paul zabihi cv 006.2728

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Elemental Paul Zabihi Curriculum Vitae

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Key Statement:

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Career Summary:

I am currently looking for my next exciting career move to join a dynamic company team in a

permanent role with new challenges thereby futureproofing my career. I have over 17 years

professional design experience in the following mixed roles:

Graphic Design & Illustration including Branding, Marketing

Structural & Interior Design, Pitch Design & Presentation & FF&E

Sketching, 2D & 3D modelling (CAD programs & craft

Production Design & Art Director for Film & TV

I have worked internationally on premium projects for Sony, Ch4,

Virgin, Panasonic, KPMG, HMRC, Singapore Armed Forces, BBC, etc.

Honing both my technical and conceptual design skills and

providing great experience in CRM, B2B interaction and client

account management.

With passion and dynamism I look to collaborate with colleagues in the development and

delivery of strong, effective design projects, creating new pathways for design and its

relevance to a wider public audience. Drawing on my experience I seek to identify the best-

fit solution with positive project value and comprehensive oversight to solid project

management whilst retaining sensitivity to project integrity and ultimately client goals.

During college I gained professional experience working on my own

commercial projects that I successfully pitched for: CAFOD slave

labour campaign and School Murals (1) as well as a studio assist/art

worker & installer for my contemporaries and peers. I gained great

experience in the commercial sector working with Claes Oldenburg

(2), Antony Gormley (3) and the Chapman brothers (4) with the

Tate & ICA galleries.

Graphic Design, Branding

Concept Design, Pitch Design & Presentation

2D & 3D Sketching and Illustration

Production Design & Art Direction for Film & TV

Interior & Structural Design & FF&E

Craft Design & General Art working

Project Management, Administration & Client Relationship Management

“With every project I

work on I keep my

trained eye on the ever

evolving world both in

design & culture and

business. I integrate

this experience into my

work with conceptual

relevance to client

briefs”

“My aims are to

develop and improve

public and personal

interaction through the

use of design in order

to support the evolution

of an ever growing

modern & retrospective

‘future-world’

environment”.

Profession: Senior Designer

Date of Birth: 27.01.1977

Nationality: British

Language: Native English

36 Ellington Street

London

N7 8PL

Tel: +44 (0) 20 3561 4479

Mob: +44 (0) 7564 499 185 Email: [email protected]

Professional Profiles: Linkedin: LINKEDIN P.ZABIHI

Film & TV Pro: FTV PRO ZABIHI PROFILE

Website: www.zabihidesign.com/

http://zabihidesign.wix.com/zabihidesign#!cv-work-experience/jkdq5




mailto:[email protected]

https://uk.linkedin.com/in/zabihi

http://www.filmandtvpro.com/uk/crew/profile/paul-zabihi-1

http://www.zabihidesign.com/

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Education: Formal Education: Extra Curricular

1997/2009 Freelance

Production Dept., Production Design

& Art Direction London

2002-2005 Information

Transfer Prod. Designer & Art Director

London/UK

2005-2007 Picture on the Wall

Prod. Dept., Prod. Design &

Art Direction London

2008-2010 Opium Bars Senior Lead

Designer & Project Manager

London/UK

2009 Done & Dusted

CH4 T4otB Art Director

UK

2011-2012 Harry's Intl

The Club Hotel Senior Designer

Singapore

2012-2013 Elemental

Design Midweight Designer

2D/3D Modeller London

2015/2016 The

Distinguished Gentleman

London Senior Designer

London

2001 Loaded

Magazine Junior Artworker

& Graphics London

2002 LFS

Guest Art Director

London

2006-2007 COI

Art Director London/UK

1993/2001 Education

RCA Saint Martin’s S.ofA

Parsons S.ofA Chelsea S.ofA

Cleveland S.ofA

2008 Giant Films Art Director

London

2008 Coutts

Davidson, Nick House

Bespoke Design London

2011 MOD

Head of Design Singapore

2013-2015 James Cubitt & Partners

Senior Designer London

1999 TBWA - Internship

Junior Artworker & Creative

London

2002-2003 Raintree/

Mediacorp Production Assist. Art

Director Singapore

2002-2003 Zhao Wei Films

Art Director Singapore

2005-2008 Anonymous Films

Art Director London

2010/2011 Logopaint

Bamboo Media Senior

Media Director Singapore

1998/2013 KZDesigns

Senior Designer London/

Singapore/ HK

1994/2007 Freelance Public Art & Experiential

Design (Multidisciplinary

Projects) International

1996/2015 Razor Design Designer/MD

London

Career Summery Timeline shows key points from my career:

