@PAULLYOUNG@CHARITYWATER

Friday, June 22, 12

800 MILLIONPEOPLE DON’T HAVE ACCESS TOCLEAN, SAFE DRINKING WATER.

Friday, June 22, 12

Friday, June 22, 12

WATER CHANGES EVERYTHING.

Friday, June 22, 12

Friday, June 22, 12

Friday, June 22, 12

FIVE YEARS.6,165 WATER PROJECTS.

19 DEVELOPING COUNTRIES.2,545,000 PEOPLE SERVED.

Friday, June 22, 12

13

55

38

12

59

227

121

28

406

68

149

722

2,233

166

485 59

60

545

739

GUATEMALA

HONDURAS

HAITI

BOLIVIA TANZANIALIBERIA

SIERRA LEONE

D.R.C. RWANDA MALAWI

COTE D’IVOIRE C.A.R. UGANDA ETHIOPIA BANGLADESHINDIA

CAMBODIA

NEPAL

KENYA

Friday, June 22, 12

Friday, June 22, 12

$RAISE

INFLUENCE

Friday, June 22, 12

Friday, June 22, 12

Friday, June 22, 12

Friday, June 22, 12

WWD PLEDGE TRAFFIC BY SOURCE

banner; 500 lgn; 634

klout; 903

charitywater.org; 2,811 google organic; 2,962

email; 3,861

twitter; 9,667

direct; 17,618

facebook; 19,790 stumble; 76,310

Visits banner

lgn

klout

charitywater.org

google organic

email

twitter

direct

facebook

stumble

Friday, June 22, 12

BIRTHDAY PLEDGES BY SOURCE

facebook; 1284

stumble; 919

twitter; 780

direct; 503

email; 487

klout; 482

charitywater.org; 192 banner; 26

google organic; 22

mindlessbehavior.com; 19

Pledges facebook

stumble

twitter

direct

email

klout

charitywater.org

banner

google organic

mindlessbehavior.com

Friday, June 22, 12

Friday, June 22, 12

Friday, June 22, 12

Friday, June 22, 12

“I CHOOSE THE KARDASHIAN AS A UNIT BOTH BECAUSE I LIKE THE MITTELEUROPEAN FEEL OF THE TERM--LIKE THE OHM OR THE ROENTGEN--AND BECAUSE KARDASHIAN ISAN EXEMPLAR OF ATTENTION DISCONNECTED FROM MERIT, TALENT OR REASON. THE KARDASHIAN MENTIONS HOW MUCH ATTENTION IS PAID, NOT HOW MUCH ATTENTION IS DESERVED, SO NAMING THE UNIT AFTER SOMEONE WHO IS FAMOUS FOR BEING FAMOUS SEEMS APPROPRIATE.”

- ETHAN ZUCKERMAN

Friday, June 22, 12

1. MEASURING LIKES, @S & VOLUME OF CONVERSATION DOESN'T MATTER

2. IT DOESN'T MATTER WHAT YOU SAY ABOUT YOU, IT'S WHAT THEY SAY ABOUT YOU

3. INVEST EFFORT IN UNDERSTANDING YOUR BUSINESS, DEFINE KPIS, BUILD A DASHBOARD

4. BUILD WEB CAMPAIGNS WITH KEY CONVERSIONS - DOESN'T HAVE TO BE A PURCHASE

5. THE GREATEST ANALYTICS ENGINE OF ALL IS THE HUMAN BRAIN

TAKEAWAYS

Friday, June 22, 12

THANK YOU.

@PAULLYOUNG@CHARITYWATER

Friday, June 22, 12