pattern magazine issue 1 spring 2012

ISSUE NO. 1 UNITING CREATORS AND CONSUMERS OF FASHION IN INDIANAPOLIS

Grace

+ CONVERSATIONS WITH AMERICAN COLORS, BILL JONES, ROBERT INNIS, EMILY CLARK, MICHAEL MAZOR

(amazing)

fashioninga community

patternindy.com

LEttER

2 PATTERN ISSUE NO. 1

Welcome to Pattern.Pattern is a new way of thinking and doing fashion in Indianapolis. It endeavorsto become a safe space for fashion-minded individuals to engage with eachother, and create a network of people with diverse backgrounds and ambitions.Whether through our monthly meet-ups or online presence, we hope to fostera sense of shared creativity, and to encourage the grassroots growth of ourburgeoning local fashion industry.

In October of 2011, we debuted our vision with a sold-out gathering at iMOCA.In November, we hosted a streetwear-focused lineup of Indy designers at theIndyFringe Theatre. This year, we had the opportunity to meet at the newly-launched Speak Easy for our independent jewelry-themed January event. Eachof these delightful and inspiring events has reinforced our passionate beliefthat individual artistic growth is catalyzed when the artist engages with avibrant community.

In this debut issue of Pattern, we celebrate the creative forces of Indianapolisfashion. We are excited to present exclusive interviews, stunning editorials, anda glimpse into what it means to work in the world of fashion.

We hope to leave you inspired, and that it moves you to get involved! At thefront, you’ll find a calendar of events, including our monthly Pattern meet-ups,that we hope you will attend.

We appreciate your encouragement and support, and look forward to buildinga fashion community with you!

BEST REGARDS, THE TEAM AT PATTERN

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EDITOR IN CHIEFPolina osherov

EDITORIAL/FASHION DIRECTORnikki sutton

DESIGN DIRECTORKathy Davis

ASSOCIATE EDITORJanneane Blevins

FEATURES EDITORBenjamin Blevins

SENIOR COPY EDITORsean P. Dougherty

CONTRIBUTING WRITERScatherine fritsch

Erica sagon annie stultz

Jeremiah Williams

CONTRIBUTING PHOTOGRAPHERSstacy ableJulie BoyleJohn Bragg

Larry EndicottJason gaskins

Larry LadigJason Lavengood

Eric LubrickPolina osherov

adam Roth stephen simonetto

CONTRIBUTING STYLISTSBenjamin BlevinsJanneane Blevinsstephen garstang

annie stultznikki sutton

Published by PatternUniting & Growing creators and consumers of fashion in Indianapolis

www.patternindy.comfor more information, email [email protected]

© 2012 Pattern. All rights reserved. The material of this magazine may not be reproduced,distributed, transmitted, cached or otherwise used, except with the prior written permission

of Pattern. all photography rights belong to the each individual photographer.

A SPECIAL THANKS TO:Ka+a for creating a vision and a brand for Pattern. mass. ave. Wine shop

for supporting us as we grow. indyfringe for providing a space and structurefor our organization. sunKing for providing delicious craft brews for ourevents. imoca and scott Johnson of axiom for their support and space.

Lmodelz and helen Wells agency for providing models for our shoots.


CON-TENTSPATTERN ISSUE NO. 1patternindy.com

departmentsQ+A WITH GRACE HARTZEL: MODEL, 10

WEARABLE: STATEMENT TEES, 14

BOUTIQUES: PITAYA, 18by Annie Stultz

TAILORS: MADE TO FIT, 20by Catherine Fritsch

Q+A WITH BILL JONES: PHOTOGRAPHER, 26

DESIGNERS: EMILY CLARK, 28by Catherine Fritsch

DESIGNERS: AMERICAN COLORS, 32

Q+A WITH ROBERT INNIS: MERCHANDISER, 92

STYLISTS: HAIR, 94

featuresSTICKS + STONES, 36photographed by Larry Ladig

TRASHED: A DENIM AND TEES STORY, 42photographed by Stephen Simonetto

THE CLEARING, 54photographed by Jason Lavengood

BODY CHECK, 62photographed by Larry Endicott

SECRET AGENT MAN, 72photographed by Polina Osherov

SALVAGE BEAUTY, 82photographed by John Bragg

CALENDAR

INDY FASHIONEVENTSSPONSORED BY INDYSPECTATOR. DISCOVER NEW WAYS TO LOVE INDY.indyspectator.com

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MARCHFAS PICKTHURSDAY, MARCH 15, 6:30PM Nourish Café & The Toby

Cocktails and Talk: Fashion’s Empire:Royal and Court Style in Nineteenth-Century Europe

imamuseum.org/support/membership/fashion-arts-society

MIDWEST FASHIONWEEK EVENTSMARCH 10-17Locations around Indy

Check out the Midwest FashionWeek Event schedule online:

midwestfashionweek.com/event-calendar

MARCH 13Madame Walker Theater

Emergence Fashion Show

MARCH 14, 10:30AMWoodland Country Club

Spring into Fashion: Fundraiser for Prevail

indianapolisfashion.org/event/spring-into-fashion/

PATTERNMARCH 21, 6:30PM; The Murphy Building

Construction & Production

meetup.com/Pattern/

APRILINDYHUB PICKAPRIL 17Indiana Roof Ballroom

Pathfinder Awards

indianasportscorp.com/programs/pathfinder-awards/

PATTERNAPRIL 26, 6:30PMStyle Blogs with special guestJessica Quirk of What I Wore

meetup.com/Pattern/

INDYHUB PICKAPRIL 27 AND 28The Stutz

The Stutz Artists Open House

stutzartists.com/openhouse.html

MAYFAS PICKTHURSDAY MAY 17, 7PMThe Toby

Planet Indy Talk: Zero-Waste is Sexywith Timo Rissanen of ParsonsSchool of Design and PUP’s MichaelBricker


PATTERN MAY 24, 6:30PMThe Space/The Stutz Building

Makeup & Hair

meetup.com/Pattern/

JUNEJUNE 1Indy Fashion Time:Unzip the Runway

iftworld.com

INDYHUB PICKJUNE 8, 7PMIndianapolis Zoo

Zoobilation

indyzoo.com/SitePages/SpecialEvents/zoobilation.aspx

PATTERNJUNE 21, 6:30PMLarry Endicott Studio

Fashion Photography

meetup.com/Pattern/

JULYPATTERN & FASJULY 26, 6:30PMThe IMA

meetup.com/Pattern/

AUGUSTPATTERN AUGUST 23, 6:30PMBusiness of Fashion

meetup.com/Pattern/

SEP-TEMBERPATTERN SEPTEMBER 20 23, 6:30PMCity Gallery

Neighborhood Street Style

meetup.com/Pattern/

OCTOBERFAS PICKOCTOBER 11, 7PMThe Toby

Project IMA, Another exciting fashionshow….


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CONTRIBUTERS

BENJAMIN BLEVINSWRITER + STYLISTSTYLED “SECRET AGENTMAN” PAGE 72

Benjamin is a writer, poet and theeditor & content strategist forIndySpectator. How did you first become interestedin/aware of fashion? Fashion, as anartistic endeavor and cultural marker,has always fascinated me. Ever sincethe emergence of designers like HediSlimane, I have immersed myself (albeitfrom a distance) in the world of fashion,examining its significance as both apersonal and universal construct.about.me/ballarde

JANNEANE BLEVINSWRITER + EDITORCO-STYLED “SECRET AGENTMAN” PAGE 72

Janneane is a project manager at KA+A,curator and orchestrator of IndySpecta-tor, and event planner for Pattern. What first got you interested infashion? While a student at Butler, Iworked part-time at Pitaya – a havenfor a college girl on a budget. Thestore received new shipments everyweek, and I relished the morningshift where we ripped open theboxes, played dress up, and stylednew looks for the window displays.Seeing people walk out of the storewith a style I pieced together wasabsolutely thrilling.Who are your muses? I love the 60s'Rock & Roll and French New Wave:the kohl rimmed eyes of AnnaKarina, Charlotte Gainsbourg'seffortless le bobo look, and FrejaBeha Erichson, tattooed and glam.Equally, I adore Coco Chanel's chicmenswear inspired style.about.me/janneane

JULIE BOYLEPHOTOGRAPHERPHOTOGRAPHED“STATEMENT TEES” PAGE 14

How did you first become interestedin fashion? I spent most of highschool trying to be like GwenStefani...and the outcome wasusually less than successful. I'vecome a long way since learning youcan't put temporary pink hair dye onbrown hair! Where do you envision the Indyfashion scene to be in 5 years?Independent and locally ownedshops are on the up and up, and Ihope these unique shops becomemore prevalent.buliejoyle.blogspot.com

STACY ABLEPHOTOGRAPHERPHOTOGRAPHED “HATS OFFTO EMILY” PAGE 28

Stacy Able is a midwest fine artwedding photographer who lovesBarbet and Macaron. How did you first get interested infashion? I've been drawing eversince I can remember which led meto graphic communications andeventually to being a weddingphotographer.Where do you envision the Indyfashion scene to be in 5 years? Ihope to see more fashion & designshows and more boutiques sellinglocally made goods.stacyable.com

JOHN BRAGGPHOTOGRAPHERPHOTOGRAPHED “SALVAGEBEAUTY” PAGE 82

John Bragg specializes in portraiturefor advertising, magazine andcorporate clients. He also enjoysphotographing architecture, food,cars, fashion, glamour, and fine-art. What was your inspiration for theshoot? I like creating images thatfeel like they came from another era.Once I knew I would be partneringwith Annie Stultz, we brainstormedabout locations. Since the clothingwould all be vintage, we came upwith Doc's Architectural Salvage; hehas such a great inventory ofantiques. You've traveled all over Europe.What's one thing you wish you couldbring back to Indianapolis? I wouldlove to transport a lot of thearchitecture. Europeans are somuch more bold in what they dowith design. They understand formand function which really creates amore interesting sense of place.What's your next project that you'relooking forward to? I actually want tostart teaching photographyworkshops with the goal of takingmy class to Europe and teaching theworkshops there. johnbragg.com

