*

Pause, Reflect, Reset How to Build a Winning Social Media Strategy for

Your Business

Welcome

About Me

Hari Das

Director & Creative Digital

Your Social Media Journey

K l a r e c o C o m m un i c a t i on s

How would you describe your

company?

If you don’t like change, you’re going to be like irrelevance even less.

General Eric Shineski, Retired Chief of Staff, U.S. Army

The world has changed. Dramatically.

Brands Operating in a

World of Distrust

Consumers Are Most Trusted News Source

Consumer Attention

Increasingly Limited

Information Overload

Translates to Noise

8

Changing Landscape

Algorithms define our information flow.

This means that, increasingly, people are only

seeing the information they want to see.

You’re more likely to distrust, or simply ignore,

information that doesn’t fit your prejudices.

All this is changing the decision process

influencing your audience.

Changing

Landscape

The way brands reach customers and stakeholders has changed dramatically over the last decade.

Where once we focused on advertising and pitching the media for attention…

Brands today can reach consumers directly by publishing content.

9

The Landscape

Today

Converged Landscape

The formula has changed.

The world has changed.

The roadmap changed.

The language changed.

The pace changed.

The faces have changed.

Choice is growing exponentially.

Lets stop for bit

Exercise

What stories are these brands telling?

Coke - Open Happiness

Nike – Just do it.

Apple – “Think Different”

McDonald’s – “I’m lovin’ it”

‘BMW – NEW: Designed For Driving Pleasure

OLD – The Ultimate Driving Machine

Storytelling is a must.

Experiences rule.

Brand Storytelling

Although the term is overused, brand storytellingaptly describes the new ways brands reach their audience. Now you’ll win attention with a great story.

True brand storytelling is the ability to find commoninterests with your target audience, and tell storiesabout those common interests in a way that is interesting, educational, entertaining, or useful.

For some industries, ‘brand storytelling’ seems a natural fit. For example, a retailer that sells cooking equipment might publish recipes, or an outdoor gear retailer might offer advice about backpacking destinations.

You’re probably already telling a story in some way or another.

It’s much like how you’ve got a brand image regardless of whether you’ve thought about the appearance of your business or not.

If you’ve got a website, if you blog, pitch, tweet or email, you’re telling some sort of story whether it’s intentional or not.

So if you’re already telling a story, then the big question is:Are you telling a good story?

To connect emotionally is an art, not a science.

The astonishing truth

about storytelling.‘Content’ takes many forms – both onlineand offline.

“Owned” is not just a channel.It’s a story.Leading with this kind of story is how you cultivate loyal audiences across channels—even earned—and convert them into brand advocates.

The process for telling authentic, earned-centric

stories that are social by design.

• Edelman’s broad media expertise and audience data inform how they hunt and gather stories.

• They cultivate audiences and develop story franchises that drive attention, through news and attention cycles.

• They go beyond executives, stakeholders, and even customers to find better sources for authentic stories.

Our network of journalists make brand stories feel

like news stories to news-makers. They are

veterans of top tier media:

26

Storytelling elements

27

Success

Innovative / New

Different

Be part of a bigger story

Creativity

Timing is Everything

Stories about how you started

Stories about your progress

Stories about your industry

Stories about your customers' success

Telling your story

It’s about the hook

1. Know your audience2. Know your insights and what resonates3. Know you brand narrative4. Know why you want to tell your story5. Know what story you want to tell6. Know your strengths

Brand Story Telling on Social Media

Is it for Me?

What is Social Media

SOCIAL MEDIA I S AN UMBRELLA TERM THAT

DEFINES THE VARIOUS ACTIVITIES THAT

INTEGRATE TECHNOLOGY, SOCIAL

INTERACTION, AND THE CONSTRUCTION OF

WORDS, PICTURES, VIDEOS ANDAUDIO.

More simply put:

“Social media

is peoplehaving

conversations online.”

The conversations are poweredby…

• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• VirtualWorlds• Wikis

• (…just to name afew)

76%, 24M of adults get news on social media.

70% of Facebook users get news on the site

26% have listened to a podcast in the last month; in 2015, this number was 15%.

% Executives on Social Platforms

25%

70%

50%

30%

Sources: Nielsen, Quartz, Pew research

People don’t get news and information the same ways they used to.Platforms are the new front page: 7 in 10 Malaysian adults get news from social media.

