PATIENT ENGAGEMENT IN THE DIGITAL ERA- THE “NEW” HEALTHACARE CONSUMER

Dr. Reni Thomashttps://www.linkedin.com/in/dr-reni-thomas/

TRENDS OF TODAY- DIGITAL A KEY INFLUENCER

Patients becomingmore like consumers

Patient-centricmodel

Doctor-patients interactionsare becoming virtual

Convergence of digital healthand human interaction

Wastage due tonon-adherence

Healthcare costis spiraling

HEALTHCARE ORGANIZATIONS ARE STRUGGLING TO SOLVE BASIC CHALLENGES

How do I increase identification of treatable patients and ensure treatment is not prolonged?

Are there ways to monitor patients and collect data to improve their risk profile and prevent progression to adverse events like ER visits and re-admissions?How can I improve my interaction and engagement with patients for improving their adherence & health outcomes?

DIGITAL HAS BECOME CENTRAL TO BRAND PLANNING

• Digital as a key source of customer insight

• Digital as the anchor for patient experience and decision making

• Digital to drive outcomes and medical management

THE INFORMED HEALTHCARE CONSUMER

Consumers are aware of their genetic profile, risk profile and medical history

They are well informed and aware of the healthcare market and

products

They can demand specific treatments,place of service and look at mostcost-effective options

Want to embrace preventionand stay healthy

PATIENT CENTRIC APPROACH WITH THE PATIENT AT THE CENTER OF THE HEALTHCARE LANDSCAPE

PHARMAMANUFACTURER

HEALTHINSURANCE

HOSPITAL &PHYSICIAN

PHARMACY/RETAIL

COLLABORATIVE ECOSYSTEM!!

VIRTUAL DOCTOR-PATIENT RELATIONSHIPS

• Home health is increasing

• Virtual care delivery through digital tools

• Chronic or long term conditions managed in the community

• Only specialized and emergency treatment managed in the clinics and hospital

MANAGING THE QUALITY OF LIFE

Wearables trackthe quality of life

Comprehensive viewfrom multiple devices

Tests are also conductedthrough sensors

Increased adoptionof wearables

PRESSURE ON PHARMACEUTICALS TO PUT “PATIENT FIRST”

Pharma companies that succeed in patient engagement efforts increase their chances of regulatory and commercial success.

To productivelycollaborate withpatients, pharmacompanies need tofind better ways of communicatingwith them

Adoption of digital tools and incentivisation is key to the success of patient engagement

IT IS CRITICAL TO MANAGE THE DATA EXPLOSION IN HEALTHCARE AND USE IT EFFECTIVELY

IN SUMMARY…

All players in the healthcare

landscape need to come up with

innovative strategies and new business models to engage the “new”

healthcare consumer

Dr. Reni Thomashttps://www.linkedin.com/in/dr-reni-thomas/

Image Credit: crowdreviews.com