patricia duy - frs ltdcleaning doctor franchise opportunity the four franchise options, a, b, c or...

the cleaning and restoration professionals

My phone just keeps ringing, it’s brilliant for businessRory O’Donoghue

For me, it’s about thesatisfaction and the rewards I get from seeing happy clientsPatricia Duffy

My initial target income was £2,500 per month, which I reached within six monthsDerrick Hands

13893 cleaning doc franchise summaryd_Layout 1 20/03/2012 12:43

An in-demand, home-basedbusiness serving home ownersand businesses in your localterritory

As a Cleaning Doctor franchisee you will own andoperate your own cleaning and restoration business.You will be fully equipped and trained in marketing,sales, customer care, services, equipment, materials,vehicles, administration and growing the business.You will be guided each step of the way by anexperienced mentor.

Your business can be run from a home-officelocation, and operates from a fully equipped andvibrantly liveried vehicle. You can start with anowner operated business and progress to a multi-team, multi-vehicle operation.

Welcome

Cleaning DoctorFranchise Opportunity


Investigate your potential. Take a trip through your local areaand look around. In everydirection there are homes, offices,hotels, guesthouses, care centres,restaurants, factories, hospitals,the list is endless.

All these properties have one thing in common – theyregularly need their carpets and upholstery, hardfloors, windows and exterior surfaces regularlycleaned and maintained. For commercial clients, highstandards of hygiene are a must. Add this todomestic cleaning, and you can really start tounderstand that cleaning is a massive sector.

Today, more than ever, people are living busylifestyles and with the changes in global economiesdomestic and commercial owners are not buying newor replacing. They are restoring and holding on towhat they have. The cleaning industry is one of thefastest growing sectors of business in the UK:(Source Cleaning & Maintenance Journal), and youcan be a part of it now using innovative strategiesthat have been perfected from knowledge gainedthrough twenty-six years experience in the cleaningindustry.

Developed by William Little of Cleaning Doctor, aCleaning Doctor Franchise will allow you to tap intothis opportunity and grow a profitable, hands-on,owner-operated business that you can run from yourown home. You can relax in the knowledge that thebusiness is fine-tuned with superior technical andmarketing concepts which will get your phoneringing and see you quickly delivering a service thatwill out perform any competitor.

We provide our franchisee with...• a comprehensive state of the art equipment

package• full training• ongoing comprehensive support• exclusive marketing programmes

You will have all the reasons why a customer will callyou first, use you first, and you will reap thebenefits. Running your own Cleaning Doctorbusiness, you can gain control of your life. You willhave the satisfaction of seeing great results and youwill be recompensed for your efforts.

Franchisees receive support in a home-based, low-cost, high-profit, repeat business that virtually alldomestic and commercial clients have a need for.Each franchisee is afforded the opportunity toreplicate a proven Cleaning Doctor franchise optionin his or her exclusive territory. This ensures abusiness is delivered by certified, enthusiastic andskilled business owners which will grow into a low-cost, high profit repeat business franchise operation.

If you already have a Cleaning Doctor franchisee inyour area, you will immediately be able to tap intotheir existing customer base. They will be promotingyour new business as you will be jointly promotingthe already established brand of your franchisecolleague - a win win situation at no additional costto you.

Introduction

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William Little



The four franchise options, A, B, Cor D, are available in eachprotected territory.

Each franchise is independentlyowned and operated.

Where there is more than oneoption operational in a particularterritory the two, three or fourfranchisees work closely withtheir network partner(s) inmarketing and customer referrals.

A more comprehensiveprospectus is available when you have selected the optionyou’re interested in.

Option A Cleaning Doctor® Carpet, Curtain and Upholstery Cleaning Services

• Carpet cleaning incorporating both a wet and drysystem.

• Upholstery cleaning.• Curtain cleaning.• Mattress cleaning. • Spot, stain and odour removal.• Stain protection services.• Dust mite elimination.• Oriental rug cleaning.• Emergency services – fire, smoke and flood

restoration.