JAN 2019

SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS

IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. LINKEDIN FIGURE IS BASED O N MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017).

2,271

1,900

1,500

1,300

1,083

1,000

803

531

500

446

330

326

320

303

300

300

287

260

250

194

FACEBO O K

YO UTUBE

WHATSAPP

FB MESSENGER

WEIXIN / WECHAT

IN STAGRAM

Q Q

Q ZO N E

DOUYIN / TIKTOK

SINA WEIBO

REDDIT

TWITTER

DO UBAN

LIN KEDIN **

BAIDU TIEBA*

SKYPE*

SN APCHAT**

VIBER*

PIN TEREST

LIN E

SOCIAL PLATFORMS: ACTIVE USER ACCOUNTSBASED O N MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS

SOCIAL NETWORK

MESSENGER / VOIP

JAN 2019

SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.

2.3

4.4

2.3

0.8

2.6

1514

11

20

108

4.8

2.6

1.3

SOCIAL MEDIA AUDIENCE PROFILEBASED O N THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER

13 – 17YEARS OLD

18 – 24YEARS OLD

25 – 34YEARS OLD

35 – 44YEARS OLD

45 – 54YEARS OLD

55 – 64YEARS OLD

65+ YEARS OLD

FEMALE

MALE

JAN 2019

SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

CONTENT STREAMING ACTIVITIESPERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED]

98% 47% 30% 24% 15%

WATCH VIDEOS ONLINE

STREAM TV CONTENT VIA THE INTERNET

PLAY GAMES STREAMED LIVE VIA THE INTERNET

WATCH LIVE STREAMS OF OTHERS PLAYING GAMES

WATCH E-SPORTS TOURNAMENTS

JAN 2019

INSTAGRAM AUDIENCE OVERVIEWBASED O N INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISINGAUDIENCE

47%12.00 49% 0% 53%MILLION

SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.

NUMBER OF PEOPLE THAT INSTAGRAM REPORTS

CAN BE REACHED WITH ADVERTS O N INSTAGRAM

PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH

ADVERTS O N INSTAGRAM

QUARTER-ON-QUARTER GROWTH

IN INSTAGRAM ADVERTISING REACH

PERCENTAGE OFITS AD AUDIENCETHAT INSTAGRAMREPORTS IS FEMALE*

PERCENTAGE OFITS AD AUDIENCETHAT INSTAGRAMREPORTS IS MALE*

JAN 2019

FACEBOOK AUDIENCE OVERVIEWBASED O N FACEBOOK’S TOTAL ADDRESSABLE ADVERTISINGAUDIENCE

24.00 98% +4.3% 4 3% 57%MILLION

SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED O N THIS CHART ARE BASED O N FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A

RESULT, FIGURES O N THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS.

NUMBER OF PEOPLE THAT FACEBOOK REPORTS

CAN BE REACHED WITH ADVERTS O N FACEBOOK

PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH

ADVERTS O N FACEBOOK

QUARTER-ON-QUARTER GROWTH

IN FACEBOOK ADVERTISING REACH

PERCENTAGE OFITS AD AUDIENCETHAT FACEBOOK

REPORTS IS FEMALE*

PERCENTAGE OFITS AD AUDIENCETHAT FACEBOOKREPORTS IS MALE*

JAN 2019

TWITTER AUDIENCE OVERVIEWBASED O N TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE

2.63 11% +4.2% 47% 53%MILLION

SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE

FIGURES EXTRAPOLATED FROM AVAILABLE DATA.

NUMBER OF PEOPLE THAT TWITTER REPORTS

CAN BE REACHED WITHADVERTS O N TWITTER

PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS O N TWITTER

QUARTER-ON-QUARTER GROWTH

IN TWITTER ADVERTISING REACH

PERCENTAGE OF ITS AD AUDIENCE

THAT TWITTERREPORTS IS FEMALE*

PERCENTAGE OF ITS AD AUDIENCE

THAT TWITTER REPORTS IS MALE*

JAN 2019

LINKEDIN AUDIENCE OVERVIEWBASED O N LINKEDIN’S TOTAL ADDRESSABLE ADVERTISINGAUDIENCE

4.70 22% +6.8% 41% 59%MILLION

SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED O N TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES NOT

REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED O N AVAILABLE DATA.

