patricia brusha couple of chicks.com lakeshore...topic: multifunction printers - hp and lexmark...

6
President’s Message I hope everyone enjoyed John Stanton of The Running Room last month. He is an inspiration to us all. John’s triple win, creating a win for the customer, the company and the community, and their company motto “Success is...not knowing if you are working or playing!” is something we can all utilize! It was very exciting to present Lynn Zimmer and Alex Greene of YWCA a giant cheque in the amount of $21,675. We are truly honoured to assist a very worthy organization and the women and children it supports. This month we feature our members involved in the financial sector. What perfect timing to enquire about your RRSP contributions or tax tips. Our speaker this month will be Patricia Brusha, co-founder of Couple of Chicks.Com. Patricia will be speaking to us on internet marketing techniques. Today, with the internet being such an integral part of our businesses, we expect everyone will be able to benefit from Patricia’s expertise. Please remember to make the most of the networking opportunities available to you. Kathryn Fanning is the board member to contact for newsletter inserts or member news blurbs or contact Patti Clark to book a booth. Remember to sign up early for “Toonie Talk”. It is restricted to the first ten members. See you February 6th. Happy Networking, Colleen Hoggarth February 2008 February 6 th , 2008 Patricia Brusha Couple of Chicks.Com Patricia Brusha is the co-founder of “Couple of Chicks.Com” an Internet Marketing, Distribution & Revenue Measurement Company. She has spent 26 years working in the Hospitality Industry in the United States and Canada in the fields of Sales, Marketing, Internet Distribution and Revenue Management where her responsibilities were working with Multi-Branded portfolios along with Independent Hotels & Resorts. She has taken an active role in training including teaching at Macomb Community College in Michigan where she taught, Revenue Management Training and The Hospitality Selling Method. Patricia also developed and conducted multiple, “Understanding Internet Distribution” and “Strategies for Improving Revenue” Workshops. Along with her partner, Patricia also developed a successful series of “Get Cracking” workshops educating individuals on all aspects of marketing online. These workshops have been conducted for such notable clients as Travel Alberta and the Student Youth and Travel Association. Please join us as she shares her knowledge regarding search engine optimization (SEO), consumer usability, optimizing press releases and articles, and new online media such as RSS feeds and blogs.

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Page 1: Patricia Brusha Couple of Chicks.Com Lakeshore...Topic: Multifunction Printers - HP and Lexmark brands If you are a one person business or 100 person business these devices are reasonably

Cheri Davidson705.932.2244

www.firstharvest.ca

Learn 8 ways to grow any business...without advertising

Flexible marketing solutions from brainstorm to rollout.

Maureen Henderson, CSP™

Essential Staging Inc.Home Staging Experts

705 [email protected]

www.essentialstaginginc.com

10% off for WBN Members

(705) 748-3875

Lakeshore Designs

Tammy Mary Carolyn Melanie Christine

705.745.0339www.lazergraphics.com design branding print web display

Promoting and supporting women in business through personal and professional growth opportunities.

Women’s Business Network Box 1693 Peterborough, Ontario K9J 7S4Phone: 705-740-6199 • www.womensbusinessnetwork.net

2007/2008 Board of Directors

Club ProtocolMeetings are held at the Holiday Inn the first Wednesday of each month with the exception of January which is the second Wednesday. Social hour begins at 6:00pm.

Attendance of members and guests must be confirmed in advance of each meeting. If you do not receive a call the week prior, please call the hotline with your RSVP. Guests may come to a maximum of two regular meetings before full membership is required.

Display booth and/or table drops are available, for a member’s registered business only, on a first-come, first-served basis, and must be reserved in advance of each meeting. A door prize is required for each display or drop. Contact Patti Clark, Past President [email protected].

Keep the Network informed about your business and/or community events by contacting Kathryn Fanning, Bulletin Director [email protected].

Newsletter advertising is available for $35 per single page insert. Inserts must be supplied pre-folded by the 15th of the month for inclusion in the next mailing. Call or email Kathryn Fanning, [email protected] to book your insert.

Concerns or questions related to the Women’s Business Network, its Board and/or members, should be directed to your President, Colleen Hoggarth, [email protected]. All concerns will be addressed in a timely fashion.