Option BCleaning Doctor® Floor Restoration, Cleaning & Maintenance Services

• Hard Floor Cleaning • Hard Floor Restoration & Cleaning• Wooden Floor Restoration & Cleaning• Dust Free Sanding & Sealing• Marble Cleaning• Marble Polishing• Limestone, Terracotta & Slate• Amtico, Karndean & Vinyl• Stone Cleaning• Marble & Granite Repairs

Option CCleaning Doctor® External Cleaning & Maintenance Services

• High level and low level domestic and commercialwindow cleaning using Cleaning Doctor’s Clean &Gleaming Window Cleaning System.

• Power-washing of domestic and commercialproperties.

• Lawn cutting service: if desired optional in thepack.

• General exterior maintenance of grounds andproperties.

Option DCleaning Doctor® Home Cleaning Services:

• Regular weekly cleaning• Fortnightly house cleaning.• Deep / Spring cleaning.• One off special event cleaning.• End of tenancy cleans.• New build cleans.• Commercial contract cleaning.

Franchise Options


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Cleaning Doctor has one of the best equipment packagesavailable in the industry. This, together with our comprehensivetraining, exclusive marketing systems, energetic launchprogramme, and on-going support, means that Cleaning DoctorFranchisees are fully operational professionals right from thestart. Technical and other support is constantly available andfranchisees are secure in the knowledge that advice from HeadOffice is only a phone call away. Cleaning Doctor Head Officeprovides a comprehensive franchise package containing all ofthe ingredients necessary for the successful launch and ongoingsupport of the business.

With a Cleaning Doctor Franchise, you get...

A Thorough One To One Training ProgrammeIncluding classroom-based and practical training at Head Officeand also in-the-field training in the franchisees own territory,ensuring the franchisee becomes competent in every area, frommarketing to provision of the services and administration.

Professional CoursesIn addition to the training programme, franchisees attendspecialised training courses to certify them to national andinternational standards, ensuring the franchisee is kept up todate on technical developments and specialist subjects.

Marketing PackageThe new franchisee is fully trained in marketing techniques andstrategies that have proven to be extremely successful.

An Effective Launch ProgrammeThe launch programme is designed to have a massive impact inthe franchisee’s area, through press and show activities. This,coupled with local press advertising and social media marketingensures that the public quickly become aware of the newFranchise.

Sales Promotional MaterialsTo help generate new business and to sell additional servicesfull colour brochures are personalised for your business.

Personalised Stationery PackageConsisting of all stationery and forms necessary to operate andmake your business professional and profitable, including theCleaning Doctor Logo and personalised to the franchisee.

Internet ServicesThe Cleaning Doctor website promotes the Cleaning DoctorNetwork and each franchisee has a dedicated mini-site and aunique e-mail address, as well as their own branded facebookbusiness page, twitter address, and access to upload and linkvideo to the Cleaning Doctor’s 6 Youtube channels.

Corporate UniformsTwo full sets of the corporate uniform are supplied.

EquipmentThe equipment supplied will depend on which Option, A, B, C orD the franchisee is engaged in, but will be the best available,state of the art machinery and chemicals - full details availableon request.

Preparation of the VehicleIncluded in the package is the design and fitting of CleaningDoctor livery to a suitable vehicle. Cleaning Doctor Head Officewill give direction on the selection of a suitable vehicle.

Comprehensive ManualsAn Operations Manual, together with technical manuals and acomprehensive step-by-step marketing and business-buildingmanual.

Licensing RightsThe franchisee receives the right to trade exclusively for theirparticular services in a defined, protected territory under theCleaning Doctor corporate identity and trademark.

Support as Part of the Cleaning Doctor Network

Learn professional skills.

Learn tried and provenmarketing systems.


11 CRITICAL QUESTIONS you MUST ask if you want tochoose the right franchiseand avoid costly mistakes.

Also includes a VITAL 78 POINTCHECKLIST you must consider.

