malaysia's variety of soil-bred commodities. Many travel agencies offer tours to oil palm estates, rubber plantations, fish farms and fruit orchards where visitors can taste various exotic crops

MALAYSIA TOURISM LEADERDATO' SERI MOHAMED NAZRI ABDUL AZIZ

SalutationDato' SeriFull NameMohamed Nazri bin Abdul Aziz (15 May 1954)DesignationMenteri Pelancongan Dan Kebudayaan MalaysiaAffiliationKementerian Pelancongan Dan Kebudayaan Malaysia / Ministry Of Tourism And Culture MalaysiaTelephone03-8891 7001E-Mail mohamednazri@motac.gov.myMailing Address Kementerian Pelancongan Dan Kebudayaan Aras 18 No. 2 Menara 1, Jalan P5/6 Presint 5 Pusat Pentadbiran Kerajaan Persekutuan 62200 Putrajaya

THE FOUNDER OF EMKAY GROUPMUSTAPHA KAMAL BIN ABU BAKAR

EMKAY Group founder, Tan Sri Datuk (Dr) Haji Mustapha Kamal bin Haji Abu Bakar He started his career as a government civil servant serving in the district offices in Selangor. He made his debut in the corporate world as the General Manager of Shah Alam Properties Sdn Bhd, a subsidiary of Kumpulan Perangsang Selangor Berhad and then the sole investment holding and Management Company for the State of Selangor.M K Land Holdings Berhad is a Malaysia-based company engaged in investment holding and the provision of management services. It has 23 subsidiaries, including BML Management Sdn. Bhd., Bukit Merah Resort Sdn. Bhd., Dominant Star Sdn. Bhd., M K Development Sdn. Bhd., Prominent Valley Berhad, Saujana Triangle Sdn. Bhd. and Paramount Innovation Sdn. Bhd., among others.

INTERNATIONAL TOURISM LEADERSINGAPORE TOURISM FIGURE YEOH SIEW HOON

Yeoh Siew Hoon is a passionate advocate in the tourism industry The editor-at-large for SHY Ventures and founder and editor of Web In Travel (WIT)She was recognised as the Tourism Entrepreneur of the Year in the Singapore Experience Awards 2014. Yeoh is also an established speaker and facilitator at travel industry events and a published author. With almost 30 years of experience in the travel industry and expertise in media and marketing, Yeoh is responsible for many firsts in Singapore, including the founding of Web In Travel (WIT) in 2005. One of Asia's most respected travel editors and commentators; she knows the ins and outs of the travel business especially after covering the travel industry for more than two decades.Charismatic and dynamic

PATA YOUNG TOURISM ENTREPRENEURRYAN SANDERS

The winner of the 2010 PATA Young Tourism Entrepreneur Award in the 2010 Tourism Industry AwardsRyan started developing the business plan for Haka Tours while working in the UKAfter 18 months of planning, Haka Tours launched in mid-2007Based out of Christchurch, Haka Tours focuses on affordable, flexible and action packed adventure experiences and snow tours throughout New ZealandCustomers can pre-book a range of activities and upgrade options online to customise their tour Social media and video marketing campaigns are used to cost-effectively market the business internationallyHaka Tours now employs eight staff with annual turnover in excess of $1 millionEarlier this year Ryan purchased Haka Lodge, a 10 bedroom lodge in Christchurch

TOURISM IN MALAYSIAINFORMATION SOURCES

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SpeechSpeech by the Minister of Tourism & Culture Malaysia, Dato' Seri Mohamed Nazri Bin Tan Sri Abdul Aziz at the Asean Tourism Forum (ATF) Opening Ceremony (2014) at Borneo Convention Centre Kuching, Sarawak.Speech by the Minister of Tourism & Culture Malaysia, Dato' Seri Mohamed Nazri Bin Tan Sri Abdul Aziz at the Opening Ceremony of Asean Green Hotel Award 2014 (21 April, 2014) at Sarawak.Speech by the Minister of Tourism & Culture Malaysia, Dato' Seri Mohamed Nazri Bin Tan Sri Abdul Aziz at the Signing of Memorandum of Understanding between Ministry of Tourism and Culture, Malaysia and Visa (25 June, 2014) at Shangri-La Hotel, Kuala Lumpur. Speech by the Minister of Tourism & Culture Malaysia, Dato' Seri Mohamed Nazri Bin Tan Sri Abdul Aziz at the The Closing Ceremony & Handing Over of ATF 2015 Flag and Chairmanship to Myanmar (23 January 2014) at BCCK, Kuching, Sarawak.Speech by the Consulate General Malaysia, Melbourne at the Fiesta Malaysia 2012 (2012) at Melbourne.

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E-encyclopaediaBarbados tourism encyclopaedia. (1995-2015). Retrieved from http://www.barbados.org/"Tourism." International encyclopedia of the Social Sciences. (2008). Retrieved June 27, 2015 from http://www.encyclopedia.com/doc/1G2-3045302775.htmlWalton, J.K. (2015). Encyclopaedia Britannica: tourism. Retrieved from http://global.britannica.com/topic/tourism.

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