Special dietary meals require one weeks notice. Please advise your board representative.

Annual Membership Fee for 2007/2008 is $325.00 or $425 for corporate. Convenient payment options may be discussed with Sally Harding or Laura Foster. Just want to try us out or bring a friend? Guests may attend for a fee of $35.00.

On-line membership and guest registration is available at www.womensbusinessnetwork.net.

Take the Lead - with Ontario E-lite Dog Training Preparing you and your dog for your lifestyle

We offer evaluations and custom training packagesTailored to meet the lifestyle needs of you and your dog

20+ years experienceProfessional IACP memberRemote training specialistVeterinarian recommended

Karen LawsBethany Ontario

Ph: 705-277-1503www.OntarioEliteDogs.ca

Colleen Hoggarth, PresidentB: (705) 876-1717 x203F: (705) [email protected]

Patti Clark, Past PresidentB: (705) 745-7694 F: (705) [email protected]

Anne Marie Maly, Secretary B: (705) 740-6035 F: (705) [email protected]

Lisa Smith, Publicity DirectorB: (705) 740-6581 F: (705) [email protected]

Amy Simpson, Social DirectorB: (705) 876-1177 x125 F: (705) [email protected]

Sally Harding, Membership DirectorB: (705) 652-6118 F: (705) [email protected]

Kathryn Fanning, Bulletin DirectorB: (705) 745-4641 x235 F: (705) [email protected]

Deborah Paris, Director At LargeB: (705) 652-6444 F: (705) [email protected]

Susan Joyce, Director at LargeB: (705) 755-0321 F: (705) [email protected]

Kim Appleton, Technical DirectorB: (705) 750-0476 x71 F: (705) [email protected]

Laura Foster, Membership DirectorB: (705) 748-5155 F: (705) [email protected]

Margaret Jackson, Social DirectorB: (705) [email protected]

WBN 2007-2008 Shell.indd 1 07/11/22 14:05:29

President’s Message

I hope everyone enjoyed John Stanton of The Running Room last month. He is an inspiration to us all. John’s triple win, creating a win for the customer, the company and the community, and their company motto “Success is...not knowing if you are working or playing!” is something we can all utilize!

It was very exciting to present Lynn Zimmer and Alex Greene of YWCA a giant cheque in the amount of $21,675. We are truly honoured to assist a very worthy organization and the women and children it supports.

This month we feature our members involved in the financial sector. What perfect timing to enquire about your RRSP contributions or tax tips.

Our speaker this month will be Patricia Brusha, co-founder of Couple of Chicks.Com. Patricia will be speaking to us on internet marketing techniques. Today, with the internet being such an integral part of our businesses, we expect everyone will be able to benefit from Patricia’s expertise.

Please remember to make the most of the networking opportunities available to you. Kathryn Fanning is the board member to contact for newsletter inserts or member news blurbs or contact Patti Clark to book a booth. Remember to sign up early for “Toonie Talk”. It is restricted to the first ten members.

See you February 6th.Happy Networking,Colleen Hoggarth

February 2008

February 6th, 2008

Patricia Brusha Couple of Chicks.Com

Patricia Brusha is the co-founder of “Couple of Chicks.Com” an Internet Marketing, Distribution & Revenue Measurement Company. She has spent 26 years working in the Hospitality Industry in the United States and Canada in the fields of Sales, Marketing, Internet Distribution and Revenue Management where her responsibilities were working with Multi-Branded portfolios along with Independent Hotels & Resorts. She has taken an active role in training including teaching at Macomb Community College in Michigan where she taught, Revenue Management Training and The Hospitality Selling Method. Patricia also developed and conducted multiple, “Understanding Internet Distribution” and “Strategies for Improving Revenue” Workshops. Along with her partner, Patricia also developed a successful series of “Get Cracking” workshops educating individuals on all aspects of marketing online. These workshops have been conducted for such notable clients as Travel Alberta and the Student Youth and Travel Association.Please join us as she shares her knowledge regarding search engine optimization (SEO), consumer usability, optimizing press releases and articles, and new online media such as RSS feeds and blogs.