STACY ABLE

BENJAMIN BLEVINS

JANNEANE BLEVINS

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KATHY DAVISART DIRECTORKathy is a freelance art director inIndianapolis focusing on magazinedevelopment, cookbook design andcatalog work and has contributedher magazine expertise to this debutissue of Pattern. What do you like most aboutdesigning magazines? I started inthe advertising business but fell intothe magazine biz early in my careerand haven’t looked back. Thecreative freedom you have in theworld of editorial, is so satisfying, it’snot like work at all. I’ve been lucky towork with photographers, stylistsand chefs all over the country,shooting and designing catalogs,cookbooks and locally working forIndianapolis Monthly and Dinemagazine. I’m excited to be working on Pattern,it’s 180 degrees from shooting food.Then again, they say food is fashion.kathydavisdesign.com

LARRY ENDICOTTPHOTOGRAPHERPHOTOGRAPHED “BODY CHECK” PAGE 62

Photographer Larry Endicott reignsover Fountain Square in a 100 yearold tavern with his lovely pinkedhaired wife and a black cat. Together they create art, smokehookah and plan for the zombieapocalypse. In the spring they willopen Monster Gallery. larryendicottphotographic.com

JASON GASKINSPHOTOGRAPHERPHOTOGRAPHED “COMFORT ZONE” PAGE 32

Jason is a commercial photogra-pher who is currently employedwith one of Indianapolis' mostestablished talent and modelingagencies, the Helen Wells Agency.What elements of photography doyou enjoy most? Lighting andcomposition are so important for agood photograph. As I've honed mycraft over the last 7 years, they'vebecome essential to defining myunique style.jasongaskinsphotography.com

STEPHEN GARSTANGSTYLISTWARDROBE STYLING FOR“BODY CHECK” PAGE 62,“STICKS + STONES” PAGE 36How would you define fashion?Fashion is social, political andeconomical. If the world had nowritten history we could still tell itsstory through pictures of what wewore and how we wore it.How did you get involved with fash-ion? I was born in the 60's, grew upin the 70's and started art school inthe 80's. I went into the 90's as afashion designer of some notoriety inNYC and came out of the decade (lit-erally and figuratively) an impresarioof art, fashion and decoration. I slave today as I did yesterday onlynow it is called "stylist". If there isone theme that still connectsthrough me it is that I still see theworld as pictures. I see them, directthem and shoot them everyday but,ironically, I've never liked one of me.stephengarstang.com

LARRY LADIGPHOTOGRAPHERPHOTOGRAPHED “STICKS + STONES” PAGE 36

Larry Ladig works as a photographerin Indianapolis, making still andmoving pictures for corporations, adagencies and magazines. What was the inspiration for theshoot you did for Pattern? Theconversations I had with art director,Kathy Davis, and stylist StephenGarstang, really helped define theshoot. We discussed everythingfrom insects to snakes, string, fingerpuppets, worms, tapioca, darksoil….random I know. It was allrealized, though, by the organicdesign of the pieces.What needs to change locally inorder for the fashion industry toreally flourish? Trust.What exciting personal photographyproject are you working on? I amfinishing up an interpretive adproject for Spotlight, featuring artistsof varied disciplines in studio. Thebest part has been stitching thesephotos together as a story.larryladig.com

LARRY ENDICOTT

LARRY LADIG

JASON GASKINS


ERIC LUBRICKPHOTOGRAPHERPHOTOGRAPHED “PITAYA’SSTAYING POWER” PAGE 18

Eric Lubrick is a commercialphotographer currently living,working and teaching inIndianapolis. How did you get involved in fashionphotography? After attending gradschool outside of Detroit, I moved toNew York City to explore my passionfor the arts and photography. For 3years, I freelanced for publicationssuch as Allure and Complex andcompanies like Victoria's Secret andGilt Groupe. I relocated back to theMidwest where I met my fiancé andstarted my own studio.ericlubrick.com

JASON LAVENGOOD PHOTOGRAPHERPHOTOGRAPHED “THECLEARING” PAGE 54

Jason started developing film whenhe was 13 years old and has loved itever since. You travel all over the country onphotography assignments. What doyou most look forward to when youreturn to Indy? I look forward to asense of community. This is a citywhere all kinds of people areconsistently contributing to makeIndianapolis a great place to live.What's the next project that you'relooking forward to? Another shootlike this. If you had a say in it, which men'sclothing store would you like to seeopen its doors in Indianapolis?Diesel. I like their clothes but theirmarketing is awesome! I would loveto shoot for them.bangbangshoot.com

POLINA OSHEROVPHOTOGRAPHER + WRITERPHOTOGRAPHED “AMAZINGGRACE” COVER AND PAGE 10,“SECRET AGENT MAN”PAGE 72

Polina Osherov is an Indianapolisbased commercial photographerspecializing in fashion andportraiture. What's the best part of being aphotographer in Indiana? Theaccess to locations and people isamazing! In a big city like NYC orLondon, securing locations is alogistical nightmare that comes witha hefty price tag. In Indy, it's muchsimpler, which allows me to focusmy attention on the actual shooting.Why do you like to shoot fashion? I love the collaborative nature –creative people coming together tomake something beautiful. The skyis the limit!Where do you see Pattern in 5 years?I see fashion in Indy a little akin tohosting this year's Super Bowl.Building a fashion community isn'treally something we've done before,but their are people who believe inour city's potential. Their energy andenthusiasm can be quite catching,and powerful if harnessed the rightway. I'm hoping that Pattern will beable to do just that!polinaosherov.com

ADAM ROTH PHOTOGRAPHERPHOTOGRAPHED “MADE TO FIT” PAGE 20 How did you get started in fashion?" I honestly can't remember the mo-ment when I first became interestedin fashion. The complete freedom tocreate anything you want is whatreally drew my attention. Where do you see Indianapolisfashion in 5 years? Indianapolis hasgrown exponentially over the pastfew years and I am really excited tosee what the future holds.What's the next project you'relooking forward to? This year I havea project exploring juxtapositionbetween clothing and environment.

CONTRIBUTERS

ADAM ROTH

POLINA OSHEROV

JASON LAVENGOOD

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STEPHEN SIMONETTOPHOTOGRAPHERPHOTOGRAPHED “TRASHED:A DENIM AND TEES STORY”PAGE 42

Stephen Simonetto is one of highestregarded fashion and portraitphotographers in Indianapolis.Why do you like shooting fashion? I love being a part of a great team;seeing a model walk through thedoor and then become completelytransformed. It is the hard work of theamazingly talented people behind thescenes that make my job easy.In fashion, there are no creativeboundaries. It is very much adreamers playground, and I love to dream.What was the inspiration for thisshoot? I have always loved theatmosphere of martini lounges, andBlu is one my favorites downtown. A"night on the town" for me usuallyinvolves a strong drink, a leathercouch, and plenty of glass tables, andBlu made it easy to capture just that.What's one thing you miss in Indywhen you're traveling? Besides nothaving to drive everywhere with myGPS out... I would probably say theMonument Circle. I am a big peoplewatcher and there are always agood mix of people there. Plus,architecture fascinates me—nomatter how many times I go.stephensimonetto.com

ANNIE STULTZWRITER + STYLISTWARDROBE STYLING FOR“SALVAGE BEAUTY” PAGE 82

Annie Stultz is the manager at GirlyChic Boutique, which, under hercare, will soon carry women's highend vintage. Also, she founded andadministrates the Shared HeritageCreative Writing Workshop. How did you get where you aretoday? Over the past ten years, I'veworked with vintage clothing inIndianapolis and at the legendaryCloud Cuckoo Land in London,Islington. While overseas, I receivedmy MA in Fashion Journalism atCentral Saint Martins. Through anaward from (British) Vogue.com, Iwas able to cover the runway for theCSM Lancome Awards, Gareth Pugh,and Chanel – pretty amazing!

NIKKI SUTTONSTYLIST + DESIGNERSTYLED “AMAZING GRACE”COVER AND STORY PAGE 10,“CULTURE COIFFURE” PAGE 94

Nikki Sutton tirelessly works as aninterior designer, wardrobe stylist,fashion advocate and Indianapolisenthusiast. What got you interested in fashioninitially? When I wanted to startbeing by own person, I struck up apassionate love affair with fashionand personal style. I couldn't sing,couldn't dance, I didn't understandmy art but I could express myselfthrough my appearance. Who are your muses? KatherineHepburn, Tara Donovan and JuliaSugarbaker stir me.Where do you see Pattern in 5 years?I'm not sure; it is still so new. We arestill experimenting with theprogramming as we learn what isneeded, what is beneficial and whatis superfluous.What's the biggest challenge withbeing a wardrobe stylist in Indy?Being just one person. I want to doeverything but time and energycontinue to be my nemesis. levelinterior.com

JEREMIAH WILLIAMSSTYLIST + WRITERQ+A WITH ROBERT INNISPAGE 92

Jeremiah Williams specializes inmen’s fashion and style, but enjoysthe fun of styling women, too. What was the most surprising thingyou learned while writing your story?The exciting thing about fashion andstyle is that it is relevant to so manyaspects of culture, even athleticsevents, something very germane toIndianapolis.Where do you see the Indy fashionscene in 5 years? Indianapolis needsevents that celebrate fashion(Project IMA in 2008 opened myeyes to that possibility). It is great tosee a network of fashion industryprofessionals starting to cometogether, to help make Indianapolisbetter. The next 5 years will be reallyexciting. I know I am watching. What's your favorite local boutique toshop? The men of Indianapolis havebeen forced to settle for Express orH&M. I plan to stick with internetshopping for now, but there are afew boutiques that have recentlyopened around Indy that I haven'thad a chance to check out yet. I'llkeep you posted!about.me/jeremiahwilliams

NIKKI SUTTON

ADAM ROTH

ANNIE STULTZ


AGRACE HARTZEL. MODEL.BEHIND HER SWEET BABY BLUES IS AN INTENSITY BURNINGBRIGHT. FROM VERA TO VICTORIA, POLINA OSHEROVCATCHES UP WITH INDY'S MODEL DARLING.

TEXT + PHOTOGRAPH BY POLINA OSHEROVI MET GRACE HARTZEL ON A SUNNY SUNDAY MORNING IN APRIL OF LAST YEAR.Her dad dropped her off at the Firestone Service Station on 38th and Lafayette.The service station was a wonderful, greasy mess of old tire racks, empty carbays, hanging electric wires, and lockers of indeterminate color where me-chanics once stored their coveralls and street shoes. It was a perfect locationfor a fashion photo shoot!