2000 – RCA, UK

MA, Sculpture & Fine Art

1997 – Saint Martin’s School of Art, UK

BA (Hons), Graphic Design & Illustration

1995 – Chelsea College of Art, UK

BA (Hons), Public Art & Installation

1993 – Cleveland College of Art & Design, UK

BTEC, Fine Art & Graphic Design,

!988 – Ayton (Friends) School, UK

14 GCSE’s (A/B Grades)

2003 – TEFL Online

TEFL – Business.

2003 – Floodlight

Final Cut & Colour, Grade 1-4

1999 – Centurion, UK

HEFAT for Media

1998 – Parsons New School of Design, NY, US

Credits 4 - Grade 6, Urban Design

1996 - Slade School of Art, UK (evening course)

Casting Production & Fine Art Portraiture

1995 – Henry Moore Foundation, UK (summer course)

Foundation Short Course, Sculpture

1994 – Newcastle Polytechnic (summer course)

Glass Blowing Workshop

Comprehensive career listings can be found on my website: www.zabihidesign.com/

Guide Dogs for the Blind

Volunteer Boarder & Trainer, 2015 - Current

Vietnamese Orphanage Ngô Quyền Centre

Sponsor & Online Volunteer, 2003 – 2004

Bojangles Nursey

Volunteer Arts & Crafts Teacher, 1998

RSPCA, North Middlesborough, UK

Animal welfare Volunteer

Volunteer & Social Responsibilities:

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Concept Design

Graphic Design

Pitch Design

2D & 3D Drawing

Print Management

Digital Marketing

Production Design

Art Direction

Set Design

Interior Design

Prod. Management

CRM

Procurement

Key Skills:

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____________________

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MS Office Suite

CS6

(PS,AI,PR,AE,ID)

Acrobat

Sketchup

CAD

Podium

Trimble Layout

Lightworks

CSS/Html

I am Proficient in

Windows & Mac

Computing:

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Support Detail: Employment Record:

2015 - Present: Senior Designer – The Distinguished Gentleman Design Projects: Pitch Design, Digital Marketing, Graphics, Branding & Events

This featured project can be found on my website - www.zabihidesign.com/ I designed and project managed this successful & unique, bespoke residential wedding. This was a five day celebration with key design features from graphics, craft, handmade products and packaging and decoration. All aspects of guest accommodation and services were conceptually designed to individual requirements; sensitivity to allergens and environment.

2015 - 2016: Freelance Designer – YMBBT Design Projects: Structural Planning, 3D Visualisations and Modelling

Volunteer Project helping to orientate and deliver 3D modelling of a

disused building (formerly a bookstore) on Charing Cross Rd, Soho also

designing of 3D sketches for set design.

2015 - 2016 Senior Designer – Razor Design Design Projects: Concept Designer, Graphics & Branding, UX Design

My brief was to design a strong info based interactive website for a

new health sales company. There were several requirements from the

client the challenged my knowledge and extended my skillset.

Achievements: Creation of a dynamic website, conceptually astute to the client

brief.

A back-end platform with numerous swim lanes but still user friendly for

staff. A simple learning tool was also created for in-house use.

Dynamic marketing strategy using SM Platforms was delivered.

2015 - 2016: Senior Designer – Zabihi Design Design Projects: Branding, Product Design, Web Design

I worked on the following freelance projects, commissioned by repeat

clients.

Angus Dundee Ltd - Product Label Designs

Alphadog - Corporate graphics and commercial graphics &

P&A

Kiwei - Corporate Branding Website and Corporate Graphics as

well as commercial graphics and collateral for business

operations.

2015 - 2016: Senior Designer – Elemental Design

Design Projects: Design of Experiential, POS, Interior Fit-outs

I was designing commercial interiors for shop windows, experiential

displays, and commercial fit-outs. 2D/3D plans and Sketches,

visualisations, mood boards & material specifications.