Page 2: Patricia Brusha Couple of Chicks.Com Lakeshore...Topic: Multifunction Printers - HP and Lexmark brands If you are a one person business or 100 person business these devices are reasonably

www.kimwinterjewellery.ca741-1480

Website: www.bettysellshomes.net

Peterborough

Development Corporat ion

Judy Heffernan

WBN 2007-2008 Shell.indd 2 07/11/22 14:05:36

ANNUAL FINANCIAL FAIR 6:00 – 7:00

Don’t miss the 2nd Annual Financial Fair to be held in Holiday Inn’s Garden Court between 6:00 – 7:00 p.m. Women from all areas of the financial industry will be on hand to display their services, answer your questions and provide information to get you fiscally fit in 2008! To register your guests, please go to www.womensbusinessnetwork.net, hit the guest registration button and follow the instructions. It’s easy and quick!

WBN Financial Fair ParticipantsBertram Insurance & Financial Services Shelley BertramImmunotec Independent Distributor Bonnie WhiteC21 United Realty Betty JohnsonInvestor’s Group Betty Halman-PlumleyImmunotec Independent Distributor Dr. Catherine OwensSun Life Financial Kathleen FirthGreater Peterborough CFDC Judy HeffernanEthel Shackleton Insurance & Financial Services Ethel ShackletonRBC Cheryl KellyTD Canada Trust, Chemong Rd Alison LoxtonMortgage Diversity Group Kathryn FanningThe Co-Operators Denise DarlingEnergize Your Business;Acceler8 Your Profits Karen LawsInvestor’s Group Career Symposium Katie HeffernanDarling Insurance Annie Siegel

February Menu

• Rolls and butter• Brie cheese wrapped in Filo Pastry with blueberries• Veal Parmesan & angle hair pasta and vegetables• Vegetarian- 3 cheese cannelloni• Chocolate cup filled with a fruity mousse• Coffee and tea

When you respond in regards to your attendance, please let us know if you would like a vegetarian meal, regular meal, gluten-free meal or if you have any allergies. Please note that if you have an allergy, we will need to know how severe your allergy is.

Birthdays

Bhavna Patel Jan 19 Mary Rorke Jan 19 Betty Halman-Plumley Jan 28 Erica Cherney Feb 3Sarah Tate Feb 6 Betty Johnson Feb 7

Page 3: Patricia Brusha Couple of Chicks.Com Lakeshore...Topic: Multifunction Printers - HP and Lexmark brands If you are a one person business or 100 person business these devices are reasonably

Confidential & Affordable Call 742-4258

Helping Turn Things Around

[email protected]

Who is taking care of YOU?

Betty Halman-Plumley 876-1282 ext. [email protected]

174A Charlotte Street, Peterborough, Ont, K9J 2T8www.justtoys.ca Phone: 705.750.0859

ˇ Toys, Board Games, Puzzles, Arts and Craftsˇ Robotic, After School and Weekend Programsˇ Birthday Parties and Children’s Gift Registryˇ Day Care Supplies

753 Erskine Ave.,Peterborough, ON K9J 7Y6E-mail: [email protected]

Tel: (705) 876-1177 ext. 125Fax: (705) 876-9515

Website: www.microageptbo.com

“Celebrating 25 years in Peterborough”

trillium servicesmental health programs

Jennifer RobertsonProgram Manager

Tel: 705-930-2095 [email protected]

Kathryn FanningRetail Sales/Marketing ManagerTel: (705) 745-4641 ext. 235Fax: (705) 741-3217E-mail: [email protected]

w w w . p e t e r b o r o u g h e x a m i n e r . c o m

The #1 Source for News and Information in Peterborough

Creating Marketing Solutions

in Print and Online

WBN 2007-2008 Shell.indd 3 07/11/22 14:05:41

Member News (cont’d)Amy Simpson – MicroAgeMicroAge is pleased to announce a WBN Lunch and Learn! Thursday February 21st 12-1pm Topic: Multifunction Printers - HP and Lexmark brands If you are a one person business or 100 person business these devices are reasonably priced and will make your business more productive!! Scan to email/ color copies/ fax/ print will all be reviewed as well as a hands-on demonstration. MicroAge is the only provider in Peterborough authorized to service and support these units! Lunch is provided RSVP by February 18th to Kathryn Fanning @ 876-1177 x 149

Wanda Clancy – PartyLite Consultant I know time has gone quickly, but I would like to thank the WBN for allowing me to be part of the wonderful Christmas celebration by providing the unscented votive candles that were in the centre pieces at the Parkway Place.