Grace looked like any other fifteen year-old who just got yanked out ofbed on a Sunday morning, only much taller and thinner, and with piercing blueeyes. She had a sweet smile, and a sweeter demeanor, but when I finally gother in front of my camera, the sweetness fled in a second, and was replacedby such intensity and fire that I might have squealed just a little. As a fashionphotographer In Indianapolis, always in search of great print fashion models, Iknew that I’d just struck gold. While that was my first time working with her,Grace could be considered a pro. Modeling since thirteen, agency represented,having recently walked in a Vera Wang bridal couture show in NYC, and shoot-ing on a regular basis, it’s clear that she is on her way to a very successful ca-reer in modeling.

Since April, Grace and I have worked on several projects together, andevery single time, she has not only impressed me with her talent and skill infront of the camera, but also with her attitude behind the scenes. Down-to-earth, polite, helpful and easy going, this girl is going to go far!

POLINA: How were you discovered?

GRACE: I wasn’t really discovered, but some of my 7th grade teachers kepttelling me that I should try modeling! I never really thought I could be a model.I was just the tall, skinny, weird kid. {laughs} Finally, I begged my mom to takeme to an open call at Factor Women in Chicago... it was Elite Model Manage-ment at the time. We went, but my mom kept telling me not to get my hopes up,that it may not happen. But they ended up signing me, saying that I was a“new-found gem”. My mom and I were completely surprised, but so excited!

POLINA: You recently modeled some gorgeous wedding dresses at the VeraWang’s Fall 2012 Bridal Collection in a show in New York. What was the most sur-prising thing about the experience?

GRACE: The most surprising thing were the dresses themselves! The themefor the show was “witchcraft,” and she had created these nude and blackdresses—very unusual for the bridal-fashion industry. It was something thathad never been done before, so there was lots of press attention, and it wasso amazing to be part of it.

POLINA: Did you get to meet Vera Wang? Was there any backstage drama weshould know about?

GRACE: Yes, I did! She is so sweet and so creative and interesting. She is ex-actly what you would think! So amazingly talented! As far as the drama, I chipped my nail polish, and the person doing nails got really mad. {laughs}

POLINA: You’re still in high school, and quite busy with modeling. How do you keepup? Also, which is your favorite subject, and which is your least favorite?

GRACE: When I was in New York, I was always online doing my homework thatthe teachers were emailing me. You just have to keep up. When I got back, Istayed after school every day for like two weeks until everything was finished.I love biology, and I don’t like geometry at all.

POLINA: I hear you on geometry! Quite a few famous models have talked aboutbeing the tall, skinny, awkward girl in school who often got picked on. Has thatbeen your experience? And if so, how do you deal with it?

GRACE: Yeah! I used to be the tall, skinny, awkward girl that was the schoolfunny kid, until I started modeling. Then, I found a new confidence, and felt bet-ter about myself, and got more friends and started talking to more boys. One ofthe things I love about modeling is that it definitely makes you feel better aboutyourself. Still, some girls are not very nice about it, and make fun of me and call


me “anorexia” and “skinny girl”. I get made fun of for being a model, and every-where I go, I get death glares from girls. That hurts. But I’m learning to prettymuch just ignore the stares, although sometimes I will call some people outand tell them to please stop staring, you’re being rude!

POLINA: You are definitely quite tiny, but I will vouch for you anytime as far as notbeing anorexic, but rather genetically gifted with just the right proportions formodeling. Born that way, right? Plus, I saw the way you chowed down on a bagof trail mix at our last shoot! Is that your snack of choice? What’s your favoritejunk food?

GRACE: I love trail mix! Especially at shoots! It’s soooooo yummy! {laughs} Also,I love fruit snacks and protein bars at shoots. But, what I love the most areOreos. Sooooo good!

POLINA: I’ll keep that in mind with the Oreos! What does your family think aboutyour modeling adventures? Your mom and dad seem super supportive; whatabout your siblings, and grandparents?

GRACE: My family is very supportive of my modeling, and I am so blessed tohave them by my side. My mom especially supports everything I do, and I justthink she is amazing. She went to New York with me, and she always drivesme to my shoots. To be honest, I am positive I would not have made it this farwithout her. She is my idol, and the best mother a girl could ask for! My dad andmom keep me grounded and on track with school and everything else, and Ithank them with all my heart. My grandparents are so supportive, too!!! And mysiblings! Like I said, I’m very blessed with a great family!

POLINA: You and I worked on the shoot, Afternoon Delight, and that was a pretty“grown-up” story, but you handled it like a pro. What kind of mental preparationdo you use to channel a character that is much older than you?

GRACE: I pretty much just imagine that I am that character for that whole timeof the shoot; it really keeps me focused. I also want to be an actress when I’molder, so this is good practice.

POLINA: What’s the plan for after you graduate high school? Are you going to takeoff for NYC to pursue modeling full-time, or are you thinking about college?

GRACE: I think that after high school, I am going to go to New York right awaybecause it’s my dream to be there. New York, modeling, and fashion are my life!I want to work full time right after high school. I might go to college in New Yorkand try to do both, modeling and college. If that is too difficult, I will save col-lege for later in life, but I will definitely get my college degree because I under-stand how critical it is to have that.

POLINA: What’s been your most memorable shoot, and why?

GRACE: It was a shoot I did with photographer Billy Rood at Indiana Dunes. Itwas one of my first shoot/fashion films, and I was so excited. I got to play acharacter who was a very weird little girl who has no home, and is very shy.Doing that shoot made me realize how much modeling means to me, and howmuch I enjoy channeling characters, and bringing them to life in the photos.

POLINA: What would be your dream shoot and why? What’s the hardest, mostchallenging thing about being a fashion model?

GRACE: My dream is to be a Victoria’s Secret model. I look up to those girls somuch! The most challenging thing about being in the fashion industry is thatyou pretty much have to be EXACTLY what the client or casting directer is look-ing for, or you’re out. So, it’s just a little stressful sometimes figuring out how tobe perfect for them, while being outgoing and super sweet at the same time. Mymom always tells me that I’m perfect the way I am, so generally, I feel confidentgoing into casting-As long as I’m myself, I will do great. The other challenge isthat there is so much competition with other models to get that job that you’re

all trying out for, to be the prettiest. In the end, though, I try not to care toomuch, and remember that whatever happens was meant to be.

POLINA: You’ve been to NYC quite a few times, how do you like it there? Anythingyou don’t like?

GRACE: I loved New York! I miss it every day and I can’t wait to go back. It breaksmy heart to see the homeless people.

POLINA: See any celebrities? You don’t really strike me as someone who would getstarstruck, but who would you be absolutely thrilled to meet?

GRACE: I saw Dakota Fanning! She was walking around with her mom and a friendin Soho, shopping. Anyways, I followed them. {laughs}. She looked so cool, andhad great style. It was weird seeing her just walking around, though. I actually didget a little starstruck when I saw her! It’s hard not to! She’s such an amazing ac-tress. I would love to meet Karlie Kloss! She is my absolute idol! Stunning!

POLINA: Is there anything about Indianapolis that you would miss if you did moveaway to NYC to model?

GRACE: I would miss my friends a lot, and my school, and also my agency herethat has done so much for me! They are amazing! And, I would miss doingamazing shoots with you and your team!

POLINA: Awww!! Shucks! Thank you! We will absolutely miss you, too! I have toknow: Team Edward or Team Jacob?

GRACE: Definitely, Team Jacob! He is so hot! And, he’s so sweet and always pro-tects Bella. He is everything I would want in a friend! Also, it’s so cool that heturns into a werewolf!

POLINA: I’m too old for all the Twilight drama, but if I was a 16 year old girl, I’d gofor Jacob, too. Favorite music, or band?

GRACE: I love Vampire Weekend, and Two Door Cinema Club, as well as The BlackKeys. You probably have not heard of these because they are indie rock bands! I lovedifferent music that’s not mainstream. It’s so creative and interesting to listen to.

POLINA: I have heard of those, but wouldn’t be able to recognize their music. Asyou know from listening to my mix in the studio, I’m pretty much stuck in the 80s!Who is your favorite fashion designer?

GRACE: I definitely have a few favorite designers! Coco Chanel is for sure one ofthem, along with Marc Jacobs. Also, I love fall fashion! It’s always so sophisti-cated and mature! I love it!

POLINA: Do you follow any style bloggers? If so, who?

GRACE: I follow Vera Wang’s blog because I love her work. I also like to go onstyle.com and model.com. Being a model, you always have to know what’s goingon in the fashion industry, and be up-to-date.

POLINA: Any advice or words of wisdom for other young ladies who dream of beinghigh fashion models?

GRACE: I think that as long as you’re able to be yourself and stay true to whoyou are you, will go far. Also, remember that people talk. If you’re extremely niceand a hard worker, word will spread, and you’ll get referrals, and more jobs.Trust me! And, always dream big and believe in yourself. Confidence is key. Don’tlet others bring you down.

POLINA: That’s great advice! Thanks for agreeing to do the interview, and for beingyou! Can’t wait to see what the future holds for you. I think it will be a bright fu-ture, indeed! Please remember us, the little people, when you’re working the run-way in a pair of wings, okay? �

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Last fall, Gracewalked in VeraWang's muchblogged about showin which she show-cased 15 black andnude weddinggowns during NewYork Fashion Week.

PHOTOGRAPH © MICHAEL BEAUPLET FOR VERA WANG

T14 PATTERN ISSUE NO. 1

WEARABLES

THE UBIQUITOUS SHIRT SHINES WITH THESEUNIQUE DESIGNS. PHOTOGRAPHS BY JULIE BOYLE

PEOPLE FOR URBAN PROGRESS(PUP) is an Indianapolis-based501c3 non-profit organization thatpromotes and advances publictransit, environmental awareness,and urban design.

We stand for project-based urbanprogress. We believe in well-designed products that honor thelife and history of Indianapolis. HAYES & TAYLOR

Hayes and Taylor is Vintage Sportsand Culture Apparel inspired byIndiana. All the shirts are highquality cotton with that vintage softfeel. All designs and ideas comestraight from the handsome brainsof Brian Kelly and Joe Schnieders.They both love t-shirts, and prefernot to wear anything else.

ROBOTOWEARRobotoWear is clothing for humans,inspired by robots. Offering customstreetwear for men, women andchildren. T-shirts for the weekend,polos for the office and high-endhoodies for the club. RobotoWearhas you covered.