NUMBER OF PEOPLE THAT LINKEDIN REPORTS

CAN BE REACHED WITHADVERTS O N LINKEDIN

PERCENTAGE OF ADULTS AGED 18+ THAT CAN BE REACHED WITH

ADVERTS O N LINKEDIN

QUARTER-ON-QUARTER GROWTH

IN LINKEDIN ADVERTISING REACH

PERCENTAGE OFITS AD AUDIENCETHAT LINKEDIN

REPORTS IS FEMALE*

PERCENTAGE OF ITS AD AUDIENCE

THAT LINKEDIN REPORTS IS MALE*

Why Should I Care About Social Media?

Social media has changed the way of business marketingnow.

If you are run any business regardless of whether it is large or small ,social networking plays an important role to connect with the new and potential clients.

It gives a great opportunity to turn your followers, fans, reader into your customers.

Reason #1Social networking sites are more popular than porn sites

“IN 2019, I F YOU’RE NOT ONA SOCIAL NETWORKING SITE, YOU’RE NOT CONNECTED WITH THE WORLD AROUND YOU.”

It’s a fundamental necessity in the way we communicate. ITS DIALOUGE

Reason #2

78% of people TRUST the recommendation of their peers – Peer to Peer recommendation

Which means it’s….

Transparent

Inclusive

Authentic

Vibrant

Consumer-driven

Reason #3 People are talking about you and brand . Right Now

Reason #4

Social media has become more pervasive and as such, become a critical factor in the success or failure of any business.

It’s not about spamming 1,000,000 people to

convert1,000 people.

It is about reaching the right 10 people who

reach 100 people who reach 1,000 people.

Getting Started on a Social

Media Strategy

SOCIAL MEDIA IN YOUR BUSINESS

I. It helps to share new products andnews with large number of people.

II. You can interact with your customers easily.

III. It helps to create valuable business connections and relationships.

IV. You can receive quick feedback fromyour clients.

I. It offers the best possible way to create brand awareness quite easily.

Channel Guide

Twitter: Microblogging, 140

characters. Short, concise,

real-time or leading to more.

Foursquare: Check-Ins.

Aggregates users at

events.

YouTube: Everything from

homemade videos to

programmed channels.

Instagram: Photo-sharing

with attitude. 10-second

videos. Quirky and

addictive

Pinterest: Image pinning.

Online, shareable

scrapbook.

Facebook: Everything

from baby photos to

corporate news. No

character limit.

Google+: Social networking

attempt. Important for SEO. Any

length permitted. User-created

video conferencing “hangouts.”

LinkedIn: Professional

connections.

Channel Guide

Vimeo: YouTube with

higher resolution.

Yelp: User-generated

reviews of businesses.

Vine: Six second, user-

generated videos. Owned

by and paired with Twitter.

AVVO: User-generated

reviews of lawyers.

Flickr: Photo-sharing site

used by amateurs and

professionals.

Yammer: Intra-co. or

intra-org. social media

network.

Which social media channel should my business be on?

Creating a winning social media strategy requires a firm understanding of both your business goals and the strengths of the different social media platforms out there.

Here are 6 steps to creating a winning social media strategy for your business.

Social Media Strategy

SPECIFIC

MEASURABLE

ATTAINABLE

RELEVANT

TIMELY

Steps to Getting Started

STEP 1 Identify Where Social Media Fits Into

Your Business

To ensure that your social media efforts are

directly contributing to business goals and

providing ROI, there are several key

questions that should be answered:

i. What is my overall business goal?

ii. How can social media support this?

iii. How much money am I willing to spend

on social media?

of

Communication

Directors say

brand awareness

is their topgoal.

61%

of organizations are

flying by the seat of their

pants with NO

promotional plan in

place.

56%

What Are Your Goals?

I. Increase customer base

II. Generate leads

III. Drive sales

IV. Build awareness

V. Make money from your content

VI. Establish thought leadership

VII. Educate customers

VIII. Customer-source part of your product development

IX. Reach internal communication

Target audience is defined by your business and

marketing plans.

STEP 2 Define Your Target Audience

Understand your target audience. Creating content

that appeals and engages your TA.

Research - base all creative decisions in your

story/content on solid facts and research.

Insight - Don't just focus on the demographics of

your target audience like their age, gender and

location. Get insight into your audience:

• What are their most common problems?

• What do they really connect with

• conducting interviews, asking for feedback

and listening to the questions your target

audience ask online are all good ways to

learn more about them.