Jennifer Robertson – LifeStories Therapy and ConsultingFebruary is the month to celebrate and enhance our relationships - romantic and family! Jennifer can help you work to add to your relationships through an integrative therapeutic approach. A single session can often help you make significant changes. Contact Jennifer to set up a time to come in and tell your story. (705) 932-5134 or [email protected]

The Holiday Inn Peterborough WaterfrontJoin us for All You Can Eat Prime Rib Thursdays! Enjoy your choice of Caesar or Greek salad, fresh bread, loaded baked potatoes and the best Prime Rib in town. $19.95 for all local guests. Reservations are recommended 705-740-6564.

Denise Darling – The Co-operatorsKnowledge is POWER! Let us share from our experiences and put you in the driver’s seat toward a successful financial future! Join us for a special evening expert advice for women only!

WHEN Tuesday February 12th 2 & 7pmWHERE The Co operators Claims Office 1755 Lansdowne Street West PETERBOROUGHSPEAKER Denise Darling – AGENTRSVP Audrey or Heidi at 749 2667 or by email [email protected]

Here is a list of members who brought door prizes for either their involvement in the January Health Fair or providing table drops...thank you to all who participated!

Debra Rimes Kawartha Clean Safe WaterSally Harding Nightengale NursingCathy Owens Owens ChiropracticDayna Clancey Results FitnessBonnie White (x2) Immunotec Research IncLinda Frampton Walk In Style +Karen Maki Trent Continuing EducationLuann Ford Mariposa Handmade ChocolatesSylvia Boire Angevaare MazdaThe Running RoomKim Belfry Peterborough OptometricLisa Ryan Integrity Massage & WellnessMarlaine Bennett Bennett’s Home FurnishingsBeata Bak Arbonne International

Page 4: Patricia Brusha Couple of Chicks.Com Lakeshore...Topic: Multifunction Printers - HP and Lexmark brands If you are a one person business or 100 person business these devices are reasonably

Confidential & Affordable Call 742-4258

Helping Turn Things Around

[email protected]

Who is taking care of YOU?

Betty Halman-Plumley 876-1282 ext. [email protected]

174A Charlotte Street, Peterborough, Ont, K9J 2T8www.justtoys.ca Phone: 705.750.0859

ˇ Toys, Board Games, Puzzles, Arts and Craftsˇ Robotic, After School and Weekend Programsˇ Birthday Parties and Children’s Gift Registryˇ Day Care Supplies

753 Erskine Ave.,Peterborough, ON K9J 7Y6E-mail: [email protected]

Tel: (705) 876-1177 ext. 125Fax: (705) 876-9515

Website: www.microageptbo.com

“Celebrating 25 years in Peterborough”

trillium servicesmental health programs

Jennifer RobertsonProgram Manager

Tel: 705-930-2095 [email protected]

Kathryn FanningRetail Sales/Marketing ManagerTel: (705) 745-4641 ext. 235Fax: (705) 741-3217E-mail: [email protected]

w w w . p e t e r b o r o u g h e x a m i n e r . c o m

The #1 Source for News and Information in Peterborough

Creating Marketing Solutions

in Print and Online

WBN 2007-2008 Shell.indd 3 07/11/22 14:05:41

Kathryn FanningNewsletter Submissions – Blurbs & InsertsPlease contact Kathryn Fanning at [email protected] or 876-6522 for newsletter blurbs & inserts. The deadline for the March newsletter is February 11th for blurbs (approx 60 words) and February 15th for inserts (single 8-1/2 x 11 sheet folded - $35 charge).