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WEARABLES


ROBOTOWEARonline retailer

www.robotowear.com/shop/

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PEOPLE FOR URBAN PROGRESS Murphy Art Center, Studio 213 1043 Virginia AvenueIndianapolis, IN 46203www.peopleup.com


BOUTIQUES

PITAYA’SSTAYINGPOWERAS CLOTHING BOUTIQUES ACROSS THECOUNTRY CLOSE THEIR DOORS ONE AFTERANOTHER, MICHAEL MAZOR OPENS HIS 17THSTORE LOCATION THIS YEAR.

BY ANNIE STULTZ + PHOTOGRAPHS BY ERIC LUBRICKTHE YOUNG WOMEN’S CLOTHING BOUTIQUE HAS CONSISTENTLY BEEN NAMEDone of Indiana’s best fashion sources by publications like Nuvo and Indianapo-lis Monthly for over 20 years. In the past decade of recession, depression, andfinancial indigestion, Michael Mazor, owner of Pitaya, has managed to estab-lish 16 magnet stores in addition to his original shop in Bloomington, IN thatopened in 1990.

“I’ve always thought we were ‘recession proof’, since we offer great mer-chandise at great prices, “ says Mazor. “I think we’ve weathered it well by doingwhat we’ve always done: staying on top of trends, consistently restocking ourmerchandise each week, offering great service, and providing great productsat very competitive prices.”

Mazor has modeled his business with these principles since Pitaya’s in-ception, which was from the trunk of his car. During his senior year at IndianaUniversity, Mazor took a semester off to travel through Mexico and Guatemala.It was in Guatemala that he discovered the name “Pitaya”, which is a pricklypear, or dragon fruit. When Mazor returned to Bloomington, where he had livedsince age 16, he sold the items he bought in Central America from the trunk ofhis car, on the streets, on college campuses, and in a small number of bou-tiques. A few months later, he opened his first store in Bloomington.

His mission in 1990 is the same as it is today: “We try to be on point with trendsin cosmopolitan cities . . . for a young woman who wants to look current and cuteat fair prices.” Ten years later, Mazor opened his second shop in Indianapolis, whichis now the “hub,” and online store headquarters. As the profits became larger,Mazor started opening store fronts in other cities, averaging over one a year.

Mazor believes Pitaya’s staying power is due to its “ability to grow and keepa personal touch . . . making our stores feel like independent boutiques.” Further,“We stand out because of our great selection, atmosphere, prices, and afriendly, helpful staff”.

The customer is paramount at Pitaya. “We want to make customers, notjust sales.” In 2001, the Pitaya domestic line was created out of a demand for astyle of pants that were highly requested, but produced in short supply. Fromthere, their dedication to helping clients find what they want is key to turning a“customer” into a “regular”.

By establishing a customer-centric business model, Pitaya is a great modelof success. When individuals can purchase anything they’d need online, youhave to convince them that the store is a lifestyle. Pitaya's stores have alwaysoutperformed its online shop, suggesting that the boutique experience is hardto replicate and is just as desirable as the purchase itself.

Mazor realizes that his employees need to be treated just as well as thecustomer. He doesn’t micromanage the boutiques because of proximity, but

finds that ironically, “the less I micromanage, the better my staff responds. Con-sequently, the more I show my faith and trust, the more they feel respected,and the more they respect their positions.”

When Mazor scouts other potential locations, he seriously considers hisstaff, and where they would want to relocate. It’s another way of keeping upworkplace morale. “I prefer to locate our communities where our staff will thriveboth professionally and personally.”

For those wanting to start a new business or those with a struggling busi-ness, Mazor recommends careful number crunching before you get seriously in-vested. “Margins are so thin, you make a low paying job for yourself. Be careful,and be prepared to make some sacrifices.” �

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indymoca.org


LEE’S CUSTOM TAILORINGJin Lee's bespoke suits aredesigned in house to fit your lifeand style.

KING’S IMAGEBelow, find your image at King'sImage, offering made tomeasure and ready to wearessentials.

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TAILORS

MADETO FITIn a world of bulk fast fashion, local tailorsprovide custom-designed pieces that arebuilt to last.

BY CATHERINE FRITSCH +PHOTOGRAPHS BY ADAM ROTH AND POLINA OSHEROVWHILE MOST MANUFACTURING RELIES ON SPEEDY MACHINE ASSEMBLY ANDstandardized sizing, tailors still take the time to custom pattern and hand stitchdetails for each individual. “We do things the old fashioned way,” says LarryEttinger of Leon Tailoring. “We still use hair canvas fronts; we don’t glue, “ hesays, referring to fusible interfacing techniques. There is still quite a lot of hand-work that goes into these custom pieces. In contrast to their time-honed craft,these Indiana tailors have a fresh new take on their businesses.

LEE'S CUSTOM TAILORING:SEWING A NEW IMAGE FOR ANOLD TRADE.LEE’S TAILOR SHOP ON KEYSTONE AVENUE FILLS HALF OF ITS BUILDING IN ANarea where gas stations, fast food chains, and strip malls reign. His businessis neither fast, nor cheap—custom suits start from $1300. “We produce about150 to 250 suits a year,“ says Solomon Lee (son of the proprietor), making theirfocus quality, not quantity. All suits are custom patterned by Jin Lee to fit thecustomer's measurements, posture, and lifestyle.

Jin is an unassuming, yet knowledgeable, guy. I was impressed with theGerman tailoring tomes to which he often referred, (he doesn’t speak German).According to Jin, Germany was for many years the best in tailoring, but nowKorea has that honor. Jin himself is Korean, and still has a little difficulty withthe English language. Luckily, we both speak Patterning.

Solomon seems to be the force behind the remodel in the waiting area,an attempt to make customers more aware of all the styles that are availableto them. The majority of Lee’s business is in alterations: “I don’t think most of ourcustomers know that we’re bespoke,” says Solomon, with a wry laugh.Solomon attributes the lack of understanding to Jin’s limited English. From thesound of it, the prodigal son has returned to do a little merchandising for JinLee. Lee’s doesn’t have a glossy marketing campaign, and they don’t attractcustomers on Facebook. They rely on word of mouth, and the quality of thework, to bring in new customers.

When it comes to picking a suit design, some clients come in knowing ex-actly what they want. Jin shows me example images clipped to a magazine bya recent client (again, the slim 1960s lapel and shorter suit jacket). For thoseclients who aren't sure about what they want in a suit, Jin will guide them to-ward a classic, flattering style. “Sometimes,” Jin says, “what they want does-n’t make sense,” in which case he has to tweak the idea to work. But he likesthe unique customers, and those who buy more suits often like to try some-thing more adventurous. Solomon shows off a custom pinstripe wool fabric.The stripes are created by the letters of the customer’s name.

Though Lee follows in the footsteps of old world master tailors, he also haskept his business up to date. Using a CAD program of his own design, Lee pat-terns the suits for each customer based on their measurements and designchoice. His computer stores digital photographs of clients‘ build and posture,


past client patterns, and inspirationpictures. The finished patterns areprinted on a plotter, and used to builda test garment in-house. Once theappropriate changes are made to the pattern, the pattern is sent to tailors inKorea. In three to four weeks, the suits are back for a finishing touche at theshop, such as pick-stitched detailing or hand sewn button holes.

LEON TAILORING: WOMEN’SWEAR IN A MAN’S WORLDAPPROACHING LEON TAILORING, I WAS IMMEDIATELY STRUCK BY IT'S MODEST,unpretentious appearance. The exterior of the building is dated, and the park-ing is limited. Once inside, the interior has the feel of a rabbit warren…and busi-ness on this Thursday afternoon was hopping. Leon’s is the largest merchanttailor in the United States, according to Larry Ettinger’s woolen dealers.

I heard Larry tell a customer, "Once you buy custom shirts, you'll never goback." In another room, a young man was being measured for a tuxedo. I lis-tened to the exchange between Kim Bayer and a female customer as sheshowed her the finished work. Another gentleman browsed the retail items ashe waited for the next associate. It's a busy place.

Despite the 106 year history, Leon’s is growing and current. While classicmenswear has been the mainstay over the years, women’s wear is the latestpush. In late October, the ladies’ department is still in progress: Retail items in-clude classic suiting trousers, button-down blouses, and pashminas. “We arenow trying to enhance and build up a female business,” says Larry.

Kim notes that the advantage of a great classic suit is that it can be wornfor years, updated with accessories and fresh blouses. Another advantage ofgoing the custom route is that unlikeoff-the-rack suits, a custom suit canbe easily altered. This is fairly stan-dard in menswear, but is rare inwomen’s ready-to-wear. Ladies’ suitsat Leon’s range from $395 to $1,995,depending on whether it’s a readymade or custom made item.

Larry pulls out style books ofsuiting designs from the 1990s and1940s, showing some examples ofitems they can build for ladies. Mag-azines and other industry mediakeep them up to date on currentstyles. The fabric and apparel repre-sentatives that Leon’s works withalso advise them on what’s “hot.”New this year is 1960s styling formen. Advice from Larry “if you’re not

slim, stay away from this style to avoid looking like you’re wearing “the skin ona salami.” Larry definitely won’t hold back on you; he’ll tell you what he thinks.

If you are from the Indianapolis area, you know Leon’s for its tailoring. Theyalso have quite a bit to offer in retail sales: Men’s accessories ranging fromtuxedo accoutrements (including the suit itself), to extra long ties and fedoras.They sell outerwear, jeans, shirts and a selection of Florsheim shoes. Leon’swill alter or re-cut an existing suit, and they also take on bridal alterations.Though custom shirts are made off-site, the suits are made on premise.

KING’S IMAGE: FORMALS, SOCIAL MEDIA, AND TAPASTHE WINDOW DISPLAY AT KING’S IMAGE IS STRICTLY DRESSES: like sparkling fishlures, they attract mall shoppers from across the parking lot. It is truly an exu-berant display of fantasy dresses for teenage girls.

In the seven years King‘s Image has occupied this building, there havebeen some changes. At the time of interview, the staff was busy moving in-ventory, building more fitting rooms, and remodeling. “This will all be prom andsocial occasion“ says Stephen King, speaking of the main showroom at King’sImage. “We’re in transition right now,“ moving the menswear display off to asmaller room. For King’s, it’s the third year of prom and social occasion, and it’sa growing business with prices ranging $200 to $1000.