Your success depends on how brands can leverage on insights to connect emotionally with your audience

• Build emotional connections with your consumers.

• Communicate messages about your products through meaningful stories.

• Example:

• Apple doesn't tell us a story about how a new iPhone will take better pictures, but it does hint at how we'll feel if we own one.

Are goals and channels aligned

withyour targetaudience?

When you speak to everyone,

you connect with no one.

Audience

What does your audienceactually want from you?

Provide that custom experience.

Customize

69

Exercise

1. Think of one brand insight that relates to your brand.

2. How would you share your story to connect with your audience?

70

STEP 3 Research What Your Competitors Are

Doing

This is not only to understand what your

competitors are doing on social media but to also

understand what works and what doesn’t.

The easiest way to do this is by visiting the social

pages of competitors to see:

i. Which social media platforms they are on

ii. ii. How they are using each platform

iii. iii. What is working and what is not

Key areas to look at when creating your content

strategy are:

i. What type of content will you be producing?

ii. ii. How frequently will you be posting?

iii. iii. How many resources do you have on hand for

content?

iv. How will you create your content — in house or

externally?

v. How you will target your audience

and distribute your content so it reaches them?

vi. How you will reuse and repurpose your story

for improved ROI?

vii. How you will achieve all of this within your

budget and deadline?

S TEP 4 Build Your Content Strategy

Content is King

that Aligns withGoals

90%of consumers find custom

content useful, and 78%

believe that organizations

providing custom content are

interested in building good

relationships with them.

Source: CMOCouncil

74

Guide To Your Story

Be human and natural.

Be engaging, interesting and emotive.

Be interesting to your target audience.

Be simple and easy to understand.

Be short, sweet and concise.

Sound good when read aloud.

Get across all the necessary information.

Convey your core message.

The aim is to build upon the insights into your targetaudience, and to use them to create an interesting andengaging story to present your core message that willhelp achieve your objectives.

Any and all ideas should be permitted initially, nomatter how outlandish or unusual they may be.Take inspiration from other successful content.

Are they unique enough to stand out.Reflect a true insight into the target audience inquestion.

Social media storytelling has to be interesting. It must be simple in nature. You can’t risk loss of meaning. Stick to an easy message to convey.

S TEP 5 Develop a Creative Approach

Its ok if the creative approach is different as long as its backed upby your brief or business objectives.

Reference : The Dollar Shave Clubhttps://www.youtube.com/watch?v=ZUG9qYTJMsIThe creative concept behind that Dollar Shave Club videois: watch a business founder as he gives a comedically bad tourof his factory and convinces the audience to buy his razor blades(That worked for him)

78

S TEP 6 Define Your Measurements

To ensure your efforts are contributing to your overall business goals setting measurements is an important part of a winning social media strategy. Measurement metrics for social media include:

i. Reach/ImpressionThis shows you how many people have seen your content or page.

ii. EngagementHere the number of likes, comments, shares, clicks, downloads and views are measured as an indication of how well received your content is.

iii. Link ClicksThis is as it suggests, shows how many times your links have been clicked

iv. SentimentThis is an indication of overall happiness or unhappiness towards content or a business.

Look & Analyze your Page

Your Analytics: Facebook, Instagram Google, Twitter,

Simply Measured (FREE Analysis Tool)

81

Many brands choose to build an editorial calendar

weeks or months in advance. This gives the team

enough runway to plan for interviewing,

contracting with writers, and sharing the plan with

the PR, communications or social media team.

An editorial calendar will also allow you to build

multiple storylines within a given topic or theme.

S TEP 7 Build a Content Calendar

83

Sample Editorial Calendar Template

Format Format of the content item, e.g. blog, interview feature, infographic, etc.

Title Title of the content item.

Description Brief overview of the topic and key points content item will cover.

Pillar Topic area under which content item is categorized.

Target Persona Audience persona to which the piece is targeted.

Funnel Stage Stage of the buyer journey to which the content corresponds, e.g. awareness, conversion, etc.

Author Author assigned to the content item.

Publication Date Scheduled date of publication.

84

Relaying Your Brand Story

Instead of making your company/product thefocus on your pitch, you must now think like aneditor or journalist.

Instead of thinking, “How do I sell more?” Yourgoal now is, “How do I draw in more readers /followers and build an audience for my content?

85

S TEP 8 Powering Influence

Influencers is one of the best way to market

hospitality and tourism

Influencers are a voice of authority and have

established a following around their personal online

brand. Think bloggers, YouTube vloggers,

Instagrammers, etc.