It’s yours and it’s FREE.

About to Invest in a Franchise?

This eBook has been written by a highly successfulFranchisor with over 26 years experience creating and developing a very profitable and comprehensivefranchise business.

This guide will educate you on exactly how to choose the rightopportunity. In it, you’ll find everything you need to knowabout how to ensure the franchise you choose is one that will motivate, excite and inspire you as well as enhancing thelifestyle of you and your family.

This eBook contains completely free advice. It is given to youas an aid to checking out any franchise opportunity. It is notspecifically aimed at getting you to enquire any further about aCleaning Doctor Franchise. However, if after reading the eBookyou want to know more about a Cleaning Doctor franchise, wewould be delighted to hear from you.

Please log onto www.cleaningdoctorfranchise.net/about-cleaning-doctor/roadmap-to-a-franchise and fill out a fewdetails to receive this eBook completely free.

Roadmap to a Franchise



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Investment Required and Franchise Costs

Initial Franchise FeeThe initial franchisee fee will depend on which CleaningDoctor option you are investing in. It ranges from £10,450 forour entry level option to £27,500 for our top level package.The cost differences are due to the different amounts ofequipment and training required for each option. However,be rest assured, the equipment and training is comprehensive,whatever the option. Detail will be discussed when we haveour first significant discusion.

BorrowingIf financing is necessary the high street banks will usuallyrequire you to provide a minimum personal investment, forexample £6,000, before they consider financing theremainder: typical £6 – 12K, depending on the franchise costand your personal circumstances. A sound business plan willbe required by most lenders.

Reserve / Working CapitalWe also suggest that you have a reserve of £3 - 6K foroperating expenses until your business is up and running.

Monthly FeesOur fixed-fee, management support services are a greatbenefit to our franchisee. The more franchisees earn, themore they retain. We do not set unrealistic targets.

Franchise companies usually charge a monthly royalty fee,which is typically a percentage of gross sales; for example 9%to 15% of gross sales. At Cleaning Doctor we believe that thepercentage route is not really a fair system. We charge a fixedmonthly fee, which is a Management Services Fee (MSF). Weknow that Cleaning Doctor franchisees are comfortable in theknowledge that the more they earn the more they keep (less,of course, tax, which the Government will require). Thesimplified MSF payment also ensures that franchisees do nothave to submit heavy financial statements to head officeevery month.

The Earnings OpportunityWhen you sign up with Cleaning Doctor, you are not justbuying a job; you are investing in a proven and profitablefranchise business, built on years of experience and manythousands of investment. With over twenty years ofexperience, we know that every franchise has the potential togo from a one van (average £60,000) to a 3 or 4 van business(average £150,000 - £200,000) as their business skills areperfected, and whenever it suits them, if they areenthusiastic, follow our system and have the will to succeed.

With Cleaning Doctor you are Investing in a Provenand Profitable Business


Franchisee Testimonials


It was Managing Director Willie Little’sfantastic commitment to the business thatimpressed me enough to get on board - hegenuinely cares about helping individualfranchisees achieve their personal goals.

I launched the first ‘Option B’ franchiseproviding floor restoration services fiveyears ago, and have now developed theproven business systems for the national

development. There is a lot of technical knowledge involved infloor restoration, and I relish tackling something different every

day. I just enjoy people seeing the changes I can make and thefinish I can provide to their floors.

The market has grown fantastically in the last five years, andwe’ve launched a first class franchise package. I increased myturnover threefold in the last five years, and generate morework than I can do - the problem is getting days off!

My next step will be to turn it into a multi-van operation, bringon a couple of employees and train them up.

Option B franchisee Felim Mulligan

At the beginning of 2006 I decided that thetime was right to tear myself away from aboring but comfortable existence workingfor a multi-national organisation. Aftermuch deliberation and soul searching, Iplumped for a Cleaning Doctor franchise.

