paul evans keynote - how to build a business
TRANSCRIPT
Paul EvansLowcosttravelgroup
About me What I did What I do
…Interfere!
Before old fart Elephants Eton
20 years Corporatehelp or hindrance?
Maldives
“Sangria Moment”
Build something different
Where lowcost stands
£350m sales
400 staff
10 countries
…and growing!
lessons in life
Be nice on way up
Don’t believe own PR
Cant be always best
Careful who you trust
7 key things in business
Experience
Staff &Team
Technology
Product
Regulations
Distribution
Luck!
Experience
Seen it before
Contacts - reputation
Read the signs earlier
Been there
Staff
Corny about staff but most is true A sense of belonging is what matters
Team Get people who are better than you
Understand what makes them tick [or try]
Take risks
It’s hard to build and manage a team
…we are still working on it!
Technology
Technology is key
Invest in it
Intuitive /Ivector
Affiliates are online travel agents
Call centres 20% vs 1%
Product
Packages dynamically
Packages
Hotel only
Flight only
Cruise
Trade
Direct
International
They are all different!
Right model?
Less is more? Slim down
Market at an affordable cost?
Admire 3 businesses
Overseas suppliers
Regulations
Difficult Area
ATOL, flight plus, ABTA, IATA, Banks, HMRC
Competitors
Most regulated place on earth
Data Overload
• European dimension • Difficult • Not all the same • Challenging • Sideways -traffic vary • Pan european affiliate deals
Distribution
Sideways traffic Critical
Trade and direct
Plethora of channels
Europe?
Google dominant everywhere?
And then Mobile
Growth
Prospects
Simplicity
The Market next 5 years;
Google – twitter – facebook
Airlines /Operators
Charters
Mediums squeezed
Grow or specialise
Pan European/Global /Local
Commoditisation/ extras
Questions?