Before there was prom, there was men's custom suiting, ready-madeitems like jeans, and custom in-house tailoring. But, King has noticed a culturalshift.“ Now, they offer made-to-measure services, sending out to manufac-turers both in the United States and overseas. King’s customers try on samplesuits in their size—to make sure the fit will be as expected. King has also learnedhow to diversify his business by offering complementary experiences andservices. When the suits arrive, the customer has a fitting, and an in-housetailor makes the adjustments.

During one part of the tour, we wandered into what looked like a bar. Thearea was built out as a bistro in the building’s previous incarnation. Stephen de-cided to roll with it, and remodel the area to become a wine and tapas bar. Thisevent facility will be used to host cor-porate events for the business, with aprojected finish date of mid 2012.

King and his staff also offerconsultation to executives on how topresent themselves in the businessworld. He works with clients to down-play their figure problems, and makesure they are dressed appropriatelyfor their job and position. His idealcustomer is someone who is still will-

TAILORS

LEON TAILORING AT A GLANCESERVICES: wardrobe consultation,design, fitting, alterations, made tomeasure shirts and suits

SALES: men’s and women’s apparel,accessories

CUSTOMERS: locals, national andinternational customers. Youngprofessionals developing a careerwardrobe, old-hands needingalterations or repairs

PRICE RANGE: $395-$1,995 for suits as well as a wide range forretail items

WEBSITE: leontailoringcompany.com

Phone (317) 634-8559

LOCATION: 809 North DelawareStreet in Indianapolis

CONTACT: (317) 634-8559

LEE CUSTOM TAILORING AT A GLANCESERVICES: Bespoke suits/coats (men and women), alterations,tuxedo rental

CUSTOMERS: Professionals, athletesand those looking for unique handmade apparel

PRICE RANGE: $1300 and up forcustom suits

WEBSITE: mastertailor.com

LOCATION: 7002 North KeystoneAvenue in Indianapolis

CONTACT: (317) 251-7002

KING’S IMAGE AT A GLANCESERVICES: Image consulting, fitting, alteration, made to measure,tux rental

SALES: Women’s formals, men’s andwomen’s accessories, businesscasual, tuxedos

CUSTOMERS: Professionals (men,women of all ages), young womenfor Prom and Special Occasion

PRICE RANGE: Made to measure$595 and up, prom $200 and up

WEBSITE: kingsimage.com

LOCATION: 8520 Castleton SquareDrive in Indianapolis

CONTACT: (317) 842-0579

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LEON’S TAILORINGSketched and sewn, Leon'ssuits have been worn by Indy'sgentleman for more than acentury. Now expanding intowomenswear, the shop is takingmeasure to keep current.


ing to “dress-up” for work, and whosees his or her wardrobe as a busi-ness tool.

Stephen jokes with me abouthis social media skills. Although herecognizes its importance, he doesn’t have time to devote to social promotion.King’s Image is keeping current in marketing by exploring social media avenueswith a new PR consultant. That seems like a good idea, since their new BigClient is probably hooked on Facebook, Twitter, and her latest stick of gum.

TAILORED FIT: OFF SITE, ON TIME, IN STYLEWITH TRAINING IN WOMEN'S COUTURE, AND A BRIEF STINT MAKING COSTUMES,Margaret Fette of The Tailored Fit may not be your typical tailor. Her custom busi-ness, which makes up about 25% of her income, is more women’s formalsthan suits. However, she makes her bread and butter in men’s and women’salterations.

The Tailored Fit is located in Bloomington, IN. Margaret’s average customeris the educated professional, and, of course, students from the university.Though most of her clients are locals, she’s worked with customers fromChicago, Louisville, Indianapolis, and all over south-central Indiana.

The process for custom items at The Tailored Fit is ideally a two to threemonth process. Clients should expect to pay a starting price of $1,000 for laborfor a custom bridal gown, with materials additional. For custom pieces, Fettecreates a muslin garment to test the design and fit before investing the timeand materials in a project. “Our work includes a very personal touch, and lotsof attention to detail.” She works with one full-time employee, and several con-tractors, all personally trained by Margaret, to get the work done.

In the works for the new year is a collaboration with other custom andmade-to-measure businesses in the area. “(We’ll be) better able to serve ourclients in material selection and turn around time.” Tailored Fit is also adding a“by appointment” service that will offer clients off-site fittings, and garmentdelivery. �

THE TAILORED FIT AT A GLANCESERVICES: Alterations, custom dressmaking, wedding dresspreservation, steaming, sewingclasses

SALES: Vintage clothing andpatterns, one offs

CUSTOMERS: Professional men andwomen, students from the Midwestarea

PRICE RANGE: $1,000 and up forcustom bridal, $40-50/hr in labor forother custom projects

WEBSITE: thetailoredfit.biz

NEW LOCATION: 559 S Lincoln (1stand Lincoln) in Bloomington, IN

CONTACT: For an appointment justcall 812-323-2665 or email Margaretat [email protected]

DO CUSTOMERS UNDERSTAND WHAT’S INVOLVEDIN CUSTOM WORK?According to both Stephen King(King’s Image, pictured below)and Larry Ettinger (LeonTailoring), customers new to theworld of custom have no idea ofthe time involved in majoralterations or made to measureitems. Time is money. “If youtook your car in to have thesame amount of repair time, itwould cost you ten times asmuch, “ notes Ettinger. “It‘s atime consuming business.”

TAILORS


ABILL JONES. FASHION PHOTOGRAPHER.JONES CALLS INDIANAPOLIS HOME, BUT SPENDS THEMAJORITY OF HIS TIME TRAVELING FROM NY TO LA TO LONDON AND PARIS, PHOTOGRAPHING BEAUTIFUL WOMEN.POLINA OSHEROV RECENTLY CAUGHT UP WITH JONES TOTALK PHOTOGRAPHY, MODELS, AND THE FASHION INDUSTRY.

BILL JONES, ABOVE, SHOOTING ON LOCATION IN MIAMI.

POLINA: Tell us a little about your background. Whatinspired you to get behind the camera?

BILL JONES: I started photographing cars at carshows with a film camera in 1984, when I was 14years old. Eventually, this passion led me to my truezeal: photographing people…which led to my cur-rent passion: fashion photography. I did not go toschool for photography and am entirely self-taught.

I wanted to be behind the camera because I wastired of being in front of it, I have confidence but oth-ers may be a little more exciting to see. Although Itravel internationally and have built long-lasting re-lationships with agencies out of Chicago, Miami, LosAngles, and New York (where I spend the majority ofmy time), I am originally from Indiana.

POLINA: With as much traveling as you do, why didyou stay in Indiana instead of moving to NYC or LA?

BILL: I split my time mostly between NYC, LA, andIndiana. I have a home and a studio here that I don’tthink I will ever sell, even when I purchase a homein NYC or LA. I like Indiana because it’s centrally lo-cated between the places I travel to regularly:Chicago, NYC, Atlanta, LA, and Miami. I also havefamily here. My life does revolve around fashion,though, and I do like the larger fashion markets. Iwould like for fashion to be more present in Indiana,and actually I am seeing some positive changes inthat direction.

POLINA: How did you start working with agencies?Which agencies have you worked with?

BILL: I started testing with New Faces from Elite andFord, which eventually led to photographing eachof their divisions. I have worked with over 45 agen-cies worldwide, developing strong relationshipswith agencies such as: Ford, Women, Next, Elite, Vi-sion, Wilhelmina, and L.A. Models.

POLINA: What is your creative process? How do youdecide if you want to shoot color or BW?

BILL:My choice for black and white is based on theemotion of the photograph. I truly believe that ablack and white photo better depicts emotion thana color photo.

POLINA: What kinds of expectations do the agencieshave for you? How much creative freedom do you have?

BILL:Since I have a vast understanding of what theagencies are looking for, I feel that I have completecontrol over the entire process. Agencies chooseto work with me because they like my style of work,and it is consistent with today’s style, and fashion.

POLINA: Who is on your team when you shoot?

BILL:Recently, I have partnered with two other pho-tographers because of the sheer volume of work Ido. Their experience and understanding of fashionphotography has truly brought our team to beingwhat I believe to be the best in the world.

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"I MOSTLY WORK WITH VERY EXPERIENCED MODELSWHO KEEP A CONSISTENT MOVEMENT. AND WHEN I SEETHE SHOT I LIKE, I TAKE IT."

POLINA: What are the qualities that make for a greatmodel?

BILL: Physically, the model needs to be tall, havegood skin, and must have measurements in linewith the agency standard. I find that models with aunique look tend to excel in the industry. Also, themodel must be outgoing and capable of modeling,which basically means sometimes taking on an-other personality in front of the camera. Actingskills can also be beneficial. Expression is onething I am particularly fascinated by.

POLINA: What is the most memorable project thatyou've worked on?

BILL: Everything you're gifted in has an experienceto hold onto.

POLINA: If a young photographer wants to be a anagency test shooter, what's your advice for becom-ing a successful one?

BILL: Keep practicing and never give up. It's a lot ofhard work, and most people give up within a fewyears. Most successful agency photographershave been shooting strictly agency work for a min-imum of 10 years.

POLINA: Any advice on how to put an inexperiencedmodel at ease? Any tips on posing?

BILL:Well, I pose a little bit, and after they see thatI can do a pretty good job, I think they realize theycan get it right, too. I mostly work with very expe-rienced models who keep a consistent movement.And when I see the shot I like, I take it.

POLINA: What's in your kit? What's your favoritelens? What's one piece of equipment that you can'tlive without?

BILL: I sleep with my 50mm 1.4 and eat breakfastnext to my Cannon 1D Mark III. I like to sculpt light —setting up light, and then removing it from theplaces I want to create shadows.

POLINA: Do you do any kind of post-processing?What's your favorite piece of software?

BILL: I feel Photoshop is over-used in this business.I believe it is much more important to create a qual-ity image straight out of the camera. Much of mywork has very little, if any, Photoshop work at all.Much of my work is straight out of Lightroom.

POLINA: Do you ever take on interns?

BILL:At this industry level, it is difficult to take on anintern, and stay on schedule.

POLINA: Who are you favorite photographers?

BILL: Peter Lindbergh and Helmut Newton are twoof my favorites. �

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DESIGNERS

LOCAL MILLINER, EMILY CLARK, BREATHESNEW LIFE INTO A VINTAGE PROFESSION ANDCOMES OUT ON TOP.