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2013 – 2015: Lead Project Design Consultant/ Lead Senior Interior

Designer,

James Cubitt & Partners, UK (Relocation back to UK) This featured project can be found on my website - www.zabihidesign.com/

My main client was Cummins Global Engines & CES. I was tasked with

lead design of a new facility in Germany $52M. This involved a small

team that I ran within the office and a syndicate of contractors,

consultants and project managers both in the UK and Germany. I

travelled bi-monthly back and forth from the UK to the site near

Frankfurt for progress meetings, contractor and client site visits,

procurement and supply presentations, display and sign-off. This

project was a turnkey project for my company involving RIBA stage 0-

6 architecture, full interior design & FF&E package and Change

Management Program in alignment with client corporate regulations.

Achievements: Successful completion of project, delivered on deadline.

Successful change management programme between company

facilities.

Solid Client Relationship Management with future scope for project

booked.

Strengthening of Client account resulting in new projects for client

offered and tenders won.

Evolved B2B relationships with contractors, suppliers and consultants.

I also worked on other projects for the same client as well as pitch

designs, conceptual schemes, commercial planning and refurb and

full FF&E delivery packages. A summary is below: Eldo City, Kenya - Masterplan and pitch design ($220M)

Cummins Doha, QA – Design of new D&B facility Arch & Interior

($34M)

Cummins Daventry, UK – Refurbishment of offices & conference

facilities (£160K), structural design & refit of Atrium (£176K), full

corporate FF&E package and branding guidelines.

Pitch design for redevelopment of Benghazi university, Libya ($8.5M)

2011 – 2012: Senior Designer/Project Management, The Club Hotel,

Harry’s Intl, Singapore Design Project: Residential & Hospitality

Working directly underneath the CEO of this international hospitality

company I designed and managed the complete Implementation of

a refurbishment concept to this famous boutique hotel in Central

Singapore. I designed a contemporary refurbishment scheme based

on a historical retrospective of the cultural area. Receiving a green

light from the company, it was then in my remit to negotiate and

license the design with the Singaporean Heritage Board and their

approved contractors. In adopting this process I accessed funding

opportunities and my design won funding from city regeneration

bursaries which helped reduce project costs to the client and

created positive publicity.

Achievements: Project completed on time and under budget.

Maintaining the hotels daily operations with minimal disturbance

Executing a strong, successful marketing campaign and launch in

both digital and print media.

Planning and hosting a successful launch party for clients, VIP’s and

press.

Post project increase of revenue and media focus.


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1998 – 2013 (Intermittent Project works): Senior Interior Designer, KZ

Designs, Singapore

Design Projects: Residential, Hospitality & Commercial

Lead designer and project supervisor on high-end residential, leisure and

commercial Interior projects. I held a rolling freelance contract position at this

agency.

Achievements:

I completed several successful Interior projects in Singapore raising

awareness of the agency and increasing publicity, commissions and

therefore turnover.

Designed and developed bespoke furniture products that were

reused in many design schemes.

Designed and formatted company website including collaterals,

photoshoot of interiors, 3D model VTR’s, Corporate Graphics, etc.

Boosted Agency FF&E B2B relations and library. Forging strong

relationships with suppliers and negotiating procurement deals.

Increasing my knowledge of Interior Design and enlarging skill base.

Improving my CRM skills and client account Management

administrative skills.

2008 - 2010: Senior Designer/Project Management, Opium Bars, Nosh for Posh,

Bath, UK

Design Project: Structural & Interior Design & Business Management

This featured project can be found on my website - www.zabihidesign.com/

I was commissioned to design & build a new bar and restaurant in a

reclaimed space; a set of arched chambers that were previously an

entrance to a 16th century dungeon in the centre of Bath, Somerset,

UK. This project involved structural design and interior fit-out with M&E.

I was then asked to extend my contract and undertake

comprehensive management of the business including a 3 year plan

marketing and financial return plan.

Achievements: I achieved wide press coverage in 2009 with awards for ‘Best Bar &

Restaurant’ from many polls.

I hit my financial plan KPI’s month on month and recovered seed

investment within 18 months with a full investment return within 24

months.

A comprehensive marketing campaign with national reach

A year on year business growth leading to an extension o the business

into additional premises (I designed and refurbed these also).

Celebrated design reviews.