Coming In MarchMarch 5, 2008 – Formal Networking Evening Yet another great opportunity to showcase your business! This is a great opportunity for you to show the rest of the network what you and your business are all about! Come and get more acquainted with members and guests as we gather to share stories about our businesses, our passions, our dreams and how each of us has something unique to offer and share in return. Bring your brochures and business cards and be prepared to speak to your table mates for 5-6 minutes about your business!

Small Businesses Share 5 Common Mistakes; Too Much EgoReprinted from The National Post 2007Parts 1, 2 & 3

Vancouver - You’ve built a better mousetrap but the world isn’t beating a path to your door. What’s gone wrong? People who have made careers working with small business owners say they see the same mistakes preventing entrepreneurs from reaching their full potential.

Mistake #1Too much entrepreneurial ego. Small business owners, especially home-based and those in their startup years, have a tendency to try to do everything themselves, says Tina Gilbert, chief executive of Small Business BC. “We sometimes call it the entrepreneurial ego -- not necessarily recognizing when they need to bring in external expertise.”Trying to be the bookkeeper, the IT support and the communications manager will keep you away from your core responsibilities and ultimately damage profitability and growth.

Mistake #2Build it and they will come. The world may need your product or service but will they buy it?Failure to conduct thorough market research is the leading cause of small business failure, says Dean Barbour, self-employment manager at Vancouver-based Westcoast Community Enterprise, part of a federally funded program to help budding entrepreneurs. He says the four key elements of market research are: know your industry, know your market, know your competition and know your target audience.

Mistake #3Sticking to your guns. The road to ruin is failing to review your business plan after a year or two to see if you are meeting your goals, says Wellington Holbrook, senior vice-president with the Business Development Bank of Canada. “We often see entrepreneurs who stick to an idea too passionately because they believe it is the right idea,” he said. “Sometimes being open to change, or adjusting, amending or reinventing the way an idea can be utilized, can make them more successful.”

Watch for the March WBN newsletter for the continuation of this article

Page 5: Patricia Brusha Couple of Chicks.Com Lakeshore...Topic: Multifunction Printers - HP and Lexmark brands If you are a one person business or 100 person business these devices are reasonably

www.kimwinterjewellery.ca741-1480

Website: www.bettysellshomes.net

Peterborough

Development Corporat ion

Judy Heffernan

WBN 2007-2008 Shell.indd 2 07/11/22 14:05:36

New Member Meeting – Date & Location ChangeFebruary 13th, Holiday Inn, 5:30-6:30

We welcome all new members to a fun and informative evening with your board members on Wednesday, February 13th, 5:30 p.m. in the Gallery room at Holiday Inn Peterborough Waterfront. Please notify Laura Foster to confirm your attendance by email [email protected] The board members have received many requests from members for a “buddy system” to be put in place. For many of us, attending the first few meetings can be very overwhelming. If you would like to be partnered up with someone at our next meeting please contact Colleen Hoggarth 876-1717 or by email [email protected]

Member News

Beata Bak – Arbonne InternationalPlanning a winter getaway? Remember to take care of your skin. 90% of visible signs of aging is due to sun exposure. Arbonne offers 8 products formulated with technologically-advanced Nanospheres and anti-aging elements to support skin before the damage is done. Products will change YOUR SKIN. The business will change YOUR LIFE ! Contact Beata Bak 705-748-6541 or [email protected]

Sarah Tate – Habitat For Humanity Peterborough & DistrictBoard Members NeededHabitat for Humanity Peterborough & District is currently seeking resumes of candidates interested in joining our Board of Directors. Members at Large commit to sitting on at least one committee. Two leadership roles require individuals looking for a specific challenge: Building Committee Chair - Project & team management skills required. Building knowledge, materials acquisition, and building design skills an asset. Volunteer Committee Chair - Volunteer co-ordination and communication skills required.Please forward resumes to [email protected]

Linda Devine – Life Coach/Guide/Wellness Practitioner1st Annual Peterborough Wellness ExpoJoin us for the 1st Annual Peterborough Wellness Expo showcasing some of Peterborough’s Top Alternative/Holistic Health Care Practitioners, Products & Services. The event will be held at the Evinrude Centre on Saturday, May 31, 2008 from 10 am to 4 pm. Our goal is to create an Annual Wellness Expo to promote the many talented and gifted practitioners in Peterborough, to inform the consumer of all the great products and services available in our city, and to offer everyone a chance to sample these Products and Services. For exhibitor or sponsor information please contact Linda Devine at 745-2154 or email [email protected].