BY CATHERINE FRITSCH + PHOTOGRAPHS BY STACY ABLEWHEN YOU FIRST MEET HER, EMILY CLARK IS A SHY AND SEEMINGLY VERY SE-rIous woman. She could very well have stepped out of the pages of a Fitzger-ald novel, if not for the mobile phone kept close at hand. It comes as nosurprise, then, that she's a milliner, crafting a fin de sièle aesthetic for the post-millennial age.

Emily is a Midwestern gal who started in French literature, and ended up infashion by way of theatrical costume. Cataloging vintage hats in a museum set-ting initially intrigued her “crafty” side, but soon the world of costume design,and the art of millinery drew her in. The sculptural quality and the organic free-dom of design is what excites Clark about hats. “Other than the head size, I re-ally don’t have any limitations,” says Clark. “Drafting a pattern [as for apparel]and being very precise is not my forte.” Instead, she designs from the heart.

HATSOFF TOEMILY

Her work displays a whimsical, sculptural style that evokes the work ofStephen Jones or Philip Treacy. Her pieces are almost weightless in their ele-gance, and bestow an appearance of effortless grace upon the wearer.

After graduating from Cornell, Emily worked for two years New York’s Jof-frey Ballet costume department. “I feel like it wasn‘t long enough,“ she says,“but it would be really difficult for me to go back. I am very much in awe of thetime table and the tricks of the trade.” Not getting enough opportunities formillinery projects, she broke from Joffrey Ballet and emailed a number of hermillinery idols, as well as some designers she didn’t know, in pursuit of an ap-prenticeship.

Her transition from costume to couture was made possible by a designerwho would ultimately have a great effect on her work. She was offered a threemonth internship with Philip Treacy, an internship that soon became a year of

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EMILY CLARKThis page: As an artisan, Emilyoften wears her own creations.

Opposite page: Her 2012wedding couture line is nowavailable at select boutiques.

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DESIGNERS

Clark’s approach to spreading the brand nationally is “multi-faceted.“ Shemarkets herself through bridal blog articles, reps some of her own product to in-dependent boutiques, and does her own outreach to online companies. “I lovedoing the big art pieces, but right now I’m just really driven to build the brand.Having an identity and consistent product that is a good product, somethingthat I am proud of.”

Emily has been selling her own products in boutiques, both locally and inNYC, with good success. She hits the streets with product samples to introduceher brand, and in one case, a boutique buyer contacted her after reading abouther in a blog (Brooklyn Bride). She currently wholesales to three bridal boutiquesin New York. When asked about the reception of boutique owners to cold calls,she replied “I feel like I was fortunate to happen upon some nice people, butthere definitely were a few who were like…no way.”

She also researched and pursued an account with BHLDN (Athropologie’sbridal offshoot), which she says took a lot of negotiation, but she is proud to beon board. Considering she was asked to intern for Philip Treacy after a cold call,the lesson to be learned is you can’t get what you don’t ask for, and a few neg-ative responses shouldn’t discourage you.

“Don’t quit your other job.” She laughs. “Do your research: Get on Etsy, readabout starting a business. …There are a lot of online resources, like Square, on-line accounting, online banking. Take advantage of what’s out there.” She alsomakes sure to keep in personal touch with her business associates: She goesto New York about every three months to get supplies, to see what new itemsher vendors are carrying, and to check in with her boutiques. �

BRIDAL COLLECTIONThe upcoming collection is more romantic and less abstract than previous pieces,featuring florals and other natural elements.

employment. When asked what she thought clinched her application for in-ternship, she gave a self-deprecating laugh, saying, “Maybe they were in-trigued by an American?”

EMILY’S HUSBAND, GRAPHIC DESIGNER NATHAN ZARSE, BROUGHT HER TO INDI-anapolis. “For starting my own business, [Indianapolis] was a great place to doit,” she says, “…the tight knit fashion community was really encouraging.” Emilymade immediate connections with the Arts Institute of Indianapolis’, MidwestFashion Week, other designers, and the local journalists. Almost immediately,her hats could be seen on the runway, in fashion shoots, and in the gallery ofthe Arts Institute. “Everybody was very supportive and encouraging. That gaveme the confidence to build a business and take the next step.”

When asked about what Indy can do to support new designers, attractingbuyers and sales reps is at the top of her wish list. "Participating in fashionshows is fun…but we need to be able to make connections with buyers at theshows.” One of Emily's favorite shows was The Indianapolis Museum of Art'sFashion Unbound show.

Twenty to thirty percent of Clark’s business is local. Clark makes a pointto keep some of her pieces available in the Indianapolis area, which gives thefreedom to design pieces that aren’t bridal whites. She admits that theselower priced pieces aren't extremely profitable, but she likes to support localshops, and show a local presence. You can find her items in Irvington atHomespun Handmade, in Fountain Square at IndySwank, and in Carmel atThe Wedding Studio.

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OPEN FRIDAYS AND SATURDAYS; MURPHY BUILDING; FOUNTAIN SQUARE

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BLOOMINGTON COUPLE, ALEX AND SHANNONLEHR, GIVE US ANOTHER REASON TO YEARNFOR THE WEEKEND WITH THEIR LAID-BACKSHIRTS. HERE’S A PEEK INTO THEIR APPARELCOMPANY, AMERICAN COLORS.

BY ERICA SAGON + PHOTOGRAPHS BY JASON GASKINS FOR HELEN WELLS IMAGINE WHAT YOU’D WEAR ON THE BEST SATURDAY AFTERNOONS. PERHAPS,you would throw on a cozy button-up in the chill of a January afternoon.Maybe, in the summer, as the sun bears down, you would lounge in a feather-weight cotton tunic that moves as it catches each cool breeze. These are theclothes you could wear everyday, if only you could. Comfortable, stylishclothes that evoke all the romance of a lazy, care-free day.

Imagine no more.Led by Alex and Shannon Lehr, both Indiana University alumni, American

Colors turns out stylish essentials for men and women. American Colors pro-vides everything from basic T's to casual blazers. Oh, and that light-weighttunic you were just imagining? Yeah, they do those, too. All are comfortable. Allare sewn with carefully chosen fabrics. And, all are manufactured in the U.S.

American Colors has caught the attention of celebrities such as MollySims, Leann Rimes, Kate Hudson and Lauren Conrad, who have sported theLehrs’ laid-back shirts while out and about.

FAMILY TIES. Retail has been the Lehr family business for decades. Alex’s fa-ther, Henry Lehr, moved his shop to New York City from London in 1974, theyear Alex was born. As the business expanded, Henry Lehr stores paved theway in a variety of neighborhoods. A shop opened on Madison Avenue be-fore large corporate retailers arrived, and others followed: One on West Broad-way in Soho, and another on Elizabeth Street and Prince Street in Nolita. Now,you can find Henry Lehr shops in Westport, Conn., and in East Hampton andAmagansett, N.Y.

To hear Alex tell it, American Colors began as his father’s side project in thelate ‘90s. “He thought it would be a nice, quiet thing as he retired,” Alex says.

Alex, who studied business at IU and graduated in 1997, returned to NewYork, and to the family business, after college. In 2003, Alex and Shannontook charge of the growing American Colors brand.

In many ways, American Colors is the label as it was first imagined: Com-fortable, classic, casual separates that are manufactured in the US. Alex andShannon have updated the fits and fabrics, and made American Colors hitthat sweet spot of effortless style.

AMERICAN ARTISTRY. The couple is very hands-on throughout every phase ofdesign, starting with fabric selection. The 2012 Spring line is a celebration oftheir signature fabric: Cotton. Expect to see whisper-thin cotton voile tunicsand the softest organic cotton T-shirts in a variety of colors. The prints, so art-fully selected, are both timeless and on trend.

For the Lehrs, creating a fantastic product is not an end in itself. It is im-portant to them that their business supports those fabric mills and factoriesthat operate ethically, and utilize fair labor practices. In addition, while muchof their fabrics are sourced from abroad, the clothing, is made in the U.S.

DESIGN TEAMThe Lehrs source organic, fair-labor, and ethically producedfabrics. From tunics to tees, expect tosee a celebration of cotton inthe Spring of 2012.

“If we make that choice, that’s how change happens,” Alex says. In the aftermath of 9/11, much of the industry moved abroad, including

the factory where American Colors’ clothing was made. Shannon and Alexwanted to keep the label alive, but continue to manufacture within the US, sothey sought places that would produce their product lines in small runs, andfabric suppliers who would sell small rolls.

This year, a goal is to seek out specialty fabrics that are woven in theU.S.—a “continuously shrinking” market, Shannon says.

“We want to focus on the artistry of work that can’t be duplicated on amachine.”

American Colors clothing is sold at boutiques across the country, andonline at americancolorsclothing.com. �


DESIGNERS

CUTLINE TITLEAlex and Shannon moved theirfamily back to Bloomington, oneof their most-loved places.

35

DISCOVERNEW WAYSTO � INDY.

Subscribe at indyspectator.com

❤

36 PATTERN ISSuE NO. 1

STONESSILVER AND STONE RINgS by SARA b. JEwELRy & METALSMIThINg

ThIS PAgE LEfT: PORCELAIN JASPERSILVER MODERN COCKTAIL RING $190.ThIS PAgE RIghT: TERRARIUM RING-AGATE CIRCLE SILVER MODERNCOCKTAIL RING $216.

OPPOSITE PAgE: DRUSY & FOSSILIZEDCORAL SILVER MODERN DOUBLECOCKTAIL RING $240. INDIANA WALNUTWITH AN INDIANA SHELL FROM LAKETIPPECANOE $130 by ALLISON fORD.

MODEL:UMA AFOAKU/THE HELEN WELLS AGENCY

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THE CROW $370.

OPPOSITE PAgE: ROLLY POLLY $150.MODEL: MARTA GRUBER/INDEPENDENT

ALLISON FORDMy Material: wood, my central raw material, isinspiring and interactive. working with a pieceof wood really brings out its uniquepersonality, the way it smells, the variablegrain patterns, the texture under yourfingertips. It is a natural and commonplacematerial that engages the senses. I enjoycreating relationships between wood anddifferent materials including metal, leather,and stone. what I produce is a blend of myaesthetic and nature’s unpredictability.

