patient recruitment strategies
TRANSCRIPT
8/3/2019 Patient Recruitment Strategies
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Patient Recruitment strategies for EECP
therapy
1) Have a medical director MD cardiologist.
2) Have an EECP
supervisor.
3) Update the medical director and other staff practitioners weekly on the program census using
email or in their mailboxes.
4) Ask each referring practitioner to consider referrals each week.
5) Track some type of outcomes to help you promote its effects.
6) Have a poster in the waiting room; sample posters are in the Patient Recruitment Manual on the CD
ROM.
7) Have patient literature or flyer in all exam or patient rooms, samples are in the in the Patient
Recruitment Manual on the CD ROM.
8) Use the patient questionnaire to help identify patients on an ongoing basis
9) Create an EECP
patient bulletin board with info about EECP
therapy and patients who agree
to have their pictures on it.
10) Hold monthly patient educational seminars for interested parties including patient family members
to come in to see the patient educational video, see the treatment room, describe the benefits,
and fill out a questionnaire.
11) Look through the charts of tomorrow¶s patients. Note charts on known patients with extensive
heart disease.
12) Do a search and identify patients on Ranexa (ranolazine) or with one or more CABG surgery,
multiple stentings, cross reference with age 65 or older or Medicare as insurance.
13) Include EECP
therapy on your phone system and website.
14) Give each patient some info to pass out to his or her family or friends that might also benefit for
EECP
therapy.
15) Hospitals can benefit from DRG code searches with targeted mailing to patients admitted or
discharged with chest pain, angina, or CHF. Send a postcard to them describing your EECP
program (co-market with Cardiac rehab too if applicable).
16) Hospitals should get EECP
on post-cath orders, and discharge instructions for angina and CHF
patients.
17) Get EECP
therapy on the Grand rounds schedule.
18) Have the local newspaper and television station do a story about your EECP
therapy program.
19) Promote EECP
therapy in the hospital newsletter to both professionals and patients.
20) Allow the therapist or supervisor to do these things and the patients will be consistent.
EECP therapy does require some time for patient recruitment, but need not require expensive outlays
for advertising.