DOES MY BUTT LOOK BIG IN THIS?USING SOCIAL UTILITY TO TURN

SOCIAL MEDIA INTO SOCIAL SALES

MEDIA TRENDS: SOCIAL MEDIA

DR PAUL MARSDENSYZYGY

SOCIAL MEDIA REVOLUTION

its just media

Get over it

TELEPHONE DID NOT KILL THE MOVIE STAR

“IF I HAD TO GUESS SOCIAL COMMERCE IS THE NEXT AREA TO

REALLY BLOW UP” MARK ZUCKERBERG

MIND THE PERCEPTION GAP

MIND THE PERCEPTION GAP

DEALS

SHOPPING

READ USER REVIEWS

GENERAL INFO

EXCLUSIVE INFO

NEW PRODUCT INFO

SHARE OPINION

CUSTOMER SERVICE

PARTICIPATE IN EVENTS

FEEL CONNECTED

SUBMIT PRODUCT IDEAS

BE PART OF A COMMUNITY

NEW PRODUCT INFO

GENERAL INFO

SHARE OPINION

EXCLUSIVE INFO

READ USER REVIEWS

FEEL CONNECTED

CUSTOMER SERVICE

SUBMIT PRODUCT IDEAS

BE PART OF A COMMUNITY

PARTICIPATE IN EVENTS

SHOPPING

DEALS

WHAT FANS WANT(in order of priority)

WHAT BRANDS THINK FANS WANT (in order of priority)

SOCIAL UTILITY

Social utility (noun)1. Helping people solve problems socially2. Helping people solve social problems

“DOES MY BUTT LOOK BIG IN THIS?”

SOCIAL UTILITY: Solving problems socially...

SOCIAL INTELLIGENCEA wise man learns from the experience

of others, a fool by his own

SOCIAL UTILITY: Solving problems socially...

SOCIAL UTILITY: Solving problems socially...

SOCIAL UTILITY: Solving social problems...

SOCIAL STATUS

SOCIAL UTILITY: Solving social problems...

SOCIAL STATUS

SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING

SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING

SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING

SOCIAL BONDING

SOCIAL UTILITY: Solving social problems...

SOCIAL UTILITY: Solving social problems...

SOCIAL BONDING

SOCIAL UTILITYusing social media to help people solve

problems socially and solve social problems

social intelligence

social status

social bonding

$$$$$$ SOCIAL SALES $$$$$$

SUMMARY

The future of social media is social utility