Page 6: Patricia Brusha Couple of Chicks.Com Lakeshore...Topic: Multifunction Printers - HP and Lexmark brands If you are a one person business or 100 person business these devices are reasonably

Cheri Davidson705.932.2244

www.firstharvest.ca

Learn 8 ways to grow any business...without advertising

Flexible marketing solutions from brainstorm to rollout.

Maureen Henderson, CSP™

Essential Staging Inc.Home Staging Experts

705 [email protected]

www.essentialstaginginc.com

10% off for WBN Members

(705) 748-3875

Lakeshore Designs

Tammy Mary Carolyn Melanie Christine

705.745.0339www.lazergraphics.com design branding print web display

Promoting and supporting women in business through personal and professional growth opportunities.

Women’s Business Network Box 1693 Peterborough, Ontario K9J 7S4Phone: 705-740-6199 • www.womensbusinessnetwork.net

2007/2008 Board of Directors

Club ProtocolMeetings are held at the Holiday Inn the first Wednesday of each month with the exception of January which is the second Wednesday. Social hour begins at 6:00pm.

Attendance of members and guests must be confirmed in advance of each meeting. If you do not receive a call the week prior, please call the hotline with your RSVP. Guests may come to a maximum of two regular meetings before full membership is required.

Display booth and/or table drops are available, for a member’s registered business only, on a first-come, first-served basis, and must be reserved in advance of each meeting. A door prize is required for each display or drop. Contact Patti Clark, Past President [email protected].

Keep the Network informed about your business and/or community events by contacting Kathryn Fanning, Bulletin Director [email protected].

Newsletter advertising is available for $35 per single page insert. Inserts must be supplied pre-folded by the 15th of the month for inclusion in the next mailing. Call or email Kathryn Fanning, [email protected] to book your insert.

Concerns or questions related to the Women’s Business Network, its Board and/or members, should be directed to your President, Colleen Hoggarth, [email protected]. All concerns will be addressed in a timely fashion.

Special dietary meals require one weeks notice. Please advise your board representative.

Annual Membership Fee for 2007/2008 is $325.00 or $425 for corporate. Convenient payment options may be discussed with Sally Harding or Laura Foster. Just want to try us out or bring a friend? Guests may attend for a fee of $35.00.

On-line membership and guest registration is available at www.womensbusinessnetwork.net.

Take the Lead - with Ontario E-lite Dog Training Preparing you and your dog for your lifestyle

We offer evaluations and custom training packagesTailored to meet the lifestyle needs of you and your dog

20+ years experienceProfessional IACP memberRemote training specialistVeterinarian recommended

Karen LawsBethany Ontario

Ph: 705-277-1503www.OntarioEliteDogs.ca

Colleen Hoggarth, PresidentB: (705) 876-1717 x203F: (705) [email protected]

Patti Clark, Past PresidentB: (705) 745-7694 F: (705) [email protected]

Anne Marie Maly, Secretary B: (705) 740-6035 F: (705) [email protected]

Lisa Smith, Publicity DirectorB: (705) 740-6581 F: (705) [email protected]

Amy Simpson, Social DirectorB: (705) 876-1177 x125 F: (705) [email protected]

Sally Harding, Membership DirectorB: (705) 652-6118 F: (705) [email protected]

Kathryn Fanning, Bulletin DirectorB: (705) 745-4641 x235 F: (705) [email protected]

Deborah Paris, Director At LargeB: (705) 652-6444 F: (705) [email protected]

Susan Joyce, Director at LargeB: (705) 755-0321 F: (705) [email protected]

Kim Appleton, Technical DirectorB: (705) 750-0476 x71 F: (705) [email protected]

Laura Foster, Membership DirectorB: (705) 748-5155 F: (705) [email protected]

Margaret Jackson, Social DirectorB: (705) [email protected]

WBN 2007-2008 Shell.indd 1 07/11/22 14:05:29