PAUL R OWENS

JILL TOWNER

Professional Academy

Why do professional qualifications?

• Education ‘opens doors’• Vocational – appreciated by businesses• Focused on skills needed in the

workplace• Shows initiative• Differentiates

What characteristics and commitment do you need?

• Understanding the point of the course• Desire to get on in a career• Personal skills to enable successful

learning• A subject that interests you• Ability to apply experiences

Which Professional Qualifications we offer

Chartered Institute of Marketing

CIM

CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3

“MARKETING IS THE MANAGEMENT PROCESS RESPONSIBLE FOR IDENTIFYING, ANTICIPATING AND SATISFYING CUSTOMER REQUIREMENTS PROFITABLY”

THE CHARTERED INSTITUTE OF MARKETING

HOW MARKETING WORKS!!

SUITABLE FOR:

• INDIVIDUALS WITH VERY LITTLE OR NO MARKETING EXPERIENCE

• SCHOOL LEAVERS

• PEOPLE NEW TO A MARKETING ROLE OR LOOKING TO WORK IN MARKETING

• PEOPLE WISHING TO HAVE A BASIC UNDERSTANDING OF MARKETING

• PEOPLE WITH A FLAIR FOR DESIGN / AN INTEREST IN SOCIAL MEDIA / BUSINESS STUDIES STUDENTS

TWO MODULES TO STUDY:

• MARKETING PRINCIPLES – ASSESSED BY ONE HOUR ONLINE EXAM

• CUSTOMER COMMUNICATION – ASSESSED BY WORK BASED ASSIGNMENT

STUDY METHODS:

• INTENSIVE 2 DAY WORKSHOP (PREMIUM OPTION)

• DISTANCE LEARNING (LITE OPTION)

CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3

Institute of Sales and Marketing Management

ISMM

SUITABLE FOR:

• INDIVIDUALS WITH VERY LITTLE OR NO SALES EXPERIENCE

• SCHOOL LEAVERS

• PEOPLE NEW TO A SALES ROLE OR LOOKING TO WORK IN A DIRECT SALES ROLE

• PEOPLE WISHING TO HAVE A BASIC UNDERSTANDING OF SALES

• CONFIDENT, OUTGOING PERSONALITIES

FOUR MODULES TO STUDY:

• UIDERSTANDING LAWS & ETHICS OF SELLING – MANDATORY – ASSESSED BY ASSIGNMENT

• UNDERSTANDING MARKETING – MANDATORY – ASSESSED BY ASSIGNMENT

• UNDERSTANDING BUYER BEHAVIOUR – MANDATORY – ASSESSED BY ASSIGNMENT

• SELLING TO CUSTOMERS / UNDERSTANDING SELLING TO CUSTOMERS / TELESALES – CHOOSE ONE OF THESE(ASSESSED BY ASSIGNMENT)

STUDY METHODS:

• INTENSIVE ONE DAY WORKSHOP PER MODULE (PREMIUM OPTION)

• DISTANCE LEARNING (LITE OPTION)

ISMM CERTIFICATE IN SALES & MARKETING LEVEL 2

What do the qualifications cover?

• THE ROLE AND FUNCTION OF MARKETING WITHIN BUSINESS

• KEY FACTORS THAT INFLUENCE CONSUMER/CUSTOMER BEHAVIOUR

• THE MARKETING MIX – THE FOUR P’S

• THE MARKETING ENVIRONMENT

• TYPES OF CUSTOMERS

• THE IMPORTANCE OF CUSTOMER RELATIONSHOPS

• MARKETING COMMUNICATIONS – PROCESS AND TOOLS

• MARKETING CAMPAIGNS – DESIGN AND IMPLEMENTATION

CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3

WHAT YOU WILL LEARN:

WHAT YOU WILL LEARN :

• LEGAL AND ETHICAL REQUIREMENTS IN SALES AND CONSEQUENCES OF NON-COMPLIANCE OF SUCH

• THE CORRELATION BETWEEN SALES & MARKETING, HOW TO CARRY OUR MARKETIN RESEARCH AND THE MARKETING MIX

• UNDERSTAND SALES TARGETS AND MONITORING PERFORMANCE

• BASIC FACE-TO-FACE SELLING SKILLS

• KNOWLEDGE AND UNDERSTANDING OF CUSTOMER BUYING NEEDS, FEATURES & BENEFITS

• IDENTIFYING, DEVLOPING AND CLOSING SALES OVER THE PHONE

ISMM CERTIFICATE IN SALES & MARKETING LEVEL 2

How do we support students?

• Materials• Workshops• Administration & Tutor support• eLearning & LMS• Webinars and Videos

Thank you for listening

Any questions

www.professionalacademy.com

@ProfAcademy

01223 365505