patricia zanardi de toledo in the oulu smart city seminar on wed 6th may, 2015
TRANSCRIPT
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Patty Toledo
Project Manager / Lab Master
OULU GAME LABGame Education through
the LA`B Model
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- Pre-incubator-style, multidisciplinary
game education program to create
new talent
- Follows Studio+ model
- 30 + 30 ECTS for a year study
- Purpose:
- New Employment
- New Game Companies
- More Experienced
Professionals
OULU GAME LAB
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- Course based
- Often non-multidisciplinary
- Theoretical
- Prepares for existing jobs
- Studio model:
- Multidisciplinary
- Learn by doing
- Helps understand other
professions
TRADITIONAL EDUCATION
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- Strongly
multidisciplinary
- Business & innovation
oriented
- Closest to the working
life
- Startup minded
- Prepares people to
create new jobs
LAB –MODEL =
STARTUP DNA
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Programmers,
Testers
AI designers
WHO PARTICIPATES IN OGL?
Graphical artists
Audio designers,
Scriptwriters
3D modelers
Producers, Marketers,
Entrepreneurs, Managers
Game designers,
Level designers
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Oulu Game Lab
30+30 ECTS
WHERE DO THE PARTICIPANTS COME FROM?
Oulu University of Applied
Sciences
45% of Students
Culture – Business - Technical
Open University
45% of Students
International
Exchange
Students
10% of Students
Oulu
University Oulu
Vocational
College
Unemployed
professionals
Anyone with
proper
starting
skills
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Experience
Professions
SECRET SAUCE OF OULU GAME LAB
Love for
games
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OGL THE BIG PICTURE
DEMO
DEMO
DEMO
DEMO
DEMO
GAME + Startup(?)
GAME + Startup(?)
GAME + Startup(?)
Co
nce
pt
De
sig
n
Gate
1
Gate
2
Gate
3
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WHAT WE HAVE DONE
3 years
9+2 Start-Ups
26 Game Demos
100 Game Concepts
180 New Game Professionals
6500+ ECTS
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Over a dozen business competition wins
Selections as one the 100 Most Promising European Game Startups
At best over 20 million downloads for a single game
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2½ bigger budget, twice the staff
4 new LABs starting
AND WE’RE EXPANDING!
Oulu Soho 2012-2013 Oulu Covent Garden 2013->
200 square meters 270 square meters (+130 sqm)
~30 students ~45 students (+30 students)
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- Solve the biggest problem:
- New team with no track-record
= no funding
- Be the umbrella to provide for a
year:
- Skills through education
- Coaching
- Office space
- Licenses
- Networking possibilities
- Equipment
PRE-INCUBATOR
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- Cooperation with Kouvola
- Game Starter
- Cooperation with Jyväskylä
- Jyväskylä Game Lab
- Cooperation with Ylivieska
- Game education since Q4/2008
-> Centria Game Lab
- Cooperation Joensuu Science Park
- Expansion in OUAS
- 4 new Labs starting in 2015
LAB MODEL EXPANSION IN FINLAND
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- Cooperation with Sendai, Japan
- Global Lab Sendai
- Cooperation with Lithuania
- Vilnius Game Lab
- Cooperation with Romania
- Timisoara Game Lab
- Cooperation with Netherlands
- Hanze Game Lab
- Negotiations with 6 other countries
ongoing
- Internationalization as goal for business
growth
EDUCATION EXPORT
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WE’RE THE ONLY GAME EDUCATION
MODEL IN FINLAND DOING EXPORT!
WE’RE THE LEADING GAME PRE-
INCUBATOR IN THE WORLD!
WE’RE THE #1 PLACE TO START GAME
COMPANIES IN FINLAND (AND
EUROPE)
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- OGL makes sure startups have the right structure,
sustainable business model & first product
- The students become more experienced professionals
from the start and deal better with risk management
- Business Oulu starts helping after teams “graduate”
from OGL
- In Autumn 2015, a new, national Game Accelerator will
start operation in Oulu
OULU GAME LAB AS PART OF AN
ECOSYSTEM
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- For companies that are sustainable,
but potentially ready to grow
- Support for growth for 6-9 months
- Prepare teams for A Round
- Professional board of advisors
- Analytics, publishing, investing
etc. know-how
- First foreign teams to join in January
2016
- Fund to join later
GAME ACCELERATOR
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ALREADY WORKING ON THE NEXT STEP
Oulu
Game
Lab
Incubator
WIP
GameAccelerator
Global
Lab
Sendai
Vilnius
Game
Lab
1st year 2nd year 3rd year
WinnerCompanies!=
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- OGL makes sure startups have the right structure,
sustainable business model & first product with income
= decrease of initial risks / better management skills
- Business Oulu starts helping after teams “graduate”
from OGL = Assistance on acquiring funding / legal
matters / support with contracts
- In Autumn 2015 a new, national Game Accelerator will
start operation in Oulu = Seed funding for the best start-
ups / support for innovation
LAB MODEL CREATING BETTER BUSINESS
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Patty Toledo
OULU IS THE SILICON VALLEY OF
GAMES IN 2017!
THANK YOU FOR LISTENING