I. Find an influencer that caters to your

industry and set up an exchange.

II. The goal is to find someone who

creates content that relates to your

business and whose audience would

be interested in what you have to offer.

Experts and “a person like yourself” are most

credible and trusted

20118 2018

More Trust Less Trust

SOURCE: EDELMAN TRUST BAROMETER GLOBAL RESULTS

“I rely on my peers to reassure me. Because their experience is my evidence.”

The Earned Brand

Peers are the new influencers and leading to conversion

Q41: Thinking about the conversations you have online and offline with friends and other people like you about brands, products and services you purchase, what impact do they have on you?

The impact of online/offline conversations about brands with friends and other people like me:

Build inspiration

Push consideration

Moment

of

Truth

16%

17%

25%

27%

29%

37%

44%

45%

They give me a sense of…

They get me

They push me to try new things

They suggest products/services

They make me trust the brand…

They help me overcome…

They help me make decisions

They warn me about the risks

Influencers Audit

SUPER

INFLUENCERS

• Ubiquitous to the beauty

ecosystem

• Centre of tourism

influence and exert

mass influence

• Most vibrant in the

ecosystem, actively:

• Receiving Influence

• Passing Influence

• Originate from the

prominence of platforms

in local markets

• Have the largest talk-

ability index

• High scorers on

influence - reach and

impact

PRIMARY

INFLUENCERS

• Directly impacted by

super influencers

• Amplify and

compliment the norm

/ trend set by super

influencers

• Exert mass influence

• Cater to majority of

brand target

audience

• Large content

creators

• High on influence -

reach and moderate

to high on impact

SECONDARY

INFLUENCERS

• Not necessarily

impacted by super /

primary influencers

• Consulted only on

need basis

• Primary platform of

expression popular

across some brand

target audience

TERTIARY

INFLUENCERS

• Limited influence but

present in the

ecosystem

• Mostly one-to-one

interaction

• Lower on influence

and reach

• Relevant across

some brand target

audience

S TEP 9 Continuously Optimise & Keep Trackig

Using data and insights, you will be

able to identify what works with your

audience and create more of that and

what doesn’t.

It also provides an opportunity to

ensure every dollar spent on social

media efforts is being done so

efficiently.

Ensuring a solid foundation and

continuous optimisation will benefit a

business and help it grow in the long

run.

Classic example of optimization

2. Measure…

3. Adjust…

Review, adjust, and set new

goals and objectives

1. Track…

• Goals

• Campaigns

• Revenue

• Leads

• Contacts

• Don’t rely on typical data

• Test each entry point

• Quantify thevalue

CHOOSE RIGHT CHANNELS ANDTACTICS

• Many business owners creates accounts in each and every social media network available in the web without any knowledge aboutthem.

• Totally avoid the above mistake because its just a waste of time.

• Pick up the social network which issuitable for your business.

• For example: If you are running a photography business, Instagram is the best option to promote your business.

Never Stop Testing

• Does your social strategy match the organizational strategy?

• Are your social channels• interesting and engaging?

• Do they encourage Likes, shares and comments?

• Is there growth ?

It’s real

It’s relevant

It’s authentic

Welcome to the age of

advocacy and influence

Creative Ideas to Market Your Destination

#1 Creating a Tourism Marketing Plan for

Your Destination

#2 Drive Exposure with Influencer

Programs

#3 Create an Amazing Guide About Your

Area

#4 Build a Discussion Platform on

Facebook

#5 Create Awesome Destination Videos

#6 Use a Challenge to Spark Interest in a

Destination

#7 Gather User-Generated Content and

Promote It

#8 Focus Your Marketing by Traveler

Type

#9 Make the Most of Mobile

#12 Highlight What’s New in Your Area

Time to Get Started!

#11 Use User Generated Content

#10 Use Lifestyle Influencers

#13 BUILD LASTING RELATIONSHIPS WITH YOUR DESTINATION’S LOCALS

Checklist:

1. Channels

2. Engagement

3. Growth

4. Frequency

5. Traffic

To-Do’s:

1. Listen

2. Tell YourStory

3. StayConsistent

4. MaintainFocus

5. Create an

Experience

6. BeSocial

\

Promote, Engage, Interact

Your Mantra

Dove

HP

Airbnb

Thank you!

Q&A