During my first year I met a number of theexisting franchisees. They are all, withoutexception, sound as a pound, helpful and

very eager and willing to help with any question you may haveor to offer advice/ encouragement to put your mind at ease. Theback up from head office is also without equal!

This really was the best decision I have ever made. Working foryourself gives you great flexibility and autonomy, with theadded value of knowing that there is a great team behind you.The difference here is that they are supportive – no chasingfigures or targets.

My life has been turned around, very much for the better. I canonly thank Cleaning Doctor for this opportunity and say thatthere is no other franchise that I feel can come close to the“family” network built by William Little and the team atCleaning Doctor head office.

Option A franchisee Bill Weir

My life has been turnedaround, very much for thebetter. I can only thankCleaning Doctor for thisopportunity and say that thereis no other franchise that Ifeel can come close to the“family” network built byWilliam Little and the team atCleaning Doctor head office.

The market has grownfantastically in the last fiveyears, I’ve increased myturnover year on year.


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I launched my Cleaning Doctor franchise inSeptember 2008 and in my first year oftrading achieved a turnover of £50,000. I’mcurrently looking to expand my businessand within the next six months I want tohave a second van on the road. There is alot of potential for my business as thebrand is head and shoulders abovecompetitors in my area.

I bought my business from its previous franchise owner so thebrand was already well known in my territory, however I havealso developed its recognition further. Before launching my

franchise I worked as an accomodation manager in a local hotel.I had wanted to do something different for a while when I cameacross an advert for the Cleaning Doctor franchise.

As well as receiving intensive training, which covered everyaspect of the cleaning and day to day running of the business, Ihave also had fantastic support from head offiice.

Although running my business is hard work I really enjoy owningit and I like the satisfaction I get from seeing clients happy withthe work I do.

Option D franchisee Patricia Duffy

Willie and his team is a mentor to mybusiness - to me their support is invaluable- you just don’t get that if you start out onyour own. I felt the urge for totalindependence and wanted to strike outwith a business of my own, but recognisedthat I needed help on the financialmanagement side of running a business.The Cleaning Doctor franchise optionoffered me the opportunity to get started,

and with continued support from Head Office it was simple. I launched my franchise in August 2008 and, thanks to themarketing conducted through other Cleaning Doctor franchisesin my area, I had business as soon as I started.

With Cleaning Doctor it’s a case of nothing is a problem - anytime I’ve needed help, Head Office has responded and anyproblems or concerns were sorted. The equipment is top of therange - there’s no corners cut.

I have two full time employees cleaning windows while I am full-time on the pressure washing service. I do a small bit oflocal advertising but in the main the work comes in throughword of mouth and we are kept busy by that. If the next 12months continue like the last 12 months I will be forced toexpand and take on more people.

Option C franchisee Trevor Corrigan

As well as receiving intensivetraining, which covered everyaspect of the cleaning and dayto day running of the business,I have also had fantasticsupport from head office.

For me it’s about thesatisfaction and the rewards Iget from seeing happy clients.

• Great for repeat business• Great for referrals to

new clients• Great for my bank balance

Franchisee Testimonials



Where it all beganIn 1985 William Little was working in a boring clerical job thatpaid peanuts and went seeking some kind of business for whichthere would be a continuous need. He wanted to avoid HighStreet rent and rates, and expensive stocks of equipment.Equally important he wanted a flexible business that paid at theend of the job. He investigated many ideas, was attracted to acleaning operation and embarked on a life changing experience.

The new business flourishedWithin a few months he was making in three or four jobs whathe had been working for all week and realised that the cleaningbusiness was very profitable. His business expanded and heinvested in some new equipment to improve the service. Hebegan attending training courses in order to develop his newbusiness to a more professional level. Repeat business camequickly and new business soon followed through referrals,recommendations and unique marketing strategies.