No.1 event venue in Bath, for photoshoots, celebrations, cocktail

training.

2010: Art Director/Interior Designer, Done & Dusted - T4OTB Productions: Design & Installation of VIP Guest Rooms & Hospitality


I Designed and fitted-out VIP and Corporate hospitality, green areas

within the T4OTB site. Complicity to the concept theme of T4OTB 2009.

I managed the procurement of all independent suppliers with security

permissions and licenses.



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1997 – 2009 (Intermittent Project works): Production Design./Art Director,

Freelance SE Asia

Productions: Film, Broadcast & Theatre

I took up a contract position at this company and worked in the pre-

production, development and principal photography of a slate of

features. I worked in many areas ‘as hands on’ crew. Due to

Singapore’s emerging film market at the time a mixed role was essential.

I went on location in Malaysia, Mongolia, Thailand and China with both

large and skeleton crews. Filming was a mix of digital and film.

Achievements:

Working with large crews on location and developing new skillsets

Creating strong, visually impactful content that was well received.

2008: Production Designer/Art Director, Freelance UK Productions: Film Features

Film Design on 2 Feature Films for theatrical distribution.

Work included and set design and sketches, storyboards, prop

manufacture and procurement, graphics and illustration, on-set art

direction, team control, SFX, armoury.

Productions: Daylight Robbery – Theatrical Release Act of God – Theatrical Release

2008: Designer, FF&E, Whisky Mist, Coutts Davidson, Nick House,

London, UK Design Projects: Bespoke Design, Graphics & FF&E

I was commissioned to create design collaterals for the branding of

Whisky Mist, a nightclub under the Hilton, Park Lane. I created bespoke

graphic visuals and also FF&E supply. The club has achieved success as

a high luxury venue.

2005 - 2008 Producer & Designer – Anonymous Films Productions: Feature Film Production Development & Financing & Design

Development and Sales of a feature film, searching for investment of

£2.6M for a low budget shoot.

I was tasked in two areas:

Art & Design:

Crafting promo Pre-Production Design pieces for pre-sales

presentations; mechanical props that told sections of the story in

small vignettes. I also created all P&A collateral, sales brochures and

show reels for pre-sales

Production:

Arrangement and co-ordination of screenings, sales meetings with

sales agents and funds around Europe. I held negotiations with

financiers and funds and pitch presentations. This project is still in

development.

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…Continued:

Achievements:

After 18 months we managed to accrue £2.4M of investment thereby

reducing the completion funding to minimal and also managed to

attach an A-B list premier cast with some well-known faces in

supporting roles.

2006 – 2007: Art Director, Central Office of Information, London, UK

Film Production: Commercial Broadcast

I worked on varied commercials for the department of health, working

as Art Director, Set Designer and graphic artist. Creating original props

and media materials and overseeing a project by project team. I was

commended for delivering easy solutions to complex sets, creating

bespoke products free from copyright (a value engineered solution) and

quick turnarounds for tight project deadlines.

2006: Art Director &Stylist, Jacaranda, London UK

Production: Commercial/Promo


I created the styling and design for a promo of Eyetoy. This was mostly

CG but required key props and location work. The styling was integral to

this promo due to the delivery of the commercial to different territories

globally and the length of the roll-out of marketing strategy. All

wardrobe items had to be non-branded and also pantone matched to

the designed scheme. This was essential for the CGI, another value

engineered solution to expensive post production costs. Compositors

needed high contrast to key out the green screen and easily preserve

live action visuals.

2006 – 2007: Writer, Producer, Designer, London, UK Productions: Rotten apple 35mm and HiDef This featured project can be found on my website - www.zabihidesign.com/

I wrote and produced this Feature Short in co-production with Film

London East, Pre-sales with Micro Films and private funding.

The script was developed to highlight areas of social integration

within the British ways of life and cultural heritage. This film project

was given 10 months from conceptual development to delivery

and was premiered on behalf of Film London as part of the

cultural programme at the Raindance Film Festival. This film

surpassed expectations and went on to win Best Film PRIX UIP in

Berlin 2007 and was a nominee at the European Academy

Awards 2008 and Toronto, Hong Kong, Claremont Ferrand,

Cannes and toured the Americas with the Academy. It is now in

the BFI collection.