[email protected]

38 PATTERN ISSuE NO. 1

STONES(PAgES 36 + 37) SILVER AND STONE RINgS by SARA b. JEwELRy & METALSMIThINg

SARA BINIECKII am Sara b. — a creator of uncommon organichandcrafted jewelry. My work is a celebrationof nature and modernism. growing up near theshores of Lake huron, I quickly formed a loveof the beach stones and fossils the lake had tooffer. This passion grew to include colorfulsemi-precious gemstones, mineral specimens,rough uncut gems and all things petrified. Icollect these little pieces of the earth andcapture their beauty in one-of-a-kindhandmade sterling silver settings. I love tocreate unconventional jewelry that is naturalyet modern with a bit of raw earthiness andasymmetry.

[email protected]

40 PATTERN MAGAZINE ISSuE NO. 1

METALMETAL, STONE AND fuR RINgS by NANcy LEE METALSMIThINg.

FUR RING/RECTANGULAR $69, FURRING/ROUND $99, SILVER BAR RING $65,COPPER CUFFS $69 EACH.

MODEL: TANIA /L MODELZ

NANCY LEENancy Lee's work is an experiment instorytelling, of dreams expressed in metal, themeaning or emotion left to the viewersinterpretation. her jewelry and small objectsare created in silver, brass, gold, gems, andrecycled or found objects.

[email protected]


TRASHEDA DENIM AND TEES STORY

PHOTOGRAPHY BY STEPHEN SIMONETTO

PHOTO ASSISTANTS JARROD BRIDGEMAN + NICK SOUZA

WARDROBE STYLING BY AZEEZAT OW

OKONIRAN-JIMOH

MAKEUP BY DARCIE W

ATSON (ILEY JEAN MAKEUP) HAIR BY DUSTI SIEFER

MODELS: SELENGE ZORIGT, TONI CLARK, DANIELLE ROSSI,

REBECCA STROTHER, ALLISON JACK ANDSHANNON HUSER.

WARDROBE: COAL N TERRY VINTAGEWWW.COALNTERRYVINTAGE.OM

LOCATION: CADILLAC RANCH AND BARTINIS

45

SLASHED

47

MODELS: LEFT TO RIGHT, ALLISON JACK, REBECCA STROTHER, DANIELLE ROSSI, TONICLARK, SHANNON HUSER.


SHREDDED


STAINED

53

SOAKED

THE CLEARING

55

NIGHT FALLS

PHOTOGRAPHY BY JASON LAVENGOOD HAIR BY ANN SPANNAN MAKEUP BY ELLA HATTERY STYLING BY CHRISTINA LAVENGOOD

MODEL PAULINA CHAVIRA: FAUX FUR JACKETBY RACHEL ZOE. LEGGING BY HELMUT LANG.BOTH AVAILABLE AT 8 FIFTEEN.

MODEL JARED THOMAS: SUIT + SHIRT BYH&M. SHOES ARE MODEL’S OWN.

57

ON PAULINA: JACKET BY HELMUT LANG. SKIRT BY RICK OWENS LILIES. BOTHAVAILABLE AT 8 FIFTEEN.

ON JARED: SUIT + SHIRT BY H&M. SHOES ARE MODEL’S OWN.

DAWN BREAKS

58 PATTERN ISSUE NO. 100 PATTERN MAGAZINE ISSUE NO. 1

ON POLINA CHAVIRA: FAUX FUR JACKET BY RACHELZOE, $295. LEGGING BY HELMUT LANG, $255.

ON JARED THOMAS: SUIT BY H&M, $105. SHIRT BYH&M, $15. SHOES, MODELS OWN. ALL COURTESY 8 FIFTEEN.

5900

ON PAULINA: TANK BY VPL. PANT BY L’AGENCE. BOTH AVAILABLE AT 8 FIFTEEN. BRACELET + BELT + SHOES ARE MODEL’S OWN.

MORNING PAUSE

61

OPPOSITE PAGE, ON PAULINA: BRA BY VPL.CARDIGAN BY VPL. JEANS BY J BRAND. ALL AVAILABLE AT 8 FIFTEEN.

NECKLACE AVAILABLE AT H&M.

THIS PAGE, ON PAULINA: JEANS BY J BRAND.AVAILABLE AT 8 FIFTEEN. CLOAK BY ERINFORD CUSTOM.

ON JARED: JACKET BY BEN SHERMAN.JEANS BY 7 FOR ALL MANKIND. CUFFSAVAILABLE AT H&M. SHOES + BOOTS AREMODEL’S OWN.

AFTERNOON WALK


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MODEL: UMA AFOAKU/HELEN WELLS AGENCY

FILA TOE SOCKS + SANDAL AVAILABLE ATFINISH LINE. VALEO NEOPRENE WAISTSUPPORT AVAILABLE AT PLAY IT AGAINSPORTS, CARMEL. JILL SANDER SKIRTAVAILABLE AT J. GARDENER, CARMEL ANTIQUEMALL. SPEEDO SWIM CAP AVAILABLE ATDICK’S SPORTING GOODS.

65

MODEL: JENN KING

BLACK SECOND SKIN NIJINSKI TANKAVAILABLE AT 8 FIFTEEN. ZELA TANK TOPS AVAILABLE ATNORDSTROM. NIKE ACG ALL TRAC AIRMAX GO-DOME AVAILABLE AT FINISH LINE.

66 PATTERN MAGAZINE ISSUE NO. 1

67

MODEL: JENN KING

HARDTAIL MESH SHIRT AVAILABLE ATNORDSTROM. WHITE ANKLE SLEEVE BY SHOCK

DOCTOR AVAILABLE AT DICK’S SPORTING GOODS. WHITE

FILA TOE SOCKS AVAILABLE AT FINISH LINE.BLACK KETTLEBELL WEIGHTS AVAILABLE AT

PLAY IT AGAIN SPORTS, CARMEL.

68 PATTERN MAGAZINE ISSUE NO. 1

MODEL: JONATHAN GLASS/HELEN WELLS AGENCY

DEBEER LACROSSE GOGGLES + SPIDERHEADBAND + FITNESS GEAR BACK SUPPORTAVAILABLE AT DICK’S SPORTING GOODS.HARDTAIL MESH SHIRT AVAILABLE ATNORDSTROM.

OPPOSITE PAGE: CHAMPRO FOOTBALL PANTS +RIDE SNOW BOARD BINDINGS AVAILABLE ATPLAY IT AGAIN SPORTS, CARMEL. WHITE TSHIRT + NIKE AIRMAX GOADOME SHOESAVAILABLE AT FINISH LINE.


MODEL: JENN KING

ADDIDAS ADIPURE TRAINER BAREFOOT RUN-NING SHOES + ADIDAS ADILIGHT SANDAL

AVAILABLE AT FINISH LINE.

71

MODEL: JENN KING

VPL SHIRT AVAILABLE AT 8 FIFTEEN. NIKE PROCOMBAT SHIRT AVAILABLE AT MACY’S. NIKE

SHOX AVAILABLE AT FINSIH LINE. NECKWEIGHT + REEBOK PROLITE FADE

COMPRESSION GLOVES AVAILABLE AT PLAY ITAGAIN SPORTS, CARMEL.


SECRETAGENT MAN

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AGENT MARCELLAST SEEN AT THE LIBERTINE, 38 EAST WASHINGTON STREET, INDIANAPOLIS, 16:00 HOURS.

JACKET VALENTINO. SHIRT BACHARACH.TIE HICKEY FREEMAN. CUFF LINKSSWAROVSKI. PANTS AVAILABLE AT H&M.

75

AGENT BORISLAST SEEN IN THE ALLEYWAY OFEAST COURT STREET AT 16:35.

MOTORCYCLE JACKET BY THEORYDERWIN INSTITUTION. PANTS ANDGLOVES AVAILABLE AT H&M.SUNGLASSES ARE MODEL’S OWN

77

AGENT BORISLAST SEEN IN THE ALLEYWAY OFEAST COURT STREET AT 16:35.

MOTORCYCLE JACKET BY THEORYDERWIN INSTITUTION. PANTS ANDGLOVES AVAILABLE AT H&M.


AGENT VINCENTLAST SEEN 1701 GENT AT 17:00.

OHM CLOTHING SWEATER. CHERESKINJACKET. FRENCH CONNECTION TIE. AKA VALENKI BOOTS. PANTS + SHIRT +GLOVES AVAILABLE AT H&M.

OPPOSITE PAGE: MILITARY ISSUEPEACOAT. SWEATER, GLOVES AND HATAVAILABLE AT H&M.


AGENT MAXWELLLAST SEEN BREAKING AND ENTERING.12:00 HOURS

AGENT MARCELLAST SEEN AT 132 NORTH ILLINOISAT 23:00.

MARC VEST BY MARC JACOBS. BOW TIEAND PANTS AVAILABLE AT H&M. SHIRT ISMODEL’S OWN. POCKET SQUARE BYBROOKS BROTHERS.

OPPOSITE PAGE: TRIM FIT TRENCH COATBY BURBERRY.


salvagebeauty

MODEL: AMANDA PFINGSTON/LMODELZ MODEL MANAGEMENT

OPPOSITE PAGE: 1940’S CREPE SILK GOWNWITH BEAD DETAIL. DIANE VON FURSTENBERG

PINK SUEDE LACE-UP HEELS. ALL AVAILABLE AT INDYSWANK.

PHOTOGRAPHY BY JOHN BRAGG HAIR BY PHILIP SALMON MAKEUP BY JILLIAN MAITLEN WARDROBE STYLING BY ANNIE STULTZ


MODELS: AMANDA PFINGSTON/LMODELZ MODEL MANAGEMENT AND

LISA ERMEL/HELEN WELLS AGENCY.

ON AMANDA, THIS PAGE: RED SEQUIN GOWN + MEDAL BROOCH + AMERICAN FLAG CHUCK

TAYLOR HIGH TOPS. ALL AVAILABLE ATINDYSWANK.

ON LISA, OPPOSITE PAGE: LIZ ALIG FLOUR SACKDRESS + 1990’S SHEER BLOUSE + 1990’S

BROWN LEATHER ANKLE BOOTS. ALL AVAILABLE AT INDYSWANK.

FINDINGS COCKTAIL RING. AVAILABLE AT GIRLY CHIC BOUTIQUE.

ON AMANDA, LEFT: 1940’S GREY LAMBSWOOLCOAT. 1920’S BEADED CLUTCH. DIANE VONFURSTENBERG PINK SUEDE LACE-UP HEELS. AVAILABLE AT INDYSWANK.