Further developmentBefore long, a UK equipment and chemical supplier askedWilliam to become its sole distributor for the whole of Ireland.Product knowledge and his sincere direct and knowledgeableapproach made him one of Ireland's most reputable stockists ofcleaning products. William was now totally committed. Hisexperiences had shown him that, with a dedicated professionalapproach, the cleaning business was capable of much greaterdevelopment that had been previously thought possible. Havingassisted many entrepreneurs into cleaning, he found that somewere successful but many did not bother training or developingtheir skills and because of this had little knowledge and neverpromoted themselves professionally. As a result, William knewthat if he could develop and lead a team of committed people,who were well presented and delivered a professional service,clients would have all the reasons why they should call hisprofessionals first and both he and his team of experts wouldbenefit from the potential available in the industry.

The Cleaning Doctor franchise was bornAfter years of being directly involved in every aspect of cleaning

and having sourced the best equipment and training available,William decided to give others the opportunity to emulate hissuccess through franchising. To see how the concept would workin practice and with a small number of pilot franchisee’s, theCleaning Doctor franchise swung into action in June 1998. Thesuccess was repeated and so the decision was taken to establishthe Cleaning Doctor network to cover all of Ireland.

Cleaning Doctor expansionHaving established a firm presence in both Northern Ireland andthe Republic of Ireland Cleaning Doctor embarked on anexpansion into the GB market.

Cleaning Doctor is built on customer satisfactionCleaning Doctor has been designed so that franchisees have allthe reasons why customers want to call them and use them first.Cleaning Doctor is built on customer satisfaction and thisformula for success is based on a number of advantages:• The best quality and reliability available in the industry.• A strong and attractive corporate image.• Customer satisfaction is an absolute priority.• The flexibility to do exactly what the client needs.• A friendly and personalised service.• A totally professional attitude at all times.• Value for money.

This unique formula has been tried and tested; the results ofconstantly fine tuning the method of operation over years oftrading. It means that the essential ingredients can be passedon to new franchisee with the confidence and knowledge that itis a proven recipe for success – one that can be replicated on anationwide basis through the franchise network.

Our commitment to you the investorCleaning Doctor Ltd is committed to providing its “family” offranchisees with full back-up support to ensure that whilst eachfranchisee owns their own business they are “not on their own”.The network is made up of like-minded people determined topromote the Cleaning Doctor principles and enjoy thesatisfaction, independence and financial success this brings.

Business flourished throughan unprecedented level ofclient satisfaction. Repeatbusiness came quickly and newbusiness soon followedthrough customer referrals,recommendations and uniquemarketing strategies.

“It all started from a dream.`’

History and Background of Cleaning Doctor


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Don't forget to talk toyour family. Beginningany business is a majoractivity that will impacton your family life. Your family must beprepared to makesacrifices in the shortterm whilst the businessis being established.

It could change your life,It will change your life!

How long is the Franchise agreement for?It is for a five year period.

Can I renew the Franchise Agreement?Yes, subject to performance and meeting conditions

Can I build my business and sell it some day?Most certainly yes. It is your business to grow and sell. Wehowever, need to approve any prospective purchaser and beinvolved in their training in the transitional period.

Can I borrow money for the purchase of my Franchise?This is dependent upon your individual circumstances. All of themajor banks have a Franchise Department and are used to dealingwith potential franchisees.

What size is my territory, how is it determined and is it protected?The territory has been designed around population statistics andpost code areas, with sufficient numbers of homes and businessesin order provide a viable customer base and to allow for expansionof the business into a multi-team, multi-vehicle operation. Theterritory is protected – no other Cleaning Doctor operating thesame franchise option will be allowed to operate in the territory,except for some large national accounts when a very large job mayrequire the assistance of other franchise branches.

Is there good repeat business with Cleaning Doctor?Experience has shown that when excellence in service is delivered,at least 70–80% of clients bring repeat and referral business. Wealso have referral programmes that you can put into action.