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2002-2005: Production Design, Art Direction & Production Dept.

Information Transfer, UK Film Production: Commercial Broadcast

I worked on a slate of financial corporates and learning tools. These

consisted of short film drama, corporate videos,, tutorial videos and

virals, learning modules and graphics. I created strong a multitude of

sets in studio and on location. Management of props, set dressing, set

standby, action props, armoury, action vehicles, and construction. The

material was script heavy usually with emphasis on IT and software

systems. I created graphic content and created dynamic sets usually

involving multi-screen and monitor filming.

Achievements:

The productions won awards in the infographic learning markets.

Due to the production value sales of products improved

My skillset expanded with knowledge of technical.

2002 – 2003: Production Assistant/Art Director, Raintree, Mediacorp,

Singapore

Productions: Commercials

I worked as an Art Director and Production Assistant attached to the Raintree

agency, Singapore’s leading media agency at the time. The brief was to

update the Singapore Armed Forces brand and promo commercials. We hot

in Indonesia, Malaysia and islands surrounding Singapore on land and at sea.

We filmed manoeuvres and field action as well as following the ‘Hearts & Minds’

story, “one nation under one flag”. These were premiered on National TV in the

run up to National day and were played on large stadium screens.

Achievements:

I gained a lot of location filming experience in hostile environments and

unhospitable conditions. This was on a very strict and tight production

schedule and my experience accelerated.

2002 – 2003: Art Director, Zhao Wei Films, Singapore Productions: Feature Film

I worked on varied film productions working as Art Director and in the

production offices translating and negotiating on European co-productions on

Singapore based shoots.

Achievements:

I created strong set design using Singapore as a backdrop for other

countries.

I also gained experience of designing Asian cultural historic sets for TV

and Film.

2002: Guest Art Director, London Film School

Productions: Film Shorts

I joined the LFS on invitation from the Production Design Lecturer and helped

the students realise their productions. As studio space was tight I managed to

build sets back to back on a shooting schedule whilst observing studio H&S and

Fire Regs at all times.

I worked on 3 films within this time.

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Membership of Professional Societies:

HKIDA – Hong Kong Interior Design Association

BFI - British Film Institute

BECTU – Broadcast, Entertainment, Cinematograph & Theatre Union

2002: Junior Artworker/Graphic Designer, Loaded Magazine, London,

UK

Design Projects: Commercial Graphics

This was a junior training position within the graphics department. I was

typesetting copy, picture handling and retouching. A great job at the time

which taught me a lot of process graphics and layout.

1999: Production Design & Build, Virgin Radio, V Fest’99, UK

Design Projects: Commercial Graphics


Commissioned by Virgin radio in sponsorship with Evian.

To create a luxury Alpine chalet and pool for the backstage VIP

hospitality & overnight accommodation for invited guests. I co-

designed a two storey Alpine chalet with attached swimming pool

and 360 degree wooden deck. The chalet was fully fitted with

wooden panelling, fitted wet bar and kitchen/diner, sunken living

room, and mezzanine, galleried bedroom and ensuite bathroom

with outdoor balconette hot tub overlooking the festival. The chalet

was located backstage in the artists area - perpendicular to the

stage.

The pool 8m x 5m x 1.4m was surrounded by a mountain scape that

replicated the corporate product logo created out of 12ft (hotwire)

carved and painted polyblocks. The pool was then filled with Evian

water supplied by Evian. This was pumped in from a branded tanker

visibly parked onsite. 2002: Internship, Art worker/Studio Assist, Public Art Project, ‘Bottle of

Notes’ Art Project: Publix Art Sculpture


To celebrate the anniversary of Captain Cook, Middlesborough’s

most famous son and Sea-faring Explorer a Pubic Sculpture was

commissioned for Landscape gardens outside city hall.

This was my first professional commercial art job and was based

on internship awarded as part of an honour scheme reward from

my college (Cleveland College of Art & Design). My work was

multi-task based Consisting of the following:

Studio assistant; documenting the design process in video

and stills, Making presentation boards for local mayoral

sign-off (client gates).

Sketching visualisations alongside Claes Oldenberg of

finalised installation.

Detailing construction drawings

General Studio management; tele-conferencing, basic IT in

1994, Administration and keyholder of studio.



paul zabihi cv 006.2728

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