paul stephen - sagittarius marketing - print is dead - long live print event - 26th june 2014
DESCRIPTION
Presentation given by Paul Stephen, Sagittarius Marketing at Print Is Dead - Long Live Print Event, Maidstone - 26th June 2014TRANSCRIPT
#LongLivePrint @SagittariusMktg
Paul Stephen, Sagittarius Marketingpersuasion, targeting and personalisation
Will Inshaw, Headley Brothersbridging the gap
Break
Karl Neal, Physical To Digitalintegrating tech in to paper
Terry Bevis, CIMmarketing principals
Q&A Panel
#LongLivePrint @SagittariusMktg
#LongLivePrint @SagittariusMktg
design.marketing.
#LongLivePrint @SagittariusMktg
ethos.pathos.logos.
customer maturity model.
digital noise.
#LongLivePrint @SagittariusMktg
digital noise.
#LongLivePrint @SagittariusMktg
stand out.
#LongLivePrint @SagittariusMktg
Television
Out of Home
Online
Newspaper
Magazine
Radio
Cinema
Mobile phone
87%
74%
58%
52%
46%
37%
26%
16%
#LongLivePrint @SagittariusMktg
Ads seen/heard in the last month?
Yes16%
No80%
Don'tknow 4%
Yes58%
No37%
Don't know 5%
#LongLivePrint @SagittariusMktg
2/3 have searched the web as a direct result
At home or at work On a smart phone or tablet
know your customer.
#LongLivePrint @SagittariusMktg
get clever with data.
#LongLivePrint @SagittariusMktg
get personal with data.
#LongLivePrint @SagittariusMktg
get interactive.
#LongLivePrint @SagittariusMktg
get interactive.
#LongLivePrint @SagittariusMktg
print can beat online.
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top tips.
#LongLivePrint @SagittariusMktg
test80/20its not a 1 hit wonderits not ‘old hat’it requires skillsits part of a strategy