Do I need to fear the competition?Absolutely not! We believe that Cleaning Doctor provides the bestvalue-for-money services in the market place. With us, quality andservice comes as standard at no extra charge. In the real worldcustomers get what they pay for. We offer our customers “TheMost Thorough Clean Ever or it is FREE”. This is part of theCleaning Doctor IRON CLAD, RISK FREE GUARANTEE.

How can I survive in the early days?With our pre-launch programme and commitment to implementingour marketing programme – business can be generated quickly andfortunately in 98% of jobs you are paid on completion.

Will I need to employ staff?At the start – probably no. As the business builds, you will needpart-time and eventually full-time assistance. Typically, this is on-the-job help as two people can do a job much quicker.

Will I need premises?Typically not. We do suggest however, that a room in the house bededicated as a Cleaning Doctor office. This is one of the manyadvantages: at the start there are none of the large overheads,such as rent, heating, etc., that strangle other new businesses.

What happens when I have a breakdown with my equipment?Cleaning Doctor Head Office hold all spare parts and accessoriesand can ship items to you immediately. In the event of a majorbreakdown, we can even provide a replacement unit speedily.

Is there any further future training involved?As new products and techniques are always being developed,there is an on-going need for further training and refreshertraining. This is available at cost, as required.

What happens if I have an unusually awkward problem?Help and advice is always available from Head Office and we haveimmediate access to the best in the industry to provide answers.

Why should I buy a franchise instead of going it alone?We have over twenty-six years of learning experience and haveacquired a highly valuable knowledge. There is no short cut togaining our know-how other than purchasing our franchise. Itcomes with the delivery of a full package and is followed with ongoing support services.

You are in business on your own, but not alone. To team up with usenables you to achieve more than could possibly be done inworking for 5 – 10 years alone. In addition, we are totallycommitted to making Cleaning Doctor the household brand namein the country. Indeed, as our network grows, doing jointpromotions and joint ventures across the country is very effectiveand costs each franchisee less. The benefits you gain from beingassociated with the Cleaning Doctor brand are immense.

Questions & Answers


the cleaning and restoration professionals

Cleaning Doctor Ltd Moyglass , Enniskillen, Co. Fermanagh, BT74 8DLPhone +44 (0)28 6634 1288 • Fax +44 (0)28 6634 1690

Cleaning Doctor Ltd is the franchise head office of the Cleaning Doctor® Franchise Network in the UK, Ireland and The Isle of Man. Each franchise is independently owned and operated. Franchise Locations: www.cleaningdoctor.net/locate.html

Services www.cleaningdoctor.net Franchise www.cleaningdoctorfranchise.net Facebook www.facebook.com/CleaningDoctor

To become a Cleaning Doctor Franchisee or for more information on any of our franchise options,contact William Little on +44 7714 145676 [email protected]

Having reviewed the Cleaning Doctor franchise opportunity detailed herein, and you are enthusiastic about the possibility ofbecoming a Cleaning Doctor franchisee – then please consider the important criteria that are vital to us in appointing a franchisee:

You are keen to own and run your own business.

You are prepared, initially at least, to actually do the job of cleaning.

You have the discipline to follow the Cleaning Doctor formula for success.

You are prepared to work hard to develop the business.

You have the ability to relate well to people at all levels.

You can finance the capital required.

You will be happy in a marketing and sales environment.

The Cleaning Doctor franchise can operate on a single-vehicle basis with the franchisor driving the vehicle and providing theservices. However, someone with management ability and desire can build the business into a multi-team, multi-vehicle operationand effectively manage it. It is our desire to take each person as high and as far as he or she wishes to go. If you feel attracted tothis franchise opportunity, we would be very pleased to welcome you to our Head Office for a Cleaning Doctor Discovery Day thatwill give you a full understanding of all that is involved.

First of all, simply complete and forward the franchise application form or call William Little.

Your Next Step


patricia duy - frs ltdcleaning doctor franchise opportunity the four franchise options, a, b, c or...

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