COMME TOI CROPPED SATIN PANTS. FREE BIRD SHEER NAVY/BLUE PRINT BLOUSE. AVAILABLE AT GIRLY CHIC BOUTIQUE.

ON LISA, RIGHT: 1950‘S BLUE CHECK SWINGCOAT. 1960’S PAPYRUS WOOL DRESS. 1960’S PONY PURSE. TAN SUEDE LACE-UPPLATFORMS. 1960’S BLUE DOUBLE LAYERBEAD NECKLACE. 1920’S BLUE LAYERINGNECKLACE. SKULL CAMEO RING BY KRISTINHUBICK. ALL AVAILABLE AT INDYSWANK.

89

ON LISA, THIS PAGE: MEN’S DIOR TUX SHIRT.MARTINE SITBON GOLD LEATHER TUX JACKET.AUTHENTIC BLACK COMBAT BOOTS. 1970’S GOLD MESH PURSE. ALL AVAILABLE AT INDYSWANK.

GREY MISS ME JEANS. FINDINGS COCKTAILRING. ALL AVAILABLE AT GIRLY CHIC BOUTIQUE.


ON LISA, THIS PAGE: 1960’S GREEN BEADEDTOP. 1990’S BLACK RIBBED BODY CON SKIRT. BOTH AVAILABLE AT INDYSWANK.

FINDINGS COCKTAIL RING. AVAILABLE AT GIRLY CHIC BOUTIQUE.

ON AMANDA, OPPOSITE PAGE: 1960’S CAPELETSUI. 1950’S BEADED CASHMERE CARDIGAN.1950’S BLOUSE WITH PINTUCK DETAIL. 1950’SMINK HAT. ALL AVAILABLE AT INDYSWANK.


AROBERT INNIS. MERCHANDISER.THE INFLUENCE OF THE SPORTS ON MODERN FASHIONCANNOT BE OVERSTATED. ATHLETIC WEAR HAS MOVEDFROM THE FIELD TO THE STREET. SPOKETO ROBERT INNIS OF INDIANAPOLIS BASED USA TRACK &FIELD, ABOUT MERCHANDISING SPORTSWEAR THAT GOESTHE DISTANCE.

JEREMIAH: Robert, you work with an establishedsports organization. What does USA Track and Field do?

ROBERT: USA Track & Field is the National Govern-ing Body for track & field, long-distance runningand race walking in the US.

JEREMIAH: How did you get interested in workingas a merchandiser?

ROBERT: Working with apparel has been some-thing that I have always wanted to do, particularlysportswear brands. Hell, I still have old cover let-ters for every sneaker company on my computer.

JEREMIAH: What do you like about merchandisingUSATF apparel?

ROBERT: I would say my favorite part of merchan-dising USATF apparel is that I get to forecast itemsfor the future based on what works. I helped com-pile a lookbook for USATF. I was kind of happy for itto show up in the Washington Times Communities.

JEREMIAH:How do you keep sportswear fashionable?

ROBERT: I don't think it’s about being fashionable.It’s more about choosing quality items. I try to adda modern twist to whatever items we choose, butI have to pay close attention to our average con-sumer. What’s important for most of our consumersis functionality. We did our job if it’s an item theycan use to effectively complete the task needed.

JEREMIAH:What are the positives and negatives ofworking with active wear?

ROBERT: Only in the running community is it OK formen to wear tights, and if people comment, we re-ally don't care. That carefree attitude can carry onto other aspects of life, not really caring what out-side factors have to say about your passions. [Anegative] is that running is still a niche sport/activ-ity, so the ability to make X amount of dollars iscapped by whatever the current trend is in running.

JEREMIAH: With your experience as merchandiserfor USATF, do you want to pursue other aspects ofthe fashion industry?

ROBERT: I think working in merchandising hasopened my eyes to other opportunities that exist.Whatever I have done to build relationships withbloggers has definitely made me interested inhigh-end streetwear, and the evolution of it. Tenyears ago, it was a strictly urban thing, and al-though I can relate to that now, it is more a collageof art forms- from insane PR stunts, like what Nikedid with Nike Mags (McFly Sneakers), to vintageyet high quality fabrics and techniques used tomake timeless pieces.

I would love to have some role that comprises cul-ture, art, fashion, wherever that may be. Ideally, Iwould like to be at a PR/event marketing companythat has apparel companies on its roster.

JEREMIAH:What would your perfect project be?

ROBERT: At USATF, I would love to do a collabora-tion line with some of our Olympians ranging fromt-shirts to half-zips.

Personally, I would love to have my own denim labworking with high quality cone or selvedge denim.I would probably produce jeans, of course, but de-sign them in unconventional formats, like a chino,and accessories like watchstraps, looped belts, towashed chambray bed sheets. I would make mywhole house denim, if I could.

JEREMIAH: Do you think that Indianapolis is able tosupport a growing fashion scene?

ROBERT: I think Indianapolis is a blank canvas. I feelthat the individuals who want things to happenwill make it happen. At the same time, this city isquite spread out, so things happen, and noteveryone hears about it. Indy has the talent. Whatneeds to happen is a matter of public relations.The more people that find out about what is goingon, the more people will want to get involved. �

Robert Innis is a 26year old New Jerseynative, and graduateof East StroudsburgUniversity, now living in Indianapolis. Currently, he is theMerchandise SalesCoordinator at USATrack and Field.


HCULTURE COIFFUREWE ASKED 6 LOCAL STYLISTS TO CONVEY THE SPIRIT OFINDY’S CULTURAL DISTRICTSTHROUGH ONE MEDIUM—HAIR.PHOTOGRAPHY BY POLINA OSHEROV + MAKEUP BY KATHY MOBERLY + STYLING BY NIKKI SUTTON

H95

BROAD RIPPLEPHILIP SALMON FRENCH PHARMACIE SALONfrenchpharmacie.comStyling hair for 18 years

I grew up in Broad Ripple—when kids whowere thrown out of their homes for beingangstfull punks, came to spend nights sleep-ing under the bridge. This created a richstage for boldness of spirit, conversationand bad poetry... Things to grow on.

FAVORITE PRODUCTS

1. OUI OIL FROM DAVINES

2. RELAXING FLUID BY DAVINES

3. KENRA THERMO PROTECTANT STYLING SPRAY

MODEL: PEARL/LMODELZ


INDIANA AVE.KIMAYTA ALEXANDER TANGLED SALONSPA AND BOUTIQUE3720 COMMERCIAL DR. 46222Styling hair for 8 years

As I envisioned my design, a smooth fluentatmosphere and old jazz sounds surfaced. Icreated deep, luxurious waves (a signaturestyle of Madame C.J. Walker) and full roundhair extensions, finishing with a flower toevoke jazz legends such as Josephine Bakerand Billy Holiday.

FAVORITE PRODUCTS

1. DESIGN BY ESSENTIAL EDGE CONTROL2. SILK ELEMENTS HEAT PROTECTION SPRAY3. NU EXPRESSIONS SPIRITZ AND SHINE

MODEL: TELISHA /LMODELZ

97

FOUNTAIN SQUAREMEL TERHUNEALLURE SALONalluresalon-carmel.comStyling hair for 5 years

Fountain Square is a unique, free spiritedpart of Indianapolis. Loose, lazy, untamedtexture was my inspiration to show off thebohemian, hipster, anything goes fashionforward woman. I swept the hair to one sideand brought it together in a lose fish tail,wrapping the end with a suede-like string. Idefined her texture by wrapping randomsections of hair around a medium sizedcurling rod. I used a styling spray to allowmovement but set the tendrils.

FAVORITE PRODUCTS

1. BE MORE BY BENNIFACTOR, provides textureand moldablity.

2. BE CONFIDENT BY BENNIFACTOR, provideslight hold and allows for movement.

3. #5 BY DAVINES, provides a matte finish &defines texture.

MODEL: ELYSE/LMODELZ


WHOLESALE DISTRICTIRINA GREEN EYEMAX STUDIO eyemaxmakeup.comStyling hair for 20 years

I was directly inspired by the patterns andscale of the tall buildings in The WholesaleDistrict. Walking around this area, I sawneatly manicured patches, rows of flowersand greenspace. Similarly, I erected a tall,rigid structure using the model’s real hair aswell as several hair pieces. Like a skyscraper, there is a steel infrastructureholding the piece. The grid pattern wasachieved by weaving hair pieces in and outof the “tower.” I used a few texturingtechniques to bring in representations ofurban landscaping.

FAVORITE PRODUCTS

1.MOROCCAN OIL TREATMENT2.MOROCCAN SHINE SPRAY3. KENRA 25 HAIR SPRAY

MODEL: ABIGAIL/HELEN WELLS AGENCY

99

WHITE RIVER STATE PARKTIFFANY HOLMESA DO HAIR DESIGN adohairdesign.comStyling hair for 8 years

The urban and natural elements of the WhiteRiver Canal provided an palette. The areawas developed during the 1800s, so theoverall style was based on shapes from thatera. I gave the hair a rough, natural textureusing a mini crimper, and teased it to addsome volume to the top of the style. Icreated a wave and arches through the frontof the hairstyle to evoke the canal andarchitectural structures that can be viewedfrom the White River Canal locale.

FAVORITE PRODUCTS

1. BUMBLE & BUMBLE HAIR POWER2. AQUAGE FINISHING SPRAY

MODEL: ELIZABETH/HELEN WELLS AGENCY


MASS AVEJARON FAIRCHILD MERIDIAN DESIGNGROUP meridiandesigngroup.comStyling hair for 8 years

The cultural District of Mass Ave wasoriginally developed in the late 1800’s. The concept began with hairstyles of that era - pulled back with long curls. I updatedthe look by adding a full head of extensions,styling with a marcel iron, and finishing itwith a side pony tail.

FAVORITE PRODUCTS

1. KERISTASE MEDIUM HOLD SPRAY2. PUREOLOGY ROOT LIFT 3. OSIS DUST-IT

MODEL: DANIELLE/HELEN WELLS AGENCY

101

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MASS AVE. WINE SHOPcafe + craft spirits + cordials

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pattern magazine issue 1 spring 2012

Documents

monthly pattern

comletter2 pattern issue

debut issue of pattern

consumers of fashion

world of fashion

buildinga fashion community

fashionminded individuals

tentspattern issue